• Title/Summary/Keyword: Value analysis

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Two-Dimensional Qualitative Asset Analysis Method based on Business Process-Oriented Asset Evaluation

  • Eom, Jung-Ho;Park, Seon-Ho;Kim, Tae-Kyung;Chung, Tai-Myoung
    • Journal of Information Processing Systems
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    • v.1 no.1 s.1
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    • pp.79-85
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    • 2005
  • In this paper, we dealt with substantial asset analysis methodology applied to two-dimensional asset classification and qualitative evaluation method according to the business process. Most of the existent risk analysis methodology and tools presented classification by asset type and physical evaluation by a quantitative method. We focused our research on qualitative evaluation with 2-dimensional asset classification. It converts from quantitative asset value with purchase cost, recovery and exchange cost, etc. to qualitative evaluation considering specific factors related to the business process. In the first phase, we classified the IT assets into tangible and intangible assets, including human and information data asset, and evaluated their value. Then, we converted the quantitative asset value to the qualitative asset value using a conversion standard table. In the second phase, we reclassified the assets using 2-dimensional classification factors reflecting the business process, and applied weight to the first evaluation results. This method is to consider the organization characteristics, IT asset structure scheme and business process. Therefore, we can evaluate the concrete and substantial asset value corresponding to the organization business process, even if they are the same asset type.

A Study on the Perception of Public Value from Public Corporation in the Agricultural and Rural Sector - The Case of Korea Rural Community Corporation - (농업·농촌 부문 공기업의 공익적 가치 인식 연구 - 한국농어촌공사를 대상으로 -)

  • Lim, Che Hwan;Beom, Jin Woo;An, Dong Hwan;Yoo, Do il
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.83-96
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    • 2021
  • This study analyzes the perception of public value created by Korea Rural Community Corporation, a representative public corporation in the agricultural and rural sector. We categorize agricultural and rural public values as 'stable food supply,' 'conservation of national environment and nature,' 'formation and cultivation of water resources,' 'prevention of soil loss and flooding,' 'conservation of ecological system,' 'conservation of rural tradition and culture.' For the qualitative analysis, we apply content analysis. And, for the quantitative analysis, we use topic modeling and Latent Dirichlet Allocation (LDA) analysis which is used widely in the field of text-mining. Results show that internal perception for value suppliers are mainly created for 'stable food supply,' 'formation and cultivation of water resources,' and 'conservation of rural tradition and culture.' External perception for value demanders are created for all public values, but its evaluation and demand include various aspects including both positive and negative opinions.

The Effect of Storytelling on Purchase Behavior in Local Food Restaurant (향토음식점의 스토리텔링이 구매행동에 미치는 영향)

  • Park, Ah-Reum;Cho, Mi-Sook
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.764-769
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    • 2010
  • The aim of this study was to examine how customers perceive storytelling at a real local restaurant and to understand how consumption reflects their evaluation by understanding their values. Participants received information from a real local restaurant in the Gangneung area to examine the effects of storytelling and to evaluate their affective attitudes towards local restaurant stories, word-of-mouth intentions, and purchasing intentions using a seven-point Likert scale. A total of 310 consumers were used. A factor analysis was performed to identify consumption value characteristics and factor structure, which consisted economic value, emotional value, and epistemic value. To test whether local restaurant consumers could be classified into homogenous groups based on their consumption values, a three cluster solution was selected, and a Kmeans cluster analysis was performed. As a result, three groups were identified and labeled appropriate for their scores based on each of the consumption values; emotional value-oriented consumers to cluster 1, epistemic value-oriented consumers to cluster 2, and economic value-oriented consumers to cluster 3. An analysis of variance was used to examine the differences in the affective attitudes towards storytelling at the local restaurant, purchasing intentions, and word-of-mouth intentions across the three clusters. The epistemic value-oriented consumers had the highest score for all three variables. In contrast, economic value-oriented consumers had the lowest scores for the three variables. A regression analysis revealed that affective attitudes towards storytelling were significantly affected by these three consumption values. It also showed that positive affective attitudes towards storytelling were associated with higher purchasing intention and word-of-mouth. The significance of this study was to show how customers perceive storytelling at a real restaurant and reflect on their evaluation by understanding their consumption values. As a result, this study examined the potential power of storytelling as an effective marketing communication tool for local restaurants.

The Basic study on the Korean Medicine Brand Personality of a University students (일개대학 학생의 한의학 브랜드 개성 인식에 대한 기초연구)

  • Lee, Jeong Won
    • Journal of Society of Preventive Korean Medicine
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    • v.20 no.3
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    • pp.21-29
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    • 2016
  • Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.

