• Title/Summary/Keyword: Value Hierarchy

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A Study on Determining Weight of Lifetime Value(LTV) using Analytic hierarchy Process(AHP) (계층분석과정을 활용한 고객생애가치 가중치 결정에 관한 연구)

  • 양광모;강경식
    • Journal of the Korea Safety Management & Science
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    • v.4 no.3
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    • pp.131-140
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    • 2002
  • Today's environment of enterprise is changing, They have to face customer' demands with the right product, the right service and supply them at the right time. And also cut down logistics and inventory cost and bring up the profit as much as they can. This means the change of putting enterprise first in importance to putting customer first importance. therefore to correspond to customer's demand, shorting lead time is becoming a essential condition. The answer to this changes of environment is supply chain management. In this paper, It consolidates the necessity on a LTV(Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV(Life Time Value) rule that can improve the customer value. We solved this problems using AHP(Analytic Hierarchy Process) for consistency at relationship matrix, AHP(Analytic Hierarchy Process) is based on Saaty's consistency rate. If consistency rate is under 0.1 point, preference rate's weights are acceptable. This study develop a program for AHP weights and support Satty's consistency rate.

Development of a Rural Amenity Values Assessment Model by Analytic Hierarchy Process (AHP 기법에 의한 농촌 어메니티 가치 평가 모델 개발)

  • Bae, Seung-Jong;Chung, Ha-Woo
    • Journal of The Korean Society of Agricultural Engineers
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    • v.49 no.5
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    • pp.33-44
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    • 2007
  • This study proposed a Rural Amenity Values Assessment Model (RAVAM) to evaluate the rural amenity resources based on the Myun as a spatial unit. In RAVAM, 61 rural amenity resources were classified into almost intact nature resources, interaction between nature and man resources, man-made resources, respectively. Especially, Rural Scenic Value Index (RSVI) was developed to quantify rural scenic views as a rural amenity resource. RSVI was utilized in evaluation process of rural amenity resources. The weighing factors for the amenity resources were evaluated from the step wise pair-comparison results of 11 specialists by Analytic Hierarchy Process(AHP). In the results, the weighting values of almost intact nature resources, interaction between nature and man resources, man-made resources were 496, 323 and 181, respectively, among total value being 1,000.

A Study on the Effect of Fair Value Hierarchy upon Cost of Capital Through the Convergence of Market Risk Management and Audit Quality (시장위험관리와 감사품질의 융합을 통한 공정가치 서열체계의 자본비용에 미치는 영향에 대한 연구)

  • Oh, Hyun-Taek
    • Journal of the Korea Convergence Society
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    • v.6 no.5
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    • pp.1-8
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    • 2015
  • The data of fair value hierarchy is expected to contain different degree of measurement error, information asymmetry, and information risk by the level of hierarchy. Thus, this study examines how hierarchy of fair value discriminately influences on companies' cost of capital. Through regression analysis of corporations listed from 2011 to 2014, it turns out that the regression coefficient of level 1 and 2 of fair value variable vary their rank by cost of capital types, while level 3 contains the highest regression coefficient for every cost of capital variable. In addition, further study of how the relevance between cost of capital and the fair value hierarchy gets affected by market risk management level and audit quality finds no consistent results. However, by analyzing the effect of coincident interaction through the convergence of market risk management and audit quality, when audit quality and market risk management level are high, the effect of relieving cost of capital of Level 3 gets the highest. In conclusion, fair value hierarchy data seems to affect discriminately on cost of capital by involved information risk, and the information risk could decrease by the level of market risk management and audit quality.

