• Journal of Korean Library and Information Science Society
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• v.32 no.3
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• pp.1-29
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• 2001

This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

• Proceedings of the Safety Management and Science Conference
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• 2008.04a
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• pp.157-179
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• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

• Asian Journal of Business Environment
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• v.8 no.3
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.8
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• pp.4076-4092
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• 2019

Nowadays, most users access internet through mobile applications. The common way to authenticate users through websites forms is using passwords; while they are efficient procedures, they are subject to guessed or forgotten and many other problems. Additional multi modal authentication procedures are needed to improve the security. Behavioral authentication is a way to authenticate people based on their typing behavior. It is used as a second factor authentication technique beside the passwords that will strength the authentication effectively. Keystroke dynamic rhythm is one of these behavioral authentication methods. Keystroke dynamics relies on a combination of features that are extracted and processed from typing behavior of users on the touched screen and smart mobile users. This Research presents a novel analysis in the keystroke dynamic authentication field using two features categories: timing and no timing combined features. The proposed model achieved lower error rate of false acceptance rate with 0.1%, false rejection rate with 0.8%, and equal error rate with 0.45%. A comparison in the performance measures is also given for multiple datasets collected in purpose to this research.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.3
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• pp.95-105
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• 2019

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the "Censydiam user motivation analysis model" to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.12
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• pp.21-29
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• 2019

The purpose of the study is to be the pedestrian integrated circulation system of malling route and the third route in Mixed-use Building based on User Behavior. The study has performed by the following approaches: Initially, literature reviews are performed related to a pedestrian route by user in mixed-use building. Second, general and stroller users moving route are analyzed based on the outcome of the case study. Finally, the study develops the efficient pedestrian integrated circulation system of malling route and the third route in Mixed-use Building. According to the study, the following conclusions were made: First, An integrated plan for escalators and EVs, which are accessible to both users and strollers, is needed. Second, The entrance automatic door and circulation elements should be connected for continuous move by the stroller users. Finally, The circulation system of complex buildings should be a simple spatial structure and route plan that users can easily recognize.

• The Journal of Industrial Distribution & Business
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• v.10 no.2
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• pp.17-23
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• 2019

Purpose - This study aims to clarify the impact of smart health gadgets (specfically, smart watches/sports wristbands) on promoting healthy behavior. It also aims to understand the use and characteristics of the devices, to explore the relationship between device factors and factors that affect healthy behavior, and to discuss the development of health promotion. Research, design, data, and methodology - Smart device users were investigated through a random sampling method of 185 respondents, including all ages and all levels of occupation, education, and income. The SmartPLS 3.0 software enabled the path analysis and the descriptive statistical analysis; the theoretical model was evaluated for the parameter analysis. Results - The size and path of each factor impacting health promoting behavior were ascertained. The objective factors that attract users to the smart wristband were investigated as well as the methods by which the device and the HPM are bound to each other and the correlation factors to seek out the closest relationship. Conclusions - According to the analysis, the real-time smart watch/sports wristband exerts a positive impact on one's health promoting behavior. Health awareness is increasingly promoted in the process of using the device, and the impact of health awareness and self-efficacy effects on healthy behavior is considerable.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.126-134
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• 2006

The object oriented co-modeling methodology, previously introduced, employs a layered approach in war game models development in which an upper layer models abstract behavior of an object and a lower one models details of the object. Within the methodology military domain experts and simulation experts models an object at the upper and the lower layers, respectively in concurrent manner. This paper proposes a method of constructing a war game simulator using parametric behavior modeling technique, which provides a means for military domain experts/users to change model's detailed behavior with no knowledge on modeling semantics. The proposed simulator would support new algorithms or strategies with minimal cost and could be modified even by the users who are ignorant about modeling technique. To demonstrate the effectiveness of the proposed framework, a naval war game simulator is exemplified.

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.69-80
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• 2004

The purpose of this study is to suggest methods for the community design through users' behavior study in apartment housing. This study was approached by using both theoretical investigation and empirical research. The theoretical investigation actualized the concept of community design in apartment housing through a literature survey. The empirical survey focused on seeking out a user-oriented design criteria based on the analysis of residents' usage behavior and mental map. The results of this study are as follow: First. regarding the analysis of the residents' attitude toward the share community space(SCS), it was found that the SCS made a sense as community facilities in apartment housing. Second, regarding the SCS through the metal map, it was shown that the sketch map analysis was a useful research method for the community design by actualizing the residents' behavior characteristics. Third. as to the results of analyzing the metal map, it was found that the considered characteristics in recognition of the SCS were related to the liking with the main paths, cross nodes of the moving line, the location of center. and the complexity. In conclusion, the SCS is the main of community design in apartment housing and the above characteristics in recognition are useful as the guidelines in the SCS planning.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.31 no.3
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• pp.365-371
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• 2021

With the rapid growth in Internet users, web applications are becoming the main target of hackers. Most previous WAFs (Web Application Firewalls) target every single HTTP request packet rather than the overall behavior of the attacker, and are known to be difficult to detect new types of attacks. In this paper, we propose a web attack detection system based on user behavior using machine learning to detect attacks of unknown patterns. In order to define user behavior, we focus on features excluding areas where an attacker can camouflage as a normal user. The experimental results shows that by using the path and query information to define users' behaviors, best results for an accuracy of 99% with Decision forest.