• Journal of the Economic Geographical Society of Korea
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• v.20 no.3
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• pp.419-430
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• 2017

This study aims to analyze the effect of the exhibition's image toward Visitor's Satisfaction and Behavioral Intention (re-visit and recommendation), and to investigate the influence relationship between visitor's satisfaction and behavioral intention. Thus, the survey is carried out to 489 visitors from Daejeon International Wine Fair and the result shows as following. First, after the analysis of local exhibition's image, 6 factors(wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency) come out. Second, the impact on image of exhibition's image from 6factors is sequentially followed as wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency, however the local tendency have no impact on. Third, in the influence relationship between re-visit and exhibition image- as a following order- wonderfulness, purchase tendency, experiment tendency, entertainment tendency and local tendency are sequentially have an impact. Forth, the result of the analysis for influence between elements of the exhibition's image factor and the intention of recommendation shows that wonderfulness, experience tendency, entertainment tendency, and purchase tendency elements had a meaningful influence on the intention of recommendation however, local tendency and utility tendency do not have an impact. Fifth, the satisfaction of visitors have an affirmative influence on the intention of behavior(re-visit and recommendation).

• Asian-Australasian Journal of Animal Sciences
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• v.17 no.10
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• pp.1417-1429
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• 2004

The objective of the paper was to study the drinking and other related behavior of dairy cows (Bos taurus). There were 142 Holstein dairy cows observed and compared in this study. The experiment was designed on the basis of two different housing systems (wet pad with forced ventilation cooling house and open house); two different seasons (winter and summer); four different stages (high milk yielding cows, low milk yielding cows, dry cows, and heifers); and grouping (home and visitor animals). All cows had free access to water. Dairy cows spent 13.8 min/day drinking in wet-pad house and 11.7 min/day in open house. owever, there was no significant difference in the duration of water drinking between these two housing systems (p>0.05). The water consumption was significantly higher in wet-pad housed animals (68 L/day) than open-housed animals (31.5 L/day) (p<0.05). A significant interaction between housing and grouping (p<0.05) was found. Home and visitor animals spent more time drinking in open house, wet-pad house, respectively. A highly significant interaction was found between housing and drinking time during the day (p<0.001). Animals in open house drank more during the morning (6:00 to 10:00 h), whereas wet-pad housed animals drank in the afternoon (14:00 to 15:00 h) and evening (18:00 to 20:00 h). The average time a cow spent in drinking in summer was not ignificantly different from that of drinking in winter. However, the water intake was significantly higher in summer (61.9 L/day) than in winter (38.6 L/day) (p<0.05). Drinking activity showed a highly significant interaction between season and physiological stage (p<0.01). High milk yield cows spent more time drinking in summer than in winter, whereas cows in all other stages followed the opposite drinking pattern. Grouping exchange did not influence the drinking behavior of dairy cows in either season (p>0.05); both home and visitor animals spent almost the same time in drinking water. A strong significant interaction between season and time during the day was found(p<0.01), suggesting that animal's high drinking frequency occurred during the daytime for both seasons, with a peak midday in winter and two peaks at 10:00 h in the morning and 19:00 h in summer. Thus, drinking behavior was associated with the cooler time of day in summer and with the warmer hours of day in winter. High and low milk yielding cows and heifers spent 15.3 min/day, 14.3 min/day, and 12.8 min/day, respectively, in water drinking activity, but there was no significant difference among them (p>0.05). There was, however, a significant difference in water drinking activity found in dry cows, which spent less time in drinking at 8.2 min/day (p<0.05).

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.05a
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• pp.131-135
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• 2004

The purpose of this research is to improve exhibition effectiveness by implementing hands-on exhibition technique that best provides adults with cultural resting place and children with outdoor education which simply supports school curriculum. By completing this research, the museum of natural history will become defined innovatively as a place that enables people actively develop creativity. Seodaemun museum of natural history was selected for this research and itinerary tracking method of Robinson and Melton was adopted to find out adults' and children's particular movements in the museum. At the same time, observation method was used to get information on each room's visiting and viewing rate. In order to understand adults' and children's movements, their behavior was encoded.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.27-40
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• 2014

The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.64-71
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• 2011

There are a method to analyze reactions or psychological condition and a method to observe visitor's behavioral reaction as methods to measure and evaluate humans' recognition behavior reaction of humans. The measure of the eye movement as a method to living body's reaction and psychological condition has an advantage to measure the information acceptance reaction of view recognition of the stimulus of view composition factors which has been used since a long time ago in other research areas, but almost not studies have been made on the exhibition views in museums. Therefore, on the premise of such recognition, this study aimed at obtaining various types of information through vision angles of visitor in exhibition space of an museum and judging space information, at measuring the condition of information acceptance through attention experiments and observation investigation of and finding out the disposition and characteristics so as to verify the relationship between the exhibition space and exhibition Method.

