• 한국의류학회지
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• 제34권2호
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

• 한국가정과교육학회지
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• 제13권3호
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• pp.103-118
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• 2001

The purpose of this study was to analyze the casual relationship of the background variables. 4-value orientations. 5 money spending styles and the money management behavior of high school girls. The subjects were 498 high school girls. We used Cronbach\` $\alpha$. Pearson correlation coefficients multiple regression and path analysis as statistical analysis. The results were summarized as follows Resulting from path analysis, the money spending styles were the most influential variable on money management behavior and value orientations were more influential variable on the money spending styles rather than the money management behavior. The money management behavior of high school girls had the directive linear relationships with the variables such as goal-oriented value and 4 money spending styles-security conspicuous. non-monetary and unconcerned.

• 한국IT서비스학회지
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• 제8권1호
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• pp.113-124
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• 2009

Value-based requirements engineering process, called The ViRE(Value-Innovative Requirement Engineering) was suggested to create an uncontested market using ERRC(Eliminate, Reduce, Raise, Create) requirements analysis. But ViRE did not provides a quantitative data analysis method for ERRC decision so as to make objective decisions for customers. In this paper, to solve this problem, we suggest a quantitative ERRC analysis method by estimating requirements cost. Our method defines user requirements and decides their weight. Then, it makes quality level table for all the identified requirements and function modules and estimate implementation cost based on their quality levels. Finally, assess each requirement's impact and then evaluate ERRC value. We could get the more objective ERRC values by evaluate the requirement weight. functional module weight, and implementation cost. And we proved the efficiency of our model by a case study, smart student ID system.

• 소성∙가공
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• 제23권5호
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• pp.311-316
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• 2014

In the current study, the R-value behavior of a two-layer clad steel was investigated using finite element analysis. Hill's 1948 anisotropic yield equation was employed to characterize the anisotropic behavior of the steel with different assumed properties: isotropic (R=1) and anisotropic (R=2). Experimental R-values were determined by measuring the width and thickness ratios of tensile specimens. Finite element analysis results demonstrate a difference in strain behavior in the width and the thickness directions of the clad steel. The R-value behavior depends on the fraction of the clad materials and total elongation.

• 디자인학연구
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• 제19권5호
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• pp.255-268
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• 2006

본 연구에서는 '제품에 대한 사용자의 심리적 가치의식이 디자인 평가에 어떠한 작용을 하는가'에 문제의식을 제기하여 14가지의 제품 샘플을 대상으로 평가를 실시하였다. 이에 따른 주요내용은 '제품평가의 단계별 사고', '제품에 대한 가치의식', '조형이미지 생성과 디자인 평가' 등 크게 3가지 영역을 주요 골자로 하여 분석을 실시하였다. 결론 도출을 위해 먼저 4개의 연구가설을 설정하였고, 이를 검증하기 위하여 '종결적 조사'의 일환으로 사례연구를 실시하였다. 표본은 데이터의 정확성을 높이기 위하여 제품디자인을 전공으로 하는 20대 대학생 120명을 대상으로 선정하였다. 수집된 데이터는 '단순집계'에 의하여 전체적인 흐름을 파악하였고, 이를 토대로 3개의 평가항목에 대한 구체적인 분석을 실시하였다. 분석방법은 '요인분석(factor analysis)', '클러스터분석(duster analysis)' 등 '다변량분석(multivariate analysis)'에 의한 '정량적 분석'에 중점을 두었다. 본 연구의 실증분석은 유의수준 p<.05에서 검증하였고, 통계처리는 'SPSSWIN 12.0' 프로그램을 사용하였다. 그 결과 '제품에 대한 사용자의 가치의식에 따른 디자인 평가의 유형'에 관해 4가지 결론을 얻었다.

