• Journal of Korea Multimedia Society
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• v.8 no.4
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• pp.566-574
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• 2005

In spite of recent increase in the use of avatar in Web and Virtual Reality, there has not been a service that allows users to control directly the avatar behaviors. In addition, the conventional behavior control languages required a lot of complicated information for controlling the avatar motions. Moreover, in order to apply written languages to a different task domain, it was necessary to modify or rewrite the languages. In this paper, we define Task-Level Behavior Description Language and Motion Representation Language for more simple control of the avatar behavior. The first thing allows describing the avatar behaviors in each task domain, and The second thing enables writing detailed data for motion control. And in this paper, we developed an interpreter which can automatically change the Behavior Description Language to the Motion Representation Language. So this system allow users control the avatar behavior simply with only use the Behavior Description Language. The system was applied to shopping mall and the Task-level Behavior Description Language was compared with conventional languages to see how it was more effective in behavior description.

• The KIPS Transactions:PartD
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• v.10D no.1
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• pp.167-174
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• 2003

Today in Korea, various types of B2B or B2C businesses are carried out on the Internet and the catalog information is the molt important factor to make customers purchase the product. However, no case can be found where information is shared between the business partners, more specifically, each catalog supplier possesses data that are incompatible with others. Though the e-business market has rapidly expanded, it is still difficult for businesses to attract buyers unless an integrated system is provided for more fast and convenient B2B businesses. Such a systematic and integrated catalog system is highly demanded along with current database management system Therefore, this study suggests the E-Catalog system consists of a fixed and standardized catalog system offering product information and a network-based architecture offering products to customers through a search system. The proposed system also supports CRM (Customer Relation Management).

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.671-688
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• 2018

This study investigates the characteristics of VR stores that emerged as new fashion communication media. Two case studies on Hyundai and eBay VR Department stores were conducted along with a discussion of the function and meaning of the fashion VR store. The results showed that both stores provide novel shopping experiences; however, the two were differentiated in terms of production method and technology implementation level. Functional aspects such as providing shopping efficiency and purchasing service was insufficient in both stores. Instead, they were complementing by means of product rotation, recommendation system, voice guidance, or linkage with an online shopping mall. In experiential aspects, both stores provided a strong sense of immersion. Hyundai VR store enhanced immersion with a high resolution image of a real offline store; however, it lacked in the ability to provide multisensory stimulation such as kinetic sense or auditory stimulation. The eBay VR Department store intensified the immersion experience by providing auditory stimulation as well as visual stimulation that enhanced the speed and distance sense through the utilization of animation. However, the extent of experience was limited in terms of agency and transformation because of the low interactivity found in both store systems.

• Journal of Intelligence and Information Systems
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• v.6 no.1
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• pp.17-34
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• 2000

본 논문에서는 분신과 지능형 쇼핑에이전트에 입각한 새로운 개념의 가상현실 인터넷 쇼핑몰을 제안한다. 특히 본 논문에서 제안하는 인터넷 쇼핑몰은 기존의 쇼핑몰과는 달리 전체적인 설계를 웹에 기초한 의사결정지원시스템 즉 웹 DSS 개념에 기초하고 있다 일반적으로 전통적인 DSS의 경우 모델 데이터 그리고 사용자 인터페이스를 기본 구성요소로하고 있는데 본 논문에서 제안하는 인터넷 쇼핑몰은 모델로서는 지능형 쇼핑에이전트를 데이터로서는 각종 제품 정보 및 상용자 기호를 사용자 인터페이서로서는 분신(Avatar) 및 웹 환경을 전제로 한다. 특히 본 논문에서 제안하는 인터넷 쇼핑몰의 모든 의사결정지원과정은 웹 DSS 개념에 기초한다. 또한 소비자들의 흥미성과 몰입감 증대를 위하여 전체적인 환경을 가상현실로 하였다 본 논문에서 제안하는 인터넷 쇼핑몰인 VRISA의 특징을 요약하면 우선 라이프스타일 에이전트와 선호속성 에이전트를 가지고 있어서 이를 기초로 하여 소비자의 라이프스타일 확인 및 선호속성을 파악할 수가 있으며 또한 해당 라이프스타일 및 선호속성에 맞는 제품을 추천할 수도 있다 이같은 에이전트의 작동결과는 분신으로 반영되어 해당 분신이 적절한 제품을 소비자에게 추천할 수 있으며 모든 제품추천환경 및 분신의 작동환경은 가상현실 환경으로 구축되어 있어서 소비자들의 흥미성과 몰입감을 증대시킬 수가 있다. 이는 소비자들의 구매의도 향상에 크게 기여할 수가 있다.

• Management & Information Systems Review
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• v.13
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• pp.71-97
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• 2003

As an electronic commerce grows in a rapid speed today, it has a great effect on not only our consuming lives but also the marketing activities. The study on involvement levels and consumer satisfaction in physical market in the existing studying papers in home was made progress rapidly. But, the study on involvement levels and consumer satisfaction in virtual market leaves much to be desired. This paper aims at considering the relationship between the involvement levels and the consumer satisfaction factors in the electronic commerce through the internet shopping mall whose importance is emphasized day by day. In this paper, three following questions were studied: (1) what is the difference among the factors(product/service/image) of consumer's satisfaction in accordance with consumers' involvement levels, (2) what is the difference in an intention of repurchase in accordance with the consumers' satisfaction factors, and (3) what is the difference in an intention of repurchase in accordance with the involvement levels and the consumers' satisfaction factors. As a result of analysis, only the service one of the factors of consumer's satisfaction has a difference in accordance with high/low involvement, and also, the factors which have an effect on the intention of repurchase were product, service and image.