• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.3
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• pp.15-19
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• 2020

Consumers exposed to aesthetic brands can not only experience sensory pleasure but also lead to strong customer loyalty. Furthermore, aesthetic brands can expect to lead to the overall experience of the brand. They include the brand's sensory, emotional, behavioral and intellectual experience. Since aesthetic brands related to the sensory representation of customers, consumers exposed to aesthetic brands can expect to have a meaningful impact on the overall experience of the brand. The study will select aesthetic brands that distributed in Korea and then compare the aesthetic characteristics of each brand. It also seeks to verify the brand attractiveness, consistency, prominence and influence of brand motifs on the brand's sensual, emotional, behavioral and intellectual experience. To verify the influence between variables proposed in this study, we would like to conduct a multiple regression analysis. SAS 9.4 used to verify the hypotheses proposed in this study. Cronbach's α measure to verify reliability of each measurement item. In particular, brand attractiveness and brand motif can verify empirically to confirm that they play an important role in inducing brand experience.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.2
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• pp.405-413
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• 2013

In this paper, a high-reliability differential paired 24-bit eFuse OTP memory with program-verify-read mode for PMICs is designed. In the proposed program-verify-read mode, the eFuse OTP memory can do a sensing margin test with a variable pull-up load in consideration of programmed eFuse resistance variation and can output a comparison result through a PFb (pass fail bar) pin by comparing a programmed datum with its read one. It is verified by simulation results that the sensing resistance is lower with $4k{\Omega}$ in case of the designed differential paired eFuse OTP memory than $50k{\Omega}$ in case of its dual-port eFuse OTP memory.

• Journal of the Korea Society of Computer and Information
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• v.7 no.2
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• pp.19-33
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• 2002

In this Paper, we described the Parwan CPU using a VHDL at the behavioral level and then described by connecting CPU components at the dataflow level. Finally, we simulated to verify of execution of a CPU processor using a test-bench method. A presented design method was to enable information exchange of design and representation of operation were very exact and simple. Also. a documentation of design was available and it was easy that verify a operation of designed processor. The behavioral description of VHDL aids designer as we verify our understanding of the designed system, while the dataflow description can be used to verify the bussing and register structure of the design.

• Journal of Distribution Science
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• v.13 no.1
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Journal of Distribution Science
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• v.13 no.1
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• pp.47-55
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusion - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Journal of the Korea Computer Industry Society
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• v.9 no.4
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• pp.157-170
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• 2008

In this paper, we described the Parwan(PAR-1) CPU that be developed as a reduced processor at Messachusetts Microelectronics Center using a VHDL at the behavioral level and then described by connecting CPU components at the dataflow level. Finally, we used Test-bench method to simulate and verify execution of CPU processor that was designed using a VHDL <중략> Here, Presented method was to enable information exchange of design and representation of operation were very exact and simple. Also, a documentation of design was available and it was easy that verify a operation of designed processor. The behavioral description of VHDL aids designer as we verify our understanding of the designed system, thus the dataflow description can be used to verify the bussing and register structure of the design.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.810-815
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• 2010

Since a long time ago, many railway engineers analyze and discuss the interface between the sub-system of railway, such as a wheel/rail interface, pantograph/catenary interface etc. The verifying of the system interface could help to achive the optimized performance and safety of the railway system considering that the railway system is constructed by various engineerings, such as civil, mechanical, electrical, etc. A rolling stock with distributed drive system, which will be developed by HEMU-400x project, is capable of running on high speed line and conventional line in Korea. To verify the performance of rolling stock, test run will be done with revenue service line. And the test items of the system interface have to be selected to verify a functional compatibility and physical force between rolling stock and infrastructure. In this paper, the authors will indicates the test items to verify system interface. To achive the conclusion, the authors analyze a specification of the development train and the design value of Seoul-Busan high speed line, which will be used for testing of the development train, and also, study the various case of high speed train commissioning.

• The KIPS Transactions:PartD
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• v.18D no.1
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• pp.23-34
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• 2011

Refactoring has been actively used in recent software developments. Many studies on the processing of more large scaled composite refactorings have been conducted through the composition of elementary refactorings. It is important to verify the possibility of composition before the refactoring is performed, because the composite refactorings are processed to the sequence of composed elementary refactorings. In conventional studies, they verify the possibility of composition using the precondition of composite refactorings which are computed from the precondition and postcondition of elementary refactorings. They can not verify the possibility of composition in case which composite refactorings do not have a specification of precondition. Thus, we plan to verify the possibility of composition by using the elementary refactorings only without any additional definitions of the preconditions of composite refactorings. To achieve this goal, we proposes a specification method of elementary refactorings and a method for the composition check of refactorings. Then, we develop a prototype tool based on these methods. In addition, we verify the efficiency of our methods through case studies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.7
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• pp.1455-1462
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• 2012

In this paper, a BCD process based high-reliability 24-bit dual-port eFuse OTP Memory for PMICs is designed. We propose a comparison circuit at program-verify-read mode to test that the program datum is correct by using a dynamic pseudo NMOS logic circuit. The comparison result of the program datum with its read datum is outputted to PFb (pass fail bar) pin. Thus, the normal operation of the designed OTP memory can be verified easily by checking the PFb pin. Also we propose a sensing margin test circuit with a variable pull-up load out of consideration for resistance variations of programmed eFuse at program-verify-read mode. We design a 24-bit eFuse OTP memory which uses Magnachip's $0.35{\mu}m$ BCD process, and the layout size is $289.9{\mu}m{\times}163.65{\mu}m$ ($=0.0475mm^2$).

• The Transactions of The Korean Institute of Electrical Engineers
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• v.57 no.5
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• pp.767-772
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• 2008

Korea Electric Power Research Institute in charge of the power IT project "Development of Prototype for Advanced Substation Automation System based on the Digital Control Technology", is performing the verification of performance of the substation automation system. In order to verify a system based BUS protection IED, the standardized document and procedures are required. But there is nothing to describe systematically how to verify IEC 61850 based IED in the system environment except an individual IED testing way and report. This paper presents the substation automation system based ways and procedures to verify the IED using UML(Unified Modelling Language).