• Title/Summary/Keyword: Virtual-users

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Effectiveness of Virtual Human Disclosure: The Impact of Identity Exposure on Users' Attitude Toward the Ad and Source Credibility (가상 인간의 정체성 노출이 소비자의 광고 태도와 정보원 공신력에 미치는 영향)

  • Young Jun Sohn;Yoonhyuk Jung
    • Information Systems Review
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    • v.25 no.2
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    • pp.205-227
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    • 2023
  • Recently, Virtual Human(VH) has begun to appear in various media, not only on social media, but also in advertisements, music sources, and dramas. Virtual human has become a primary marketing tool for companies, but there also exist concerns when the companies do not disclose the identities of virtual humans. Accordingly, it is necessary to examine users' responses toward content that features virtual humans. This study aimed to examine how the exposure of virtual humans in the content affects users' perceptions. Therefore, the study defined the concept of 'VH Disclosure(VHD)', referring to the exposure of the virtual human's identity, and explored the impact of VH disclosure on attitude toward the ad (Hedonism, Utilitarianism, and Interestingness) and source credibility (Trustworthiness and Expertise). The study conducted an experimental survey with 302 respondents. Regardless of when the ad featured a VH or a human, the results showed that there was no significant difference between users' attitudes and source credibility. The results revealed that it was more effective to disclose the VH in social media feeds than directly reveal the VH's identity in the content. Therefore, this study utilizes a new concept of 'VH Disclosure(VHD)' to enhance the understanding of VH and contributes to establishing marketing strategies optimized for consumers in the creation of virtual human-related content.

Design and Implementation of Web-Mail Service System using a Virtual Domain (가상도메인을 이용한 웹메일 서비스 시스템의 설계 및 구현)

  • 류언무;황현미;이상철
    • Journal of the Korea Society of Computer and Information
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    • v.8 no.4
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    • pp.69-74
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    • 2003
  • There has been increasing of using Internet as time goes by, and it means that the analysis technique of appetence for the users logging into the internet system has been absolutely advanced. Keeping pace with the intense expansion of information, the mailing system is the one to be very busy on Internet service at the present time. This paper introduces to support users that carry handling account management easier by using virtual domain control on mail server. It also finds out the merit to get more efficient way to control the bunch of mails that classify into mail-box to users in advance.

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A Simulation Model of Object Movement for Evaluating the Communication Load in Networked Virtual Environments

  • Lim, Mingyu;Lee, Yunjin
    • Journal of Information Processing Systems
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    • v.9 no.3
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    • pp.489-498
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    • 2013
  • In this paper, we propose a common simulation model that can be reused for different performance evaluations of networked virtual environments. To this end, we analyzed the common features of NVEs, in which multiple regions compose a shared space, and where a user has his/her own interest area. Communication architecture can be client-server or peer-server models. In usual simulations, users move around the world while the number of users varies with the system. Our model provides various simulation parameters to customize the region configuration and user movement pattern. Furthermore, our model introduces a way to mimic a lot of users in a minimal experiment environment. The proposed model is integrated with our network framework, which supports various scalability approaches. We specifically applied our model to the interest management and load distribution schemes to evaluate communication overhead. With the proposed simulation model, a new simulation can be easily designed in a large-scale environment.

Automatic Camera Control Based Avatar Behavior in Virtual Environment

  • Jung, Moon-Ryul
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 1998.06b
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    • pp.55-62
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    • 1998
  • This paper presents a method of controlling camera to present virtual space to participating users meaningfully. The users interact with each other by means of dialogue and behavior. Users behave through their avatars. So our problem comes down to controlling the camera to capture the avatars effectively depending on how they interact with each other. The problem is solved by specifying camera control rules based on cinematography developed by film producers. A formal language is designed to encode cinematography rules for virtual environments where people can participate in the story and can influence its flow. The rule has been used in a 3D chatting system we have developed.

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Influence of Interfaces on Novice Users' Performance in Social Virtual Worlds (사회적 가상세계에서 인터페이스가 초보사용자들의 성과에 미치는 영향)

  • Jung, Yoonhyuk;Ju, Boryung;Zach, Lisl
    • Journal of the Korean Society for information Management
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    • v.29 no.4
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    • pp.7-23
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    • 2012
  • This paper explores how interface environments have an influence on novice users' performance in social virtual worlds (SVWs), which are emerging user-centric three-dimensional cyberspaces. Despite their early popularity, SVWs have experienced that numerous new users leave the cyberspaces soon before they become long-term users. One possible reason is that unfamiliar interfaces of SVWs can be a barrier to novice users' adaptation of the technology. To understand a role of interfaces in the users' assimilation of SVWs, we examine an impact of three interface factors (presence, affordance, and feedback) on performance which is regarded as a yardstick for users' adaptation of SVWs. Forty participants were recruited and went through one-hour experimental sessions with seven tasks in Second Life; they were also asked to answer a questionnaire. Findings indicate that while affordance and feedback are significant factors influencing novice users' performance, presence has no impact on their performance.

