• 제목/요약/키워드: Visit Demand

검색결과 109건 처리시간 0.022초

한류가 연령별 외국인 관광객 방한에 미치는 영향에 관한 실증연구 (An Empirical Study on the Impact of Korea Wave on the number of Foreign Tourists to Korea by age)

  • 이윤재;심기은;홍혜정
    • 경영과정보연구
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    • 제36권2호
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    • pp.21-35
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    • 2017
  • 1990년대 이후 중국에서부터 시작된 한류는 전 세계적인 현상으로 자리매김하고 있다. 그러므로 최근 외국인 관광객 증가 흐름을 살펴보았을 때 방한 수요를 결정하는 거시적인 요인 외에 한류현상도 중요한 영향을 미치고 있음을 알 수 있다. 또한 방한 수요와 관련한 기존의 연구들이 연령별 차이를 두지 않고 전 세대를 포괄하거나 특정 세대만을 대상으로 분석하고 있다. 그러나 연령에 따라 한류에 영향을 받는 정도가 다르며 따라서 한류로 인한 방한수요가 연령별로 차이가 존재한다 할 수 있다. 본 연구는 한류가 외국인 관광객 방한에 미치는 영향을 분석하기 위해 한류지수를 이용하고 분석대상을 연령별로 세분화하여 실증분석을 시행한다. 분석 결과에 따르면 한류에 쉽게 영향을 받는 20대 이하가 한류로 인한 방한이 가장 많이 이루어지고 있다. 주목할 만한 사실은 50대 이상의 한류지수 추정계수가 30~40대 보다 높게 나왔다는 점이다. 이는 부모세대가 한류에 영향을 받은 어린 자녀와 함께 한국으로의 동반 입국이 이루어지고 있음을 의미한다. 본 연구를 통해 방한 선택에 있어 한류의 영향이 연령별로 차이가 존재하고, 세대별로 적절한 관광 마케팅 전략이 필요한 것을 알 수 있다. 예를 들어 모녀여행 상품처럼 한류에 영향을 받은 20대 이하의 자녀뿐만 아니라 함께 방한한 부모세대가 같이 즐길 수 있는 관광 상품을 개발해야 할 것이다. 또한 상대적으로 한류로 인한 방한이 적은 30~40대의 경우 다른 세대보다 본인에 대한 투자가 많은 세대이므로 한류를 통해 소개된 한국의 뷰티, 패션, 문화, 레저 등과 연계된 관광 상품을 개발할 필요가 있다.

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서울 랜드마크 패스의 상품성 분석 (Marketability Analysis of Seoul Landmark Pass)

  • 오준석;곽선희;김한별;전희수;김종화
    • 산업경영시스템학회지
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    • 제40권1호
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    • pp.131-143
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    • 2017
  • As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called "Seoul Landmark Pass" targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.

리얼리티 여행 프로그램의 시청 동기가 시청 만족도와 방문 의도에 미치는 영향 연구 (A Study on the Influence of the Motivation of the Reality Travel Program on the Viewing Satisfaction and Visiting Intention)

  • 김성훈;오도윤;신하연
    • 한국콘텐츠학회논문지
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    • 제19권9호
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    • pp.47-56
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    • 2019
  • 국내 여행 수요 증가 추세에 맞춰 다큐멘터리 포맷에서 주어진 대본 없이 출연자들이 상호작용하는 리얼리티 여행프로그램이 증가하고 있다. 본 연구에서는 리얼리티 여행 프로그램의 시청 동기가 프로그램에 대한 시청 만족도와 여행지 방문 의도에 어떤 영향을 끼치는지 실증적으로 탐색하였다. 연구결과로 첫째, 리얼리티 여행프로그램의 시청 동기로는 '오락성', '공감성', '심미성', '정보성', '상호작용', '간접경험' 요인을 확인하였다. 둘째, 리얼리티 여행 프로그램에서 시청 만족과 여행지 방문 의도에 긍정적 영향을 미치는 공통 요인은 '심미성'과 '간접경험'이었다. 여행지의 아름다움과 실제 여행하는 출연자의 모습에 감정 이입함으로써 프로그램에 만족하고, 그 여행지에 방문해보고 싶다는 긍정적인 영향을 주었다. 리얼리티 여행프로그램의 시청 동기가 프로그램에 대한 태도와 여행지 방문 의도에 긍정적인 영향을 준다는 것을 검증함으로써 리얼리티 여행프로그램의 이론적 토대를 제공하였다.

