• Title/Summary/Keyword: Verbal/non-verbal communication

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A Study on the Effect of Nonverbal Communication of Airline's Flight Crew on Customer Attitudes

  • Lee, Yun-Young;Park, Hye-Yoon
    • Journal of Distribution Science
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    • v.16 no.7
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    • pp.17-24
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    • 2018
  • Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

A Study on Non-Verbal Expressions for the Realization of Narrative Visualization -Focusing on a 3D Cat Character, "Puss" (내러티브 시각화 구현을 위한 비언어적 표현 연구-3D 고양이 캐릭터 "Puss"를 중심으로)

  • Lee, Young-Suk;Kim, Sang-Nam
    • Journal of Korea Multimedia Society
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    • v.19 no.3
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    • pp.659-672
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    • 2016
  • In animated films, characters materialize narratives through acting. The narrative is an element to materialize accurate delivery of lines and emotions. The non-verbal actions should express lots of emotions and lines in scenes, and also they can be used as a way of empathy. This study analyzed the visualization factors of narrative focusing on a cat character frequently shown in animated films. For this, the visualization factors of non-verbal actions expressed in characters' personal space and dynamic space were extracted. Based on this, it aims to suggest the emotion expressing method of characters to realize effective narrative visualization. In the future, it aims to be used as reference data in case when producing non-verbal communication for 3D characters.

A Study on the Development of Interactive Smart Clothing for Non-Verbal Communication between People with Hearing Impairment (청각장애인 간의 비언어적 커뮤니케이션을 위한 인터랙티브 스마트의류 개발연구)

  • IM, Mi Ji;Kim, Youn Hee;Lee, Jae Jung
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.61-75
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    • 2016
  • The purpose of this study was to develop interactive smart clothing based on visual and tactile sensitivities to promote non-verbal communication between people with hearing impairments. The study analyzed various cases of interactive smart clothing, different non-verbal communication tools, as well as results of user demand survey to extract essential factors. Then these factors were categorized into technology or design concept. The technological aspect of the development considered the following factors: the usability, detachability, purposiveness, and economic feasibility. The design aspect considered the following factors: the usability, detachability, formativeness and wearability. A prototype was designed considering the user's requirements. The developed prototype had sensors, Bluetooth technology, and gave access to wireless communication in order to enable non-verbal communication between people with hearing impairments.

The Effects of Instructor's Non-verbal Communication on High School Student Athletes' Emotional Reaction and Self-efficacy (지도자의 비언어적 커뮤니케이션이 체육고등학교 학생운동선수들의 감정반응과 자기효능감에 미치는 영향)

  • Park, Young-Chan;Ko, Wi-Sug
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.12
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    • pp.170-185
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    • 2016
  • The purpose of this study was to investigate the relationship among instructor's non-verbal communication, emotional reaction, and self-efficacy. By using convenience sampling method of non-provability sampling, 258 student athletes from S and D cities were selected for a questionnaire survey. The 184 returned surveys were analyzed with structural equation modeling through SPSS 22.0 and AMOS 22.0 statics program. The study results are summarized as follows. First, instructor's non-verbal communication has a positive influence on emotional reaction of high school student athletes. Second, high school student athletes experiencing emotional reactions by instructor have a positive influence on self-efficacy. Third, instructor's non-verbal communication does not influence self-efficacy of high school student athletes directly. Fourth, emotional reactions of high school student athletes experienced by instructor's non-verbal communication have a mediating effect on self-efficacy. Fifth, neither gender nor exercise period has a moderating effect on the relationship between non-verbal communication, emotional reactions, and self-efficacy.

Using of Non-verbal Communication of a Golf Instructor Affects on Faith of Instructor and Concentration in Sports (골프지도자의 비언어적 커뮤니케이션 활용이 지도자 신뢰 및 운동 몰입에 미치는 영향)

  • Lee, Sheng-yen
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.543-551
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    • 2016
  • This study is to find out using of non-verbal communication of a golf instructor affects faith of Instructor and concentration in sports. Object of study was participants who had been taking a golf lesson and had an experience of a golf lesson at indoor and outdoor driving ranges located in Seoul and Gyeonggi Province for their own leisure sports. Among them, questionnaires from 293 persons were used for data processing and analysis of frequency, reliability test, confirmatory factor analysis and regression analysis were conducted for data processing. The conclusion from those processes are as below. First, non-verbal communication of a golf instructor has a positive effect on faith of instructor. Second, non-verbal communication of a golf instructor has a positive effect on concentration in sports. Third, faith of instructor has a positive effect on concentration in sports.