Virtual design evaluation system for and automobile cabin (인공현실감을 이용한 승용차 운전석 디자인 평가시스템)

  • 윤정선;박재희;김철중
    • Journal of the Ergonomics Society of Korea
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    • v.14 no.1
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    • pp.83-90
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    • 1995
  • Virtual reality can be applied well to product design and evaluation. A virtual design evaluation system for an automobile cabin was implemented on a desk-top virtual environment system. It has two frontal seats, a dashboard, a steering wheel, and various displays/controllers. Users can interact with these components as they do that with real ones. To verify the effectiveness of the virtual design evaluation system, 17 subjects participated in the evaluation procedure. The evaluation result showed that the stereoscopic vision enhanced the subjective reality of the virtual automobile cabin. Graphic details, design, and time lag were also related to the subjective feel for reality.

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Blog Intelligence (블로그 인텔리전스)

  • Kim, Jae-Kyeong;Kim, Hyea-Kyeong;O, Hyouk
    • Journal of Information Technology Services
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    • v.7 no.3
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    • pp.71-85
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    • 2008
  • The rapid growth of blog has caused information overload where bloggers in the virtual community space are no longer able to effectively choose the blogs they are exposed to. Recommender systems have been widely advocated as a way of coping with the problem of information overload in e-business environment. Collaborative Filtering (CF) is the most successful recommendation method to date and used in many of the recommender systems. In this research, we propose a CF-based recommender system for bloggers to find their similar bloggers or preferable virtual community without burdensome search effort. For such a purpose, we apply the "Interest Value" to CF recommender systems. The Interest Value is the quantity value about users' transaction data in virtual community, and can measure the opinion of users accurately. Based on the Interest Value, the neighborhood group is generated, and virtual community list is recommended using the Community Likeness Score (ClS). Our experimental results upon real data of Korean Blog site show that the methodology is capable of dealing with the information overload issue in virtual community space. And Interest Value is proved to have the potential to meet the challenge of recommendation methodologies in virtual community space.

Virtual Reality Based Cultural Tourist Attractions converging with Souvenir (수베니어를 융합한 가상현실 기반의 문화 관광지 가상체험 서비스)

  • Lee, Ga-Yeon;Lee, Seok-hyun
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.111-116
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    • 2017
  • This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.

Automatic Adaptation Based Metaverse Virtual Human Interaction (자동 적응 기반 메타버스 가상 휴먼 상호작용 기법)

  • Chung, Jin-Ho;Jo, Dongsik
    • KIPS Transactions on Software and Data Engineering
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    • v.11 no.2
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    • pp.101-106
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    • 2022
  • Recently, virtual human has been widely used in various fields such as education, training, information guide. In addition, it is expected to be applied to services that interact with remote users in metaverse. In this paper, we propose a novel method to make a virtual human' interaction to perceive the user's surroundings. We use the editing authoring tool to apply user's interaction for providing the virtual human's response. The virtual human can recognize users' situations based on fuzzy, present optimal response to users. With our interaction method by context awareness to address our paper, the virtual human can provide interaction suitable for the surrounding environment based on automatic adaptation.

An Approach to implement Virtual 3D-Touch using 2D-Touch based Smart Device through User Force Input Behavior Pattern (2D-Touch 스마트 디바이스에서 사용자 행동 패턴 분석을 통한 가상 3D-Touch 구현을 위한 방법)

  • Nam, ChoonSung
    • Journal of Internet Computing and Services
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    • v.17 no.6
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    • pp.41-51
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    • 2016
  • The appearance of 3D-Touch interface provided the basis of a new interaction method between the users and the mob ile interface. However, only a few smartphones provide 3D-Touch features, and most of the 2D-Touch devices does not provide any means of applying the 3D-Touch interactions. This results in different user experiences between the two interaction methods. Thus, this research proposes the Virtual Force Touch method, which allows the users to utilize the 3D-Touch Interface on 2D-Touch based smart devices. This paper propose the suitable virtual force touch mechanism that is possible to realize users' inputs by calculating and analysis the force touch area of users' finger. This proposal is designed on customized smartphone device which has 2D-Touch sensors.