• Journal of Korean Society of Forest Science
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• v.77 no.4
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• pp.401-413
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• 1988

To investigate the users' activity, impact and psychology in Naejang Temple district at Mt. Naejang National Park in Korea, users' density and questionnaire survey at three major picnic areas and passenger counting at major pass were executed and environmental impacton on the site was surveyed. The total number of visitors showed stability at the level of one million persons every year after 1984. Users' impact was much severe along the main trail, the upper cablecar station and the slope from the observatory to Keumsun Valley, The maximum momentary number of users was estimated as 53,000 persons in autumn. Approximately 20% of the total number of visitor used Keumsun Valley and Weonjeok Valley area and 80% of visitors left after using only grassland and cablecar. The visitors' characteristics was similiar to the type of long-distanced national park and the main visiting purpose was to see autumn leaves. The psychological satisfaction did not very significantly as to increasing user's speace. As a result of varimax rotated factor analysis, the 1st factor, most affecting users' psychological satisfaction, was related to landscape and consisted of nature disturbance, crowdedness, noisiness, cleanness, in order of importance. The 2nd factor was related to facilities and consisted of number of toilet, number of waste-baskets, amount of drinking water, safety, in order of importance.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.82-91
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• 2009

Film festival is a cultural event, which would be held for various purposes. This study was to find out the effects of visitors' demographic characteristics and Jeonju International Film festival images upon their general satisfactions, focusing on the 10th Jeonju International Film Festival. The results are as following. First, 20's(year), Student(job) and Less than 100(income/a month) had a majority in the demographic characteristic. It is needed to develop various programs and events targeting for these groups. Second, it resolved 11 questions in all into 3 factors, which is named as 'Administration', 'Facility', and 'Contents'. Specially We need to develop events and programs for teens. It verified that visitors satisfied far more as they were provided with comfortable theater, various facilities and events, etc. It also proved that the service of giving useful informations met visitors' satisfaction. But as the demographic characteristic showing, visitors dwelling near Jeonju were fewer. It is required for a program to enhance the peculiar qualities of the city, Jeonju and then to promote the participation of local people. It is necessary for the host organization to secure its identity including peculiar subjects differentiated from other film festivals for the purpose of establishing itself as a worldwide event.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.24 no.2
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• pp.19-37
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• 2021

It is essential that the evaluation of official development assistance (ODA) projects is conducted based on empirical research for the performance and improvement of the project. This study intended to quantitatively figure out the actual status and performance of ODA projects. The performance of the Rumpin Seed Source and Nursery Center project implemented by the KOICA was evaluated in items of relevance, efficiency, effectiveness, impact, sustainability, which are OECD Development Assistance Committee(DAC) evaluation criteria. From August 26, 2019 to August 29, 2019, a survey was conducted on 50 visitors and 54 stakeholders of the Rumpin Seed Source and Nursery Center. Through on-site survey, problems in the donation project and operation in Indonesia were identified and measures for improvement was grasped. As a result of the study, the value scored by OECD DAC evaluation criteria of the Rumpin Seed Source and Nursery Center project based on the Economic Development Cooperation Fund(EDCF) evaluation grade was evaluated as a very successful class in all items. The average score of the recognition question was 4.08 points for visitors and 4.08 points for stakeholders, and the average score for the satisfaction question was 4.37 points for visitors and 4.11 points for stakeholders, which were high overall in both groups. The main factor that affects the project awareness of the visitors was the fact that the Rumpin Seed Source and Nursery Center was created based on Korean technology, and it was confirmed that Indonesia's own items related to similar projects had a great influence on the project satisfaction. In the case of stakeholders, project support in Korea affected their recognition, and it was found that relevance, efficiency, effectiveness items had the greatest impact on the level of project satisfaction of stakeholders derived from the DAC individual evaluation results. Efforts are required to increase the main factors by reflecting the results of each item and to preserve and maintain the project. This study is significant in determining the performance of the ODA project based on empirical data, and it is believed that it can be used as basic data for supplementing and strengthening the project in the future.

