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Conjoint Analysis of the Korean Floriculture Market for the Main Cut Flowers to Predict the Demand for Floriculture Plants (Conjoint 분석을 통한 주요 절화류의 소비 예측 분석)

  • Lim, Jin Hee;Shim, Myung Syun;Seo, Ji Yeon;Baek, Yi Hwa
    • Horticultural Science & Technology
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    • v.32 no.5
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    • pp.721-729
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    • 2014
  • This study was conducted to improve the consumption of floriculture plants by researching preferences of consumers for the main types of cut flowers. We analyzed the results of surveys, carried out by a company, that were largely about roses, chrysanthemums, and lilies. After departmentalizing consumers into groups and analyzing the results through conjoint and cluster analysis, we found that consumers showed a higher rate of use based on price and vase life than on flower color and flower shape in roses. The groups of rose consumers preferred a price of 1000 won, spray type flower shape, vase life of 7-8 days, and red flower color. In chrysanthemums, consumers showed higher rate of use for flower color than for vase life, flower shape, and price. The groups of chrysanthemum consumers preferred a price of 1000 won, standard flower shape, 16-20 days vase life, and yellow flower color. In lilies, consumers showed higher use rate for flower shape than vase life, price, and flower color. Lily consumers preferred a price of 2000 won, large flower shape, 4-7 days vase life, and yellow flower color. Thus, the major cut flowers (rose, chrysanthemum, and lily) all showed highest use rates in for vase life. These results highlight the importance of understanding the characteristics of consumer interests. They also emphasize that we should plan and create market-oriented and consumer-oriented products to improve the consumption of floriculture plants.

Effects of Chemicals and Physical Treatment on the Split of Flower Stalk and the Vase Life of Lycoris squamigera and Lycoris radiata (화학약품 및 물리적 처리가 상사화와 석산의 화경갈라짐과 절화수명에 미치는 영향)

  • Lee Jong-Suk;Heo Buk-Gu;Lee Poong-Ok;Park Yun-Jum
    • Korean Journal of Plant Resources
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    • v.18 no.3
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    • pp.490-496
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    • 2005
  • This study was conducted to clarify the effects of chemicals and physical treatment on the split of flower stalk and the vase life of Lycoris squamigera and Lycoris radiata. There was no split of flower stalk for the Lycoris squamigera and the Lycoris radiata after the harvest of flowers and the immersion in 4 mM STA solution for 30 minutes. It was effective for the vase life of Lycoris squamigera that cut flower was pre-treated in 4 mM STS solution for 30 minutes and immersed in $5\~10\%$ sucrose + 150 ppm 8-HQS +4 ppm Rox preservative solution. The optimum periods of hot water treatments for the prevention of flower stalk split and the elongation of vase life for the cut flowers were 15 to 25 seconds for the Lycoris squamigera and 5 to 10 seconds for Lycoris radiata. Burning the cut parts of flower stalk for 10 to 30 seconds was effective for the prevention of flower stalk split and the elongation of vase life for the Lycoris squamigera, and 10 to 15 seconds for the Lycoris radiata. The vase lifes of Lycoris squamigera and Lycoris radiata were elongated when flower stalk was cut by an incline of 45 degrees compared with the horizontal cut. And Banding the flower stalks of cut flowers was effective for the prevention of flower stalk split and the elongation of vase life for the Lycoris squamigera and the Lycoris radiata.

Postharvest Physiology and Prolonging Vase Life of Cut Freesia (Freesia refracta) (절화 프리지아의 수확후 생리 및 수명연장)

  • Kwon, Hye Jin;Hwang, Moon Joo;Kim, Ki Sun
    • Horticultural Science & Technology
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    • v.17 no.3
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    • pp.361-364
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    • 1999
  • This study was conducted to examine the effects of pulsing treatment and to develop techniques treated right after harvest by grower for extending vase life and improving flower quality in cut freesia. Thirty minutes dipping treatment of STS 2 mM followed by 20 hr pulsing in sucrose 10% + BA 10 ppm + 8-HQS 300 ppm solution showed the best results in vase life and flower quality of cut freesia when kept in vase water. This pretreatment extended vase life by 24.7% than control, and improved quality of cut freesia significantly in flower diameter, percent flowering (35.4%), fresh weight, water uptake, and carotenoid content, and depressed ethylene production and respiration rate.

