• 한국전자거래학회지
• /
• 제19권1호
• /
• pp.159-175
• /
• 2014

신뢰는 전자상거래 사이트의 지속적 사용에 있어서 중요한 요소로 인정되어오고 있다. 신뢰란 상호작용적임에도 불구하고 대부분의 연구는 고객의 전자상거래 사이트에 대한 신뢰에만 초점을 두어오고 있었다. 신뢰의 상호작용성 관점에서 볼 때, 고객이 특정 전자상거래 사이트가 자신에 대해 얼마나 신뢰하고 있다고 지각하는지도 지속적 사용에 영향을 줄 것으로 보이나 이를 실증 분석한 연구는 그 중요성에도 불구하고 거의 드물다. 따라서 본 연구는 고객이 사이트에 대해 얼마나 자신을 신뢰하고 있느냐 하는 지각이 그 사이트의 지속적 사용에 영향을 미치는지를 규명하고자 한다. 특히 전자상거래 사이트들이 고객으로부터 신뢰를 얻기 위해 취하는 행동이 신뢰에 어떠한 영향을 주는지에 대해서도 조사하였다. 본 연구는 전자상거래 사이트의 신뢰 구축 행동이 신뢰 및 신뢰를 받고 있다는 자각에 각각 중요한 요인임을 보였다.

• 한국정보통신학회논문지
• /
• 제25권12호
• /
• pp.1898-1903
• /
• 2021

최근, 네트워크 확장 및 클라우드 인프라 확장 그리고 코로나 상황에 따른 근무 형태의 변화인 자택근무 및 외부업무로 인한 원격접속의 증가로 외부 공격자의 접근뿐만이 아니라 내부 직원의 업무 접속과 같은 내부에서의 접근을 경계해야 할 필요성이 증가하고 있다. 이로 인해 제로 트러스트라는 새로운 네트워크 보안 모델이 주목받고 있다. 제로 트러스트는 신뢰할 수 있는 네트워크는 존재하지 않는다는 핵심원칙을 가지고 있으며 접근을 허용받기 위해선 먼저 인증을 받아야하며 인증 받은 사용자와 인증된 디바이스로만 데이터 리소스에 접근 할 수 있다는 개념으로 진행된다. 이 논문에서는 이러한 제로 트러스트와 제로 트러스트 아키텍처에 대해 설명하고, 제로 트러스트를 이용하여 다양한 기업에 적용할 수 있는 새로운 보안 적용 전략과 제로 트러스트 아키텍처 모델을 기반으로 하는 새로운 보안체계의 구축 프로세스를 고찰하려 한다.

• Journal of Information Technology Applications and Management
• /
• 제22권2호
• /
• pp.95-112
• /
• 2015

Spread of internet service had a huge effect on usage and spread of SNS world widely. Variety of the service has increased from human network managing to commerce, education, payment method and so on. Also, it is expanding its service territory to not only PC area but also that of mobile equipment with development of information technology. Spread of use on SNS provides existing corporations the expansion of service area. Late SNS starter companies are advancing in diverse way for attracting users by serving shopping, games and other services with association with SNS. Therefore, analysis on consumers' thought and pattern which analyze users' demand, service's function and contents and other factors in order to reflect on plans and operations of SNS is needed. On this perspective, this research is suggesting properties that are crucially related to sustained usage of SNS and study factors of SNS's characteristics that influence trust and satisfaction on SNS and continuous usage intent of SNS.

• 인터넷정보학회논문지
• /
• 제7권1호
• /
• pp.1-16
• /
• 2006

사용자의 개인정보를 통합 관리하는 ID관리시스템에서 프라이버시 문제는 일반 사용자들에게 매우 주요한 관심사이다. 따라서 ID관리 환경에서 개인의 프라이버시가 보호되지 않는다면 ID관리시스템의 활용도는 낮아질 수밖에 없다. 본 논문에서는 단일 COT(Circle of Trust)안에서 프라이버시 정책을 이용하여 개인프라이버시를 보호하는 접근통제기반의 프라이버시 보안 모델을 제안한다. 또한 프라이버시 보안모델 구성요소와 특성들을 정형적으로 기술하고, 프라이버시 보안 아키텍처와 프라이버시 정책들을 위한 XML기반의 스키마를 보인다.

