• 제목/요약/키워드: Visual Aesthetic Design

검색결과 272건 처리시간 0.025초

현대조경설계에서 미니멀리즘의 조형개념 특성 (Characteristics of Plastic Concept of Minimalism in Comtemporary Landscape Design)

  • 안승홍
    • 한국조경학회지
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    • 제37권5호
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    • pp.64-77
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    • 2009
  • 조경에서는 문화와 철학의 차이에서 오는 다원적인 표현을 추구하고, 조경가는 그 시대의 문화를 반영한 독특한 환경을 제공함으로써 동시대의 세대에게 사회적 목적과 공간적 관계에 대한 감각을 전해준다. 특히 조경가는 설계작품을 통해 그 시대의 예술을 반영하게 되며, 당대의 예술 특성을 현실공간에 투영하게 된다. 역사적으로 조경가들은 모든 형태의 예술행위에서 많은 모티브(motive)를 찾아 왔으며, 특히 회화는 형태 구성에 직접적인 영향을 주어 조형개념의 근간을 이루기도 하였다. 조경에서의 미니멀리즘(Minimalism)은 모더니즘 시대를 통해 상실되었던 미적 대상으로서의 경관과 경관에서의 예술성 향상 그리고 동시대예술의 구현이라는 조경에서의 예술참여적 성격 표방에 상당한 기여를 하였다. 따라서 본 연구는 미술의 미니멀리즘 조형개념이 조경설계의 조형개념에 미친 영향을 설계 작품의 해석적 연구를 통해 미니멀리즘의 수용과 재현 양상을 밝혔으며, 조형개념 특성을 다음과 같이 요약할 수 있다. 첫째, 미니멀리즘 조경의 환원성(reduction)은 원 삼각형 사각형과 같은 단순기하학의 함축된 형태언어를 사용하여 이용자가 즉각적으로 작품의 정체성을 파악하고, 작품의도를 용이하게 파악하도록 하였다. 둘째, 확장성은 선적 요소의 채택으로 개별 요소 상호간을 연결하는 내적 질서와 시각적 방향성을 위한 외연적 활로를 찾고 있다. 셋째, 평면성은 주변 환경과의 차별화를 통하여 무의미한 공간을 정의하고, 경관 연속체로서 지각을 유발하고자 평탄하게 조성된 부지에 부가 요소를 중첩시키거나 시각 이미지를 위해 포장을 패턴화하는 경향을 가진다. 넷째, 연속성은 공간의 중심성을 확보하고 개별공간의 독자성보다 부지의 전체성을 추구하여 조형요소의 반복적 구성과 소재의 반복을 통한 구성 등의 특성을 가진다.

해체적 그래픽디자인의 작품 분석 방법론 연구 - 볼프강 이저의 수용미학을 중심으로 - (A Study on the Analysis Methodology of Works of Deconstructive Graphic Deign - Focusing on Aesthetics of Reception by Wolfgang Iser -)

  • 김지원
    • 한국콘텐츠학회논문지
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    • 제21권9호
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    • pp.88-104
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    • 2021
  • 포스트모던의 영향을 받은 해체적 그래픽디자인의 시각 표현은 명확한 이미지와 텍스트로 구성된 전통적 형식의 그래픽디자인 표현법과 달리 도전적이고 실험적이었다. 이런 해체적 그래픽디자인의 시각 특징들은 작품을 감상하는 데 있어 미적 경험의 주체로서 독자의 중요성을 강조했다. 본 연구는 수용자 즉 독자 중심적인 문학 연구 이론인 수용미학(Aesthetics of Reception)을 중심이론으로 상정하여 해체적 그래픽디자인의 실험성으로 인해 나타나는 특징들에 대한 이념적 틀을 새롭게 형성하고자 한다. 해체적 그래픽디자인의 작품 해석을 위해 볼프강 이저의 수용미학의 특징들을 도출하고 이론의 범주로 대입하여 해석이 어떻게 확장되는지 분석하였다. 그 결과 수용미학은 작가와 독자 간의 상호 작용에 관심을 둔 문학 연구 이론이지만, 포스트모던의 영향을 받은 해체적 그래픽디자인에 대한 새로운 작품 분석 방법론으로써 이론적 토대를 마련, 작품 해석의 지평을 넓혔다. 또한 현대 그래픽디자인을 감상하는 능동적이고 창의적인 역할이 강조되는 독자에 대한 상호 콘텐츠 연구의 새로운 방향성을 제시하였다.

