• 한국지역지리학회지
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• 제16권3호
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• pp.315-323
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• 2010

본 연구는 도심 생태관광자원인 대구시 신천을 방문한 방문객을 대상으로, 방문객 만족의 영향요인인 신천의 생태, 안내표지판, 그리고 물리적 시설과 만족, 그리고 만족과 행동의도간의 관계를 실증적으로 조사하였다. 연구결과 각 독립 변수인 신천의 생태에 대한 만족, 안내표지판, 그리고 물리적 시설 모두 전반적 만족에 유의한 영향을 미치는 것으로 나타났으며, 특히 물리적 요인이 가장 큰 영향을 미치는 것으로 밝혀졌다. 또한 전반적 만족도 재방문 의도에 긍정적으로 유의한 영향을 미치는 것으로 밝혀졌다. 추후 연구에서는 신천 방문객 만족에 영향요인을 끼치는 다양한 요인 조사를 바탕으로 한 연구, 하천 방문객 만족의 중요도와 성과도(IPA) 등을 통한 만족도 연구, 그리고 방문객 만족에 대한 계절 별 조사 등 종단적 연구도 필요하다고 하겠다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
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• pp.370-376
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• 2006

최근 웰빙에 대한 대중적 관심이 점증하면서 한방산업에 대한 관심도 높아지게 되었으며 한방과 관련된 산업들은 물론 문화관광축제로서 한방축제가 전국 여러 지역에서 경쟁적으로 개최되고 있다. 당 논문은 충북 제천에서 개최하는 제천 한방축제의 여러 환경적 여건을 검토하고 축제에 참가하는 지역주민들과 외래관광객의 만족도를 비교 조사하여 내용과 운영면의 향상방안을 제시하고자 하였다.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• 농촌계획
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• 제20권4호
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• pp.157-164
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• 2014

This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm specialty products showed that the important factors of package design are easiness of transport handling, easiness of storage, and functionality of packaging materials.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.489-498
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• 2012

본 연구는 여행박람회 방문객의 인지적 태도와 정서적 태도 요인이 심리적 만족과 방문만족에 미치는 영향을 연구하여 마케팅전략을 수립하고 기업의 성과를 높이는데 중요한 자료로 활용하고자 하는 연구목적을 가지고 있다. 본 연구를 위하여 2012년 하나투어 여행박람회 방문객 240명을 대상으로 설문조사를 실시하였고, 회수된 203부의 유효설문지를 바탕으로 분석을 하였다. 연구결과 첫째, 여행박람회 방문객의 인지적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 여행박람회 방문객의 정서적 태도 요인은 심리적 만족과 방문만족에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 여행박람회 방문객의 만족에는 참가태도가 중요한 영향을 미치는 요인임을 우선적으로 인식하는 것이 필요하다. 또한 방문객의 만족도가 긍정적 행동의도에 옮겨질 수 있도록 적극적인 마케팅 활동에 대한 전략을 수립하고, 차별화된 아이템과 콘텐츠가 개발된 여행박람회가 기획되어야 하겠다.

• 인간식물환경학회지
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• 제23권3호
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• pp.277-291
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• 2020

Background and objective: The purpose of this study is to investigate the effects of visitors' positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event. Results: Between age groups and occupational groups, significant differences were found statistically. The Perceived Restorativeness Scale(PRS) showed significantly differences between age groups in repose, fascination and legibility. The Positive Affect & Negative Affect Schedule(PANAS) showed statistically significant differences between age groups in positive emotions. In addition, we investigated the correlation between the PANAS and the three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty. The three factors of plant cultivation experience level, the four factors of the PRS, satisfaction and loyalty showed a positive correlation with positive emotions and were inversely correlated with negative emotions significantly. Multiple regression analysis with dummy variables was conducted to examine the effects of plant cultivation activity level, attention restoration, and the PANAS on healing garden visitors' satisfaction and loyalty. As a result, among the four factors of the PRS, fascination and positive affectivity were significant variables that affect healing garden visitors' satisfaction and loyalty. Conclusion: The results indicated that the higher the attention restoration of visitors due to the fascination of the healing garden and the higher their positive affectivity and the more they have plant-related memories, the higher their impact on healing garden visitors' satisfaction and loyalty. Therefore, fascinating natural environments or greenery landscapes like healing gardens where people can contact plants would reduce negative emotions such as anger and sadness but to increase positive emotions such as pleasure, joy and satisfaction.

