• Title/Summary/Keyword: Vietnamese literature

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Critical Factors Influencing Consumer Online Purchase Intention for Cosmetics and Personal Care Products in Vietnam

  • NGUYEN, Lan;LE, Hoa Chi;NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.131-141
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    • 2021
  • With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

Education, Industry 4.0 and Earnings: Evidence from Provincial-Level Data of Vietnam

  • TU, Anh Thuy;CHU, Phuong Thi Mai;PHAM, Truong Xuan;DO, Ngoc Minh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.675-684
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    • 2021
  • This paper aims to analyze factors influencing earnings of workers in Vietnam using provincial-level data from 2016 to 2018. We show the important determinants of earnings of workers of more than 15 years old including working hour, labor force, life expectancy, education, regulation measured by Provincial Competitiveness Index (PCI) and especially Industry 4.0, our major depart from literature proxies by government expenditure on science and technology, number of phone lines, and number of internet users. Working hours are a typical measurement of quantity of labor supplied. Labor force represents market size from the supply side. Life expectancy measures the health of laborers, a physical quality measure of workers. PCI stands for institutional status of the locality. Two most important factors of our interest are education, representing qualification of workers, and Industry 4.0, reflecting the new working environment of workers. By estimating a robust standard error fixed-effect model, we have evidence that all factors are significant in explaining earnings of Vietnamese workers. Education and IR4.0 play an important role in earnings of workers of Vietnam. Results also provide an estimation of Vietnam's labor supply in the context of Industry 4.0. In addition, findings contribute to explain the income discrepancy among Vietnamese provinces.

The Relationship Between Corporate Social Responsibility and Financial Performance: Empirical Evidence from Vietnam

  • NGUYEN, Cuong;NGUYEN, Lan
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.75-83
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    • 2021
  • For many years, many academics and practitioners have paid attention to the increasing popularity of corporate social responsibility (CSR) and its relationship with financial performance. They have shown that creating social and sustainable responsibility can strengthen the organization's financial performance as the organization can achieve its current needs without compromising the ability to meet future needs. While much theoretical and empirical evidence has been provided to support this argument in developed countries, this topic is under-researched, and the outcomes are controversial in developing countries. Therefore, this paper aims to examine and investigate the relationship between corporate social responsibility and financial performance in Vietnamese organizations. The dataset includes 27 firms listed on the stock market exchanges in Ho Chi Minh city (HOSE) and Hanoi (HNX) from 2015 to 2019. The disclosure approach is adopted to measure corporate social activities; four areas were developed: environment, community, employee and product, customer, and supplier practices. Return on average equity (ROE) and return on average assets (ROA) are two proxies for measuring financial performance. The research results confirm the existing literature with a strong correlation between employees and returns on average assets.

Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z

  • NGUYEN, Thi Quynh Trang;LE, Tri D.
    • Journal of Distribution Science
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    • v.20 no.9
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    • pp.1-10
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    • 2022
  • Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.

Prosodic Phrasing and Intonation Patterns in the Speech of Migrant Women from Multicultural Families (다문화가정 이주여성의 운율구 경계짓기와 억양패턴)

  • Jeong, Jin-Sook;Lee, Sook-Hyang
    • The Journal of the Acoustical Society of Korea
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    • v.31 no.7
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    • pp.461-471
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    • 2012
  • The purpose of this paper is to provide basic data for development of Korean teaching programs for immigrant women from multicultural families through the acoustic analysis of their prosodic phrasing and intonation pattern. The results showed that immigrant women showed some differences in most of the prosodic characteristics from a Korean women's group: Immigrant women realized the first word of a sentence in an intonational phrase while Korean women did in an accentual phrase. They also haven't yet correctly learned the tone type of the first of an accentual phrase which differs depending on the type of its first segment yet. As a result, they showed many diverse intonation patterns compared to Korean women. Furthermore, the immigrant women's groups showed some differences between them in a few prosodic characteristics. Philippine women, whose residence duration in Korea is relatively longer than that of Vietnamese women, were more similar to Korean women: Vietnamese women read a sentence with a larger number of intonational phrases than Philippine women did. And they realized sentence-final boundary tone of a yes-no question not only in 'H%' but also in 'HL%' while, like Korean women, Philippine women did only in 'H%'.

Changes in Vietnamese Male Smokers' Reactions Towards New Pictorial Cigarette Pack Warnings Over Time

