• 한국융합학회논문지
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• 제9권12호
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• pp.337-344
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• 2018

본 연구는 공공체육시설 이용자의 서비스 만족도 인식간 상호관계를 규명함으로써 지금의 체육시설의 활성화 및 효율적 운영 관리를 위한 기초 자료를 제공하는데 목적이 있다. 본 연구의 대상은 충북권 지역민 225명을 성별 구분 없이 선정하였으며, 공공체육시설 이용객들의 인식간 상호관계를 알아보기 위해 대응일치분석 방법을 적용하였다. 연구결과를 통해 얻어진 결과는 다음과 같다. 첫째, 공공체육시설 운영의 효율성과 이용객들의 서비스 만족도에 대한 요구를 반영하기 위해 공공체육시설의 건립과 개선이 필요하다. 둘째, 공공체육시설 활용방안을 복지적 측면으로 접근하고, 소비자 계층에 맞게 다양한 활동 프로그램이 개발되어 제공되어져야 한다.

• 한국인공지능학회지
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• 제11권3호
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• pp.7-15
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• 2023

Purpose: The purpose of this study is to investigate how consumers perceive electric vehicles and factors that affect attitude, satisfaction, and intention to use electric vehicles and to explore policy issues regarding climate change and global environment. By classifying actual and potential users, this study developed the following research questions: i) factors including economic feasibility, sociality, environmental sustainability, inefficiency, inconvenience, convenience, and uncertainty affect attitude to electric vehicles; ii) attitude to electric vehicles affects actual consumers' satisfaction; and iii) attitude to electric vehicles affects potential users' intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses and ANOVA to test hypotheses. Results: The results of this study found that economic feasibility and convenience factors significantly affect attitude in both cases of actual and potential users. How actual users perceive efficiency of electric vehicles negatively and uncertain issues such as battery technology affect attitude to electric vehicles. Conclusions: This study provides policy implications that foster promotional policies for the adoption of electric vehicles for environment and regulate negative aspects. This study also provides managerial implications for manufacturers to develop better technology competences to enhance reliability on electric vehicles.

• Asia pacific journal of information systems
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• 제31권2호
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• pp.236-256
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• 2021

Online financial technology products are an important consumer finance innovation. While a large body of previous research has focused on initial adoption and consumer willingness to use these products, little research explores the continued use of these products beyond the initial adoption phase. In particular, special attention should be paid to how users' trust and perceptions of privacy and security affect continued use behavior. This paper integrates the expectation confirmation model of information system continuance (ECM-ISC), the information system success model (ISSM) and the security and trust literatures to investigate continued use of online financial technology. To test the research model, we collected 398 valid questionnaires from Ant Credit Pay users. The research results show that system and service quality positively impact users' expectation confirmation, while information quality has no significant impact. Expectation confirmation and perceived usefulness positively affect user satisfaction. Moreover, the user's perception of privacy and security plays a vital role in user satisfaction. Satisfaction and perceived trust jointly promote users' continuance behaviors. Findings of this study indicates the importance of the information system success factors and security factors due to their influence on the continued use of Fintech products. This conclusion has implications for enterprises in improving the product qualities and enhancing the degree of security to meet user needs.

• 한국IT서비스학회지
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• 제10권4호
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• pp.149-169
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• 2011

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, twitter, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. However, little attention has been given to the issue on how organizations can effectively use twitter to improve customer satisfaction. To explore the issue, this study proposes two major dimensions, customer participation and organization resource utilization, which should be considered in building a utilization strategy for twitter in organizations. We then develop four different combinations along with these dimensions-follow, mention, retweet, and review types. Based on case studies of 27 organizations that use twitter, we evaluate the degrees of customer participation, resource utilization, and customer satisfaction, and examine matching or mismatching of the adoption purpose of twitter and its actual utilization. The study results reveal that organizations in the matching group show higher customer satisfaction that those in the mismatching group. This study sheds new light on twitter research by developing a new conceptual framework and using a case study approach to explore the relationship between the utilization strategy of twitter and customer satisfaction.