• 한국조리학회지
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• 제24권1호
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• pp.1-12
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• 2018

This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

• 한국해양공학회지
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• 제33권3호
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• pp.222-228
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• 2019

An extreme value analysis (EVA) is essential to obtain a design value for highly nonlinear variables such as long-term environmental data for wind and waves, and slamming or sloshing impact pressures. According to the extreme value theory (EVT), the extreme value distribution is derived by multiplying the initial cumulative distribution functions for independent and identically distributed (IID) random variables. However, in the position mooring of DNVGL, the sampled global maxima of the mooring line tension are assumed to be IID stochastic variables without checking their independence. The ITTC Recommended Procedures and Guidelines for Sloshing Model Tests never deal with the independence of the sampling data. Hence, a design value estimated without the IID check would be under- or over-estimated because of considering observations far away from a Weibull or generalized Pareto distribution (GPD) as outliers. In this study, the IID sampling data are first checked in an EVA. With no IID random variables, an automatic resampling scheme is recommended using the block maxima approach for a generalized extreme value (GEV) distribution and peaks-over-threshold (POT) approach for a GPD. A partial autocorrelation function (PACF) is used to check the IID variables. In this study, only one 5 h sample of sloshing test results was used for a feasibility study of the resampling IID variables approach. Based on this study, the resampling IID variables may reduce the number of outliers, and the statistically more appropriate design value could be achieved with independent samples.

• 아태비즈니스연구
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• 제13권1호
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• pp.153-166
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• 2022

Purpose - ESG(Environmental, Social and Governance) rating is an indicator to predict the sustainable development and long-term value creation of enterprises, which is becoming more and more important. This study divided the ESG rating into each sector(E, S and G) to identify which ESG elements are effective in enhancing enterprise value according to the characteristics of the enterprise, which is different from previous studies. Design/methodology/approach - In this study, Bloomberg ESG Disclosure Score was used to empirically analyze the relationship between ESG ratings and corporate value by taking the listed companies of China's Shanghai Composite Index from 2017 to 2020 as the object. Findings - First, the relationship between ESG ratings and enterprise value shows a statistically significant positive correlation, which supports the results of previous studies. Second, the analysis results from the classification of ownership structure of enterprises (state-owned enterprises and non-state-owned enterprises) show that compared with state-owned enterprises, the ESG ratings of non-state-owned enterprises is more closely related to enterprise value. Third, the analysis of various industries (manufacturing and non-manufacturing) shows that compared with manufacturing, ESG scores of non-manufacturing has a more positive effect on enterprise value. Lastly, the analysis by industry type (heavy-contaminated companies, non-contaminated companies) confirmed that ESG scores of non-contaminated companies has a positive effect on corporate value than heavy-contaminated companies. Research implications or Originality - This study classified ESG evaluation grades(E, S and G) for listed companies in China and analyzed in detail how they affect corporate value according to corporate characteristics, drawing implications for what ESG indicators should be focused on to increase corporate value.

• 한국응용과학기술학회지
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• 제40권5호
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• pp.1043-1054
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• 2023

비건 화장품 시장이 급성장하는 가운데, 소비자의 환경 및 윤리적 가치 지향이 강화되고 있지만, 이에 관한 연구는 제한적이다. 본 연구는 비건 화장품의 구매의도에 영향을 주는 소비자의 가치 인식과 환경 동기, 그리고 지각된 장벽 간의 관계를 분석하였다. 300명의 비건화장품 사용 경험이 있는 여성을 대상으로 PLS-SEM 분석을 진행한 결과, 금전적 가치, 사회적 가치, 브랜드 가치, 감정적 가치, 품질 가치, 그리고 환경 지식이 구매의도에 큰 영향을 주는 것으로 확인되었다. 조절 효과 분석에서는 이미지 장벽과 가치 장벽이 중요한 요인으로 나타났다. 중요도-성능 지도 분석을 통해, 감정적 가치가 비건 화장품의 구매의도를 강화하는 전략적 결정에 중요한 핵심 요인으로 드러났다. 본 연구는 비건 화장품 시장의 경쟁력 강화와 지속 가능한 소비 태도 활성화에 대한 이론적 및 실무적 기여를 제공한다.

• 산경연구논집
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• 제10권9호
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• pp.45-52
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• 2019

Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.