• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.326-338
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• 2009

유비쿼터스 비즈니스 환경은 기존의 e-비즈니스, m-비즈니스와는 다른 특성을 가지고 있다. 이는 u-비즈니스 모델을 개발할 때 유비쿼터스 컴퓨팅 기술의 특성과 유비쿼터스 비즈니스 환경을 고려해야 한다는 것을 의미한다. 본 논문에서는 유비쿼터스 비즈니스 패러다임의 핵심인 가치의 공동 창출 경험에 초점을 맞춘 u-비즈니스 모델 개발 프레임워크를 제시했다. 본 논문의 u-비즈니스 모델 개발 프레임워크는 8단계로 구성되어 있고 각 단계별 세부 절차를 구체적으로 제시했다. 새로운 비즈니스 패러다임 하에서 성공적인 비즈니스 모델을 발굴하고 수행하고자 하는 기업들에게 본 논문에서 제안한 u-비즈니스 모델 개발 프레임워크는 유용한 가이드라인을 제공할 수 있을 것으로 기대된다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.1095-1100
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• 2009

메타버스 공간 혹은 다자간 온라인 게임형 커뮤니케이션을 이용한 공동창작의 특성이나 장점에 대한 연구와 관심이 증가하고 있다. 본 연구는 제안된 공간에서 창작이라는 공통의 목적을 달성하기 위하여 서로의 아이디어와 기술, 그리고 예술적 창작물에 대한 의사교환을 시도하여, 각자의 창작 활동이 더욱 풍부하게 발전할 수 있도록 협업하는 참여적 디자인 실험을 진행하였다. 실험에 참가한 참가자들은 세컨드라이프에서 자신의 예술활동 혹은 음악활동을 목적으로 활발하게 활동하는 25 명의 그룹참여자들을 대상으로 진행되었다. 이들은 세컨드라이프 상에 구축된 갤러리 메타포를 중심으로 사진작가, 화가, 사운드 아티스트, 아키텍트, 콜렉터 등의 역할을 수행하였고, 연구 기간 동안 5 명의 예술가가 직접 자신의 전시회를 제안된 공간에서 진행하도록 하였다.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.137-150
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• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• 디지털융복합연구
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• 제14권5호
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• pp.227-236
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• 2016

공동가치창출은 기업 내 외의 자원을 이용하여 혁신을 달성하는 중요한 접근방법이 된다. 본 연구의 목적은 고객의 경험에 기반한 공동가치창출의 참여에 영향을 미치는 요인을 밝혀내는 것이다. 이를 위해 공동가치창출 경험이 있는 고객을 대상으로 설문조사를 실시하여 회수된 181개의 유효 데이타를 분석 하였다. 다중회귀분석과 조절회귀분석을 이용하여, 내재적 동기와 외재적 동기가 공동가치창출 참여에 미치는 영향과 활성화 요인의 조절 효과를 분석하였다. 그 결과 내재적 동기는 공동가치창출 참여에 긍정적인 영향을 미쳤으나, 외재적 동기는 공동가치창출 참여에 유의미한 영향을 미치지 않는 것으로 나타났다. 조절효과 분석결과 공동가치창출 활성화 요인은 내재적 동기와 참여에 조절효과를 보이지 않았으나, 외재적 동기와 참여관계에서는 긍정적인 조절효과를 가지고 있었다. 본 연구 결과는 기업에서 공동가치창출 참여 동기 요인에 근거하여 고객의 참여를 증진시키고 활성화 할 수 있는 실질적인 방안을 모색하는데 활용 될 수 있을 것이다. 향후 여러 계층에서의 설문응답을 확보하여 분석한다면 연구결과의 객관성을 높일 수 있을 것이다.

• 유통과학연구
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• 제22권7호
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• pp.107-117
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• 2024

Purpose: Consumers have become more interested in eating organic food in recent decades because of the effect of merchants' advertising. Eating organic food is also shown to strengthen immunity, especially during the recent COVID-19 pandemic. However, consumers may find it more difficult to choose organic food retailers than to purchase conventional goods. This is because of the uncertainty characterizing the process of selecting organic food retailers, despite the growing rivalry across supermarket chains that sell organic goods. This study explores how consumers' perceived image (social responsibility and ability image) of organic food stores affects consumer loyalty. Research design, data and methodology: The data for the analysis were collected using Macromill Embrain, an online research service agency. The data were analyzed using SPSS 26 and Smart PLS 4.0. Results: Based on structural equation modeling, the findings of the study demonstrate that store image positively impactsstore loyalty, and that the mediator (perceived value) affects the relationship between the two variables. Conclusions: Organic food stores must understand consumers to improve store loyalty. Efforts such as providing a user community that enables joint behavior by sharing experiences among customers or launching campaigns to improve consumers' perceived brand identity can increase store loyalty.