• 한국콘텐츠학회논문지
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• 제9권10호
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• pp.314-327
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• 2009

본 연구는 통신과 방송의 융합 매체로 국내 및 세계적으로 급속히 성장하고 있는 IPTV 서비스에 대한 지각된 서비스 품질과 품질 만족도의 관계, 정보기술 수용과 고객 만족도와의 관계를 살펴보았다. 서비스품질, 정보기술 수용, 고객만족도, 지속사용의도, 추천의도의 5가지 항목의 측정도구를 활용하여 IPTV 서비스 이용자를 대상으로 실증조사를 실시하였으며, 그 결과 지각된 서비스 품질과 유용성, 이용용이성이 고객만족도에 강한 영향을 주며, 지속사용의도와 추천의도에도 유의한 영향이 있는 것으로 나타났다. 특히 콘텐츠의 유용성에 대한 인식이 사용만족도에 큰 영향을 주는 것으로 나타나, 고객에게 콘텐츠의 가치를 높게 인식시키고 쉽게 이용할 수 있음을 알리는 것이 고객만족과 고객확보에 중요한 전략이 될 수 있음을 나타내었다.

• 대한교통학회지
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• 제24권7호
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• pp.53-62
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• 2006

본 연구는 대구시 대중교통체계 개편 후 이용자 의식조사를 토대로 대중교통체계 개편 전후의 이용자 통행패턴의 변화 및 환승통행, 서비스 만족도에 대한 분석을 실시하였다. 그 결과 대중교통체계 개편으로 환승통행 수요가 증가하였으며, 특히 버스를 이용한 통행패턴에서 버스와 지하철간의 환승을 통한 통행패턴으로의 변화가 높은 것으로 나타났다. 이는 환승요금 무료할인제 실시로 환승에 대한 경제적 부담감의 감소와 버스노선체계 개편으로 대중교통이용자의 통행패턴이 다양화되었기 때문이다 환승에 대해서는 전반적으로 개선된 것으로 나타났지만, 무환승 희망비율이 높게 나타난 환승에 대해서는 여전히 많은 부담을 느끼는 것으로 나타났다

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• 한국주거학회논문집
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• 제20권5호
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• pp.51-59
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• 2009

The purpose of this study is to suggest the design guide-lines for the community center through the analysis of users' satisfaction on the community facilities and programs. This study was approached by using theoretical investigation, a field survey and a questionnaire survey. The field survey was analyzed the current situations by conducting a housing managers' interview and viewing a blueprint of the community center. The questionnaire survey was tested by examining five different apartment complexes of over 500 households in Gwang-ju, which were all built between 2005 and 2007, 268 users were interviewed for the questionnaire survey. After all the questionnaires were collected, the data was coded and analyzed using the SPSS 12.0 program. Statistics used from data analysis were frequencies, means, standard deviations, one-way ANOVA, t-test, and correlation analysis. To conclusion, the satisfaction and usage of community facilities and programs shows higher for the indoor exercise/sports; such as, yoga, golf, and health programs than others. There is no strong correlation between the location and layout of community facility in apartment complex. However, this study could be a reference data when planning a new community center where plans to have community facilities and programs to satisfy its future users.

• 디지털산업정보학회논문지
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• 제11권4호
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• pp.189-202
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• 2015

This paper is focused on the investigation of the negative factors from smart-phone as internal affecting the use of smartphone and found their relationship. For the validation of this study model, 300 university students randomly selected in Seoul and Gyeongnam province. The measurement model was evaluated by using SPSS 18.0, and the evaluated result was summarized as follows. First, it was found that the techno-stress of smartphone user significantly associated with the fun and pleasure felt from using smatphone. It was assumed that a higher techno-stress negatively affects fun and pleasure from using smartphone. Second, the techno-stress of smartphone users was found to affect smartphone addiction. This means that more techno-stress users feel as they use smartphone, the more tendency to smartphone addiction. Third, flow was significantly associated with the smartphone addiction. Forth, Flow was significantly associated with satisfaction of the smartphones use. Fifth, it was indicated that when users had more flow and addiction from using smartphone, their satisfaction level was also higher.