• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2001년도 제19회 하계학술발표회 논문집
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• pp.175-194
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• 2001

Recently, with the advent of knowledge-based economy and techno-economic paradigm social demands for technology valuation have increased. In nature, however, technology valuation is an intractable task since technology is characterized by intangible and tacit factors and is traded in a suppliers market. Consequently, it is quite common that each individual or organization has ie own valuation method or criterion. The main objective of this research is to propose a new technology valuation method which is easy to understand and apply. In addition, the method is designed to generate monetary value, rather than score or rank, of technology. To this end. we have proposed the overall framework and detailed procedure of a new valuation method. In doing that, we have emphasized the following factors. First, the new method. vis-a-vis existing methods, is applicable to high-tech areas, rather than traditional manufacturing sectors. Second. the proposed method analyzes the structural relationship between market value(value of market) and technology value(value of technology) and integrates them into valuation process. Third, the new method takes idiosyncratic characteristics of various industrial(technical) sectors into account.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.605-608
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• 2003

In order to satisfy the high need for technology valuation, various technology valuation methods have been developed. However the need to develop a new technology valuation method considering the technology characteristics, technology valuation objective, and technology valuation environments has been increasing. So far the technology valuation mehtods have been developed based on technology valuation experts' domain knowledge without applying systematic design methodology. In this paper the process that applies Axiomatic Design principles as a design methodology to the technology valuation methodology design is described. The design consists of technology valuation process design and technology valuation content design. The Axiomatic Design approach introduced in this paper can be used as a systematic technology valuation design tool considering various technology characteristics and technology valuation objectives and also as an evaluation tool of traditional technology methods.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2003년도 제22회 동계학술발표회 논문집
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• pp.191-199
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• 2003

It is critical to select an appropriate technology valuation method when the characteristics of a technology and valuation environment are variable. To ensure high quality decision making when selecting a technology valuation method, it is necessary to understand the principles of a good technology valuation method, and define and apply a decision making theory for selecting an optimal method. The authors propose that Axiomatic Design Principles can be applied as a decision making theory. In order to apply Axiomatic Design for this problem, this paper describes four domains(customer, functional, physical, and process domain) and four axioms(independence, information, cost, time axiom) for the decision making process for the optimal technology valuation method. The result of this study will contribute flexibility to the dynamic technology valuation process.

• Asian Journal of Innovation and Policy
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• 제4권1호
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• pp.35-54
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• 2015

The purpose of this study is to compare the valuation of technology firms in the KOSPI and KOSDAQ. This study analyzed 224 market reports for KOSDAQ firms and 602 reports for KOSPI firms. We compare the two markets under 3 definitions on the accuracy of stock price forecasting. Findings are as follows: Although PER multiples is the most used method of valuation, KOSDAQ valuation more heavily relies on the method than KOSPI valuation. In stock market, the period of earnings forecasting is mostly 2-3 years. Multiples of KOSDAQ is generally higher than those of KOSPI. Even for technology firms, valuation in KOSPI mostly relies on earnings of the company, but that in KOSDAQ mostly relies on relative price. In stock price forecasting, generally overestimation prevails. Moreover, forecasting of KOSPI reports is more accurate than that of KOSDAQ reports. ROE and COE of KOSDAQ firms are generally higher than those of KOSPI firms.

• Asian Journal of Innovation and Policy
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• 제6권2호
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• pp.206-224
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• 2017

This article proposes a logic model for assessing the performance of the outcome of public research as a technology valuation method. It consists of two parts and eight steps. The first part is a scoring system and the second part is a validation process of the performance index derived from scoring by valuation method. The scoring in the first part generally requires a focus group method to find out the value drivers and make an evaluation table. The reason why we call it the technology valuation method is that the first part is derived from the simple evaluation of technology value using checklists for value drive. The second part is the regular technology valuation process. The model is designed for the measurement of unquantifiable outcome. Is knowledge or scientific outcome comparable to the measured outcome? If possible, how big is the unquantifiable outcome? This model is based on financial valuation techniques with clear or acceptable market data. Therefore, it cannot work solely for unquantifiable outcomes without comparable measurable outcomes, unlike economic valuation.

• 대한산업공학회지
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• 제40권2호
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• pp.195-204
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• 2014

The transition from fossil to renewable energy is inevitable due to fossil depletion. So, Renewable energy is very important for energy security and economic growth although it's R&D is long-term and high risky project. We propose new valuation method which combined system dynamics and compound real option method for long-term and high risk projects such as renewable energy. This method can show dynamic valuation results for the complex causal interaction and be easy for Monte-Carlo simulation to estimate volatility. And it can reflect the value of flexible decision for uncertainty. We applied the empirical analysis for Korea's photovoltaic industry by using this method. As results by empirical analysis, photovoltaic's R&D has high valuation using this method compared by traditional valuation methods such as DCF.