• Asia pacific journal of information systems
• /
• 제31권3호
• /
• pp.378-391
• /
• 2021

The low use of e-vehicles in Yogyakarta City and Pekanbaru City is an essential issue for local governments to maximize e-government policies in both regions. The purpose of this research is to analyze people's attitudes and factors influencing the community of e-Samsat (e-Vehicle tax) users in developing the UMEGA theory, namely technology and government trust. This is a quantitative research based on the philosophy of positivism, which is used to examine populations and individual samples. Data were collected using research instruments and quantitatively analyzed. Furthermore, the hypothesis of the obtained data was tested using SEM-PLS. The results showed that social influence does not affect attitudes of e-Samsat (e-Vehicle tax) users. Furthermore, the study showed that the development of umega theory by adding variables of trust in technology and government affects people's behavior in using e-Samsat services.

• International Journal of Quality Innovation
• /
• 제6권2호
• /
• pp.17-30
• /
• 2005

The Internet can provide benefits obtained from changing the structure of a business, such as emphasizing the importance of different types of personnel. In addition, the Internet alters the process for business activity, both within and outside the organization. Using structural equation modeling, I empirically test a number of hypothesized relationship based on a sample of 126 Internet Community users. The results are as follows: loyalty is significantly influenced by trust and relationship, repeat purchase is significantly influenced bye-loyalty. In addition, word of mouth is significantly influenced by e-loyalty.

• 한국정보시스템학회지:정보시스템연구
• /
• 제7권1호
• /
• pp.159-180
• /
• 1998

User-led IS development contributes to the response of actual user needs, the alternative solution for backlog, and including the enhanced communication and the reduced role conflict between users and DP department. However, there are too little research and practical concern about the user-led IS development. This case study on the Korea Real Estate Investment Trust addresses to the development background, IS development process, and the qualitative and quantitative benefit of user-led IS development. We believe that the case study contributes to the understanding for the benefit of user-led IS development approach.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권4호
• /
• pp.247-284
• /
• 2017

Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제11권4호
• /
• pp.2171-2195
• /
• 2017

When purchasing an online product, a customer tends to be influenced strongly by its reputation, the aggregation of other customers' ratings on it. The reputation, however, is not always trustable since it can be manipulated easily by attackers who intentionally give unfair ratings to their target products. In this paper, we first address identifying trustable users who tend to give fair ratings to products in online rating systems and then propose a method of computing true reputation of a product by aggregating only those trustable users' ratings. In order to identify the trustable users, we list some candidate features that seem related significantly to the trustworthiness of users and verify the robustness of each of the features through extensive experiments. By finding and exploiting these robust features, we are able to identify trustable users and to compute true reputation effectively and efficiently based on fair ratings of those trustable users.

• 한국항만경제학회지
• /
• 제18권2호
• /
• pp.65-90
• /
• 2002

Despite the importance and necessity, the 3PL has not been activated to date. Among many views, customers claim that logistics service provider(LSP) are not prepared or capable of offering satisfactory 3PL services, while LSP emphasize the lack of mutual trust, closed corporate culture of the customer and excessive demand for reducing the costs. With this keeping in mind, it surveyed difference of perception between users and providers of 3PL services in terms of the actual status of using 3PL services, the degree of satisfaction and key factors for selecting 3PL provider through the questionnaire. As shown in this study, 43.3％ of the respondents outsourced logistics services. However, Most company outsourced only inland transportation (49.5％) which is a simple and limited scope of 3PL services, but it also indicated that the percentage of users have ranged was less then 10% in outsourcing their whole logistics sector to 3PL provider and employing other logistics functions. Among respondents, a majority of the service provider stated that they offered satisfactory cost-saving to the customers, while users felt that the degree of satisfaction for using 3PL services was evaluated as at an average level and they more highly regarded the strong partnership of their 3PL provider rather than the saving of cost and improvement of customer's services. Moreover, in contrast to the 3PL providers which regard the most important factor for selecting 3PL service provider is the logistics cost quoted, users of 3PL services felt that the quality of services was more significant than the reduction of cost, and this tendency for selecting 3PL providers was shown in more advanced countries. While users of 3PL services indicated that the main reason for not using 3PL services was to avoid disclosing information of their business and it costs much for employing 3PL providers than doing themselves, 3PL providers thought it was due to reluctancy of opening information and resistance from the logistics division engaged in logistics activities concerned. Accordingly, providers and users of 3PL services should trust each other and prepare plan to activate 3PL services under the collaborative relationships as soon as possible.