• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.205-222
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• 2021

Purpose - Due to the Covic-19 pandemic, the perceived value of video conferencing platforms has been increased drastically. However, there is little guidance on how service providers can improve video conferencing platforms. The purpose of this study is to investigate the factors that influence the users' perceived value of video conferencing services based on the heuristic-systematic model and the value-based adoption model. Design/Methodology/Approach - In this paper, we theoretically explore the relationship of the antecedents of perceived value(credibility, expertise, attractiveness, economic feasibility, security, and interactivity) and its outcomes (perceived usefulness, perceived risk and perceived value). The outcomes of this research is a conceptualization of antecedents of perceived value supported by research hypothesis based on the existing literature. A total of 100 valid questionnaires were collected to empirically test the research model. Findings - The analysis results showed that credibility, economic feasibility, and interactivity positively influenced perceived usefulness. On the other hand, credibility, professionalism and interactivity negatively influenced perceived risk. Perceived usefulness positively affects perceived value and perceived risk has a negative effect on perceived value. The brand image as a moderating variable was found to decrease the effect of perceived risk on perceived value. Research Implications - The contribution of this study is significant for video conferencing providers as follows. First, a service provider can actively utilize influencers or referees with high credibility and expertise to maximize the perceived usefulness of users. Second, economic feasibility should be ensured in respect of users through various alliance discount strategies. Third, a video conferencing service company needs to build a positive brand image in order to increase users' perceived value.

• Asian Journal of Innovation and Policy
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• v.5 no.2
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• pp.185-196
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• 2016

A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.

• Journal of the Korea Society of Computer and Information
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• v.16 no.2
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• pp.71-81
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• 2011

In order to easily create video tutorials, the algorithm is needed that video camera recording, white board images, video attachments, and document data are combined in real-time. In this study, we implemented the video lecture content creation system using wavelet-based lossless compression to composite multimedia objects in real-time and reproduce the images. Using commercially available PC can be useful when lecturers want to make video institutional contents, it can be operated easily and fastly. Therefore, it can be very efficient system for e-Learning and m-Learning. In addition, the proposed system including multimedia synthesis technology and real-time lossless compression technology can be applied to various fields, different kinds of multimedia creation, remote conferencing, and e-commerce so there are highly significant.

• International journal of advanced smart convergence
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• v.11 no.2
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• pp.128-134
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• 2022

Nowadays, people consume a lot of content such as web dramas or K-pop videos through mobile devices such as smartphones, and the market for indirect advertisements through these web dramas or K-pop videos is also increasing every year. In order to lead to the immediate purchase of indirect products in web dramas, a system that allows consumers to purchase immediately at the time the products appear in the drama is needed. In this paper, we propose a system to allow viewers to purchase products worn by celebrities immediately when viewers see and click on them. When a user clicks on a video, it recognizes the product worn by the celebrity, and displays information on the screen on the most similar product corresponding to the recognized product, allowing them to go to the seller's site where they can purchase it. In order for such a system to operate stably, a pose estimation and siamese network-based system is proposed. The proposed system will primarily be released as a streaming service in the form of an app or web page that connects the products in web dramas or other K-pop video contents screened on the mobile with e-commerce. Furthermore, in the future, the technology is expected to be used globally in various industries such as smart mobility and display kiosks.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.1
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• pp.1-7
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• 2008

In this paper, we developed digital TV commerce system using mobile device for multimedia service. This system combines TV and mobile device, and enables a TV viewer to purchase and download the multimedia contents such as songs and video programs onto the mobile devices instantly when the viewer watches the contents. Our system is different from the conventional TV commerce system in the sense that it combines digital TV and mobile device for better service, and the contents such as songs, videos and games are downloaded directly to the devices. Furthermore, our system's data flow is designed for utilizing cheaper network to save costs. We implemented this new service system, and in this paper, we describe the service in detail, comparing with conventional TV commerce system, and we present the architecture and preliminary implementation of the proposed system.

• Journal of the Korean association of regional geographers
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• v.4 no.1
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• pp.57-76
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• 1998

