• (The) Korean Journal of Advertising
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• v.29 no.5
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• pp.127-160
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• 2018

Recently, virtual reality and augmented reality technology have been extensively utilized in brand communication. The purpose of this study is to investigate digital reality contents as branded entertainment and content-analyze its format and contents for brand communication. Coding categories were derived to examine marketing characteristics of 300 digital reality contents and key descriptive statistics were presented and interpreted. The results revealed that consumer responses(i.e., view count, like, and dislike) toward Branded Digital Reality contents vary according to types of storytelling. Moreover, perceived values of contents also varied by the types of digital reality(VR vs. AR). Based on the results, this paper discusses the academical and managerial implications of study findings.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.6
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• pp.1482-1487
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• 2010

Recently, Product and contents using virtual reality technique is spreading quickly. Visualization using virtual reality technique is provide a differentiated experience with existing visualization methodology by giving enhanced immersiveness to users. This paper is make a suggestion to a new methodology of stereo-scope visualization and talk about this utilization possibility. We proposed the design method of stereo-scope realization system that is composed at least two screen. through which users will feel more immersiveness and experience to virtual reality. The suggestion system of this paper will widely used in various industry such as virtual reality exhibitions, shows, games, training programs, etc.

• Journal of The Korean Association of Information Education
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• v.22 no.1
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• pp.33-40
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• 2018

This study highlights the experiences and lessons learned, through the introduction and production of virtual reality in elementary school classes. We analysed the effects of virtual reality-contents production education using the data from the K.A.P survey, as well as the results from the class using virtual reality. We used Cospaces as a tool for coding the virtual reality content. It was not difficult for students to learn its functions because it could be coded with blockly based programmes. We analysed the results in the practice area. Based on these results, we suggest how to apply this to the elementary school field.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.801-806
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• 2008

This paper proposes an augmented reality application called augmented book. The augmented book provides an interface to the virtual objects and virtual environments using a real book. In the augmented book a user observes and manipulates the 3D visualization of virtual objects. Three different types of markers are introduced for the manipulation of virtual objects. By moving the control marker, the user controls the virtual objects. Our augmented book can be used as an interface for various kinds of 3D contents such as contents of real books or product catalogs.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.1
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• pp.97-106
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• 2016

3D virual reality technique develop rapidly such as parts of education, health, national defense, etc. This paper implements an education contents utilizing 3D virtual reality based on HMD. In this paper, contents make up Changdeokgung Palace using to 3Dmax and Unity program, it shows on implemented Helmet Mounted Display. HMD obtain dynamic image from the target source of smart phone. Also, contents consist of service senerio through divided palace position and King's a day's journey especially. Above all, this paper indicate improving performance according to reduced cybersickness and immersion enlargement. And memory capacity reduced by various technique such that file type, compressed file, minimized resource. Proposed technique can obtain dynamic 3D image by HMD implementation at real time basis so that it is possible to use simultaneously multi-source. From the various and practical experiment, it is confirm that proposed 3D VR education system is useful for experience of virtual reality practically.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.2
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• pp.25-37
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• 2023

The purpose of this study is to develop and technically implement the design and scenario of cabin safety contents for virtual reality (VR)-based cabin safety learning for aviation service majors. The process for developing VR cabin safety learning contents consisted of a total of four stages: learning stage, research stage, verification stage, and application stage. The cabin safety scenario items for the production of VR learning contents reflected the occurrence of an emergency, the procedure for survival from impact, and the evacuation procedure from the aircraft as the core. For the technical implementation of learning contents, modeling work is conducted by checking scenario reviews, types and numbers of objects related to equipment and facilities, and items of interaction. In addition, the connection work with the actual metaverse platform is carried out to enable the utilization of the manufactured facilities and equipment objects. Finally, application tests were carried out to reconfirm supplementary items.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.12
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• pp.1838-1845
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• 2022

Due to COVID-19, the face-to-face on-site exhibitions were not held. With this opportunity, technologies such as virtual reality/augmented reality are increasing attention, and these technologies are being used in many fields. In this study, we made a virtual exhibition content which was produced using virtual reality technology. Our virtual exhibition was held in parallel with the on-site exhibition that included the same contents. Also this exhibition provided an opportunity to realistic experience using the head mounted display. In order to provide a high sense of presence, we created an open virtual space and used realistic 3D objects and textures. Although it is a virtual exhibition, the audience can experience a sense of realism like an on-site exhibition. After the exhibition was over, a survey was conducted on the audience who participated in both the on-site exhibition and virtual exhibition to analyze their responses. As a result of the survey, the similarity and immersion of the virtual exhibition were highly evaluated.

• Journal of Information Technology Services
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• v.18 no.5
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• pp.17-30
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• 2019

With the advent of the Fourth Industrial Revolution, virtual reality, a technology that has recently attracted attention, is emerging as a core technology that will lead the future industry by changing the paradigm of various industries. The development of 3D rendering, computer graphics, and mobile technologies enabled the development of various smart devices and led to the popularization of virtual reality services using them. Recently, with the development of virtual reality-related technology, various devices and contents such as VR-related HMDs are being developed and released. However, since the classification for VR technology has not yet been established, it is difficult to define a range of industries and services to which VR can be applied. Therefore, in this study proposes a service classification system in terms of industries that can apply VR technology and services that can be provided based on the studies on industries and services of VR technology related to the Fourth Industrial Revolution. VR's industrial classification consists of eight industries including entertainment, media, education, medical care, architecture, manufacturing, distribution, tourism and each service is divided into two service categories and composed 16 services. Through the collection and analysis of virtual reality service cases, the service distribution and characteristics of each industry can be analyzed. In addition, we can develop a virtual reality new business model and present a service case for the intersecting areas. This study is expected to be used as a basic research for the activation of virtual reality services in the future.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.11-19
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• 2018

This paper is about multimodal storytelling experience applying Virtual Reality technology in museum. Specifically, this research argues virtual reality in both intuitive understanding of history also multimodal experience in the space. This research investigates cases regarding use of virtual reality in museum sector. As a research method, this paper conducts a literature review regarding multimodal experience and examples applying virtual reality related technologies in museum. Based on the literature review to investigate the concept necessary with its related cases. Based on the investigation, this paper suggests constructing elements for multimodal storytelling based on VR. Ultimately, this paper suggests the elements of building VR storytelling where dynamic audio-visual and interaction mode combines with historical resources for diverse audiences.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.576-578
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• 2019

VIRTUAL REALITY is a technology that enables users to experience environments that are difficult to experience, such as games, medical care, defense, and manufacturing industries. In this study, we propose the development of contents that can utilize the virtual reality technology to taste the destinations to travel in advance and to select the places to travel. Generally, when you decide on a destination, use the website or booklet to search for information about the destination. In recent years, applications that recommend travel destinations have also been developed and utilized. However, if information about travel destinations is implemented as a virtual reality, it will be possible to obtain more reliable and realistic information. Like Google Maps VR, you can show the globe as a whole, zoom in or out, and click on a keyword to recommend a tourist destination that matches the keyword. It uses internet browsing cookies to automatically display tourist attractions according to user's interest.