Examination of Value Engineering for Bridge Superstructures using Analytic Hierarchy Process (AHP 기법을 이용한 교량상부구조의 VE 검토)

  • Park, Jang-Ho;Shin, Yung-Seok;Ahn, Ye-Jun;Lee, Kwang-Kyun
    • Journal of the Korean Society of Safety
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    • v.24 no.6
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    • pp.79-85
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    • 2009
  • This study presents an algorithm to select the best alternative plane among various bridge superstructure types(Steel box girder, Rational girder, PSC-I girder) using Value Engineering(VE). Economical efficiency, landscape, constructability, maintenance, stability, function of bridge superstructure were taken into consideration in the designing of bridge. Economical efficiency was evaluated for each alternative plan with optimal design considering Life Cycle Cost(LCC). Repair and rehabilitation histories and some factors were set to get reasonable results. In the application of Analytic Hierarchy Process(AHP), consistency of Pairwise Comparisons Matrix was evaluated and the best plan was determined.

Criterion of Dwelling Selection on the People who Return to Farming & Going to Village by means of AHP - Centering on the People who Return to Farming & Going to Village in Jellanam-do in Korea - (귀농·귀촌인 주거지 선택 기준에 대한 AHP 분석 연구 -전라남도 귀농·귀촌인을 중심으로-)

  • Kang, Bong-Im
    • Journal of the Korean Institute of Rural Architecture
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    • v.19 no.4
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    • pp.1-8
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    • 2017
  • The purpose of this study is to deduce dwelling selection criterion and to consider change of values and consciousness of dwelling on people who return to farming & going to village. For that, questionnaire of evaluation of housing choice is conducted by people who return to farming & going to village in Jellanam-do by the AHP. The results are as follows. First, four factors as the primary hierarchy structure and 12 factors as the secondary hierarchy structure of dwelling selection criterion are deduced. The primary hierarchy are "education environment", "economic & Convenience in life", "residence safety and image", and "economic value". Second, weight value deduced from the primary hierarchy structure is showed that "economic & convenience in life(0.345)" is the highest and next is "education environment(0.262)". "Residence safety and image(0.237)", and e "economic value(0.157)" is relatively low(C.I. 0.213). Third, for the secondary hierarchy structure, the case of life convenience is showed that economic condition(0.403) is the highest, the case of educational condition is showed that education facilities(0.479), the case of residence safety and image is showed that residence area(0.490) is the highest, and the case of economic importance is showed that financial technology(0.470) is the highest.

A Study for Establishment to the hierarchy of Housing Values (주거가치 체계 정립을 위한 연구)

  • 최목화
    • Journal of the Korean Home Economics Association
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    • v.25 no.4
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    • pp.85-97
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    • 1987
  • The purpose of this study was to establish the hierarchy of housing values. Housing values were hygienic, safety, convenience of near environment, social affiliation oriented, self-actualization, aesthetic, and prestige. A final instrument was developed through two stage pilot surveys. The respondents were 1292 homemakers of middle and high economic class in Seoul and Daejeon, selected through stratified randon sampling technique. Data were collected during March and April 1986, and analyzed using SPSS and SAS computer packages. The statistics used were frequency, percentage, Guttman's reproducibility coefficient. The major finding were as follows; The hierachy of housing values was established with Guttman's coefficient of reproducibility. 94. Those were hygienic value, safety value, convenience of near environment value, aesthetic value, social affiliation oriented value, self-actualization value, prestige value in order.

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Changes of Consumers' Values reflected in Apparel Advertisements - A content analysis of advertisements in men's magazine, 1976~1996- (의복광고에 나타난 소비자 가치의 변화추세 고찰 -1976~1996년 남성월간지 의복광고분석을 중심으로-)

  • 고선영;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.1
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    • pp.89-99
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    • 1998
  • The purpose of this study was to investigate the change of consumers' values as appeared in advertisements. Advertisements in men's magazine from 1976 to 1996 were classified by VALSI program. The results were as follows. 1. There was a significant trend that advertisements with outer-directed value decreased while the ones with inner-directed value increased. 2. In case of outer-directed group appeared in advertisements, There was a tendency that the hierarchy of needs shifted from emulators to achievers. However, the shift in hierarchy of needs in inner-directed group was not significant. 3. Even though the advertisements with material value were predominant, there was a tendency that the advertisement with material value decreased while the ones with human value increased.

