• Title/Summary/Keyword: Virtual Attachment

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An Integrated Model for Investigating the Impacts of Telepresence on Cultural Heritage Attachment in Virtual Museum

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • v.11 no.2
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    • pp.44-52
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    • 2022
  • The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors' aesthetic and educational experiences and how these experiences affect visitors' perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors' education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.

The Effect of Virtual Tour Experience on Actual Travel Intention -Focusing on the Moderating Effect of Happiness (가상관광체험이 현장여행의도에 미치는 영향 -행복의 조절효과를 중심으로)

  • Weijia Li;Yuejun Wang;Ziyang Liu
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.65-78
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    • 2023
  • This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

The Effects of Trust and Attachment to Hyper-Realistic Virtual Influencers on Behavioral Intentions: Based on the Trust-Building Model (초현실 가상인플루언서에 대한 신뢰와 애착이 행동의도에 미치는 영향: 신뢰구축모델을 기반으로)

  • Hao, Jia Wei;Yang, Sung Byung;Yoon, Sang Hyeak
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.75-100
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    • 2022
  • Purpose Recently, hyper-realistic virtual influencers have received much attention in the field of corporate marketing. However, there is a lack of research that suggests specific processes affecting behavioral intentions through trust and attachment between virtual influencers and consumers. In addition, previous studies have failed to consider the characteristics of hyper-realistic virtual influencers. Therefore, this study investigates the effects of trust and attachment to hyper-realistic virtual influencers on consumers' behavioral intentions based on the trust-building model. Design/methodology/approach Based on the previous research, seven antecedent factors for trust-building were derived: Reality, Attractiveness, Awareness, Interactivity, Professionalism, Social Presence, and Predictability. Next, the survey was conducted on Chinese people who had experienced interacting with hyper-realistic virtual influencers on social network services within the last 3 months at the time of data collection. A total of 326 respondents were used for the final analysis and hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, this study confirmed that reality, attractiveness, awareness, social presence, and predictability as antecedent factors for trust-building of hyper-realistic virtual influencers have a positive effect on trust. Second, this study confirmed that trust in hyper-realistic virtual influencers has a significant positive effect on attachment. Lastly, this study confirmed that trust and attachment to the hyper-realistic virtual influencer significantly and positively affect relationship retention and purchase intentions.

Effect of Virtual Influencer Attributes on Consumer Purchase Intentions : Evidence from Chinese Internet Consumers (가상 인플루언서 특성이 소비자 구매의도에 미치는 영향 : 중국 인터넷 소비자를 대상으로 한 실증연구)

  • Niu, Yanqi;Song, Hyo-jung;Kim, Tae-ha
    • Journal of Venture Innovation
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    • v.7 no.2
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    • pp.57-76
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    • 2024
  • A virtual influencer is a digital artifact that primarily operates on social media and acts like the human influencer. This study investigate how the attractiveness and reputation of virtual influencers affect consumers' purchase intentions. Based on previous studies, we developed a research model and questionnaire, and analyzed a total of 371 survey questionnaires using a structural equation model. The study results show that reputation positively affect attachment, imitation desire, and interaction, while attractiveness positively influence attachment and imitation desire but not interaction. Lastly, purchase intention was positively influenced by imitation desire, attachment, and interaction; which indicates that attractiveness, reputation, and interactivity are crucial factors in virtual influencer implementation strategies. The quality and reliability of contents provided by virtual influencers are essential not only for gaining popularity but also for maintaining a good reputation. Additionally, continuous interaction is necessary in order to foster close relationships with consumers. A few practical insights are presented for firms considering to implement a virtual influencer.

An Object Representation System Using Virtual Space Coordinates

  • Ban, Kyeong-Jin;Kim, Jong-Chan;Kim, Eung-Kon
    • Journal of information and communication convergence engineering
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    • v.8 no.4
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    • pp.411-415
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    • 2010
  • Conventional Augmented Reality has used data gloves or markers for smooth interaction between objects and background. This causes inconvenience of use and lower immersion. To build up immersion in Augmented Reality, additional input devices must be removed. For this purpose, accurate recognition of space coordinates is needed even with no attachment of markers. This paper proposes a method to create virtual space coordinates for interaction without wearing additional input devices so as to improve immersion in Augmented Reality. The acquired image was projected to 2D space and vanishing lines were extracted to calculate the virtual space coordinates. Then the sizes of the inserted objects were varied in accordance with the size of the virtual coordinates area based on the image projected onto the 2D coordinates. This resulted in improved immersion. This method can increase the efficiency of object creation by excluding the use of a 3D modeler for creation of 3D objects.