• 한국산학기술학회논문지
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• 제14권10호
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• pp.4769-4783
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• 2013

인터넷의 발전과 정보기술의 도입으로 음반회사의 비즈니스 환경은 급속도로 변화하였다. 소비자의 역할은 단순히 콘텐츠를 소비하는 것을 넘어, 적극적으로 콘텐츠 창출에도 기여하는 공동의 창조자 (co-creator) 역할로 확장되었다. 본 연구에서는 기존의 연구가 밝히지 않았던 음반회사와 소비자의 관계변화에 초점을 맞추어, 소비자들이 어떻게 가치창출에 영향을 주고 음반회사는 어떻게 대응하는지를 분석하였고, 본 연구의 결과는 이론적인 공헌과 함께 실무적으로도 의미 있는 인사이트를 도출하고 있다.

• 패션비즈니스
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• 제27권4호
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• pp.141-162
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• 2023

With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

• Industrial Engineering and Management Systems
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• 제13권3호
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• pp.258-266
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• 2014

This paper proposes a management system for the educational program of production managers on the basis of value co-creation by the learner and the instructor. The program combines an intelligent knowledge-based approach with the kaizen activity program. The program helps individuals acquire knowledge and skills to ensure the total rather than the partial optimization of processes and operations facilitating continuous improvement in the workplace. To achieve these goals, the program uses models of a learning process and a swing of enlightenment. In addition, the program is supported by a framework of academic, business people, consultants, and government officers. The program was developed using an instructional design approach. This paper discusses the process of developing and managing the educational program between 2006 and 2012 as well as the results obtained.

• World Technopolis Review
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• 제4권1호
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• pp.11-22
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• 2015

Globalization, increasing technological advancements and dynamic knowledge diffusion are moving our world closer together at a unique scale and pace. At the same time, our rapidly changing society is confronted with major challenges ranging from demographic to economic ones; challenges that necessitate highly innovative solutions, forcing us to reconsider the way that we actually innovate and create shared value. As such the linear, centralized innovation models of the past need to be replaced with new approaches; approaches that are based upon an open and collaborative, global network perspective where all innovation actors strategically network and collaborate, openly distribute their ideas and co-innovate/co-create in a global context utilizing our society's full innovation potential (Innovation 4.0 - Open Innovation 2.0). These emerging innovation paradigms create "an opportunity for a new entrepreneurial renaissance which can drive a Cambrian like explosion of sustainable wealth creation" (Curley 2013). Thus, in order to materialize this entrepreneurial renaissance, it is critical not only to value but also to actively employ this new innovation paradigms so as to derive community-driven shared value that stems from global innovation networks. This paper argues that there is a gap in existing business incubation model that needs to be filled, in that the innovation and entrepreneurship community cannot afford to ignore the emerging innovation paradigms and rely upon closed incubation models but has to adopt an "open incubation" (Ziouvelou 2013). The open incubation model is based on the principles of open innovation, crowdsourcing and co-creation of shared value and enables individual users and innovation stakeholders to strategically network, find collaborators and partners, co-create ideas and prototypes, share their ideas/prototypes and utilize the wisdom of the crowd to assess the value of these project ideas/prototypes, while at the same time find connections/partners, business and technical information, knowledge on start-up related topics, online tools, online content, open data and open educational material and most importantly access to capital and crowd-funding. By introducing a new incubation phase, namely the "interest phase", open incubation bridges the gap between entrepreneurial need and action and addresses the wantpreneurial needs during the innovation conception phase. In this context one such ecosystem that aligns fully with the open incubation model and theoretical approach, is the VOICE ecosystem. VOICE is an international, community-driven innovation and entrepreneurship ecosystem based on open innovation, crowdsourcing and co-creation principles that has no physical location as opposed to traditional business incubators. VOICE aims to tap into the collective intelligence of the crowd and turn their entrepreneurial interest or need into a collaborative project that will result into a prototype and to a successful "crowd-venture".

• International journal of advanced smart convergence
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• 제9권3호
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.