• Korean Institute of Interior Design Journal
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• no.36
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• pp.93-101
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• 2003

The first object of this study is to clarify the newly demanded service to the visiter in the museum. And the second is to consider the spatial configuration on the layout of exhibition and the shape of exhibition room from the view points of behavior of appreciation and other methodology. The results of this study are as follows : The exhibition content and structure of Seoul Museum of History formed by a story-line according to the theme of an each zone fixed sequence in an each exhibition that we are achieved. But the layout of exhibition and the shape of exhibition consist on the other hand of the freedom selection. So the problem appeared In the difference of the exhibition content and the layout of exhibition to the behavior of appreciation. It can be said that the concept of exhibition space should be taken into account and the spatial configuration by the completed floor plan in order to satisfy the planning concepts.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.171-178
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• 2004

A thesis presented on the study of visitors circulation character, and components in an exhibition space in museums. A behavior ethogram is an investigational tool of tracing examination of visitors. An exhibition layout and behavior characters of exhibition viewing in the configuration of exhibition space are planned by using the method of the behavior ethogram. As time goes by an expansion of a museums concept and changing roles are more extroversive and constructive than the past. It will reflect the phases of the times and show several different aspects. The reflection of the changing circumstance will have to examine an each relationship between exhibition data, exhibition spaces and visitors In the beginning of a plan of the museum. However, the study of a unique behavior pattern and character which are made by moving visitors themselves are quietly not enough studied. The exhibition layout which is considerably examined by the viewing behavior of visitors in act response and a following circulation of viewing have a lack of precise directions and examples. In short, this study ultimately represents to grasp the meaning of the behavior characters of viewing. Furthermore, the basic directions in the museums plan are carefully considered by the reflection of exhibition circulation.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.198-205
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• 2011

The study on how visitors of a museum view exhibition is necessary for providing quality experience to the visitors. Previous studies on the movement of visitors of a museum focused on qualitative analysis after the follow-up survey. Therefore, the purpose of this study is to find out various ways to use quantitative analysis methods on the movement of visitors in the museum. Quantitative analysis of the exhibition place and movement of visitors was conducted using programs to produce quantitative results from the space analysis including VAE, VGA, V-ERAM and ESA. VAE and VGA helped to understand the spatial structure and ESA was helpful to predict how the flow of human traffic would be in the museum. If the programs are used all together, it would be easier to quantitatively predict how the How of human traffic would be in an exhibition room. However, this study is in its infancy, so following studies are necessary based on more data and results of analysis in the future.

• Journal of Korean Society of Forest Science
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• v.99 no.4
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• pp.508-516
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• 2010

Hallasan National Park is facing dramatic increase of visitors since no entrance fee charge effected in January of 2007 and it has created a concern about appropriate use levels. The overall objective of this study is development of the carrying capacity indicators management program using indicator and standard based on visitor experience and resource protection (VERP) model. The result of delphi survey identified eight potential indicators of resource and experiential conditions, including quality of valley water, visitor counts, trail impacts, crowding etc. Also, Data were also gathered to help provide an empirical foundation for setting standards for these indicator variables. The carrying capacity indicators management program based on VERP model estimates sustainability of national park and analyze scientifically change about resources and visitor's behavior. Also, it systematically manage and use united data, it supports operation accomplishment respected rational decision.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.197-205
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• 2010

For the spatial experience of spectators visiting a museum, the route search of trying to follow the spatial structure or production of exhibition and the information search of trying to see are accomplished at the same time. In such process, the spectator's reaction of visual perception produces the result of emotional reaction and action exchanged between human and space by going through the recognition and perception on the target of environment factor. For the spatial experience of a spectator, the reaction of visual perception which interacts according to the exhibit and exhibition environment within space according to viewing purpose, interest and concern of spectator comes out as visual activity which is an activity to understand the spatial information shown as various activities according to spatial structure and unfolding characteristics of the display. The purpose of this study is to identify The Correlation of Spectator Movement Created According to Structural Form of Exhibition Area Based on Interaction between Exhibition Area Structure and Spectator to utilize as basic material while designing museum exhibition using isovist field which is a quantitative analysis tool of spectator's visual behavior and spatial structure at each exhibition area.