The Revitalization Schemes for Virtual Communities in Apartment Complexes - The Status and Classification of the Virtual Communities - (아파트 단지 내 사이버 공동체 활성화 방안 연구 I - 사이버 공동체 실태와 콘텐츠의 유형화 -)

  • Kang, Soon-Joo;Lee, Young-Ae
    • Journal of the Korean housing association
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    • v.19 no.1
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    • pp.57-66
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    • 2008
  • In the past, strong social bands, which had spontaneous communities, existed in Korean traditional society. However, while it's developing through industrialization; monolithic apartment houses were introduced which causes less interaction between neighbors. With the growing attention to the higher living quality, various schemes to revitalize the community spirits have been groped, including to improve in hardhearted neighborhood relationships and to cope with the dreariness in the city. With the development of the internet and the spread of 'digital home', the communities in cyber space have been especially revitalized since the information-oriented society. In a move to strengthen the communities in apartment complexes, this study tries to find the revitalization scheme for virtual communities in apartment complexes by analyzing the contents of its web sites and understanding the world of virtual community. These are compared and analyzed. The related virtual communities ("cafe" or "blogs") are also analyzed. The results are as follows. 1) There are some differences among the contents provided by apartment virtual community developing companies, still, it could be categorized into four types; "apartment complex introduction and management information" "community revitalization" "living guide" "individual services" 2) The contents provided by self-organized communities of residents neither require additional charge nor special membership for information while the formation is not systematized. 3) In the comparison of apartment virtual community developing companies with residents self-organized communities, "apartment complex introduction and management information" on freeboard, notice, request and Q&A, and "community revitalization" on communication board are both provided throughout the web sites. 4) The contents provided by apartment virtual community developing companies makes the information available in a wide range with managers, on the other hand, self-organized communities emphasize on showing attachment and concern of residents and requiring communications between neighborhoods.

An Internet Based Data Storage Protocol for ATA devices

  • Singh, Kulveer;Lim, Hyo-Taek
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.05a
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    • pp.1167-1170
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    • 2007
  • This paper introduces a data storage transport protocol internet Advanced Technology Attachment (iATA) for ATA storage devices that can be accessed over (TCP/IP) networks. As the access speed of Advanced Technology Attachment (ATA) type storage is increasing, the importance of sharing the ATA type storages over internet is also increasing. We are proposing a protocol in which we have implemented the basic ATA command set to access the ATA type remote storage devices over the TCP/IP networks.In this paper, we give basic details of the protocol and discuss the existing storage protocols which are mainly used for accessing block storage like internet Small Computer System Interface (iSCSI) Hyper Small Computer System Interface (HyperSCSI) and ATA over Ethernet (AoE).

Development of a Virtual Excavator using SimMechanics and SimHydraulic (SimMechanics SimHydraulic을 이용한 가상 굴삭기 개발)

  • Le, Q.H.;Jeong, Y.M.;Nguyen, C.T.;Yang, S.Y.
    • Journal of Drive and Control
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    • v.10 no.1
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    • pp.29-36
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    • 2013
  • Excavation is an important work in mining, earth removal and general earthworks. Nowadays, automation in excavator has been studied by several researchers. In the excavator research methods, simulation is one of the low cost methods for applied to test safely. In this paper, designed a virtual hydraulic excavator that with the control and the dynamic. At first, the simulation of hydraulic system for excavator's attachment such as boom, arm and bucket using Matlab/Simhydraulic is presented. Second, the dynamic model of excavator is distributed to combine with the hydraulic system. For controlling this system, electric joysticks are used to operate the orifice open areas in Main Control Valve. The simulation result is described to analysis the performance of this virtual excavator.

Pathway from Domestic Violence to Adolescents' Internet Game Addiction - Focusing on Mediating Effect of Parental Attachment - (청소년의 가정폭력노출경험이 인터넷 게임중독에 미치는 영향 - 부모애착의 매개효과 -)

  • Kim, Jae-Yop;Lee, Ji-Hyeon;Yoon, Yoe-Won
    • Korean Journal of Social Welfare
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    • v.63 no.4
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    • pp.59-82
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    • 2011
  • This study examined the pathway through which adolescents' exposure to domestic violence could lead them to become addicted to Internet games. A total of 709 middle school and high school students were used as subjects and data from the 'domestic violence on children and adolescent' section of the 2010 National Data on Domestic Violence were used. The results of analysis using structural equations showed that the subjects' exposure to domestic violence did not directly affect their addiction to Internet games but that it indirectly affected their addiction through decrease in parental attachment. This can be interpreted to mean that when parents who should be a source of safety for their children become agents and recipients of violence, adolescents come to feel alienated because they cannot form any secure attachment to their parents and cannot build trust or emotional stability in their real-life parents, and they accordingly become absorbed in the virtual world of games. The results of the analysis were then used to discuss action plans for the prevention and intervention of adolescents' internet game addiction.

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An Investigation of Roughness Effects on 2-Dimensional Wall Attaching Offset Jet Flow (조도가 2차원 벽부착 제트유동에 미치는 영향에 관한 연구)

  • 윤순현;김대성;박승철
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.19 no.1
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    • pp.219-230
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    • 1995
  • The flow characteristics of a two-dimensional offset jet issuing parallel to a rough wall is experimentally investigated by using a split film probe with the modified Stock's calibration method. The mean velocity and turbulent stresses profiles in the up and down-stream locations of the wall-attachment regions are measured and compared with those of the smooth wall attaching offset jet cases. It is found that the wall-attachment region on the rough wall is wider than on the smooth wall for the same offset height and the jet speed. The position of the maximum velocity point is farther away from the wall than that for the smooth wall case because of the thick wall boundary layer established by the surface roughness. It is concluded that the roughness of the wall accelerates the relaxation process to a redeveloped plane wall jet and produces a quite different turbulent diffusion behavior especially near the wall from comparing with the smooth plane wall jet turbulence.