• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.17-32
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• 2022

This study aimed to examine the effect of ad attributes on engagement, the mediating effect of engagement on the relationship between ad attributes and advertising effectiveness (attitudes toward ads, continuous intention to search, and e-WOM intention), and the differences in advertising effectiveness at different levels (low vs. high) of curiosity toward fashion video ads in the online context. For this purpose, a total of 408 responses were collected from consumers who were aged 20-40 years and had viewed fashion video ads via PC/mobile channels in the preceding six months. The results showed that three advertising attributes, namely informativeness, entertainment, and personalization, were significant predictors of engagement. Additionally, engagement had a significant mediating effect on the relationship between entertainment and ad effectiveness. Moreover, both informativeness and entertainment had a significant direct effect on the behavioral intention to search and engage in e-WOM. At the high-curiosity level, engagement had a significant influence on ad attitudes and e-WOM intention. In contrast, at the low-curiosity level, entertainment had a significant influence on e-WOM intention and continuous intention to search. These findings are meaningful in that they extend the advertising attitude model to fashion video ads in the online context.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.128-135
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• 2018

The various video recording device, like car black box and cctv, are used currently and video contents are used as evidence of traffic accidents and scenes of crime. To verify integrity of video content, there are various study on manipulated video content analysis. Among these studies, a study based on analysis of video file structure and its variables needs a tool which can be used to analyze file structure and extract interested attributes. In this paper, we proposed design and implementation of an analyzing tool which visualizes video file structure and its attributes. The proposed tool use a model which reflects commonality of various video container format, so it is available to analyze video structure with regardless of the video file types. And the tool specifies interested file structure properties in XML and therefore we can change target properties easily without modification of the tool.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.453-455
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• 2022

Metadata is data that explains attributes and features to the data as structured data. Among them, video metadata refers to data extracted from information constituting the video for accurate content-based search. Recently, as the number of users using video content increases, the number of OTT providers is also increasing, and the role of metadata is becoming more important for OTT providers to recommend a large amount of video content to individual users or to search appropriately. In this paper, a study was conducted on a method of automatically extracting metadata for mood attributes through sound effects of images. In order to classify the sound effect of the video and generate metadata about the attributes of the mood, I would like to propose a method of establishing a terminology dictionary for the mood and extracting information through supervised learning.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.137-143
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• 2020

The purpose of this study is to analyze the structural relationship among advertising attribute, advertising attitude, product attitude and purchase intention in YouTube advertising. The survey subjects to achieve the purpose of this study were selected the group of 300 students who have been watching YouTube VOD once more and are attending in three universities that are located in Seoul, Gyeonggi and Chungnam. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 18 was used for confirmatory factor analysis and structural equation model analysis. information, irrtation and individuality affect viewers' advertisement attitude, their product attitude and purchasing intent, among advertisement attributes of e-sports items perceived by viewers of YouTube's e-sports videos with the insertion of advertisements that cannot be skipped in the middle of the video.Therefore, the similarity between the video and the advertised product or brand should be taken into account when producing advertisements inserted in the YouTube video, and a more positive advertising effect can be achieved when advertisement can be carried out reflecting the characteristics of the target viewers.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.85-98
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• 2007

This study uses conjoint analysis technique to calculate relative importance of each attribute of a specific online content: video-on-demand (VoD) services of TV soap operas. A series of interviews were conducted to identify and derive critical attributes for VoD services. Conjoint instrument was constructed using attributes identified and administered among actual viewers. Price, genre, additional service, and actors were found to be the most highly valued attributes of the VoD services. While price was the most valued attribute for female viewers, it was genre for male viewers. The result suggests that these attribute differentiation would lead to more profitable pricing scheme, and development of additional services may be critical for online content business' success.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.7
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• pp.1325-1334
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• 2016

The video incident detection System is a probe for rapid detecting the walker, falling, stopped, backwards, smoke situation in tunnel. Recently, the importance is increases from the downtown double deck tunnel in great depth underground space[1], but the legal basis is weak and the vulnerable situation experimental data. So, In this paper, we introduce a long-term log data analysis information in the tunnenl video incident detection system installed and experimental results in order to verify the feasibility of apply to video incident detection system for the double deck tunnel. It is proposed a few things about derives the problem of existing video incident detection system, improvements and reflect attributes for double deck tunnel. The contents described in this paper will contribute to refine the prototype of video incident detection system will apply to future double deck multi-layer tunnels.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.233-247
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• 2020

The video content platform, which is a social media, is used as a means of producing various contents with high immersion, ease of use, and low production conditions. However, existing social media-related studies were insufficient to examine differences in existing information attributes despite the differences in platform types. Therefore, this study intends to examine the relationship between existing media and social media information attributes. The research model was analyzed by surveying 213 video content users. As a result of the research model analysis, information playability, information timeliness, and information provider reliability had a significant effect on information usefulness. However, information vividness, information accuracy, information neutrality, and professionalism of information providers did not have a significant effect. Through this study, the difference between video content and existing media or social media was found, and it was found that a reliable information provider should provide pleasant content at the right time. In addition, through the understanding of the information processing process of video content, which is a key player in the growth of social media, we believe that it will be very helpful in producing quality content.

• Journal of KIISE:Computer Systems and Theory
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• v.32 no.2
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• pp.95-105
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• 2005

This paper proposes a new dynamic video adaptation scheme that could generate an adapted video stream customized to the requesting mobile device and current network status without repeated decode-encode cycles. In the proposed adaptation scheme, the characteristics of the video codec such as MPEG-1/-2/-4 are analyzed in advance focused on the relationships between the size and Quality of the encoded video stream, and they are stored in the proxy as a codec-dependent characteristic table. When a mobile device requests a video stream, it is dynamically decoded-encoded in the proxy with the highest quality to extract the contents-dependent attributes of the requested video stream. By comparing these attributes with codec-dependent characteristic table, the size and Quality of the requested video stream when being adapted to the target mobile device could be predicted. With this prediction, a version of adapted video stream, that meets the size constraints of mobile device while keeping the quality of encoded video stream as high as possible, could be selected without repeated decode-encode cycles. Experimental results show that the errors in our proposed scheme are less than 5% and produce an appropriate adapted video stream very quickly. It could be used t(1 build a proxy server for mobile devices that could quickly transcode the video streams widely spread in Internet which are encoded with various video codecs.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.117-122
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• 2002

In this paper, we propose Media GIS web service architecture using 3D geographical database and GPS-related data resulted from 4S-Van. We introduce a novel interoperable geographical data service concept; so-called, Virtual World Mapping (VWM) that can map 3D graphic world with real-world video. Our proposed method can easily retrieve geographical in-formation and attributes to reconstruct 3D virtual space according to certain frame in video sequences. Our proposed system architecture also has an advantage that can provide geographical information service with video stream without any image processing procedures. In addition to, describing the details of our components, we present a Media GIS web service system by using GeoVideo Server, which performs VWM technique.

• Korean Journal of Remote Sensing
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• v.19 no.1
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• pp.71-80
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• 2003

In this Paper, we Propose web-based Media GIS architecture using 3D geographical database and GPS-related data resulted from 45-Van. We introduce a novel interoperable geographical data service concept; so-called, Virtual World Mapping (VWM) that can map 3D graphic world with real-world video. Our proposed method can easily retrieve geographical information and attributes to reconstruct 3D virtual space according to certain frame in video sequences. Our proposed system architecture also has an advantage that can provide geographical information service with video stream without any image processing procedures. In addition to, describing the details of our components, we present a Media GIS web service system by using GeoVideoServer, which performs VWM technique.