  • Tran, Thu Ngan;Le, Vu Anh;Nguyen, Thi Tuyet My;Nguyen, Ngoc Bich
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.sup1
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    • pp.71-78
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    • 2016
  • Printing of pictorial health warnings (PHWs) on cigarette packages became obligatory by the Vietnam Law on Prevention and Control of Tobacco Harm in May 2013. Literature from high-income countries suggests that PHWs motivate smokers to quit smoking although their long-term effects have been questioned due to reduction of impact over time. This study aimed to assess the salience of PHWs and smokers' reactions towards PHWs over time. In May 2014 and May 2015, a cross-sectional questionnaire-based household survey was administered to respectively 1,462 and 1,509 Vietnamese male smokers aged 18 to 35. The result showed that salience of the PHWs 2 years after the implementation was higher than at the point of 1 year after the implementation. The proportion of respondents who tried to avoid noting the PHWs was reduced from 35% in wave 1 to 23% in wave 2. However, "Tried to avoid looking/thinking about the PHWs" increased 1.5 times the odds of presenting quit intention compared to those respondents who did not try to avoid looking/thinking about the PHWs (OR=1.5; 95%CI: 1.2-2.0). In conclusion, avoidance regarding PHWs may not work as a barrier when aiming at a higher level of quit intention. Salience of the PHWs may increase in the period shortly after their introduction onto packs but can be expected to decrease with time. In other words, it might be advisable to change or renew PHWs after a period of implementation to maintain their beneficial effects.

Colorectal Cancer Screening among Asian Americans

  • Hwang, Hyenam
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.7
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    • pp.4025-4032
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    • 2013
  • Objectives: Colorectal cancer (CRC) is the most commonly diagnosed cancer for all US populations including Asian Americans. CRC screening has considerable benefits to prevent CRC and reduce mortality. The purpose of this article was to review the published literature on rates of colorectal cancer screening and factors associated with colorectal cancer screening practice among Asian Americans. Methods: Through searching electronic reference databases from 2000 to 2013, 30 articles were found on Chinese, Filipino, Japanese, Korean, and Vietnamese Americans. Findings: Asian Americans had significantly low ratesfor CRC screening; Korean Americans reported the lowest rates, while higher screening rates were found among Japanese Americans. Older age, longer length of stay in the US, and having a physician's recommendation were the most common facilitators to receiving screening. The common inhibiting factors were financial issues, employment status, and worries/fears about the procedure. Conclusions: Despite a number of Asian Americans being vulnerable to CRC, individual Asian subgroups were underserved with CRC screening and intervention. Further studies should focus on each individual Asian subgroup and culturally proficient CRC screening intervention programs should be developed for each.

Accomplishments and Challenges of Vietnamese's NTP-NRD during the 1st Stage(2010-2015) (베트남 신 농촌개발운동 1단계 (2010-2015) 사업의 성과와 한계)

  • Ko, Soonchul
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.4
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    • pp.459-470
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    • 2016
  • The purpose of this study was to examine the accomplishments and problems of National Target Program on New Rural Development(NTP-NRD) of the Vietnam government during the 1st stage(2011-2015). Based on the literature review and interview, the following suggestions were drawn with related to 19 criteria and 39 indicators; 1) the relationship between the overall goal and 19 criteria as its measures seems to be inconsistence, so that the meet of the 19 criteria regarded as the goal of the NTP-NRD, 2) there was no measures for the communes, where met the requirement of 19 criteria early, 3) most indicators were output oriented, while outcome level were little, 4) it needed to adjust for the some indicators as the implementation unit from commune level to more wider spatial level.

Taxonomic notes on Leycesteria Wall. (Caprifoliaceae): a newly recorded genus for the flora of Vietnam

  • Quang, Bui Hong;Choudhary, Ritesh Kumar;Lee, Joongku
    • Korean Journal of Agricultural Science
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    • v.46 no.2
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    • pp.335-340
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    • 2019
  • Two species of Leycesteria, L. gracilis (Kurz) Airy Shaw and L. formosa Wall. (Caprifoliaceae), from the Lao Cai and Yen Bai Provinces are reported here as a new generic record for the flora of Vietnam. During floristic surveys of northern Vietnam, L. gracilis and L. Formosa were encountered. A critical morphological study of all the collected specimens and the type of materials consulting the relevant literature led us to confirm the identity of our collected specimens as L. gracilis and L. formosa. The genus differs from other Vietnamese genera of Caprifoliaceae by the presence of a spike inflorescence or flowers in sessile whorls of 6. Taxonomic notes, description, and photographs are provided, together with short notes on the distribution, ecology and phenology of the two species.

Imagining the Countryside in Literatures of the Eastern Lands: Juxtaposing "Dưới bóng hoàng lan" ("In the Ylang-Ylang Shade," 1942) by Thạch Lam (Thach Lam, Vietnam) and "Антоновские яблоки" ("Antonov Apples", 1900) by Иван Бунин (Ivan Bunin, Russia)

  • Do, Thi Huong
    • SUVANNABHUMI
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    • v.14 no.1
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    • pp.89-108
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    • 2022
  • Using Peter Barry's conception of "outdoor environment" in discoursing nature and culture, this article analyzes images of the countryside in the short stories "Dưới bóng hoàng lan" ("In the Ylang-Ylang Shade") by Thạch Lam (Thach Lam) and "Антоновские яблоки" ("Antonov Apples") by Иван Бунин (Ivan Bunin). The two share portray the Eastern Lands, as may be seen in Vietnamese northern countryside and the East Slavic, Byzantine. The paper focuses on three aspects of the countryside-cultural values; traces of urban life and; the aspirations of people. The article aims to emphasize people's desire to return to a type of nature that bears traces and harmonizes with human cultures.