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Analysis on Consumers' Value about Environmentally-Friendly Interior Finishing Material by Analytic Hierarchy Process (AHP 분석법을 활용한 친환경 실내마감재의 소비자 가치 분석)

  • Chun Chung-Yoon;Kim Kyung-Hee;Kim Hyo-Jin
    • Journal of the Korean housing association
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    • v.16 no.4
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    • pp.109-120
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    • 2005
  • The purpose of this study is to find out the Consumers' value about Environmentally-Friendly Interior Finishing Material and to provide essential data for the development of realistic environmentally-friendly material also in compliance with the requirement of consumer. The questionnaire inquiry used of Analytic Hierarchy Process was carried out for both designers and common housewives to characterize the main demanding stratums for interior finishing goods in October, 2004. The results were summarized as follows; The interior finishing materials regarded as important in residential space were by the order of Wood Floor for Ondol, Wall Paper, Emulsion Paint; Environmentally-Friendly Wall Paper appeared its value of 1.56 times than Ordinary Wall Paper, in the same case of Emulsion Paint is at 1.63 times, Wood Floor at 2.12 times, respectively. Besides, as the result of correlation and regression analysis, they preferred to environmentally-friendly property by the nearer women, the nearer larger incomes, the nearer highly educated, and the nearer non-experts (housewives).

A Study on the Characteristics of Representation on 'The new hierarchy' that Appear in the SANAA's Space Configuration of Museum (SANAA의 뮤지엄 공간구성에서 나타나는 '새로운 위계성'의 표현 특성)

  • Shin, Somyung;Yoon, Sang-Young;Yoon, Jae-Eun
    • Korean Institute of Interior Design Journal
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    • v.22 no.4
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    • pp.149-157
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    • 2013
  • As a period of pluralism, today's museum architecture has been expanding social and cultural meaning. So, Various expressions are appearing in museum architecture. Accordingly, the museum must be very reproducible and comply with aesthetic requirements. At the same time, museum construction in urban design and features must satisfy professional requirements. SANAA is one of contemporary architects has been decisively deleted existing fixed and functional layout type of program through 'The new hierarchy'. Thus, the experience of the space will vary. Now, museum space is urgently needed than ever before crustal movements. Thus, this study aims to contribute an alternative to the museum space configuration according to the trend of the times through 'The new hierarchy' of SANAA. This paper is limited to the cases of the SANAA's museum architecture. We analyze the characteristics of representation on 'The new hierarchy' appear in the museum space configuration and then, examine the value of the spatial. SANAA's 'New Hierarchy' is going to set the cognitive boundary by expression targeting plane and the surface. It is completely different than the previous boundaries. Characteristics of the expression represents non-centrality, decentrally, non-oriented, uncertainty, non-territorialization, uniformity. It is steady that identity of Space, Human, Environment in Museum. They have a relationship each concept of Independence, autonomy, equality.

Measurement of Physician's Work for Korean Medicine Services Using Analytic Hierarchy Process (계층화 분석법(Analytic Hierarchy Process)을 활용한 한의사 업무량 산출)

  • Lim, Byung-Mook;Kwon, Hyuk-Sang;Han, Chang-Ho;Shin, Byung-Cheul
    • Journal of Society of Preventive Korean Medicine
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    • v.13 no.1
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    • pp.105-115
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    • 2009
  • Background: The resource-based relative value scale has been applied to Korean medicine services as part of the National Health Insurance, yet the proper scoring method for physician's work needs to be developed. Objectives: To measure physician's work for Korean medicine services using Analytical Hierarchy Process(AHP) and to compare results abstracted by AHP with those by Magnitude Estimation method. Methods: We developed the AHP questionnaires for Korean Medicine services and administered it to 12 Korean medicine insurance experts. Weighted scores were calculated and were converted into physician's work scores. Results: In AHP measurement, the physician's work scores for acupuncture activities, especially special acupunctures, far increased, while those for diagnosis and basic consultations decreased. Variations in the scores enlarged. Conclusions: As an alternative, AHP method can be considered for measuring the physician's work for Korean medicine services with careful management of scoring variation.

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