지역에 대한 인터넷 블로그 정보와 지역 경제경관의 변화 - 서울 북촌을 사례로 - (Impacts of Internet Blog Information on the Economic Landscape of Real Space: Case Study of Bookchon)

  • 이금숙;서위연;채지민
    • 한국경제지리학회지
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    • 제15권2호
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    • pp.206-227
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    • 2012
  • 본 연구의 목적은 정보통신기술의 발달로 인해 급속도로 확장되고 있는 가상공간과 물리적 실재공간 사이의 상호작용 과정을 밝히는 것이다. 이를 위하여 본 연구에서는 가상공간의 하나인 인터넷 블로그에서 이루어지는 실재공간 서울 북촌에 대한 정보와 이 지역 경제경관 변화의 관계성을 분석해 보았다. 특히 이 지역에 대한 인터넷 블로그의 게시물 수 및 정보 검색 수와 북촌지역의 경제경관 변화를 주도하는 음식점 개점수의 변화 사이에 연관성을 찾아보고자 하였다. 또한 설문조사를 통하여 북촌지역에 대한 정보수집 경로와 정보 검색 후 실제 지역 방문으로 이어 지어지는지 여부 등에 대한 행태적 정보를 수집하였다. 설문조사 결과 가상공간과 실재공간의 상호작용 가능성은 매우 명백하게 나타났다. 실제로 많은 사람들이 물리적 실재공간에 대한 정보를 가상공간을 통해 얻고 있으며, 가상공간에서 취득한 정보는 물리적 실재공간 방문에 상당한 영향을 미치는 것으로 나타난다. 특히, 컴퓨터와 같은 정보통신기기를 상대적으로 잘 다루고 인터넷 환경에 노출되는 기회가 많은 젊은 층에서 인터넷을 통한 정보취득 경향이 높게 나타나며, 여성의 경우와 학생과 사무관리직에서 그 영향력이 보다 크게 나타나고 있다. 이러한 분석 결과를 토대로 실재공간과 가상공간의 상호작용에 대한 개념적 모형을 제시하였다.

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국립공원 이용 및 관리 방안에 대한 시민 인식 (Citizens' Perception on and Attitudes toward Use and Management of National Parks in South Korea)

  • 이성훈;구경아;임창민;윤태경
    • 환경영향평가
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    • 제30권2호
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    • pp.89-104
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    • 2021
  • 본 연구는 최근 국립공원을 찾는 사람들이 많아짐에 따라 국립공원 관리의 정책 방향을 검토·결정하는데 필요한 국립공원 이용·보전 관리에 대한 시민의 여론을 확인하고자 진행하였다. 지금까지 국립공원 이용 및 인식과 관련한 설문 조사, 빅데이터 분석 등이 수행됐으나 공원 관리의 쟁점 사항 및 이용에 관한 조사 문항 등이 부족하며 조사 대상이 탐방객으로 국한되는 등의 한계가 있었다. 따라서 시민들의 국립공원 이용과 현재 운영되고 있는 제도에 대한 인식을 확인하기 위해 일반 시민을 대상으로 설문 조사를 진행하였다. 연구결과 탐방객을 상대로 진행된 선행연구들과는 달리 일반 시민들은 고지대 탐방보다는 저지대 탐방을 선호하는 결과가 나타났다. 또한 국립공원에서는 산정부 탐방 금지 정책에 대해 일반 시민들은 현재의 정책을 유지하거나 탐방예약제를 소폭 도입하는 것을 선호하는 것으로 나타났다. 그리고 탐방예약제를 이용해본 시민들의 비율도 매우 적은 것으로 나타났다. 도출된 결과를 바탕으로 탐방객과 일반 시민의 차이점을 고찰하고 공원 관리 원칙과 방향성의 변화, 국민의식과 탐방형태의 변화에 따른 정책여건을 전망하였다.

A Study on the Scope for Special Interest Tourism Based Services in India

  • Selvakumar, J. Joshua
    • 동아시아경상학회지
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    • 제2권4호
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    • pp.56-64
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    • 2014
  • Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

활로 4징증의 근치수술후의 원격 방실전도 차단 (Complete A-V Block 3 Months after Total Correction of Tetralogy of Fallot)