• The Korean Journal of Health Service Management
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• v.6 no.3
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• pp.13-27
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• 2012

This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.6
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• pp.52-61
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• 2001

The main purpose of this study is to analyze the differences of accompanying with environment interpreter in the ecological parks, and providing fundamental knowlege on the effective management method of the ecological parks by reviewing the effects of accompanying environmental parks in the ecological parks. We had done a field experimental design in the Gil-Dong ecological park, and evaluated the differences in the education effects, used types and satisfaction by the educational types - one is control groups, i.e., accompanying without environment interpreter and the other is treatment groups, ie., accompanying with environment interpreter through questionnaire survey and observation survey. The results of study are as follows; 1) In the respect of the effect of knowledge conveyance of the environmental interpreter, there appears higher educational effects of environment and ecology to the visitors of Gil-dong ecological park with an environment interpreter. 2) Accompanying with environment interpreter made the visitors reduce the depreciative behavior but no difference at environmental attitude and satisfaction. This results provide us the effectiveness of the environment interpreters. And more theoretical study is required in the future research.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.35-38
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• 2001

This study was conducted a comparative study to identify the differences in service quality between Incheon and Kimpo international Airport and critical factors influencing satisfaction of airport customers. According the results of this study, all service quality factors except the service factor of geographical location of Incheon international airport are better than those of Kimpo international airport. However, all of service quality factors of Incheon airport are evaluated as inferior to those of american, western european and japanese international airports by both the airport visitors and the employees of one korean airliner. In addition the service factors such as response, safety, airport facility and geographical location are found as critical factors influencing satisfaction of the airport visitors and the airliner's employees. Among them the service quality factor of geographical location of Incheon airport is much inferior to that of Kimpo airport comparing with other service quality factors. Thus, the results of this study suggest that the managing team implement TQM and six sigma to enhance the service quality level of the Incheon international airport up to that of the american and western european international airport. Especially, it is strongly required that the Korean governmen deliberate in deciding the geographical location in case of planning new international airport because geographical location is related to not only traffic to airport but also safety of landing, taking off and flying.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.35-46
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• 2011

As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the $17^{th}$ International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.

• Publications of The Korean Astronomical Society
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• v.38 no.3
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• pp.99-110
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• 2023

In this study, complaints from visitors in the science museum satisfaction survey were categorized into four primary factors and ten sub-factors. This categorization aimed to provide recommendations for enhancing the Geochang Wolseong Space Creative Science Museum as an illustrative case study. Futhermore, the study examimed the relative importance of each factor by surveying 90 science museum visitors. The following results are obtained. Firstly, it was evident that the Geochang Wolseong Space Creative Science Museum requires urgent improvement. Certainly, in the primary factors, issues related to the utilization environment emerged as the most significant sources of dissatisfaction, while in the sub-factors, the adequacy of fees was identified as the most prominent concern. Secondly, through the result of the IPA (Importance-Performance Analysis) of the complaint factors, four primary issues were identified as top priorities for consideration: fare adequacy, lack of convenient facilities, in sufficient publicity, and a lack of distinctiveness compared to similar facilities. Lastly, when analyzing the relationship between complaints and overall satisfaction, factors related to human service, environment, and educational content had negative effects. In contrast, factors associated with science museum operation exhibited a different trend, suggestinga structural impact relationship with the overall impact of complaints.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.11-17
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• 2008

Drawing on Herzberg's two-factor theory, this article suggests that visitors to rural tourism base their overall evaluation with an experience on their consideration of two types of aspects referred to as either 'motivators' and 'hygienes' by using the critical incident technique. 233 critical incidents described by 121 participants are categorized into three exclusive factors which are named as experiential factor, cognitive factor, and affective factor. The application of Herzberg's two-factor theory to rural tourism suggests 'satisfiers' to come from the experience-activity itself, experiential factor. While more peripheral elements constitute 'dissatisfiers', cognitive factor. The paper provides the advancement and broad application of Herzberg's theory to further understand rural tourists satisfaction.