• Asia Marketing Journal
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• v.16 no.1
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• Proceedings of the Korean Society of Crop Science Conference
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• 2022.10a
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• pp.89-89
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• 2022

Soybean (Glycine max (L.) Merr.) is a representative food resource. To preserve the integrity of soybean, it is necessary to protect soybean yield and seed quality from threats of various pests and diseases. Riptortus pedestris is a well-known insect pest that causes the greatest loss of soybean yield in South Korea. This pest not only directly reduces yields but also causes disorders and diseases in plant growth. Unfortunately, no resistant soybean resources have been reported. Therefore, it is necessary to identify the distribution and movement of Riptortus pedestris at an early stage to reduce the damage caused by insect pests. Conventionally, the human eye has performed the diagnosis of agronomic traits related to pest outbreaks. However, due to human vision's subjectivity and impermanence, it is time-consuming, requires the assistance of specialists, and is labor-intensive. Therefore, the responses and behavior patterns of Riptortus pedestris to the scent of mixture R were visualized with a 3D model through the perspective of artificial intelligence. The movement patterns of Riptortus pedestris was analyzed by using time-series image data. In addition, classification was performed through visual analysis based on a deep learning model. In the object tracking, implemented using the YOLO series model, the path of the movement of pests shows a negative reaction to a mixture Rina video scene. As a result of 3D modeling using the x, y, and z-axis of the tracked objects, 80% of the subjects showed behavioral patterns consistent with the treatment of mixture R. In addition, these studies are being conducted in the soybean field and it will be possible to preserve the yield of soybeans through the application of a pest control platform to the early stage of soybeans.

• Journal of radiological science and technology
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• v.46 no.6
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• pp.485-491
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• 2023

As an auxiliary tool for fixing the patient's posture when taking an X-ray, sponges with high radiolucencies are laminated in various thicknesses. This study aimed to evaluate the usefulness of an auxiliary tool for hand oblique projection X-ray by manufacturing it with a uniform thickness by 3D printing and comparing it with existing sponge tools. In the auxiliary tool, radiolucency was measured at the stairs where each finger was located, and pixel information values were compared in the digital imaging and communications in medicine(DICOM) image. Contrast to noise ratio(CNR) and signal to noise ratio(SNR) were compared by shooting the hand phantom and the auxiliary tool together. As the thickness of the sponge tool increased, radiolucency decreased by 15.52% and pixel information value increased by 20.61%. The transmittance of the 3D printing tool increased by 0.82%, and the pixel information value differed by 5.66%. CNR and SNR increased by 20.03% and 22.42% in 3D printing compared to existing sponge tools. while taking hand oblique projection, maintaining the thickness of the auxiliary tool uniformly through 3D printing maintains high radiolucency and minimal impact on medical images, and increases CNR and SNR, making it useful as an auxiliary tool for taking hand oblique projection.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.525-530
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• 2024

The need for an environmental monitoring system that obtains and provides environmental information in real time is increasing. In particular, in the case of water quality management in public waters, regular management must be conducted through manual and automatic measurement by law, and air pollution also requires regular measurement and management to reduce fine dust and exhaust gas in connection with the realization of carbon neutrality. In this study, we implemented a system that can measure and monitor water pollution and air pollution information in real time. A hovercraft capable of moving on land and water simultaneously was used as a measurement tool. Water quality measurement and air pollution measurement sensors were installed on the hovercraft body, and a communication module was installed to transmit the information to the monitoring system in real time. The structure of a hovercraft for environmental measurement was designed, and a LoRa module capable of low-power, long-distance communication was applied as a real-time information transmission communication module. The operational performance of the proposed system was confirmed through actual hardware implementation.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.531-536
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• 2024

Control drones, which are recently classified as smart agricultural machines in the agricultural field, are striving to build smart control and automatic control systems by combining hardware and software in order to shorten working hours and increase the effectiveness of control in the aging era of rural areas. In this paper, the characteristics of the nozzle dedicated to the control drone were analyzed as a basic study for the establishment of management control and automatic control systems. In order to consider various variables such as the type of various drone models, controller, wind, flight speed, flight altitude, weather conditions, and UAV pesticide types, related studies are needed to be able to present the drug spraying criteria in consideration of the characteristics and versatility of the nozzle. Therefore, to enable the consideration of various variables, flow analysis (CFD) simulation was conducted based on the self-designed nozzle, and the theoretical and experimental values of the droplet distribution were compared and analyzed through water reduction experiments. In the future, we intend to calculate accurate scattering in consideration of various variables according to drone operation and use it in management control and automatic control systems.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.67-71
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• 2024

Mo Youzhi (1811-1871) was a famous scholar, poet and calligrapher in the late Qing Dynasty. Mo Youzhi's life was rich in experience and broad vision, especially during his ten years in the Shogunate of the Tsengoku Domain, and he made friends with many political and cultural elites. Mo Youzhi is talented and diligent, and has a good relationship with celebrities from all walks of life at that time, so that his talents have been fully demonstrated. In the Qing Dynasty, the study of calligraphy became the absolute dominant force in the world of calligraphy, and the first great prosperity occurred after the Qin and Han dynasties. In accordance with the times, Mo Youzhi devotes himself to learning, takes into account the calligraphy, and goes out on his own path. Moe's work seal, li, kai, line, especially fine seal. Based on its Lishu, this paper expounds its typical style and atypical style respectively, and also discusses the relationship between its Lishu and other fonts. Finally, the author briefly summarizes the significance of Li Shu for the creation of contemporary Li Shu.In the course of discussion, always based on calligraphy ink, consult the relevant literature, combined with Mo Youzhi's life experience, try to be objective and fair, the listed points of view can be based on.