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Effect of Silver Thiosulfate Pretreatment and Ethylene Exposure on Vase Life of Cut 'Blue Magic' Iris Flowers (Silver thiosulfate 전처리와 에틸렌 처리가 절화 아이리스 '블루매직'의 수명에 미치는 영향)

  • Kim, Young A;Lee, Jong Suk
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.3
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    • pp.151-156
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    • 2010
  • The Objective of this study was to investigate the effect of ethylene exposure and silver thiosulfate (STS) on flower senescence and vase life of cut iris (Iris hollandica). Cut iris flowers were pretreated in 1 mM STS solution for 30 minutes and exposed to 0, $3mL{\cdot}L^{-1}$ethylene for 24 hours. The vase life of iris treated at a bud stage was showed day 4.2 by exposure to $3mL{\cdot}L^{-1}$ ethylene and day 4.6 by exposure to $0mL{\cdot}L^{-1}$ ethylene. The pulsing of STS increased vase life of iris treated at a half-open stage. But, the vase life of iris was not affected by exposure to ethylene. Therefore, iris flowers were not sensitive to ethylene exposure. Iris flowers harvested at a bud stage do not progress to fully open flowers and then show flower senescnce, the optimum harvest stage seems to be a stage when flowers are open to some degree.

Effects of 1-MCP and AVG on the Vase Life of Cut Cymbidium Flowers (1-MCP, AVG 처리가 절화 심비디움의 수명에 미치는 효과)

  • Lee, Young-Ran;Choi, Seong-Youl;Kwon, Oh-Keun;Huh, Yeun-Joo
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.4
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    • pp.251-255
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    • 2010
  • This study was conducted to investigate the detrimental effects of decapping and emasculation on the postharvest quality and the vase life of cut Cymbidium flowers with or without 1-Methylcyclopropene (1-MCP) and Aminoethoxyvinylglycine (AVG) treatments. The vase life treated by 1-MCP 150 ppb for four hours regardless of decapping or emasculation was significantly prolonged 12 days more. Ethylene production in the treatment without 1-MCP began to be raised from 7days, 1-MCP treatments, regardless of the concentration of processing did not occur until 15days. Ethylene began to production when the lip began to coloration. Compared to the 1-MCP effect, the AVG treatment of 0.5 and 1mM for four hours prolonged the vase life about nine days more. Whereas, the only decapping or emasculation treatments were effective to more three days longer in the vase life of cut Cymbidium' Halleluiah' flowers. 1-MCP treatment was very beneficial for Cymbidium 'Halleluiah' cut flowers than AVG.

Changes in Moisture Content and Quality of Oriental Hybrid Lily (Lilium oriental cv. Siberia) Cut Flowers during Storage at Cold and Dry Condition and Subsequent Exposure to Ambient Temperature (오리엔탈 나리 '시베리아' 절화의 포장내 건식저장 기간별 수분함량과 품질 변화)

