• The Journal of Asian Finance, Economics and Business
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• v.7 no.5
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• pp.177-184
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• 2020

The paper examines the reaction of the Z-Vietnam generation to online TV advertising (TVC), which elements of online TV advertising has a positive influence, which factors do not affect or negatively affect their consumption decisions for the advertised goods. Data for the study was collected from 300 Vietnam's Generation Z in Ho Chi Minh City through live interviews or questionnaires through Google Docs Forms, with over 30 questions. The six basic factors that influence the reactions of Generation Z consumers are information, entertainment, irritation, credibility, interaction, and advertising value. The research results show that, due to the influence of social media and generational characteristics, most consumers of the Generation Z in Vietnam have a favorable attitude towards online TV advertising, and they appreciate this form of advertising. Information element, irritation, credibility and entertainment have a strong and positive impact on TVC. The other two factors are advertising value and interaction, which does not significantly affect the reaction of this generation. This study needs to be checked and reviewed by subsequent studies on a larger scale and in a wider scope because the study only conducted random sampling on a small scale, did not meet the requirements for representation and generality.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.83-91
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• 2016

This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.

• Journal of KIISE:Information Networking
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• v.29 no.4
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• pp.368-374
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• 2002

In the third generation mobile telecommunication systems such as UMTS, one of the important problems for value-added services is to check the recoverability of costs used by a mobile user. Previous authentication and payment schemes for value-added services by a mobile user across multiple service domains, rely on the concept of the on-line TTP, which serves as the users certification authority. In the third generation systems with many service providers, a wide range of services, and a diverse user population, authentication mechanisms with the on-line TTP provide a far from ideal solution. In this paper we present an efficient public-key protocol for mutual authentication and key exchange designed for value-added services in the third generation mobile telecommunications systems. The proposed ticket based authentication and payment protocol provides an efficient way for VASP to check the recoverability of costs without communication with the on-line TTP Furthermore, the proposed ticket based protocol can provide anonymous service usage for a mobile user.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.75-83
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• 2024

The purpose of this study is to analyze the relationship between consumption value, advertisement acceptance attitude, and purchase intention according to the MBTI personality type. The results of a survey and analysis targeting the MZ generation with experience in purchasing digital products are as follows. 1.There was no difference between consumption value and advertisement acceptance attitude according to the MBTI personality type. 2. Among the consumption values, Factors of rarity value and emotional value had an effect on purchase intention. 3. Among the attitude of accepting advertisements, advertising favors, information trust and negative cognition had a positive effect on purchase intention. Accordingly, providing advertising content including information and interest about digital products is considered effective in marketing of the MZ generation, which represents flex consumption and minus-out consumption.

• Environmental and Resource Economics Review
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• v.32 no.2
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• pp.127-147
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• 2023

This study is trying to analyze the economic effect of replacing thermal power generation, one of the government's carbon-neutral policies, with new and renewable energy. For this analysis, scenario A is set to replace 100% of thermal power generation with new and renewable energy, and scenario B is set to replace 60% of thermal power generation with new and renewable energy. In addition, costs are incurred when replacing thermal power generation with new and renewable energy, and scenario 1 is the same cost as the current cost, and scenario 2 is120% higher than the current cost. Therefore, when converting thermal power generation to new and renewable energy, the scenarios are largely organized into four cases. In the case of replacing thermal power generation with new and renewable energy, the production inducement coefficient of thermal power generation decreased from the current level regardless of the scenario. However, the value-added inducement coefficient and the greenhouse gas emission inducement coefficient are lower than the current level when thermal power is converted to renewable energy by 100%, while the value-added inducement coefficient and greenhouse gas emission inducement coefficient are higher than the current level. In addition, the greenhouse gas emission induction coefficient of most industries was found to decrease, while the production induction coefficient and the value-added induction coefficient increased. Scenario A seems appropriate because the purpose of the government's policy is to reduce greenhouse gas emissions by converting thermal power into new and renewable energy. However, as a result of this, the production inducement coefficient and value-added inducement coefficient of some industries decrease, so the government's support policy is needed to solve this problem

• Journal of the Korean Society for Railway
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• v.20 no.4
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• pp.474-481
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• 2017

When designing photovoltaic power plants in Korea, the prediction of photovoltaic power generation at the design phase is carried out using PVSyst, PVWatts (Overseas power generation prediction software), and overseas weather data even if the test site is a domestic site. In this paper, for a comparative study to predict power generation using weather information, domestic photovoltaic power plants in two regions were selected as target sites. PVsyst, which is a commercial power generation forecasting program, was used to compare the accuracy between the predicted value of power generation (obtained using overseas weather information (Meteonorm 7.1, NASA-SSE)) and the predicted value of power generation obtained by the Korea Meteorological Administration (KMA). In addition, we have studied ways to improve the prediction of power generation through comparative analysis of meteorological data. Finally, we proposed a revised solar power generation prediction model that considers climatic factors by considering the actual generation amount.

