• 제목/요약/키워드: Value-Based Purchasing

검색결과 192건 처리시간 0.033초

High School Students' Buying Attitudes toward School Uniform Brands according to Clothing Conformity (중.고등학생의 의복 동조 성향에 따른 교복 브랜드에 대한 태도와 구매행동)

  • Seo, Ji-Min;Lee, Ji-Yeon;Park, Myung-Ja
    • The Research Journal of the Costume Culture
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    • 제19권6호
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    • pp.1320-1333
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    • 2011
  • The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

The KOSPI Market Flow and the Investment Position among Investors Group (증권시장 흐름과 투자 집단 간의 투자 포지션)

  • Lee, Kyu-Keum
    • The Journal of the Korea Contents Association
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    • 제14권3호
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    • pp.374-384
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    • 2014
  • In this paper, characteristics of transactions by investors were examined based on the relationship between South Korea's stock market trends and the amount of net purchasing by investors. The study period is from January of 2004 to December of 2011, a total 1,991 days on 96 months. Data used for correlation and regression analysis include the value of the KOSPI index at the end of each month, the monthly net purchase amount of each of the groups, as well the daily volume, the daily price. In this study, the long-term phase of the market divided by refining. and each of the investment position of invest group was investigated. As a result, foreign investors are a net selling position when market was rising phase of the tertiary. And private investors were a net short positions when the market was decline phase of the tertiary. Regardless of the flow changes, the private investors had opposite position to the flow of the mark, also they had opposite position to the position of the foreign investors.

The Relation between Housing Needs and Housing Function according to the Maslow's Theory of Needs

  • Kim, Jin-Soo;Kim, Jin-Mo
    • KIEAE Journal
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    • 제17권4호
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    • pp.13-19
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    • 2017
  • Purpose: The most important thing is to know exactly what needs users have when planning a housing. People have their own criteria that directly influence purchasing decisions when choosing a house to live in. And they select the house with the largest number of elements satisfying these criteria. This days most consumers are mostly satisfied with their material needs. And now people thinking more important motive than simply pursuing material gains. It is the most essential role in they consume consciously or unconsciously that meeting the needs of which step. And now days housing space has become a merchandise, this study check the related function of the residential space and human needs. Method: First, this study wanted to understand the housing needs, which is needs related to housing in basic needs that humans have. Second, this study wanted to understand what the requirements and the criteria for choosing housing of actual resident, who want to have changed housing. Third, This study check how to set up the direction of development in housing planning, through the comparison of the housing needs and the residential function defined above. Result: Henceforth housing should consider meet the Esteem Needs and Self-Actualization Needs, among the type of Grow-based Motivation. The functions for this are convenience, independence, economics, sociality, relaxation, and expressivity. In addition, it should be able to express oneself and recognize the value of oneself through leisure activities and interaction with neighbors. And, it should be able to move toward the direction to express that hobby activities for individual talent development in separate space.

A Design of Protocol Based on Smartcard for Financial Information to Protect in E-payment System (온라인 소액결제 시스템에서 금융정보 보호를 위한 스마트카드 기반의 프로토콜 설계)

  • Lee, Kwang-Hyoung;Park, Jeong-Hyo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제14권11호
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    • pp.5872-5878
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    • 2013
  • This study provides two channel structure and two factor authentication. First, a purchasing request by Internet and then user certification and a settlement approval process by mobile communication. Second, it support that proposal protocol utilize a partial factor value of stored in users smartcard, smart phone and password of certificate. Third, storage stability is improved because certificate store in smartcard. Finally, proposal protocol satisfy confidentiality, integrity, authentication, and non- repudiation on required E-commerce guideline. In comparative analysis, Efficiency of the proposal protocol with the existing system was not significantly different. But, In terms of safety for a variety of threats to prove more secure than the existing system was confirmed.