  • Lee, Jung-Soo;Rhee, JuHee;Kang, Yun-Im;Choi, Ji Weon
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.23 no.1
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    • pp.27-36
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    • 2017
  • In order to determine the relationship between water content and flower qualities of oriental hybrid lily cv. 'Siberia' cut flower, flowers were subjected to dry and cold storage at $5^{\circ}C$ for 3, 6, and 12 days and subsequently exposed to ambient temperature ($26^{\circ}C$) in bottles with water for up to 16 days. Flowers stored at $22^{\circ}C$ in dry condition for 3 days were used as the control. Changes in fresh weight, moisture content, water balance, flowering stages, osmolality and vase life of cut flowers were observed. Flowers treated with cold and dry storage had higher moisture content compared to control sample. However, this trend was evident only for 3-day cold and dry stored sample during the whole storage period. The fresh weight of cut flowers increased gradually when the samples were transferred to ambient temperature in water bottles and then declined steadily before reaching the peak in between 6-8 days of vase life. However, the changes of fresh weight of control sample were substantially faster than samples pre-treated with cold and dry storage. This was also correlated with the water balance of cut flower as it reached the minus (-) value in 6-8 days of vase life at ambient temperature. Cut lily flowers showed high osmolality values corresponding with the duration of dry storage regardless of low or higher temperature. However, osmolality had no effect on vase life since flower stem absorbed water rapidly at the end of dry storage period. Our vase life results suggest that cold and dry storage of lily cut flowers for a certain period could ensure longer vase life at ambient temperature. It was observed that prolonging the storage period at cold and dry condition for more than a week significantly increased bud abortion, reduced longevity of flowers and reduced the vase life of cut flowers. On the other hand, the shorter cold and dry storage treatment delayed the bud opening and senescence of the flowers, thus, slowering the normal maturation and aging. Results indicated that dry and cold storage at $5^{\circ}C$ for 3 days was effective in maintaining and preserving overall quality and vase life at ambient condition of oriental hybrid lily cut flowers.

Effects of Pretreatments and Storage Conditions on Quality and Vase Life of Cut 'Red Sandra' Rose (전처리와 저장조건이 절화장미 'Red Sandra'의 품질과 수명에 미치는 영향)

  • Bang, Chang-Seok;Song, Cheon-Young;Lee, Jong-Suk;Huh, Kun-Yang;Song, Jeong-Seob
    • Horticultural Science & Technology
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    • v.17 no.6
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    • pp.762-764
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    • 1999
  • This experiment was conducted to investigate the effect of pretreatments and storage conditions on quality and vase life of cut 'Red Sandra' rose (Rosa hybrida L.). 'Red Sandra' rose flowers were harvested and pulsed with distilled water, 0.2% RVB or 200ppm aluminum sulfate+3% sucrose+50ppm $AgNO_3$+0.1mM ethionine for 22 hours and then stored in wet or dry condition for 12, 24, 48 hours at low or room temperature. Pulsing with aluminum sulfate+sucrose+$AgNO_3$+ethionine delayed bent-neck, increased solution absorption and flower diameter, and prolonged vase life rather than pulsing with distilled water or RVB. Storage in wet condition or low temperature also delayed bent-neck, increased solution absorption and flower diameter, and prolonged vase life compared with storage in dry or room temperature condition. As the storage hours prolonged, solution absorption, flower diameter, and vase life were decreased especially pulsing with distilled water. Pulsing with aluminum sulfate+sucrose+$AgNO_3$+ethionine prolonged vase life compared to pulsing with distilled water or RVB regardless of storage conditions and shipping hours.

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Effects of 1-MCP on Vase Life of Cut Alstroemeria, Snapdragon, Dahlia, and Lily (1-MCP 처리가 알스트로메리아, 금어초, 다알리아, 나리 절화의 수명에 미치는 영향)

  • Nam, Jin Soo;Yoon, Hye Lim;Shim, Sung Im;Kim, Hong Yul;Son, Beung Gu;Huh, Moo Ryong;Oh, Wook;Lim, Ki Byung
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.3
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    • pp.139-143
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    • 2011
  • This research was conducted to figure out the effect of 1-methylcyclopropene, one of inhibitors of ethylene on the vase life of cut alstroemeria 'Alpine', snapdragon 'Fuji no Yuki', dahlia 'Toast, and lily 'Georgia'. Four kinds of cut flowers were treated with 250, 500, and 750 ppb of 1-MCP respectively for 12 hours. In case of cut alstroemeria, no significant difference was found between the untreated control and the treated ones in the days to flowering. The vase life in the treated ones, however, was extended for over two days, and the treated one with 250 ppb had the longest record with 17.1 days. In every treated ones of cut snapdragon, the remaining florets was more than that of the untreated control. The vase life showed, however, no difference. With the 1-MCP treatment, the vase life of cut dahlia was longer about two days than that of the untreated control. However, water uptake showed the opposite result. The vase life of cut lily showed no significant differences in all treatments. In case of water absorption, the treated one with 750 ppb uptaken more water by 3 ml.

