• 농촌지도와개발
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• 제18권2호
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• pp.239-262
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• 2011

The study aims to find development plan of the Hanmadang festival in Jachaebanga village. First of all, Financing is the first major obstacle to opening a successful village festival. In order to host village festival. It's important that smooth financing. It needs head north and diversify of the Banga table. Through proceeding by subscription, research a value-added food the village benefits can be better. Because Jachaebanga village located in capital area. The people who live in Seoul and Gyonggi area easily approachable. So, If induce a free visitors to reservation visitors, It will benefit not only village, but also visitors. Hanmadang festival program and another village festival program are evenly alike. Festival organizers must provide a differentiated festival program to reservation visitors. It needs merge the harvest program and society curriculum to amplify the synergy. Like a Turtle play, participation inducement to neighboring traditional culture organization can be of help to consist festival program. There simply aren't enough people here to progress festival properly. In order to supply people to progress properly, Festival plan, Budgets allocations have to be determined by village officers.

• 농촌계획
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• 제21권3호
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• pp.19-31
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• 2015

In this study, seasonal customs are analyze the appropriate festival for each 24 seasonal divisions of the year. Recover the intrinsic value of the festival and selected the target villages and each village should investigate elements of the festival. The village were sought activation of a rural village by setting the festive season. (1) 24 seasonal divisions of the year festival is a small town festival, the festival's program is based on the experience-oriented. Based on period seasonal customs and season plays are set up 24 seasonal divisions of the year festival's program. (2) Survey area is the rural tourism village carried seven villages at Cheongju-si in Chungcheongbuk-do. (3) 24 seasonal divisions of the year festival establish as possible to the festival program is based on 24 seasonal divisions of the yearfestival seasonal customs, seven villages were set on the festival. on the season sesipung through the festive season as possible to the festival program was set up, seven villages were set on the festival. The first standard, festivals and events that are currently made. Second,now ongoing in the village is experience program and a 24 seasonal divisions of the year seasonal customs resource. (4) As a result, each period of the festival was set in the village. (5) By festival setting recover intrinsic value of the festival by taking advantage of 24 seasonal divisions of the year. The common interests of the rural town of experience, the rising interest in each town and village festivals activation of the network can be achieved.

• 농촌계획
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• 제20권3호
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• pp.1-9
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• 2014

This study is to find out vitalization plan of rural village festival through field survey and in-depth interview. Festival vitalization plans were suggested for each of four steps. The results are as follows: (1) preparing stage : disambiguation of supporting festival, adjustment of selecting times & improvement of selecting index in supporting festival, support of planning & managing ability, and systematization of festival consulting team. (2) planning stage : supporting differentiated festival program development, and public relations of rural village festival. (3) operating stage : flexible utilization of supporting budget and systematization of festival supporters operation. (4) ending stage : holding a workshop to share successful festival cases.

• 수산경영론집
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• 제53권3호
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• pp.17-26
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• 2022

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

• 농촌계획
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• 제22권4호
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• pp.49-60
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• 2016

This study is in order to promote agricultural products sold in the rural village festivals direct transaction marketplace and enabled by a comprehensive user evaluation of the rural village festivals direct transaction marketplaces in universal design perspective, provide a design plan for your care and comfort of a rural village festival Direct Deals Marketplace there is a purpose. Thus, redefining the principles of universal design suitable for direct transactions rural village festival marketplaces, and to do this by reclassifying the design elements of the farmstand-type in a framework was developed 30 questions to evaluate items for Universal Design Evaluation. And, the selection of three villages along the rural village festivals scale and conducted a survey of Universal Design Rating. As a result, the overall assessment was positive for B villages of rural village festival marketplaces direct transactions, there was a significant difference with the other village. In particular, there was a notable difference in the fairness, efficiency, promotional, safety and hygiene. And, there was a significant difference in design elements for directing atmosphere by selling space, product display, hygiene. This paper presents the design suggestions about a rural village festivals farmers' market aspects of universal design for improvement of the marketplace as following, 1) placement for differentiation the markerplace and around sites in the festival place, 2) to build the operating systems of sustainable management for arrangement and organization during the festival, 3) to install the device for maintaining agricultural products freshness 4) to separate the sale of local specialty products and general food products, and 5) to locate the suitable space considering the visitors tour route in the festival place for large-scale festival.

