• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.213-219
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• 2020

Visual art elements can most intuitively express the information expressed by a game character and play an important role in shaping a successful game character. We compares and analyzes the role design in the skins of the "Five Tiger-like Generals" series in Glory of Kings in terms of color, line, graphic and other visual elements. Different visual elements form different visual impacts and influences, which brings people different psychological feelings and presents different emotional colors. The reasonable use of visual elements gives people a refined visual experience and a comfortable psychological feeling, adding more influencing factors to the "immersion" of the game. It not only can strongly attract the attention and love of players, but also spreads traditional culture of the nation and the country. Therefore, whether the visual art elements of a game character can be appropriately used is an important part of the success of the game work. The analysis of visual art elements of game characters has important learning and research value.

• Journal of the Korean Society of Food Culture
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• v.31 no.1
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• pp.64-72
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• 2016

This study investigated the correlation between consumer's buying habits and food styling visual elements. Differentiated and original techniques were used to determine whether or not visual elements in tteok menus reflect the aesthetic needs of consumers without altering the nutrition of tteok. The targeted tteok cafes were in Jeonju Hanok Village, which is a tourist attraction in Korea. First, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus such as shape, size/volume, color, and texture all had significantly positive effects on customer satisfaction, proving that food styling visual effects applied to tteok $caf{\acute{e}}$ menus have significant effects on customer satisfaction. Second, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus all had significantly positive effects on buying habits. Third, customer satisfaction of menus had a significant effect on buying habits, as proven by previous studies. Fourth, the effects of customer satisfaction on the relationship between food styling visual factors applied to tteok $caf{\acute{e}}$ menus and buying habits were investigated.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.1
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• pp.121-130
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• 2014

The goal of this study was to contemplate the impact of visual formative elements on the satisfaction level of visitors in websites of toy-style products. To attain the goal, the visual element of motion graphics in websites of toy-style products, i. e., color, layout, illustration, and, typography, were independent variables and the satisfaction level of visitors as a dependent variable. The variables were analyzed objectively. First, it appeared that visual formative elements of motion graphics appeared in websites of toy-style products exerted statistically significant impacts on the satisfaction level of visitors. Second, the element exerting the most significant impact on the satisfaction level of visitors among the visual formative elements in websites of toy-style products were appeared as 'illustration' and 'color'. Thus, it was concluded that it is necessary to give priority in 'illustration' and 'color' to enhance the satisfaction level of visitors.

• The Korean Journal of Archival Studies
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• no.32
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• pp.79-126
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• 2012

The purpose of this study is to deduct appraisal elements of audio-visual records based on the characteristics of audio-visual records and to take on the relative importance of elements by public institution's archivist and National Archive of Korea's audio-visual specialist thereby to suggest appraisal elements of priority audio-visual records appraisal. Priority of the appraisal elements analysis alternatives for the deducted audio-visual appraisal elements using AHP(Analytic Hierarchy Process) by public institution's archivist and National Archive of Korea's audio-visual specialist. As the results of AHP(Analytic Hierarchy Process), 'context' was decides as the most important appraisal classes, and 'subject' was decides as the most important appraisal elements.

• Archives of design research
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• v.14 no.2
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• pp.137-146
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• 2001

In this paper it is investigated that the visual elements of preference which influence the visual preference for bench. "What color of bench is preferred when the location is the same\ulcorner" Started from those questions, the elements of preference which influence the visual preference for bench is investigated. In this research, a equal standard mark system is applied for the evaluation of visual elements of preference and then the relationship between the visual preference and the elements of preference are examined by the method of multiple regression analysis. The result of primary factor analysis from the visual evaluation in this paper will affect visual preference of the bench in urban park. Thus, the result of this study will contribute to development of urban parks for the maximum satisfaction of park visitors supplying necessary information for a resting place planning and design. It will provide a useful management guide of urban park facilities to prepare a strategic management plan of the benches from the users point of view. Especially, to know the correct preference of people, which will be provided by the evaluation of visual preference to bench will be the key to rest place planning.

• Archives of design research
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• v.14
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• pp.63-74
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• 1996

By study the basic elements and the development process of the visual identity design, We have the aims in this study to help the design study groups in the country to develop a VI design system with a high degree of efficiency. We clarified the strategic position which the individual basic elements occupy in the visual communication process, by studying the individual function and the character of the basic elements which construct the keynote of VI design system, and the mutual relations among them. Also, we presented in this study the systematic and resonable approaching means in the design development process for the VI system with a high degree of efficiency.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.383-388
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• 2022

This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

• Journal of the Korean housing association
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• v.12 no.2
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• pp.77-85
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• 2001

Along with the development of creative design ideas, how to effectively present design concepts is also an important consideration on housing plan process. This could consequently make it possible to automate presentations. In spite of such needs of presentations any significant efforts for the systematic design presentation have not been made yet. The research goals established in order to solve these problems are to develop structures of presentation and analyze the cases of it. This paper explains structures of housing plan presentations in two ways: the compositional elements of panel presentations and the relationships among the elements. The elements include a project title, a synopsis, design concepts, building layouts, floor plan1 and 2, longitudinal and latitudinal elevations, sections, projection and perspective views, and model photographs. Among various relationships among panel compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim and the optical array theory by Gibson. The relationships investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns.

• Journal of the Korean housing association
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• v.17 no.6
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• pp.19-26
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• 2006

Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1617-1624
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• 2004

The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.