• Journal of Animal Science and Technology
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• v.48 no.2
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• pp.143-150
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• 2006

The data were collected in the dairy herd improvement program from January 2000 to July 2005. Test data included 825,157 records of first parity and animals with both parents known were included. This study aimed to describe the effect of incomplete lactation records of latest generation to the change in sire's breeding value using Random Regression model (RRM) in genetic evaluation. Estimation of genetic parameter and breeding value for sire used REMLF90 and BLUPF90 program. The phenotypic value on the number of test day records between group TD11, TD8, TD5, TD2 showed no large differences. For all the group heritability of test day milk yield range from 0.30 to 0.36. However TD2 group showed low heritability the least test day recode on the latest generation. The correlation of above 50% between test day and TD11(0.610), TD8(0.616), TD5(0.661) and TD2(0.682) with different records in latest generation. Sire's rank of breeding value varied widely depending on the records on the number of lactation from start to the latest generation. Study showed that change in breeding value ranked if daughter's test recode more so it should have at least 5 test day records. The use of RRM in dairy cattle genetic evaluation would be desirable if complete lactation records for latest generation daughters of young bulls when selection for proven bulls. Random Regression model (RRM) require at least 5 test-day lactation recode.

• Journal of the Korea Institute of Military Science and Technology
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• v.5 no.3
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• pp.11-22
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• 2002

In this paper, a statistical meaning that the 1% frequency value which is used as a basis for the temperature specification generation for weapon systems is similar to $3{\sigma}$ frequency value of a year is presented, and the theoretical reference for temperature specification generation is made. The new method which extracts the 1% frequency value from general weather data, not depending on long term temperature hour data, is established, and the temperature analysis result of East Asia is also presented by using this method. On the basis of these result, operational temperature for the weapon systems to be used in the area of East Asia is recommended.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.650-651
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• 2015

Value Engineering has been recognized as one of the construction management techniques for improving the value and benefits of whole project. However, due to the lack of the past data and inefficient free-thinking techniques, the idea generation during VE workshop is still inefficient and ineffective. Even though various studies related to theoretical methodology and technical systems relevant to database were conducted, VE team still mainly rely on their experience for idea generation. With this regard, this study suggests an approach of BIM-based idea bank and assesses its effectiveness by interviewing 20 VE experts in the industry. This approach covers the three steps of idea generation, consisting of 1) Developing BIM based VE database, 2) Generating VE ideas, 3) Updating VE ideas. The result showed that the proposed approach has great potentials to support VE team and improve the quality of VE ideas during creativity phase.

• Asian Journal of Atmospheric Environment
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• v.2 no.2
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• pp.116-124
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• 2008

In this study, the Tier 2 method recommended by the Intergovernmental Panel on Climate Change (IPCC) was used to predict the methane generation rate at two landfill sites, designated as Y and C for purposes of this study, in South Korea. Factors such as the average annual waste disposal, methane emissions ($L_0$) and methane gas generation rate constant (k) were estimated by analyses of waste and the historical data for the landfills. The value of k was estimated by field experiments and then the changes in the methane generation rate were predicted through the year 2050, based on the value of k. The Y landfill site, which was in operation until the year 2008, will generate a total of 17, 198.7 tons by the end of 2018, according to our estimations. At the C landfill site, which will not be closed until the end of 2011, the amount of methane gas generated in 2011 will be 3,316 tons and the total amount of gas generated by 2029 will be 61,200 tons. The total production rate of methane gas at the C landfill is higher than that of the Y landfill. This indicates that the capacity of a landfill site affects the production rate of methane gas. However, the interrelation between the generation rate of methane and the value of k is weak. In addition, the generation of methane gas does not cease even when the operations at a landfill site come to a close and the methane gas production rate is at its highest at end of the operating life of a landfill site.