Analysis Strength Improvement on 50 to 80 MPa Level High Performance Concrete (50~80 MPa급 고성능 콘크리트의 강도증진해석)

  • Park, Byung-Kwan;Lee, Ju-Sun;Jang, Ki-Hyun;Choi, Young-Wha;Han, Min-Cheol;Han, Cheon-Goo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2008.11a
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    • pp.93-96
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    • 2008
  • This research performed strength improvement analysis after evaluating strength characteristics by estimated temperatures to evaluate the real time strength performance of 50 to 80 MPa high performance concrete equipped with heat resistance, and the results are as follows. The lesser W/B and the lesser target slump flow value difference, compression strength was shown to increase, and the more curing temperature becomes, the strength increased accordingly. According to the correlation review result of strength improvement analysis by estimated temperature change performed using logistic analysis model, the compression strength value predicted with logistic curve expression and the compression strength value measured in experiment were shown to have similar correlation, and the strength improvement analysis value by logistic model was shown to be estimated good when W/B is high.

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Statistical Analysis of Effective Components for Aroma of Sigumjang

  • Choi, Ung-Kyu;Park, June-Hong
    • Food Science and Biotechnology
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    • v.14 no.2
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    • pp.249-254
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    • 2005
  • The relationship between Sigumjang gas chromatographic patterns precisely analyzed with capillary column and ranked order in sensory analysis was investigated by stepwise multiple regression analysis. Highly predictable multiple regression models were obtained in the analysis. Ninety percent of the Sigumjang aroma was explained by the regression models at step 15 in four transformation except for absolute value transformed with root square and relative value transformed with logarithm. The aroma of Sigumjang was most affected by 2,3-dimethylpyrazine at absolute value and absolute value transformed with logarithm and by 2-furancarboxaldehyde in other transformation. The quality of sigumjang was highly affected by ${\beta}$-phallendrenal, methylpyrazine, tetramethylpyrazine, 5-methyl-2-furancarboxaldehyde, unknown 2, octanoic acid, 4-ethylphenol, methyl 10,13-octadecanoate and ethyl linoleate.

The Comparative Analysis for the Economic Value of the Southern Part Cropping System Introducing New Bio-energy Crops. (영.호남 작부체계의 바이오에너지용 신품종 도입시 경제적 가치 비교분석)

  • Kim, Chung-Sil;Lee, Hyun-Keun
    • Korean Journal of Organic Agriculture
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    • v.17 no.1
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    • pp.1-17
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    • 2009
  • The production of bio-energy crops is a major research project in the emphasizing the "low carbon green growth" strategy. For this, the possibility of the introduction of the new energy crops improve the agricultural income from fanning must be diagnosed. This study describes the level of agricultural income per unit area by cropping system based on the income of crops in the field. Especially, we have chosen the southern part attracting the attention in the possible area of the bio-energy crop production. This study consists of five chapters. Chapter I is the introduction. Chapter II is on the status of the southern part cropping system and the analysis of the economic value. Chapter III is on the economic value analysis introducing new bio-energy crops. Chapter IV is on the comparative analysis for the economic value of the croping system introducing new bio-energy crops. Chapter V is the conclusion.

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The Effects of College Students' Perceived Value of and Satisfaction with Loyalty Programs on Customer Loyalty in Fashion Firms (패션업체 로열티 프로그램에 대한 대학생의 지각된 가치와 만족이 충성도에 미치는 영향)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.20 no.3
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    • pp.378-391
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    • 2012
  • Loyalty programs are used by many fashion firms as marketing tools for reducing customer switching and increasing customer loyalty in keen market competition conditions. The purpose of this study is to explore and propose an effective implementation of a loyalty program for a targeted fashion firm's customers by grasping their perceived value of and satisfaction with the loyalty program. Questionnaires were administered to 329 college students in Gwangju. For data analysis, factor analysis, Chronbach's ${\alpha}$, correlation analysis, and a Structural Equation Model using the LISREL 8.30 program were applied. The results were as follows. First, the degree of perceived value of the loyalty program was classified according to cash value, convenience of use, aspirational value, and suitability of use. The aspirational value and cash value significantly affected the students' satisfaction with the loyalty program, but the convenience of use and suitability of use were not significant. Second, higher satisfaction with the loyalty program was related to higher overall customer satisfaction but did not affect customer trust and loyalty. Finally, higher overall satisfaction was related to customer trust but did not affect customer loyalty, and higher trust affected customer loyalty.

The Effects of Attitude, Subjective Norm, and Behavioral Intention on Perceived Values in Traditional Marketplaces

  • YANG, Jae-Jang;AHN, Sun-Choung
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.25-38
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    • 2020
  • Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

Energy demand analysis according to window size and performance for Korean multi-family buildings

  • Huh, Jung-Ho;Mun, Sun-Hye
    • Architectural research
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    • v.15 no.4
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    • pp.201-206
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    • 2013
  • Special attention is required for the design of windows due to their high thermal vulnerability. This paper examines the problems that might arise in the application of the u-value, by reflecting the changes in the u-value of the window, depending on the window-to-wall ratio obtained in an energy demand analysis. Research indicates that the u-value of a window increases with an increase in the difference between the u-values of the frames and the glass. Relative to the changes in the u-value of the windows, the energy demand varied from 1.3% to 9.3%. Windows with a g-value of 0.3 or 0.5 displayed a higher energy demand than windows with a g-value of 0.7. Therefore, when the difference between the performance of the glass and the frame is significant, especially when the g-value is small, a modified heat transmission coefficient should be applied to the window size during the evaluation of the building energy demand.