20세기 모던 타이포그래피의 전개와 바젤 스타일의 위상 (The Importance of Basel Style in the Evolution of Modern Typography in the 20th Century)

  • 강현주
    • 디자인학연구
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    • 제13권3호
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    • pp.135-144
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    • 2000
  • 본 연구의 목적은 바젤 스타일에 대한 역사적인 고찰을 통해 20세기 모던 타이포그래피의 전개과정과 그 현재적인 의미를 파악하고자 하는 것이다. 제1장에서는 20세기 초 모던 타이포그래피와 스위스 스타일이 형성되는 배경을 살펴보았고, 제2장에서는 바젤 타이포그래픽 전통이 형성되고 또 극복되어 가는 과정을 고찰하였다. 제3장에서는 바젤 스타일의 현재적 의미를 살펴보고 이 스타일이 디지털 시대의 시각언어와 조형문법을 형성하는데 어떠한 영향을 미쳤는지 살펴보았다. 이러한 연구를 통해 본 연구자가 고찰하고자 한 것은 그래픽 디자인의 역사가 단지 탁월한 능력과 감각을 지닌 몇 몇 디자인 거장들에 의해 이끌어지거나 사회, 문화적인 맥락과는 상관없이 일시적으로 등장했다가 사라지는 화려한 디자인 스타일들로 이루어지는 것이 아니라 나름대로의 내적인 동력을 가지고 역사적인 진보의 방향에 따라 전개되어온 전문 분야의 역사임을 보여주고자 하는 것이었다.

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영화예술에 나타난 의상이 유행에 미친영향 - Edith Head의 영화 의상을 중심으로 - (The Effects of Cinema Costumes on Fashion -Based onEdith Head's Work-)

  • 이정희
    • 복식
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    • 제31권
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    • pp.145-164
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    • 1997
  • Cinema costume can stimulate the public to synchronize with and replicate what they see in the movies. Especially when the public thinks the stars in the movies . Especially when the public thinks the stars in the movies are beautiful or dramatic the styles of cinema costumes powerfully affect them. Thus cinema costume designers quickey become fashion designers. Edith Head who strongly believed cinema costumes to be an effective means of portraying the Character's personality and psychological make-up was an innovative designer whose costumes manifested this belief. She enhanced the character's individual image and distinction for the public through her artistic design in costumes. She adapted a realistic approach but her costumes invariably produced aesthetic ef-fects. Since the Academy Awards added the category of costume design she led the field with 35 nominations and eight oscars during 33 years of her productive work. Edith head was a dominant figure in costume design; her creations were highly renowned as an art form while they gained popularity. The purpose of this study was to reveal the ef-fects of Edith Head's cinema costume designs on fashion. This study was also to emphasize the powerful influence on ashion of cinema costume and cinema costume designers in general. The study was done through literature movies for which she created costumes fashion magazines and Edith Head's original sketches. The influence of Edith Head's costume de-sign on fashion is as follows: 1. She introduced and lead the casual fashion in the 1950's combining simplicity and sophistication. 2. She altered uniforms and reconstructed public clothing for multiple functions. 3. She rearranged high school prom dresses through the movie 'A Place in the Sun" to en-hance characteristic of each gender and the Dandy Look of the 1930's into men's apparel in the 1970's through the movie "The Sting" 4. She expanded the traditional style in the 1940's and became a leader in ecological style. 5. She adapted glitter from astronaut's ap-parel into public clothing. 6. She resturctured Sabrina Pants in the 1960's to accentuate the individuals strength by overcoming one's weakness without minimi-zing it's aesthetic appeal and reintroduced the pants in the 1990's. 7. She introduced elegant negligees to gen-eral public and maintained it in the public do-main. As it is revealed Edith Head's costume de-sign not only impacted the field of fashion dur-ing her time but also is presently influencing modern fashion throughout the world as it is witnessed by repeated reintroduction of her fashion styles. Reviewing her cinema costumes it is concluded that cinema costumes it is concluded that cinema costumes powerfully af-fect the public through a visual channel more than any other routes. Cinema costumes can become the origin of fashion by stimulating the public to synchronize with and replicate what they see in the movies. Since cinema costumes can launch fashion trend it requires further research. Based on what is revealed in this study. it would be beneficial to examine how cinema costumes affect people socially and culturally and how they could provide resources for re-search in fashion trends. It is also the writers opinion that there should be more designers such as Edith head who could lead the field of costume design into the twenty-first century.