• Journal of Korea Technology Innovation Society
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• v.12 no.2
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• pp.413-429
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• 2009

As science and technology which the society requires become highly advanced and complicated, the need of so-called Convergence Technology(CovT) is getting more significant. The major developed countries are presenting their own vision and strategies of CovT to take the lead of future society and global economies. In Korea, each ministries and government offices are suggesting their own directions of promoting CovT and supporting the related programs. This paper investigates the overall status of national and international R&D activities related to CovT in order to invigorate the related national R&D programs and maximize their effectiveness. It also purports to realize the growth potential and a ripple effect of CovT, such as new business creation and fulfillment of public needs, so that secure new CovT in an early stage. Based on the analysis of the overall status of national R&D programs, we redefine and re-categorize the CovT, which is especially oriented to the development of government support policy, and present the customized strategies to each categories.

• Management & Information Systems Review
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• v.15
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• pp.109-145
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• 2004

Upcoming 21st century, Management circumstance for a small and medium enterprise have been rapidly changed by Knowledge management, Informationization, Hi-technology. Changing from an era of small concept to strong concept, It will be a severe innovation period and can not survive with life as the same as the past, It is the era of best which mean only the best can survive, None of the average faculty can survive. Due to rapid proceeding of innovation of Informationization, It stimulate acceleration of technology innovation, infinity competition regardless the nation boarder, result in proceeding to Informationization. A small and medium enterprise is defined as smaller size of business than big business as point of capital, employee, output. It is concept, which usually used against concept of big business. When define a small and medium enterprise, criteria to determine a small and medium enterprise is depends on country and a category of business. However, In every country, A small and medium enterprise is getting be bigger and importance factor in whole industry. A small and medium enterprise is well developed and also well balanced with a large enterprise in the developed country. All around in the world, Interest about a small and medium enterprise is becoming higher. It is actively researching into a small and medium enterprise as the mean to create new employment, new industry, as means to from integration of a all and medium enterprise,as source of high competitive power. The status quo of rapid changing into informationization have been realized at considerable level in Korea. Information society is defined as information technology is main key to determine individuals competitiveness, which can solve effectively the side effect result from industrialization. It cleary imply that information technology is the most promising and important industry in 21st century. Therefore, We should seek to foster independent a small and medium enterprise and develop them corresponding to new concept of a small and medium enterprise in 21st century. The main frame of policy should be new economic system, which can contribute establishment of a small and medium enterprise, management innovation. It also attribute a small and medium enterprise to reveal their creative. New economic paradigm in 21st will be expanded with organization, market, technology. So far, a small and medium enterprise has been acknowledge as economic weaker and the one should be protected. However, In 21st century a small and medium enterprise will be considered as active majority or a source of creative. Development of technology to produce a small quantity with variety product and acceleration of knowledge and informationization will result in comparative merits of a small and medium enterprise. Hereby, The role and relative importance of a small and medium enterprise in our economic will getting be larger and It will be developed as the main force to activate the economic. However, Only a small and medium enterprise, which overcome difficulty with active desire and effort to improve their lot can be developed as a competitive enterprise in 21st century in considering themselves to be developed as diversity, active, independent, business by an enterprise.

• Journal of Appropriate Technology
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• v.7 no.1
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• pp.115-124
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• 2021

Due to the successful accomplishments of the first-stage base center project, a road-map for the second-stage, global base center 2030 project has recently been proposed. The vision of the base center is to build a technology centered, cooperation based platform for a sustainable global community. The global base center 2030 project is based on three core strategies as well as three key strategies. The main goal of the core strategy is to establish an interdisciplinary smart platform, as well as a global tech-coordination facility to implement sustainable, inclusive, and innovative science and technology based ODA projects. To achieve such goals, the global center will focus on developing a global living lab, interdisciplinary smart linkage systems, and a global operating platform. The main goals for the key strategies are to solve issues at the base centers while establishing an international relationship through sustainable technology. To achieve such goals, key projects are centered in establishing a ICT package, and a global living lab based on smart interconnected system. With this, a global inter-connected business platform will also be established to support technical and operational issues.

• Journal of Advanced Navigation Technology
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• v.28 no.4
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• pp.559-565
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• 2024

Research on autonomous vehicles is being actively conducted. As autonomous vehicles emerge, there will be a transitional period in which traditional and autonomous vehicles coexist, potentially leading to a higher accident rate. Currently, when a traffic accident occurs, the fault ratio is determined according to the criteria set by the General Insurance Association of Korea. However, the time required to investigate the type of accident is substantial. Additionally, there is an increasing trend in fault ratio disputes, with requests for reconsideration even after the fault ratio has been determined. To reduce these temporal and material costs, we propose a deep learning model that automatically determines fault ratios. In this study, we aimed to determine fault ratios based on accident video through a image classification model based on ResNet-18 and video action recognition using TSN. If this model commercialized, could significantly reduce the time required to measure fault ratios. Moreover, it provides an objective metric for fault ratios that can be offered to the parties involved, potentially alleviating fault ratio disputes.