• 한국융합학회논문지
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• 제12권10호
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• pp.151-160
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• 2021

본 연구는 지역축제의 심층적인 분석과 논의를 통해 포스트 코로나 시대에 가장 적절한 축제콘셉트를 설정하고 국제 경쟁력과 관광자 만족을 위한 관광축제를 제안하고자 한다. 또한 포스트 코로나 시대에 새로운 축제콘셉트를 설정하여 구현함으로써 지역관광 활성화와 지역경제 활성화에 기여하는데 목적이 있다. 선행연구의 고찰와 실증적 조사 및 종합적인 메타분석 결과는 축제콘셉트 설정의 변화가 필요한 시점으로 나타났다. 포스트 코로나 시대에는 온라인 동영상 플랫폼을 통한 콘셉트 구축, 안전 패키지형 관광축제 방역시스템 구축, 관광축제시기와 공간의 최대한 분산 관광축제시기와 공간의 최대한 분산 개최가 필요하다. 또한 주민들의 참여를 통한 마을관광축제의 기획과 실행, 마을 단위 소규모 이웃과 이웃이 함께 즐기는 관광축제 콘셉트 적용이 필요한 것으로 나타났다.

• 헤리티지:역사와 과학
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• 제44권4호
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• pp.4-17
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• 2011

외고산 옹기마을은 옹기산업사적 의의와 더불어 문화유산으로서의 가치가 공존하고 있는 특징을 보이고 있다. 그러나 마을은 오랜 동안 개발제한구역으로 지정된 탓에 개발에 따른 제약으로 옹기작업 환경이 열악하였다. 2000년대 들어 참살이에 대한 관심고조와 옹기장의 지방문화재 지정 등으로 옹기의 문화적 가치 인식이 높아지는 상황에서 울산광역시와 울주군은 지역 관광자원으로서 외고산 옹기마을을 주목하였다. 먼저, 문화관광자원화사업을 통해 마을의 환경을 개선하였으며, 옹기축제의 적극적 참여를 통해 축제의 외형적 성장을 이루었다. 그리고 마을의 옹기장들을 울산광역시 무형문화재로 지정하였다. 이러한 일련의 활동은 마을의 활성화를 위한 노력이었으나 문화관광자원화사업의 경우 관광자원화에 초점이 맞춰지다보니 옹기장의 작업여건을 충분히 고려하지 못하여 오히려 이전보다 작업여건이 불편해지는 결과를 가져오기도 하였다. 다음으로 옹기축제의 경우는 행사 규모나 방문객 등 외형적 성장을 이뤘으나 축제의 정체성이 다소 약화되고 장인들의 참여가 소극적으로 되는 결과를 가져왔다. 마지막으로 무형문화재 지정은 각 옹기점의 생산규모나 산업화 정도를 무시한 일방적 결정으로 옹기장들은 그들 특유의 경쟁관계와 더불어 무형문화재 유지와 해제라는 갈등관계에 놓이게 되었다. 지방자치단체의 문화행정은 해당 무형유산에 미치는 영향이 크기 때문에 무형유산 커뮤니티로서 지방자치단체의 바람직한 역할과 기능에 대해 모색할 필요가 있다.

• 수산경영론집
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• 제52권4호
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• pp.1-11
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• 2021

