• Title/Summary/Keyword: Value Orientation

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Personal Value Determinants of Fashion Orientation: Materialism and Consumer Conformity (패션성향에 영향을 미치는 개인가치 결정요인: 물질주의와 소비자 동조성을 중심으로)

  • 박혜정;전경숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.910
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    • pp.1243-1252
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    • 2004
  • The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

The Prediction of Mastery-Approach Goal Orientation, Task Value, and Self-Regulated Learning Strategy on Academic Satisfaction and Achievement of Cyber Engineering University Students (사이버대학교 공학계열 학생들의 숙달접근목표지향성, 과제가치, 자기조절학습전략의 학업만족도와 학업성취도 예측력 규명)

  • Joo, Young-Ju;Chung, Ae-Kyung;Seol, Hyun-Nam;Yi, Sang-Hoi
    • 전자공학회논문지 IE
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    • v.49 no.2
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    • pp.65-74
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    • 2012
  • The purpose of this study is to verify the prediction of mastery-approach goal orientation, task value, and self-regulated learning strategy on academic satisfaction and achievement of cyber engineering university students. For this study, 219 engineering students of H cyber university who enrolled in the spring semester of 2011 was chosen and completed web surveys. A hypothetical model proposed included mastery-approach goal orientation, task value, and self-regulated learning strategy as predictors, and academic satisfaction and achievement as criteria variables. The results of this study through multiple regression analysis indicated that task value(${\beta}$=.401) and self-regulated learning strategy(${\beta}$=.401) predicted significantly on academic satisfaction. In addition, self-regulated learning strategy(${\beta}$=.301) and mastery-approach goal orientation(${\beta}$=.196) predicted significantly on academic achievement. The result of this study suggested that mastery-approach goal orientation, task value, and self-regulated learning strategy should be considered for improving academic satisfaction and achievement in cyber engineering education.

The Influences of Shopping Orientation on Selection Criteria, Attitudes, and Preference of Collaborated Fashion Products (쇼핑성향이 패션 콜라보레이션 제품의 선택기준, 태도 및 선호도에 미치는 영향)

  • Yang, Hyo-Jin;Kim, Chil-Soon;Kim, You-Young;Kim, Tae-Eun;Bae, Yeon-Jin;Chan, Sun;Yang, Hee-Soon
    • Fashion & Textile Research Journal
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    • v.14 no.4
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    • pp.567-577
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    • 2012
  • This study investigates how the type of fashion shopping orientation influence the selection criteria, attitudes, and preference of fashion products developed through collaboration. For data collection, the study conducted a survey in the Seoul and Metropolitan areas. The results are as follows: 1. Shopping orientation was identified with seven factors: pursuit of pleasure, trend, planning, uniqueness, famous brand, economic efficiency, and conspicuous consumption. Attitudes toward the collaborated of fashion products could be classified into two factors of reasonable ostentation and aesthetic value orientation. 2. The shopping orientation of the pursuit of trend is related to reasonable ostentation; in addition, the shopping orientation for the pursuit of uniqueness and economy is positively associated with an aesthetic value orientation. 3. The factors of fashion pursuit had a great positive effect on their preference for collaboration type among fashion brands and the factors of uniqueness and pleasure pursuit had a positive effect on the preference for collaboration type with fashion designers and artists. This showed that the pleasure pursuit factor had a positive effect on the collaboration type preference for celebrities. Fashion companies may be able to establish effective merchandising and marketing strategies that fit the characteristics and types of fashion collaboration.

Shopping Orientation of Infant and Children's Wear and Wearing Role Model According to Value (개인가치에 따른 유.아동복 쇼핑성향과 유.아동의 착의역할모델)

  • Lee, Jee-Yeon;Kim, Mi-Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.31-43
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    • 2011
  • This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

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X-ray Diffraction Studies of Poly(aryl ether ether ketone) Fibers with Different Degrees of Crystallinity and Orientation

  • Karacan Ismail
    • Fibers and Polymers
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    • v.6 no.3
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    • pp.206-218
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    • 2005
  • Structural studies of series of 'as spun' and drawn PEEK fibers have been carried out using X-ray diffraction and optical microscopy techniques. The analysis of results suggest that fibers produced at a constant draw ratio with increasing draw temperatures show enhanced orientation and crystalline behaviour. The resolved equatorial and meridional traces provide additional structural parameters in terms of crystallinity, crystallite size, and crystallite thickness. It is concluded that drawing at a temperature below $T_g(i.e.,\;144^{\circ}C)$ results in poorly oriented non-crystalline materials, whereas drawing above $T_g$ results in highly oriented semi crystalline materials. Additional drawing proved to increase the overall orientation with slight improvements in lateral order of the chain molecules. Quantitative analysis revealed that the crystallite size increases with increasing drawing temperature. The results also revealed the increased crystallite size upon additional drawing. Crystalline orientation parameter, $_c$, suggests almost perfect orientation. In all cases, the amorphous orientation is found to be lower than the overall orientation parameter obtained from the optical birefringence. As a result of additional drawing, crystalline orientation was found to increase slightly but the increase in the orientation of non-crystalline material was found to be substantial. An average crystalline density was determined from the orthorhombic unit cell dimensions. It was found to vary as a result of processing conditions. It was also found that the value of the maximum birefringence shows heavy dependence on the chain conformation.