Yanji(延吉) city is the district seat of the Yanbian(延邊) Korean Autonomous District where is located in the Jilin(吉林) Province in China, and also the largest city with a population of three hundred sixty thousand, Since the mid-1980s, the inter-exchange and cooperation between Yanbian District and South Korea has been increased rapidly. That draw many scholars' attention to studying Yanbian District and Korean Chinese as a research theme for area studies. Unfortunately they neglect the study of the commerce and service industry in Yanbian city, which has indicated its rapid growth by the market economic policy of China, and an inter-exchange between Korean Chinese and Korean. The purpose of this study is to provide an information to many Korean potential investors for an investment strategy of the commerce and service industry in Yanji city. In order to do so, this study consists of three major steps. First of all. we analyzed the regional structure and locational characteristics of the commerce and service industry in Yanji City. Secondly, we investigated the characteristics of consumers behavior toward purchasing goods and service facilities. Finally, we supplied the proper businesses and location information for investment to Korean firms according to the results that identified above. In conclusion, we suggest that the proper businesses to invest are department store, retail clothing store, shoes store, cosmetics store, electronics and home appliances store, oversea branch offices of trading companies, Korean-style restaurant, hotel, nightclubs, Korean-style music room(Noraebang), travel agencies, beauty parlors, video rooms, electronic games, and so on. We also suggest that the proper locational areas to invest those businesses are the core area of the commerce and service industry in Yanji, where are Xinxing(新興) 3-zone and Jinxue(進學) 2-zone expressed in the Yanji city figure.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.6
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• pp.1869-1880
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• 2014

Wireless communication is one of most active areas in modern communication researches, QoS (Quality of Service) assurance is very important for wireless communication systems design, especially for applications such as streaming video etc., which requires strict QoS assurance. The modern wireless networks multi-layer protocol stack structure results in QoS metrics layered and acting in cascade and QoS metrics vertical mapping between protocol layers. Based on virtual buffer between protocol layers and queuing technology, a unified layered QoS mapping framework is proposed in this paper, in which we first propose virtual queue concept, give a novelty united neighboring protocol layers QoS metric mapping framework, and analysis method based on dicerete-time Markov chain, and numerical results show that our proposed framework represents a significant improvement over previous model.

• International Journal of Contents
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• v.3 no.3
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• pp.6-14
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• 2007

In this paper, we design and implement a XML Repository System(XRS) that exploits the advantages of DBMSs and IRSs. Our scheme uses BRS to support full text indexing and content-based queries efficiently, and ORACLE to store XML documents, multimedia data, DTD and structure information. We design databases to manage XML documents including audio, video, images as well as text. We employ the non-composition model when storing XML documents into ORACLE. We represent structured information as ETID(Element Type Id), SORD(Sibling ORDer) and SSORD(Same Sibling ORDer). ETID is a unique value assigned to each element of DTD. SORD and SSORD represent an order information between sibling nodes and an order information among the sibling nodes with the same element respectively. In order to show superiority of our XRS, we perform various experiments in terms of the document loading time, document extracting time and contents retrieval time. It is shown through experiments that our XRS outperforms the existing XML document management systems. We also show that it supports various types of queries through performance experiments.

• International Commerce and Information Review
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• v.1 no.1
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• pp.179-201
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• 1999

CALS/EC is about doing business electronically. It is based on the electronic processing and transmission of data, including text, sound and video. It encompasses many diverse activities including electronic trading of goods and services, online delivery of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, commercial auctions, collaborative design and engineering, online sourcing, public procuremet, direct consumer marketing, and after-sales service. It involves both products(e.g. consumer goods, specialised medical equipment) and services(e.g. information services, financial and legal services); traditional activities(e.g. healthcare, education) and new activities (e.g. virtual malls). CALS/EC will be emerging to replace and substitute the role of the conventional market. By changing and eliminating some processes of the transactions, the electronic market and the electronic commerce will redistribute the power and hence the benefits of the market activities. Traditional way of doing business may enter into the new electronic market because the role and function of trust and established reputation will be reinforced in the electronic market. The CALS/EC through the Internet has been in the spotlight in the shopping behavior of the consumers. Accordingly Corporates are trying to adapt themselves to those rapidly changing environments being affected by the Internet. Among others, particularly to be noted is the CALS/EC between corporations and consumers whose potential growth can be considered very substantial. This report, focusing on the introduction of CALS/EC for the logistics of SMEs, will allow us to prepare more efficiently for the coming 21st Century. It is obvious that CALS/EC is fast becoming the useful way of exchanging not only information but products in business between firm-to-firm and firm-to-customer.

• The Journal of the Korea Contents Association
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• v.3 no.1
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• pp.9-13
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• 2003

We propose a block motion estimation algorithm based on a statistical image feature for video sequences. The statistical feature of the reference block is obtained, then applied to select the candidate starting points (SPs) in the regular starting points pattern (SPP) by comparing the statistical feature of reference block with that of blocks which are spread ower regular SPP. The final SPs are obtained by their Mean Absolute Difference(MAD) value among the candidate SPs. Finally, one of conventional fast search algorithms, such as BRGDS, DS, and three-step search (TSS), has been applied to generate the motion vector of reference block using the final SPs as its starting points. The experimental results showed that the starting points from fine SPs were as dose as to the global minimum as we expected.