This study is to investigate the determinants of consumption expenditure by considering potential expenditure factors such as socioeconomic, fishing village tourism behavior, motivation for visits, and optional attributes of tourists at Muchangpo webfoot octopus and finespotted flounder festival in Boryeong. The analysis data are 300 questionnaires of visitors to the festival during the 2018 Muchangpo Mysterious Sea Road Webfoot Octopus and Finespotted Flounder Festival from March 17 to April 8, 2018. As a result of analyzing the factors of consumption expenditure of tourists to the festival in Boryeong, socioeconomic factors such as gender and residential groups outside Chungcheong-do have a positive (+) effect on consumption expenditure. Among the factors of fishing village tourism behavior, the only number of days of stay more than one night has a positive (+) effect on consumption expenditure. In addition, in the analysis of factors for motivation to visit the festival, fun/interest and simple rest/leisure have a significant positive (+) effect on expenditure whereas stress relief have a negative (-) effect on expenditure. In the analysis of the factors of festival selection attributes, tourism facilities has a significant positive (+) effect on expenditure, but natural scenery and excellent natural scenery show a significant negative (-) effect on expenditure. The main implications that can be obtained from the results of this study are as follows. First, it suggests that the promotion should be actively conducted outside of Chungcheong Province in order to achieve the original purpose of revitalizing the local economy from the Muchangpo webfoot octopus and finespotted flounder festival. Second, it indicates that there should be a variety of unique high-quality festival programs differentiated from other local festivals, promoting the existence of simple rest/leisure facilities rather than webfoot octopus boat fishing experiences or natural scenery (i.e., mysterious road and sunset) in order to attract festival tourists' spending at the Muchangpo webfoot octopus and finespotted flounder festival.

• 대한지리학회지
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• 제1권
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• pp.67-82
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• 1963

본 연구는 낙안읍성이라는 특정 장소에서 열리는 남도음식축제를 사례로 이벤트관광의 정착과 성장과정을 관광지리학적 관점에서 고찰하였다. 남도음식축제는 특정장소가 갖는 매력요인과 전남지역의 고유한 향토음식이 결합된 전남의 대표적인 이벤트관광이며, 1998년 문체부에 의해 전국 3대 축제로 선정되어 전국적인 규모의 축제로 성장하였다. 1994년부터 시작된 남도음식축제는 프로그램과 예산, 참가인원 등 규모면에서 꾸준한 성장을 보여 왔다. 그리고 개최기간은 3일에서 일주일로 연장되었고, 관광세력권은 꾸준히 확대되고 있다. 남도음식축제를 더욱 활성화시키기 위해서는 관 주도의 축제에서 민간주도의 축제로의 전환, 지역축제를 이끌어 갈 전문인력의 양성, 낙안읍성이라는 장소성과 역사성을 부각시킬수 있는 프로그램 개발, 음식축제에 대한 보다 적극적인 경영마인드의 도입, 낙안읍성 주변의 주요 관광지와 연계관계를 구축하여 관광세력권의 확대, 지속적인 관광객 형태 및 평가분석을 통한 관광객들의 관심과 욕구의 반영 등이 필요하다.

• 수산경영론집
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• 제38권2호
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• pp.103-129
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• 2007

Prior research on the fishery village tourism has mainly focused on the development and activities in the field, but lacking in strategic approaches. To overcome such a limitation, this study intends to measure visitors' authenticity on Gijang Anchovy Festival, test reliability and validity of the measurement items, and to identify the relationships among variables by a regression analysis of visitors' satisfaction. Authenticity means the value of existence. The types of tourism in fishing villages have been classified as fishery tourism, resource tourism and ecotourism and each of them has its own authenticity. Based on previous research, this study classified it into three factors such as objective authenticity, experiential authenticity and inauthenticity. To analyze the current situation of Daebyeon Anchovy Festival, measurement scales were developed and survey was conducted on the visitors for the three days from April 20 to 23, 2007. A total of 211 questionnaires were distributed and 208 were collected, The questionnaire contains 25 items on authenticity and 4 items on satisfaction and all the items were measured on the 7 Likert scale. It also has 8 items on demographic characteristics. On the test of reliability and validity of the authenticity, 24 items were used, Cronbach's was 0.7 and correlation was higher than 0.3. Factors of objective authenticity, experiential authenticity and inauthenticity were drawn from the factor analysis, which means that the 24 items may be used to measure authenticity of fishery festivals. The findings show that the evaluation score was 4.89 for objective authenticity, 4.36 for experiential authenticity, and 4.24 for inauthenticity. On the test of the hypotheses, the path coefficients were estimated 0.087 for objective authenticity, 0.202 for experiential authenticity and 0.503 for inauthenticity on the visitors' satisfaction. This suggests some meaningful marketing strategies for Gijang Anchovy Festival. First of all, the anchovy festival should focus on motivating visitors to revisit the festival by identifying individual traits, making a pleasant festival oriented toward family visitors, and providing more experience programs about anchovy.