The Effect of Payment Method of Community Medical Provider on Medical Care Use of Community Residents (지역사회 의료공급자의 지불보상체계상의 특징이 지역사회 주민의 의료이용에 미치는 영향: 미국사례분석)

  • Lim, Jae-Young
    • Health Policy and Management
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    • 제15권2호
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    • pp.16-36
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    • 2005
  • Due to the existence of asymmetry of information between doctor and patient, it has been believed that doctor might affect patient's decision making process of purchasing medical care. Based on this notion, doctor's reimbursement method has been suggested as an effective policy device of improving efficiency of patient's medical care use by way of its affecting doctor's practice pattern. By using the Community Tracking Study (CTS) household and physician data set, which includes not only various information on patient's medical care use, but doctor's practice arrangements and sources of practice revenue, this paper investigates the effect of community doctor's characteristics of reimbursement method on community patient's medical care use under the control of patient's socio-demographic characteristics and community doctor's practice type. In the process of estimating econometric model, the endogeneity problem of individual health insurance purchase was corrected by using 2818. And due to the existence of sample selection problem, Heckman's two-step estimation method was used for strengthen the robustness of estimation which was adversely affected by sample selection problem The empirical results show that as the average value of community doctor's portion of practice revenue determined by prospective method out of total revenue increases, the community patient's total out-of-pocket medical cost decreases. This results suggest, as doctor's practice revenues are mainly determined by prospective method, such as capitation, doctors would be more conscious about practice cost, which might affect doctor's practice pattern and by which his/her patient's use of medical care would decrease.

A Study on the Effects of the Extension of Terrestrial TV VOD Hold-back on the Viewing Behavior focusing on IPTV & Digital Cable TV (지상파 VOD 다시보기 홀드백연장과 TV 콘텐츠 시청행태에 관한 시계열 추세 연구 - IPTV 및 디지털케이블TV를 중심으로)

  • Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • 제15권5호
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    • pp.643-650
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    • 2014
  • This study deals with the effects of the extension of terrestrial TV VOD holdback on the viewing behavior focusing on IPTV & digital cable TV. And this study presents the implication by analyzing a time series trend of the digital media service. Thus researcher has analyzed the VOD performance trend of IPTV & digital cable TV, based on the real data of media player's internal fact sheet. First, researcher confirmed that the repetition of the peak value goes to January and August seasonally. Also, it was confirmed that the viewing rate of terrestrial broadcasting companies is affected by the hit drama program. And researcher confirmed that the terrestrial VOD, movie and kids VOD, and terrestrial VOD purchases is falling down by analyzing a time series relationship. Terrestrial broadcasting companies did an extension of the holdback for the purpose of trying to increase the viewership of the broadcast, but it was confirmed that it was reduced both purchasing desire VOD viewing and viewing of the broadcast audience rather. Thus the researcher expect the customer familiar policy of media players in the future.

An Empirical Study on the Cost Finding of Dental Laboratory Products in a University Hospital (치과기공물(齒科技工物) 원가계산(原價計算)에 관(關)한 실증적(實證的) 연구(硏究))

  • Paek, Seok-Hyeon
    • Journal of Technologic Dentistry
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    • 제16권1호
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    • pp.78-104
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    • 1994
  • Under the fee for service schedule of Korean health insurance system, rational fee for dental laboratory products based on the cost is required to be formulated. The purpose of this study was to find actual cost of dental laboratory products in case of a University Hospital. Materials of this study were used as follows : 1. Balance sheet at Dec. 31, 1992 and profit and loss report of the year 1992 of the sample hospital 2. Performance report of dental laboratory department. 3. Purchasing and other accounting bills of dental laboratory materials. The following methods were used. 1. Actual cost finding of dental laboratory department was performed. 2. Work sampling methods were used for measuring standard working time by the process of working. 3. To porcelain fused to metal crown(non-precious), Relative value of the cost of dental laboratory products was calculated as 1.00. 4. Fee and cost of those products were compared on the basis of Relative values. The results of the study can be summarized as follow : 1. Overall, it took longs time than other items. to product denture-related items. 2. When several teeth are made in a time, average production time is much sorter than when one tooth is made in a time. 3. The relative price cost of Dicor cast crown and denture related items are higher than the criterion items. 4. The material cost occupies average 11% out of the total price cost, proportion of personnel expenses is average as 60.0%. 5. Some of the components consisting of the price cost are not reflected adequately in setting the level of the reimbursement price. 6. Relative values of dental laboratory products price cost are varied in the range from 0.05 to 2.83, overall, the reimbursement price of dental products appears not to reflect adequately the price cost. On the basis of this study results, the following ideas would be suggested : 1. Fee Schedule of dental laboratory products should be renovated in order to reflect their costs. 2. Dental laboratory product manufacturers should be enlarged for the economy of scale which may be useful for cost- containment. 3. Dental laboratory producters themselves are required to be standardiqed according to the categories of skill.