• 유통과학연구
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• 제21권4호
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• pp.91-101
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• 2023

Purpose: Research on the valuation of the e-commerce distribution companies is necessary because the traditional valuation methodology cannot be easily applied. Considering the valuation and initial public offering (IPO) of Coupang, Korea's leading e-commerce company, this study contributes to the literature by examining various valuation methods applicable to corporate valuation in the e-commerce industry and provides their implications. Research design, data and methodology: This case study investigates research, analyst reports, news articles, and magazines to review the valuation methods for companies in the e-commerce industry and analyzes the case of the Coupang IPO. Results: A valuation method that considers growth potential, which is important for companies in the e-commerce industry, is used for IPOs. This led to Coupang's successful IPO on the New York Stock Exchange despite its accumulated losses. However, the continued price decline since listing suggests that Coupang's valuation should have considered more factors. Conclusions: This study provides guidelines for the valuation of companies in the e-commerce industry, which eventually improves the overall industry. Moreover, this study provides directions for improving the valuation methods for e-commerce firms.

• 정보관리학회지
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• 제29권2호
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• pp.173-191
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• 2012

본 연구는 도서관의 가치측정에 일반적으로 사용하고 있는 CVM(Contingent Valuation Method) 설계 시 필요한 지불수단이 가치금액에 미치는 영향을 분석하기 위해 수행되었다. CVM은 가상의 상황, 질문 유형, 지불 수단 등 다양한 세부적인 설계에 따라 측정값의 편의가 발생하기 때문에 이에 대한 검증이 요구되는데 특히, 지불수단은 해당 재화의 가치를 표현하는 메카니즘으로 가치에 큰 영향을 미친다. 이에 세금, 기부금, 이용요금이라는 세 가지 유형의 지불수단으로 동일한 공공도서관의 이용가치를 측정하였다. 측정 결과, 기부금은 개인이 월 14,542.3원을 지불할 의향을 보여 가장 높은 가치를 나타냈고 세금은 8,577.5원 지불의향이 있는 것으로 나타났다. 이용요금은 1회 방문에 1,612.7원을 지불할 의향이 있어 가장 낮게 측정되었으나 이를 월 단위로 할 경우 세금과 유사한 수준으로 나타났다.

• 한국HCI학회논문지
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• 제11권1호
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• pp.11-19
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• 2016

본 연구는 사용자 경험(UX)에 대한 경제적 가치 평가 모델을 탐색하고 적용하는 것을 목적으로 수행되었다. 스마트폰 잠금해제 UX를 대상으로 터치형, 지문인식, 홍채인식에 대해 조건부 가치측정법(contingent valuation method, CVM)을 적용하였다. 경제적 가치를 산출하기 위한 가치추정법 중에서 조건부 가치측정법을 선택한 이유는 잠금해제와 같은 인터페이스 요소들은 스마트폰을 이용할 때 중요한 사용자 경험적 가치이지만 시장에서 별개로 거래되지 않는 비 시장 재화이기 때문이다. 스마트폰 잠금해제를 조건부 가치측정법 중 이중 양분선택형 방식(double-bounded dichotomous choice)으로 설문조사하여 로짓 모형으로 분석한 결과 터치형 잠금해제 인터페이스는 529원, 지문인식 잠금해제는 4,214원, 홍채인식 잠금해제는 1,376원으로 경제적 가치가 나타났다. 즉, 지문인식 잠금해제가 가장 높은 경제적 가치를 나타냈으며, 그 다음으로 홍채인식, 터치형 순이었다. 이 연구의 주요 기여점은 UX 디자인에 대해 경제적 가치를 평가하는 방법론적 시도를 수행하였고, 체계적이고 신뢰도 있는 결과를 산출하였다는 점이다.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1548-1552
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• 2009

In the construction industry, IT has been an alternative for the enhancement of productivity and technical advances through a paradigm shift. While it has been recognized that the IT system will have a substantial influence on the industry, a quantitative valuation has been very limited. This paper has chosen EVMS (Earned Value Management System), which supports the integrated management of cost and schedule by utilizing IT tools, and which is the largest trend in the construction IT industry in Korea, in order to suggest an analysis model for the valuation of IT. The CVM (Contingent Valuation Method) is used to quantitatively measure intangible value of IT application. Then, a valuation and analysis model were suggested for the quantitative valuation of the effect of IT adoption. In terms of willingness to pay for EVMS, the expected benefits from the adoption of EVMS were US$ 584.52 per man annually. This research should be helpful for construction companies evaluating their investment to Project Management Information System.