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중국 전통원림의 치석피도(置石被度)에 따른 원로경관의 시지각적 특성 분석 - 한국인과 중국인 시지각 비교를 중심으로 - (A Survey on the Visual Characteristics and Preference of Road Landscape of Traditional Gardens in Suzhou, China based on Rockery Ratio - With a Comparison of Consciousness between Korean and Chinese -)

  • 김동찬;박율진;송매결
    • 한국전통조경학회지
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    • 제29권4호
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    • pp.70-77
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    • 2011
  • 본 연구는 중국 전통 강남원림인 소주원림의 원로경관을 대상으로 치석피도(置石被度)에 따른 한국인과 중국인의 시지각적 특성을 비교 분석하였다. 이를 위하여 SD스케일에 의한 경관 형용사 분석방법으로 시지각적 이미지와 선호도를 파악하였다. 연구방법은 다음과 같다. 중국의 전통 강남원림인 소주의 졸정원, 창랑정, 사자림, 유원, 망사원 원림에 위치한 원로의 경관사진을 촬영하여 그 중 15매를 선정하여, 형용사 21쌍으로 이루어진 설문지로 대학생 한국인 51명과 중국인 52명을 대상으로 조사하였다. 한국인과 중국인의 치석피도에 따른 원로경관의 시지각적 특성과 선호도에 대한 차이를 파악하기 위해서 T검정을 실시하였으며, 치석피도의 선호도에 미치는 영향을 파악하기 위하여 치석피도를 산출해서 유형화하여 한국인과 중국인의 설문결과에 대한 평균분석, 요인분석을 실시하였다. 경관특성 선호요인을 파악하기 위하여 설정된 경관형용사를 척도화 하여 요인분석을 실시하였다. 이를 수행하여 얻은 연구 결과는 다음과 같다: 한국과 중국인의 원로경관 선호도에 대한 차이분석을 실시한 결과, 중국인의 전체적 선호도는 한국인보다 더 높았다. 치석피도로 구분한 유형별로는 평균치가 중간, 매우 작은, 작은, 큰, 매우 큰 순으로 높게 나타났다. 치석피도에 따른 선호도는 치석피도가 낮을수록 선호도는 증가하는 것으로 나타났으며, 치석피도에 따른 선호도의 영향에 있어서는 중국인보다 한국인이 더 큰 영향을 받았다. 전통 강남 원림 가로 경관의 시각적 특성을 요인분석 결과, 한국인의 시각적 특성은 <심미성 요인>, <쾌적성요인>, <정연성 요인>, <흥미성 요인>로 총 4가지 요인으로 분류되었다. 중국인의 시각적 특성은 <심리성 요인>, <쾌적성 요인>, <정연성 요인> 총 3가지 요인으로 분류되었다.

현대패션디자인에 나타난 동양의 미의식 연구 (A Study about the Aesthetics of Oriental in Modern Fashion design)