Effect of arranging Angles and Sucrose Concentration on Vase life and Quality of Cut Rose 'Marina' (삽지각도와 Sucrose 농도가 절화 장미의 수명과 품질에 미치는 영향)

  • Song, Chae Eun
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.3
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    • pp.151-157
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    • 2011
  • This research was aimed to extend the vase life and improve the quality of cut roses 'Marina'. This study investigated the effect of three different angles and sucrose concentration on the vase life and the quality of cut rose flowers. In first experiment, cut roses were placed in three different angles ($0^{\circ}$, $45^{\circ}$ and $90^{\circ}$) in holding solutions containing 0.5, 1 and 2% sucrose (soaking treatment), and examined the number of petals of cut roses. In second experiment, cut roses were placed in three different angles after pre-treated in 0, 1, 2 and 4% sucrose solution for 2 and 20 hours, and examined the flower diameter of cut roses. In third experiment, cut roses were examined the pigmentation, flowing response and chlorophyll contents in cut roses by three different angles after pulsing treatment (pre-treatment) in holding solution containing 2% sucrose for 2 and 20 hours. Results of this study showed that cut roses were influenced by arranging angles and sucrose concentrations. The vase life of cut roses were extended in $45^{\circ}$ and $90^{\circ}$ arranging angle, as compared with the control (distilled water), and the holding solution containing 2% sucrose significantly increased vase life of cut roses(P < 0.05). Flower diameter of cut roses pre-treated in 4% sucrose solution for 2 and 20 hours significantly decreased (P < 0.05). The pigmentation and flowing response in cut roses were beneficial in $45^{\circ}$ arranging angle treated with 2% sucrose solution for 2 and 20 hours. Chlorophyll content in leaves of cut roses was not influenced by arranging angles. The pigmentation and flowing response of $0^{\circ}$ and $45^{\circ}$ arranging angles were better than that of 90 arranging angle. The vase life of cut roses in $45^{\circ}$ arranging angle was more prolonged than that in $90^{\circ}$ arranging angle. In conclusion, the arranging angles seem to be effective in retarding senescence of cut rose flowers.

Effects of 1-Methylcyclopropene and Benzyladenine on Flowering and Vase Life in Cut Iris (아이리스 개화율 및 절화수명에 미치는 1-methylcyclopropene과 benzyladenine의 영향)

  • Nam, Jin Soo;Park, In Sook;Shim, Sung Im;Ryu, Jung A;Lim, Ki Byung
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.2
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    • pp.87-92
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    • 2010
  • This research was aimed to extend the vase life, improve the cut flower quality and promote flowering rate of bulbous cut Iris 'Blue Magic'. Three different concentrations of 1-MCP ranging from 250 to $750nL{\cdot}L^{-1}$ were treated on cut Iris flowers for the vase life elongation. Several effects of 1-MCP treatment has shown such as early flowering as one day but vase life showed no significant differences comparing to the untreated control. Flowering rate was 75% or more in the treated ones as compare to 64.2% in untreated control. Especially, in a treatment with $250nL{\cdot}L^{-1}$ 1-MCP for 12 hours it showed all flowering. In many post-harvest experiments of cut flowers, ethylene production from flower organ has considered as most critical factor on vase life. Ethylene production from flower organ was measured by gas chromatography (GC) and it showed that there is no direct relation between flower longevity and emission of the ethylene gas in cut Iris. In comparison with the untreated control, ethylene generation rather seems to be increased as 1-MCP treatment increased. There was a synergy effect when 1-MCP and BA applied simultaneously in which flowering and vase life were fastened and also extended, respectively. Therefore, treatment of 1-MCP for cut Iris at flower early harvest is able to improve the flower quality both by diminishing non-flowering rate and by extended flower longevity.