• Journal of the Korean Data and Information Science Society
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• v.23 no.5
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• pp.913-925
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• 2012

This study evaluates the economic benefit of the project constructing the international riding arena having been built at Sangju in Gyeongsangbuk-Do by the willingness to pay (WTP) of residents in the province. As the evaluation method, the dichotomous choice contingent valuation method (CVM) is adopted with the additional questions of whether his/her WTP is zero, to improve the statistical accuracy of evaluation results. Considering the arena's administrative location, the population of the surveys for analysis is confined to residents of Daegu and Gyeongsangbuk-do. The survey is conducted through personal interviews. It turns out that the WTP per household per year is evaluated as 1,847 won and the total yearly benefit of the Sangju international horse riding arena is estimated as 3.56 billion won.

• The KIPS Transactions:PartC
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• v.8C no.5
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• pp.615-620
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• 2001

This paper is a study on the model that measures economic values for the non-market properties of Electronic Commerce(EC). For development of this model, first of all, we reviewed the properties of EC service, and looked around the relation between customer satisfaction and/or payment value and EC properties. In addition, we checked the method to measure economic values of these properties. This measurement method is the contingent valuation method which is a method of measuring the value of the environmental product. We modified it to adapt to the EC. Finally, in this paper, we proposed an economic value model which measures the value of willingness to pay(WTP) to our objectives. However, there could be some restrictions at the time when surveying empirically. Therefore, the succeeding study should be done in order to improve these restrictions some day.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.117-126
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• 2020

Objective evaluation of the resources of industrial heritage regeneration area is an important prerequisite for design and improvement. The purpose of the study is to comprehensively evaluate the value of the industrial heritage regeneration area. This study identifies the method (model), combining the qualitative factor and quantitative factor. (1) Establish an evaluation system (AHP Hierarchy) based on the resources of regeneration area; (2) Choose an evaluation way based on the type of resource; (3) Calculate the value and total value of various resources in the area. The research is a case study of Canal 5 resort. It expounds the using process of the method and gets the rank and total value of each type of resource in this area, the factors influencing the value (mainly concerned with income), etc. The conclusion is that the value of the reclaimed land should be composed of both the use value and the non-use value; the same factor has different influence on different resources; different factors influence one resource to different extents.

• Journal of Korean Society of Water and Wastewater
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• v.21 no.4
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• pp.385-394
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• 2007

The objective of this study was to estimate social cost on rehabilitation of existing water pipes by investigating the willingness-to-pay (WTP) of residents at INJE County to avoid the loss and inconvenience of transportation and business resulting from the sudden failure and leaks of old water pipes. Contingent valuation method was used through conducting survey to 180 residents in Inche County, with questions of double-bounded dichotomous choice. The resulting WTP of residents at Inche was 7,682 won/month/household. The annual social cost could be estimated as 960 million won, which might be caused by the failure of the old water pipes at INJE County.

• Korean Journal of Organic Agriculture
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• v.28 no.3
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• pp.273-288
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• 2020

The purpose of this study is to estimate farmers' willingness to accept (WTA) of direct payment for increasing public benefit using the contingent valuation method. The double-bounded dichotomous choice and the open-ended question were used to measure WTAs for basic form and optional form, respectively. The results show that WTA for basic form was inversely proportional to the acreage. WTAs were KRW 1,694,001 with 2 ha or less, KRW 1,617,789 with over 2 ha~6 ha, and KRW 1,562,977 with over 6 ha. The results also indicate that WTAs for optional form are similar to payments of agricultural environmental conservation program except physical (chemical) control of pests and weed. The results of this study can provide useful information for the establishment of direct payment for increasing public benefit.

• Journal of Agricultural Extension & Community Development
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• v.16 no.3
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• pp.643-668
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• 2009

The purpose of this study is to estimate the value of the sociocultural multifunctionality of rural areas in Korea. The sociocultural multifunctionality of rural areas consists of emotional comfort, green landscape, cultural heritage, and rural viability values. The value of the sociocultural multifunctionality was assessed by contingent valuation method incoporating preference uncertainty. The log-logit models indicated that households were willing to pay 14,027~26,757 won per month and the model with preference uncertainty gave the highest WTP. WTP was affected by respondent's sex, location, awareness of relation with multifunctionality and others. The total value of sociocultural multifunctionality of rural areas in Korea estimated to 2,691~5,134 billion won per year.

• IE interfaces
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• v.11 no.3
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• pp.209-218
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• 1998

This paper is concerned with the assessment of benefits from water quality improvements. The contingent valuation method (CVM) is employed to directly measure the value of the project for the improvement of the water pollution in the Kumgang area. The perceived value of the improved water quality is investigated by using questionnaires to those concerned living near water-polluted area. The questionnaire includes such questions as the amount to willingly pay, the motivation to pay, the reasons of rejecting the payment, and some socio-economic data. The results of the survey show that (1) non-use value of the environmental goods is perceived to be more important than use-value of the environmental goods; (2) "willingness to pay" for the improved water quality varies according to the degree of educational level. income level and ages; (3) the resistance to pay for the project comes from the "polluter's pay principle".

• New & Renewable Energy
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• v.4 no.4
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• pp.44-49
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• 2008

This study uses contingent valuation method (CVM) to elicit willingness to pay monthly for electricity or heating produced by renewable energy (RE). The experts who participated in the conference of the Korean Society for New and Renewable Energy in May of 2008 were asked to answer the questionnaires: how much would you be willing to pay monthly to receive electricity (or heating) generated by RE? We find some evidence that the respondents have higher willingness to pay for RE electricity than RE heating even if the average electric bills were lower than the heating bills. The respondent who belongs to a large family and has a good opinion of RE tends to show high willingness to pay for both RE electricity and RE heating.

• Asia-Pacific Journal of Business
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• v.9 no.2
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• pp.59-74
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• 2018

It is well known that market transactions do not lead to social optima when externalities exist. Given that previous studies such as RICARDO-AEA(2014) have identified various types of external costs, we must take their magnitudes, or externalities in general, into account in order to make toll prices to achieve social optimum. Little has been done on estimation of externalities in road uses in Korea, to the best of our knowledge. We suggested to use the contingent valuation method (CVM) to estimate overall social benefits and applied it to estimation of benefits of road kill prevention as a pilot study. Our empirical model has considered heteroskedasticity explicitly and its estimation result was that individual drivers were willing to pay 147 KRW on average in addition to current toll prices for prevention of road kills. We provided general discussions of externalities in road use and various internalization measures.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.