  • 임영자
    • 복식
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    • 제30권
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    • pp.261-274
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    • 1996
  • In the present age dominate by both cer-taingty of 1% and uncertainty of 99% 'Fuzzy thinking' of Bart Kosko that is the way to solve the problems by the scientific way through a worldview of Buddhism or Taoism greatly prevails around the world over 'Lateral greatly prevails around the world over 'Lateral thinking' and the authenticity or the right and-wrong of the uncertainty which is the thinking way to find the answer of the problems of illogical way of Edward de Beno against the western vertical thinking were Concurrently fashion designers over the world also adopt the oriental elements. But there exist differences of thoughts between the orient and the occident. And they have dif-ferent thinking way of aestheticism and references of the value on the beauty. Not only beauty but the view through the mind as intuitional thought in which not only the rec-ognition of sense but also the rationalism and the naturalness play key role. The aesthetic sense in the orient contains both the truth and virtue. 2) The beauty of the mean It's from the thought of neutralization of Confucius. The mean or moderation state which in harmony with ethical virtue and aes-thetic beauty is the ideal and is the ultimate. Therefore the thought of Confucian is the creativity in which the balance and the har-mony is most important. Fashion design is also one of the representation of the mean because the spirit of the designer is harmonized for-mlessly with the object of the model of the fashion design. 2) The beauty of skillfulness It indicates the Taoism of Lao-tzu and Chuangtzu. It takes a super-artistic declar-ation that human can feel and recognize the color of colorlessness the sound of sound-lessness and the taste of tastelessness. The thought of arts affected by Taoism is 'ad-vanced age' called the beauty of skillfulness. The view of arts of lao-tzu takes the beauty of cosmos and the nature as a standard. Es-pecially the beauty of inactivity is recognized by the linkage between the beauty and the ugliness. And these things appear in fashion design as a design element such as humor or exaggeration. 3) The beauty of non-dualism It is thought of Buddhism that all evil passions of worry occur form the opposition in dualism. Finally this thought leads to that everything is consistent and truth is only one from the point of view that virtue and vice has on linkage that is 'no virtues no vices' and 'one with two, two, with one, one is not two' A big tendency like this became the root forma-tion of the thought of the oriental arts. 3. Characteristics of the oriental aesthetic sense on the present fashion design 1) The formation of the fashion design on the oriental elements In the picture-incantation which was a representation of an era when the thought of 'cosmic dual forces' dominated the basic polygons of 'a circle square triangle' means both 'one two three' and 'the negative positive mean' of cosmic elements. From this point of view the was of planner cutting in the Orient is dif-ferent from that of the Occidental which is in three-dimensional. The planner polygon type of the cut-pieces comes to have the meaning of the three-dimension when they consist of a suit that has the combination of each cut-piece. This shows the consistency with the principle of cosmos creation of Taoism that one is two two is three and three is every-thing. 2) The coloring and the symbolic represen-tation of the fashion design on the orien-tal elements The sense on the colors in the Orient from the thought of 'the cosmic dual forces and the five elements' is not the experi-enced from the knowledge but contains the consideration of philosophy Five-primary-color representing compass directions Blue(East) Red(South) Yellow(Center) White (West) and Black (North) is called ' the posi-tive' for this five-primary-color secondary-color which comes from the compound of the primary colors is called 'the negative' The thought of 'the cosmic dual forces and the five elements' is also an theory containing the natural order of the cos-mos and this shows the perceptional differ-ence that they are not conceptual but to be recognized and fell directly. A thought of Buddhism which is 'Colors are colorlessness and Clolorlessness are color's proves that. 3) The pattern and symbolic representation of the fashion design on the oriental elements The pattern as a visual style is a figure of symbolic representation which adopt the mental and physical world of human and are the compo-sition of artistic revelation of the human nature and the religous thought of incantation. Es-pecially the symbolic representation of the oriental thought of Confusion. Buddhism and Taoism There are patterns such as plants aminals the oriental four gods and geometry. From the above it's the time toward the 21'th century when the world is constructing one global area and one historical zone. And the exotic mood of the Orient represented in the fashion which doesn't make the common feeling in general does not cease to develop only to express the visual modeling but also adopts the thought religion and the art which are the root of the Orientail and contains inherent willing of modeling.

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기업체 복지시설의 실내디자인 방향에 관한 연구 -직원식당을 중심으로- (A Study on the Direction of the Interior Deisgn of Welfare Facility -Focus on Cafeteria for Employee-)

  • 오도엽
    • 한국실내디자인학회논문집
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    • 제17호
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    • pp.22-29
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    • 1998
  • As the trend shows that corporate investment for staff's welfare facilities has increased alongside employee's enhanced economic and conscious level which has resulted from economic growth and industrialization this study aims at analyzing interior design elements in staff's welfare facilites especially in cafeteria and suggesting new directions for designing those spaces. The method and scope of this study in firstly to described general points such as function and role of public food service and interior design elements in staff's cafeteria and then to grasp and analyze the present conditions of the staff's cafeteria for enterprises and financial organizations which has been built after 1990. The conclusion of his study can be summarized as follows : First it is desirable to locate employee's cafeteria on upper or top floor which has relatively good atmosphere. Second it is recommended to make overall atmosphere of employee's cafeteria impressive and in commercial restaurant. Third the separation of service circulation serveries and eating area is necessary. Fourth material for each parts should be easy to maintain and durable. Fifth more illuminance that the regulation is recommended and lighting fixture should be selected in terms of economics and maintenance. Sixth selecting bright and warm colors with partial application of accent colors is effective. Seventh furniture should be harmonized with the ambience of the space and required to be convenient and durable. Eighth to provide visual and auditory pleasure during eating it is desirable to equip the minimal A/V system. In addition diverse aspects such as improving employee's welfare caring for company the way of treating employee an boosting corporate images should be considered when designing staff's cafeteria and interior designer should be able to satis managerial aspects productivity and effectiveness as well as pursuing functional aesthetic facts.

