• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1999년도 추계학술대회 논문집
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• pp.179-184
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• 1999

To fill the emotivity in the interior design, the functional factor from the provided space, the aesthetic factor including modeling factor, and even the practical factor from the convenience and the value must be considered. To carry out an achieved design by the emotivity, it must follow the recognition of the original function which comes from the emotivity design method, and it should be applied to the design process fitting into the purpose of the space. The value of the sufficient interior by the emotivity is depended on what kind of image it gives, and how much of the satisfaction it can give to the customers. And fur more, it should not be partially lean to any of the decoration and the function of the object. That is, how faithfully it was to the use and the purpose of the interior and the emotion related to all parts which are the functional side and the decorative side mainly considered in the external form is designed by the essential part of the design.

• 한국의상디자인학회지
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• 제14권3호
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• pp.111-122
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• 2012

This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

• 경영과정보연구
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• 제30권4호
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• pp.73-92
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• 2011

명품브랜드의 대중화는 소비자가 명품브랜드를 이용하는 방식과 소비하는 목적과 동기가 다양해진다는 것을 의미한다. 명품브랜드 시장을 보다 잘 이해하기 위해서는 차별화된 다양한 접근법이 필요하다. 본 연구는 명품 브랜드의 가치와 브랜드 선호도간 관계에서 조절초점 조절효과를 검토하는데 목적이 있다. 명품 브랜드에 대한 지각된 가치는 소비자의 조절초점성향에 따라 브랜드 태도에 미치는 영향에 차이가 있는지를 분석하였다. 분석결과, 품질가치와 경제적 가치는 향상초점 소비자집단보다 예방초점 소비자 집단에서 더 높게 나타난 반면에 심리적 가치는 예방초점 소비자 집단보다 향상초점 소비자집단에서 높게 나타났다. 또한, 향상초점 소비자일수록 과시적 가치와 감정적 가치가 명품브랜드 태도에 더 큰 영향을 미치는 반면, 예방초점 소비자일수록 품질가치와 경제적 가치를 더 중시하는 것으로 나타났다.

• 한국생활과학회지
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• 한국식품조리과학회지
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• 제20권6호
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• pp.581-588
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• 2004

The purpose of this study was to test the moderating effect of value on relationship between foodservice quality and satisfaction in family restaurant. Accordingly, this study surveyed by questionnaire concerning 18 items of foodservice quality, 1 item of overall satisfaction, 1 item of value as well as respondents' characteristics. The result of this study were as follows. KMO and Bartlett's test statistics showed that the data fitted factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validitys of 4 factors were supported, and cronbach's alpha showed that the internal consistency of 4 factors was supported. It was found that satisfaction was influenced by the interaction between 4 factors of service quality and value rather than by either service quality or value directly. Finally, The results indicated that high level of service quality might not lead customer satisfaction because of moderating effect of value.

• 복식
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• 제51권6호
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.159-167
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• 2019

The current higher education in Vietnam demonstrates the intense competition among local universities. Undoubtedly, the issue of enhancing the brand value to attract students is now placed at the top to Vietnamese universities. The research aims to identify the objective and subjective factors affecting the brand value of private universities in Ho Chi Minh City, Vietnam as mediated by students' perceptions. This paper employs the mixed research methods and data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test the experiment on the research model affecting HUTECH's brand value. Probability sampling used is Stratified sampling and 500 students of 8 faculties of HUTECH surveyed by convenience sampling. Additionally, this paper also proposes some managerial implications on enhancing the brand value of private universities in Ho Chi Minh City. The results indicate that the new factor, namely geographic location is the most influential factor to enhance the brand value of private universities in general and HUTECH in particular. Brand still plays a determinant role in students' trust when choosing a university. Finally, some implications proposed to enhance the brand value of private universities in Ho Chi Minh City in the context of fierce competition in attracting students.

• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.231-240
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• 2017

기술의 가치는 다양한 방법에 의해서 평가되어 지지만, 평가자의 주관과 평가 기법에 따라 상이한 결과를 초래하게 된다. 또한 평가 시 고려해야 할 요인 및 적용모형에 따라 결과의 불확실성이 생기게 되며, 특히 자료의 부족 또는 비교 대상이 없는 경우에는 평가 기술에 대한 가치 산정 결과의 신뢰성에 문제가 생길 수 있다. 이러한 평가 상의 불확실성을 감소시키기 위해 본 연구에서는 요인들에 대해 숫자(점수)로 평가하던 기존의 방식 대신 5가지 언어표현(아주 높음, 높음, 보통, 낮음, 아주 낮음)을 이용하는 퍼지 이론 및 이를 정량화 시킬 수 있는 퍼지 포괄 기법을 적용하여 특정 기술의 기술력을 측정하였다. 이를 위하여 국내에서 개발 중인 소음 저감 원천기술을 사례로 하여 기술성 요인과 사업성 요인으로 분류하고 기술의 가치를 평가 하였다. 기술성 요인은 높음, 사업성 요인은 아주 높음으로 평가되었으며, 이 요인들을 고려한 종합 평가에서는 아주 높음으로 평가되었다. 또한, 이는 각 요인별(세부요인, 대요인) 기술의 가치를 계량적으로 평가 할 수 있어 경쟁기술과의 요인별 비교에 도움이 될 것이다. 본 연구의 기법을 적용하면 다양한 분야에서 신규 기술(콘텐츠) 또는 대체 개발 기술(콘텐츠)과 같이 비교 자료가 부족한 경우에 기술력 분석 시 활용될 수 있을 것으로 기대된다.

• 콘크리트학회논문집
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• 제23권6호
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• pp.701-709
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• 2011

콘크리트의 공극구조를 평가하기 위한 대표적인 모델 중 하나가 Power가 제안한 간격계수(SF : spacing factor)인데, 이 PSF(power spacing factor)는 평균단일공극 개념을 사용하여 갇힌 공극의 존재 여부에 따라 그 결과값이 실제와 상이하게 나올 수 있는 단점이 있다. 이에 이 연구에서는 실측된 공극 간격 데이터를 이용하여 지수화한 AMSF(실측간격계수 : actual measurement spacing factor)를 개발하였으며, 콘크리트 혼합물의 화상 분석 결과를 이용하여 PSF와 AMSF를 비교 평가하였다. 이 연구 결과, PSF와 AMSF는 전반적으로 유사한 경향을 나타내고 있으나, PSF가 $400{\mu}m$ 이상일 때 전반적으로 AMSF가 좀 더 큰 값을 나타내고 있어, 공기량이 작은 콘크리트 혼합물의 경우 PSF는 실제보다 좀 더 작은 값으로 예측할 가능성이 있는 것으로 나타났다. 또한 갇힌 공극의 유무에 따른 PSF와 AMSF 각각을 분석한 결과, AMSF는 갇힌 공극을 포함하지 않고 분석한 값이 더 크게 나타났고, PSF는 실제와 다르게 갇힌 공극을 포함하지 않고 분석한 값이 더 작게 나타났다. 이와 같이 PSF가 이와 같은 경향을 나타내는 이유는 평균단일공극 개념을 사용하기 때문이며, 이 분석 결과를 통해 AMSF가 좀 더 실제에 가까운 분석기법임을 확인할 수 있었다.

• 대한예방한의학회지
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• 제20권3호
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• pp.21-29
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• 2016

Objectives : The purpose of this study is to determine the Korean medicine brand personality awareness of university students and to determine how the Korean medicine brand personality affects the perceived value. Methods : The data for this study were collected through a self-administered survey to 173 subject from students enrolled in the University in B city. Frequency analysis, factor analysis, t-test, ANOVA, multiple regression analysis were used for the statistical analysis. Results : The result of factor analysis, seven factors were extracted. That was refinement, pleasure, trust, warmhearted, capacity, handsomeness, individuality. Overall, capacity, trust, warmhearted, handsomeness scores of Korean medicine brand personality score was higher than individuality, pleasure, refinement. Especially warmhearted, capacity affects the perceived value. Conclusions : Seven Korean medicine brand personality factors were extracted. Warmhearted, capacity affects the perceived value. It is necessary to develop the Korean medical management strategy and Korean medical policy.