• 한국조경학회지
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• 제30권6호
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• pp.57-65
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• 2003

This study researches attributes , behaviors , satisfaction factors and degrees of curiosity of visitors to recreational forests in the suburbs of a large city. It aims to present suggestions for urban forest development and management policy by offering basic data which help to plan, design and manage recreational forests to increase the quality of these environments. The results are as follows First, in attribute, the visiting rate of males is higher than that of females, and the main users are in their thirties and forties. Sixty percent of visitors graduated from university and their rate of employment is evenly distributed. 95 percent of visitors are residents of the metropolitan area. In terms of behavior, major visitors are family units visiting during summer seasons and for overnight stays. 75% are re-visitors. 85% of visitors came to escape the city with families and friends, keep in good health and experience nature. Second, to extract the factors affecting visitor satisfaction in recreational forests, the natural environment, facilities, and management/use systems were identified as independent variables, while subordinate satisfactions were dependent variables. so regression analysis was used. Thus, the variables affecting the natural environment are quality of water, stream use, biodiversity, fresh air and landscape factors. The variables affecting facilities are puking, convenience, play facilities, sanitary arrangement and camping. Most important among the variables affecting management/use systems are educational facilities and access condition. On the basis of generalizing the study in the existing individual site, we must verify the visiting characteristics in recreational forests in the suburbs of a large city. Since development of recreational forests is understood as a sequence considering a site and a given condition, and since management and improvement must unfold according to these characteristics, a strategy is needed to reveal visitors' opinions about the site. Depending on the facilities and service, satisfaction of recreational forests is generally influenced by social and economic qualities. Also, this study can look into the effect according to use pattern motive and season. As suburban recreational forests have many overnight-users and younger men, programs suitable for these groups are needed. On the basis of variables affecting satisfaction according to natural environment, facilities, and use system, policies which can manage the natural environment and introduce educational programs are needed.

• 한국환경복원기술학회지
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• 제26권1호
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• pp.35-46
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• 2023

The purpose of this research is to provide characteristics and satisfaction of visitors for Deoksan Provincial Park in Chungcheongnam-do. This study conducted face-to-face interview during Oct. to Nov. in 2022. Total sample size of this study was 521. This study used to implement frequency analysis, cross analysis and logit analysis via SPSS 21.0 version. The results showed most of visitors were one day visitors and visited with family and relatives. Many visitors visited the Deoksan Provincial Park to climb the mountain and relaxing/healing with the nature. The satisfaction level of factors such as nature, facility, access to information of the park was high with about more than 4-point on Likert scale. This study would be useful to develop site-specific policies to the management of provincial parks as this study identified the characteristics and satisfaction level of the visitors.

• 한국항해항만학회지
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• 제35권4호
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• pp.335-342
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

• 한국식생활문화학회지
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• 제27권5호
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• pp.528-534
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• 2012

Changes in social, economical, and cultural environment affect the manner in which mourners greet those expressing condolence to the deceased. While the funeral process was done at home in the past, nowadays, most families prefer a funeral home. Funeral homes provide all necessary services for the funeral process, including food for visitors and rituals. This research was conducted using a questionnaire in the Kyonggido area. Overall food satisfaction level of visitors was moderate; satisfaction with cleanness was the highest, followed by taste, quality, freshness, and diversity. Satisfaction level of foodservice by the type of funeral homes showed home funeral was highest, followed by general funeral home, hospital funeral home. Regarding the acceptance of food items served at the funeral home, Yukgaejang was the most preferred, followed by Gaorichomuchim, Pyeonyuk, Kodarichim, and Injeolmi. There were differences in food acceptance according to age and gender of visitors. Male prefers Samgyeopsal-suyuk to Pyeonyuk. but female prefer Pyeonyuk to Samgyeopsal-suyuk. Elder individuals preferred Kodarichim, Gaoricho-muchim. Younger individuals preferred Jeon, Ojingeodorajimuchim, and Samgyeopsal-suyuk.