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패션디자인에 나타난 개념미술의 표현적 특성 - 후세인 샬라얀(Hussein Chalayan)과 마틴 마르지엘라(Martin Margiela)의 작품을 중심으로 - (A Study on the Expressive Characteristics of Conceptual Art in Fashion Design - With a focus on the works of Hussein Chalayan and Martin Margiela -)

  • 김로운;남궁윤선;황선진
    • 복식
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    • 제63권2호
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    • pp.55-67
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    • 2013
  • The root of cultural and artistic diversity of modern society goes hand in hand with the appearance of new art concepts that started during the social and cultural turmoil. These concepts crossed the boundaries of traditional and universal aesthetic concepts and value criteria. Since there is a close relationship between the fashion industry and the cultural flow of its times, the purpose of this study is to investigate the influences and applications of conceptual art, which became one of the big frameworks of contemporary art on fashion. The study thus sets out to develop and analyze the collections of Hussein Chalayan and Martin Margiela, who were fashion designers that pursued conceptual and ideal values, from the perspective of conceptual art. The goal was to examine the conceptual thoughts they sought after, and to understand their expressive determinations that they pursued conceptually as well as the superficial formativeness of their works. The characteristics according to the expressive methods and conceptual intentions of conceptual art that specified concepts and ideas were as follows: readymade symbolized objects, expanded intervention, data form from process of changing and implementation, and language as visual metaphors. Then those characteristics of conceptual art were used in this study to analyze the collections of Chalayan and Margiela. As a result, both designers applied and mixed many characteristics of the expressive methods of conceptual art. In modern society, art and fashion share a cultural identity and it can be said that it is an accurate reflection of the time. They are not separate genres. Just like the unique flow of modern society that creates new concepts through mixture and infusion of different disciplines, fashion is included in the domain of art. In addition, understanding and studying other disciplines can make a huge contribution to the growth and development of fashion.

비달 사순(Vidal Sassoon) 헤어디자인의 조형적(造形的) 특성(特性) 연구(硏究) (A Study on the Formative Characteristics of the Vidal Sassoon's Hair Design)

  • 장미숙;양숙희
    • 패션비즈니스
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    • 제6권1호
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    • pp.53-70
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    • 2002
  • The purpose of this study is to review the innovation of Vidal Sassoon's hair design. His hair styling was created in 1950-60, and it was related to the Zeitgeist, 'Convulsion'. It was aesthetic reform that eliminated artificially of headdress through new design concept and high technique. It was social renovation that changed women's life through freedom, ease and mobility of hair form. Also, it was scientific innovation that emphasized improvement of hair care. Therefore this researcher set a high value on his contribution in beauty industry, and studied the formative characteristics of his hair styling. The results are as follows: The formative characteristics are classified into the simplicity of form, the mobility of construction, and the variety of color and texture. 1. The simplicity of form showed through geometric form. Vidal Sassoon's hair design had the overthrow traditional concept of femininity and beauty; in addition, it conferred freedom on not only hair itself but also women's action. 2. The naturalism and mobility of construction was found in layered and softly swinging hair made up by skillful cutting technique. It was developed by studying on the dynamism of sports in 1984 LA Olympic games. 3. The variety of color and texture showed conspicuously its visual evidence because of the simplicity of form. Especially, he borrowed factors of fine art, that is to say, form, space, texture, line, color and light, and created a performance art. His work is analyzed into an art, and he is one of the best artists.

국내 온라인 프리미엄 푸드마켓에 대한 소비자 경험 연구 (A study of consumer content experience on Korean online premium food market)

  • 김성희;김현석
    • 디지털콘텐츠학회 논문지
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    • 제19권7호
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    • pp.1413-1422
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    • 2018
  • 온라인 식재료 시장이 활성화되고 세분화되면서 온라인 프리미엄 푸드마켓이 활성화 되고 있다. 본 연구에서는 온라인 프리미엄 푸드마켓에서 소비자가 체험하는 경험요인을 밝히고, 오프라인과 어떠한 차이가 있는지 정의하였다. 이를 통해 온라인 프리미엄 푸드마켓은 오프라인 프리미엄 푸드마켓과 인지적, 심미적, 감성적 경험을 체험할 때 어떤 차이가 있는지 밝혀 콘텐츠와 서비스를 제공시 차별화해야 한다는 시사점을 도출하였다. 또 온라인 프리미엄 푸드 마켓을 소비자가 접하게 되는 채널은 온라인과 오프라인을 아우르는 경험을 하게 됨으로, 일관성 있는 경험을 제공해야 한다는 것을 밝혔다. 본 연구를 통해 도출된 소비자 경험은 온라인 프리미엄 푸드 마켓의 서비스 디자인 시 소비자 관점에서 콘텐츠와 서비스를 제공하기 위한 기초자료로 활용되기 위함이다.