The Effects of Demographic Factors on Fashion Orientation, Fashion Response, and Buying Criteria(paper no.1)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.1-21
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    • 2011
  • This study is designed to identify how Demographic Factors affect Fashion Orientation(value), Fashion Response, and Buying Criteria. A total of 355 usable data was collected from housewives in three metropolitan cities(Seoul, Daejeon, Sungnam) in Korea. Young housewives who have one child are a market segment whose buying power is recognized by both the retailers and the market. The housewives' fashion orientation consists of four categories : social orientation, practical orientation, political orientation, and aesthetic orientation. The housewives' fashion response is classified into three areas : self conscious, self esteem, and self monitoring. The criteria of buying children's wear consists of nine components. As a result, the key reason for buying children' wear was 'attractive design'. Research result showed that POLITICAL ORIENTATION(SE beta=.229, p<.001) was more effective than AESTHETICS ORIENTATION(SE beta=.203, p<.001), for enhancing SELF-CONSCIOUS RESPONSE and SELF-ESTEEM RESPONSE. Therefore, this study suggests that the key factor for understanding trend can be a human self concept, consciousness, values, and orientation. The housewives' fashion orientation is responsible for 18.7% of BRAND ROYALTY(F = 20.172, p<.001) from among nine buying criteria. More poignantly, POLITICAL ORIENTATION covered 66.9% of selection of BRAND ROYALTY, and it explained 34.6% of selection of DESIGN among nine buying criteria. Thus, it showed that POLITICAL ORIENTATION(SE beta=.331, p<.001) is more effective than SOCIAL ORIENTATION(SE beta=.146), for upgrading BRAND ROYALTY. In addition, it showed that POLITICAL ORIENTATION(SE beta=.238, p<.001) is more effective than AESTHETICS ORIENTATION(SE beta=.040) for upgrading DESIGN evaluation. Housewives' fashion orientation, and fashion response are differentiated by demographic factors, such as occupation, women's career, husband' job, income, and location related to social status.

The Development and Institutional Isomorphism of Social Economy in Chungnam Province (충청남도 사회적경제의 발전과 제도적 동형화)

  • Lee, Hongtaek
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.1
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    • pp.52-69
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    • 2019
  • The aim of this study is to examine the development of social economy and institutional isomorphism in Chungnam Province. Although 'social economy enterprises' in Chungnam Province achieved rapid quantitative growth, public-led policy and institutional framework has intensified institutional isomorphism. Institutional isomorphism is a phenomenon in which all type of organization and activities become similar in an institutional environment. This isomorphism hinders the social value orientation and innovation of social economic enterprises. As a result of the case analysis, institutional isomorphization was intensified if regional ecosystem(that can maintain and strengthen social value orientation) was not established. The creation of social value is at a level that satisfies the institution and the social value orientation is also weakened.

A Study on the Shopping Life through Mobile Visual Search

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.45-69
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    • 2024
  • Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

An Analysis of the Relationships between Clothing Image and Clothing Shopping Orientation of Middle Aged Women (중년여성의 의복이미지와 의복쇼핑성향의 관계 연구)

  • Ryoo, Sook-Hee;Shin, Soo-Ray
    • Journal of the Korean Home Economics Association
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    • v.47 no.3
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    • pp.35-44
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    • 2009
  • The purpose of this study is to analyze the relationships between clothing image and clothing shopping orientation of middle aged women. For this purpose, the subjects of 300 adult women from in their 40’s to 50’s, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of clothing image: classy, bold, plain, feminine, casual, and peculiar. 2)five different types of clothing shopping orientation were identified: conspicuous, conformable, hedonic, uniqueness conscious, and quality conscious. 3)the results of multiple regression analysis found that clothing images affected clothing shopping orientation of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between clothing image and clothing shopping orientation.

Setup Data Generation for Positional 5-axis Machining of Die and Mold (금형의 고정형 5축 가공 시 공구자세 셋업 정보 산출시스템 개발)

  • Lee, Jung-Geun;Yang, Seong-Jin;Park, Jung-Whan
    • Korean Journal of Computational Design and Engineering
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    • v.13 no.5
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    • pp.382-390
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    • 2008
  • Five-axis machining has been applied to manufacture of turbine blades, impellers, marine propellers. Nowadays it extends to mold & die machining, where more productivity as well as added value is expected. The five-axis machining can be divided into positional and continuous, according to the variableness of tool orientation during material removal process. The positional five-axis machining is commonly applied to the regional machining on a whole part surface in mold manufacturing industry, where the tool orientation for each region (area) should be determined to be feasible, that is, avoiding any interference such as machine tool collision, etc. Therefore it is required for a CAM programmer to decide a feasible tool orientation in generating tool-paths on a designated area, because it is a very tedious job to obtain such information by utilizing a commercial CAM system. The developed system generates feasibility data on tool orientation and machining region, which facilitates the CAM programmer's decision on a feasible tool orientation.