  • 송요준
    • Journal of Chest Surgery
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    • 제11권3호
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    • pp.326-332
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    • 1978
  • There appears some conduction defects frequently after total correction of Tetralogy of Fallot. Common defect is right bundle branch block due to surgical intervention. We experienced complete A-V block which occured 3 months later after total correction of Tetralogy of Fallot in a 8 year old boy. The patient was completely free of any A-V block after the operation for 3 months, and sudden onset of A-V block with coupled premature ventricular contractions resulted him in shock state during the attack of severe bronchopneumonia for 4 days prior to the second visit. Emergency implantation of Cordis demand type temporary pacemaker was necessary to control the complete heart block with bradyarrhythmia and frequent ventricular fibrillation. Permanent cardiac pacemaker was implanted two weeks later as indicated with Cordis Stanicor lambda demand pacemaker, and the patient was discharged uneventfully on the 8th post implantation day with the heart rate of 72/min. Another 3 months after the implantation, the patient was transported to this hospital as dead on arrival after an accidental fall from a 2 meter height, and all possible cardiopulmonary resuscitation was performed for 60 minutes at the emergency room in vain. Autopsy was done to find out the cause of sudden death and the etiology of complete heart block. Microscopic focal infarctions with scar formation were noted along the course of conduction system in the interventricular septum, which might be the main cause of complete heart block during the attack of severe bronchopneumonia complicated with acute bacterial endocarditis. The tip of the pacemaker wire was slipped from the granulation scar at the apex of the right ventricular cavity, and this might be the direct cause of pacing failure and death.

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가정간호사업을 통한 간호진단 분류연구 (A Study on the Classification on Nursing Diagnosis through Home Visiting Nursing Care)

  • 이소우;정기순;남영임
    • 가정∙방문간호학회지
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    • 제3권
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    • pp.98-110
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    • 1996
  • As the health of people is a integral element of the public well-being, the government adopted and put the home visiting nurse system into practice from Jan. 1990, so that the public might get the necessary health service at the low cost and at home. Thus, it resulted in a rapid increase of the public need for the quality of life. The increasing demand for home care created a necessity for an increased man-power like home care nurse. Since the demand of the publics‘ home care has increased, Seoul Nurses’ Association, one of the branches of Korean Nurses Association has developed for the project team of Home Visiting Nurses Activities. The purpose of this study will analyzed and classified home nursing care activities of home visiting nurse according to the criteria of nursing diagnosis Korean Nurses‘ Association. The subject of the study was 54 patients in 1993 and 148 patients in 1994. All patients received home care at home from visiting nurses were living in Seoul city. The results of the study were as follows; 1) With regard to the nursing diagnosis, 24 items were classified. 2) The patients and families wanted to increase the number of time for home visiting. 3) Main sources of request to visit the patients at home were mainly from the families through nurses or doctors who cared for the patients. 4) In comparison of the characteristics visiting activities between 1993 and 1994, the number of the classification of nursing diagnosis and the number of visiting activities in 1994 were relatively increased than the outcomes in 1993.

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도시공원의 이용실태에 관한 연구 (A Study on the Present Status of Utilization of Urban Park)

  • 성현찬
    • 한국환경복원기술학회지
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    • 제10권2호
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    • pp.71-83
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    • 2007
  • This study aims to provide basic data for planning the supply and demand of urban parks and setting up facilities in urban parks that reflect the use patterns of visitors. The study was conducted by surveying the total number of urban park users and the number of users for different time zones and analyzing their use patterns through on-site surveys at 17 urban parks located in seven cities/counties in Gyeonggi province. The result showed that as for distribution of urban park users by time zone, the number of users was highest in the afternoon. Between 7 and 9 o'clock in the morning in weekdays, many users came to urban parks for their morning exercises. There was hardly no difference between male and female. When the number of users of 17 urban parks was surveyed, a park was used by 734 people per day on weekdays in average. When the total number of users per year was estimated, a resident nearby a park visited the place 4.7 times a year in average. In addition, the analysis showed that the number of users of man-made parks was twice as high as that of natural parks. The number of users did not vary depending on the size of a park. As for use patterns by time zone, no difference was found in activity types between parks larger than 100,000 $m^2$ and those less than 100,000 $m^2$. Usually, in the morning, users came for exercises In the afternoon, users visited the parks for more diverse purposes. In the evening, they tended to visit parks to work out and wrap up a day. Going forward, the outcome of this study should be utilized as important data for analyzing the demand and supply of urban parks. In addition, the number of users by time zone and their use patterns should be fully considered when introducing facilities in parks.

A Study on the Scope for Special Interest Tourism based Services in India

  • Selvakumar, J. Joshua
    • 동아시아경상학회지
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    • 제1권2호
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    • pp.29-41
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    • 2013
  • Purpose: Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Research Design, Data and Methodology: Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. Results: The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. Conclusion: This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.