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A Study for Design based on Measure and Information as BIRKHOFF's Aesthetic Category (디자인을 위한 비르크호프-G. D. Birkhoff의 미학적 카테고리로서의 척도와 인포메이션에 대한 고찰)

  • Choi, Sung-Woon;Kim, Kyung-Bae
    • Archives of design research
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    • 제17권4호
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    • pp.107-118
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    • 2004
  • Nowadays Industrial Design appears to us as provided products in the market through only User Interface and Technical Improvement. Consumer purchasing products intend to grant the meaning for the product by mobilizing his specific feeling and experience the moment he contact products the first time. As metaphorical character shown in the product is named to the Product Language, Industrial designer shall constantly proceed the study on the exact understanding or processing method. As Objects or products using by us imply aesthetical value, it appears to be different according to the diverse condition of products be different according to the diverse condition of products to be used. In case objectivity is unsatisfactory, aesthetic character shown in the product requires new instrumental system. Product analysis applied aesthetical measure of BIRKHOFF can be applied as tool for inherent metaphorical character of product and product development. With this, Design operation shall be much easier. So Application of aesthetical measure is not only a system but a tool giving help to carry out more smooth design process.

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Interests in Nutrition·Beauty·Body Shape of Pregnant and Lactating Women·Desires for "Inner Health, Outer Beauty" Functional Foods (임산부 및 수유부의 영양·미용·체형변화에 대한 관심도와 미용 보조 식품에 관한 연구)

  • Ryu, Se-Ja;Park, Mi-Seong;Park, Seung-Yong
    • Journal of Dairy Science and Biotechnology
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    • 제35권4호
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    • pp.232-243
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    • 2017
  • Although several supplementary foods are available for pregnant and lactating women, there is a need for foods able to maintain a woman's beauty without any changes in body shape. In this study, four questionnaires about nutrition management, skin care, body shape, and the intent of purchasing beauty supplementary foods, were prepared for an online survey (http://pms8011.wixsite.com/project). A total of 95 answers from 293 women were classified into four groups, based on age, income, occupation, and skin type. The data were statistically analyzed using SPSS/WIN Program 22.0. The significances of the F-value analyzed by one-way ANOVA and the differences within the groups were verified by Scheffe's method. All groups were shown to have very high requirements for nutrition management and beauty standards. In the skin patterns, the groups of middle-aged women, house wife and the lower income showed high interests, with a high significance (P<0.01) in ages. With respect to body shape, significant interest was found within the groups of skin type (P<0.05) and age (P<0.001). With regard to supplementary foods, all groups showed a strong intention to purchase, but no significant differences were found. This study indicates the necessity to categorize supplementary foods by the intended target group, such as women planning to conceive, pregnant women, and lactating women.

Difference in Perception of Customer Experience Based on Fashion Lifestyle Using Strategic Experiential Modules (전략적 고객 경험 모듈을 이용한 패션 라이프 스타일에 따른 고객 경험 인식 차이)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • 제23권6호
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    • pp.770-780
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    • 2021
  • The purpose of this study is to classify customer experience components using Bernd H. Schmitt's Strategic Experiential Modules and explore the relevance between fashion lifestyle and customer experience components. A survey was conducted on 400 adults between the ages of 20s to 50s who had experience in sportswear stores. The results obtained are as follows. First, according to fashion lifestyle, the respondents were divided into an individuality-valued pragmatic group, a trend-oriented brand-seeking group, a fashion-interested group, and a conservative pragmatic group. Second, customer experience components were divided into sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, on analyzing the relationship between customer experience and fashion lifestyle, it was found that a fashion-interested group has the highest value in all experiences; therefore, it can be considered that the higher the interest in fashion, the more important is the customer experience. On the other hand, the conservative pragmatic group represented generally smaller values than the other three groups in all customer experiences. Fourth, there were significant differences in the customer experience components that were considered to be important depending on the fashion lifestyle type. An individuality-valued pragmatic group valued cognitive experiences, a fashion-interested group valued all experiences, and a conservative pragmatic group showed low scores in all customer experiences. The results of this study will allow companies to build more customer-friendly experiences and enable consumers to engage in satisfactory purchasing activities through better customer experiences.