Relations among the Non-Verbal Communication Abilities of Scuba Diving Instructors, Users' Coach Trust and Continuous Participating Intention (스쿠버다이빙 강사의 비언어적 커뮤니케이션 능력, 신뢰 및 지속적 참여의도와의 관계)

  • Kim, Seung-Yong;Song, Ki-Hyun
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.329-335
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    • 2020
  • The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

A Case Study on the Learning Characteristics of Science-Gifted Students in Jeonnam Province -Focused on Verbal and Nonverbal Interactions in Small Group- (과학영재 학생의 학습 특성에 관한 사례연구 -소집단에서의 언어적, 비언어적 상호작용을 중심으로-)

  • Han, Kwang-Lae;Park, Hae-Gyun;Ryu, Jae-In
    • Journal of Korean Elementary Science Education
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    • v.30 no.1
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    • pp.51-60
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    • 2011
  • The purpose of this study was to investigate gifted students' verbal-nonverbal interactions in small grouped classes and to classify them into characteristics. For this study, an instrument to measure gifted student's verbal-nonverbal interactions was developed. The subjects were 16 students of 5th and 6th grades at H-area gifted center in rural area. Video recorded was classified each 5minutes by researchers. The results were as follows; First, verbal interactions were about 27% and non-verbal interactions were about 73%. Activities unrelated to learning were about 20%. Second, high achievement gifted students enjoyed verbal interactions including discussions. Third, gifted students can be classified 3 types(Spoken-centered, Written-centered and Played-centered) by interactions. The results revealed that gifted student's verbal-nonverbal interactions played an important role in communication between students and teacher as well as students. Small-grouped instructions according to characteristic and levels of gifted students are needed in gifted science education.

A Study on the Mediating Effect of Commitment to Learning in the Relationship between Instructor Communication and Reselection of the same Instructor - Focused on college students in lifelong education - (교수자 커뮤니케이션과 교수자 재선택 관계에서의 학습몰입의 매개효과 - 성인대학생을 중심으로 -)

  • Woo Jung Mi;Kim Jin Sook
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.397-404
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    • 2024
  • This study aims to investigate the mediating effects of commitment to learning on the relationship between instructor communication and reselection of the same instructor among college students in lifelong education. For this purpose, the investigator conducted a survey with college students in lifelong education attending a two or three year college or a university in Daegu Metropolitan City and Gyeongsangbuk Province and analyzed a final total of 498 questionnaires with the SPSS 22.0 and AMOS 22.0 statistical programs. The findings were as follows: instructors' verbal and non-verbal communication had total significant effects on the path of reselection of the same instructor by college students in lifelong education, but it had no direct significant effects on reselection of the same instructor. Instructors' verbal and non-verbal communication had indirect effects on reselection of the same instructor by college students in lifelong education via commitment to learning. These findings imply that if instructors make use of their verbal and non-verbal communication in lessons for college students in lifelong education according to their characteristics, it will be able to increase their commitment to learning as well as satisfaction with lessons.

The Effects of Non Verbal Communication of Restaurant Employees on Customer Emotion, Customer Satisfaction, Customer Trust, and Revisit Intention (외식업 직원의 비언어적 커뮤니케이션이 고객감정, 고객만족, 고객신뢰 그리고 재방문의도에 미치는 영향)

  • Kim, Bo-Yeong;Jun, Jae-Hyeon;Han, Sang-Ho
    • The Korean Journal of Franchise Management
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    • v.9 no.3
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    • pp.45-55
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    • 2018
  • Purpose - Non-verbal Communication with customers in restaurant business can play an important role because it affects customer behavior and attitudes as a means to develop and maintain long-term relationships with customers. The purpose of this study is to analyze the effect of non-verbal communication with customers and the effect of the influence on customer satisfaction, trust, and revisit intention. Research design, data, methodology - In order to verify the research models and hypotheses of this study, questions were prepared for each variable and data were collected through questionnaires. The questionnaire survey was conducted from March 27, 2018 to April 17, 2018, for those who agreed with the citizens of the Jeju area who visited the restaurant recently. 50 out of 100 were conducted by internet survey and 50 were surveyed. Thus, a total of 100 responses were used using structural equation modeling with Smartpls 3.0. Results - The results of the study are as follows. First, non-verbal communication has a significant impact on customer emotion. Second customer emotion have a significant impact on customer trust and satisfaction. Third, Customer satisfaction had positive a significant effect on revisit intention. Fourth, Customer trust had positive a significant effect on revisit intention. Conclusions - The implications of this study are following as: The food service company should continuously provide non-verbal communication training to employees so that they can respond to customers with the right attitude and bright smile. In particular, in the case of restaurant franchises, customer response manuals should be created and distributed to the franchisees, and a regular training program for the franchisees should be implemented to provide the same service to the customer. Second, CEOs should have to worry about what kind of experience he or she has left since leaving the store. It is also necessary to constantly look at what customers experience in their stores or in their brands, and what emotions they form through their experiences. Third, the more satisfied or trusted customers are formed through the service of the employee, the more loyal the restaurant business will be, and the more likely it is to make continuous revisit and positive word-of-mouth activities..

A Subjectivity Study on Nonverbal Communication Cues in Facebook (온라인에서의 비언어적 요소에 대한 주관성 연구: 페이스북을 중심으로)

  • Kim, Suhyeong;Lee, Jungwoo
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.183-195
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    • 2020
  • Non-verbal communication cues seem to be increasingly used in social media, such as emoticon, like, follow, etc. A Q methodology study is conducted to explore this phenomenon. Via a series of focus group activities with Facebook heavy users, 34 Q statements concerning online non-verbal communication cues are derived. Different Facebook users conduct Q sorts of these statements based on frequent use basis. Analysis of Q sort result reveals three distinctive usage patterns of non-verbal communication cues in Facebook: 'safe distance keeping' type, 'observing hermit' type and 'fully dedicated aficionado' type. Discussions are made concerning different components of non-verbal communication cues utilized in these groups, respectively, which can provide a theoretical basis for social media design.