• Title/Summary/Keyword: Users' behaviors

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3D Graphic Interface Design for TV using Behavior and Attribute Analysis (행위와 속성 분석을 통한 TV 의 3D 그래픽 인터페이스 디자인 연구 -실생활과 접목된 필연적인 인터페이스 구현을 위한 방법론)

  • Shim, Jae-Hee;Kim, Uni-Young;Kim, Ji-Hea;Lee, Hyung-Nam;Jang, Sae-Hun
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.996-1000
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    • 2009
  • There can be three objectives why we apply 3D graphics in TV interface. First, inevitable usability. 3D space is the most inevitable way for product-user interaction deviating from the current aesthetic or technical purpose of use. Second, enhance emotional satisfaction by merging interface into real life. Beyond digilog(analog+digital), we wanted users to naturally use the interface as if they are using everyday objects. And in order to do this properly, we analyzed the behaviors of users how they use their everyday objects and then analyzed the attributes beyond each behavior. Third, capaticy for enourmous contents of the incorporated TV. The most efficient way to display enormous amounts of contents in a limited screen is 3D. And that 3D space gives us almost unlimited capacity in accepting contents. Now to conclude, using 3D graphics for TV interface has significance in many ways but the issue is how we can maintain the 3D effects while customizing them into real products.

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A Study on the Integrated Hybrid Spatial Model for Knowledge Information Institutions - Focused on the User Space of Public Library - (지식정보시설의 통합형 하이브리드 공간 모형 연구 - 공공도서관 이용자 공간을 중심으로 -)

  • Hwang, Mee-Young
    • Korean Institute of Interior Design Journal
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    • v.24 no.3
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    • pp.146-155
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    • 2015
  • It is an undeniable fact that the modern people's interest in knowledge and information and their roles are some of the core factors used to define the modern society. Besides, as phenomena indicating and leading the modern society, we have fusion, hybrid and convergence, etc. that combine several different elements into a new one. Such changes in social, cultural and technological circumstances require a paradigm shift for the composition of knowledge and information facilities and space. However, more diversified and advanced recently, interfaces for the delivery of knowledge and information cause users to show new behaviors and even change the spatial concept with space composition elements hybridized. Especially for the space of libraries, it is necessary to access and utilize any forms of knowledge and information data (digital + analog) regardless of time and space limitations and approach with an integrated spatial concept likely to change flexibly depending on social demands. In this light, this study aims to make a basic proposal for sustainable integrated-type hybrid space for the space of a public library in this era of knowledge and information. Particularly, this study intends to seek a way to establish a hybrid space model that can effectively converge the most important factors of the space of libraries (human-space(network)-information). With 18 different cases, this study analyzed knowledge and information composition systems, knowledge and information delivery systems and users' space systems. As a result, this study extracted 3 kinds of models, an information-based model, a culture-based model and an education-based model, with the integrated hybrid space model of knowledge and information facilities

Development of Multimedia Content Usage Analysis Service Platform Utilizing Attention and Understanding Flows (멀티미디어 콘텐츠 응시와 이해도 기반 분석 서비스 플랫폼 기술)

  • Ko, Ginam;Moon, Nammee
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.8
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    • pp.315-320
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    • 2015
  • The purposed of this research is to develop multimedia content usage analysis service platform. In the proposed platform, the content gazing behaviors of the users are monitored and profiled in real-time and a set of quantifiable metrics is provided. These metrics are used to determine the closeness of the users' behavior from the intent set by the provider. Based on the evaluation, it is possible to assess the effectiveness of the contents themselves as well. The content usage assessment is accomplished by utilizing the intention flow and the intent weight, which are embedded into the content by the content provider. Proposed methodology can be effectively applied and used in various application domains such as in education and in commercial advertisements.

A proposition on digital maniac consumer market segmentation by consumer characteristics and behavior (매니아 소비자의 태도와 성향에 의한 디지털 매니아 세그멘테이션 제안)

  • Kim, You-Rie;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.243-254
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    • 2006
  • Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

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A Study on Characteristics of User-Focused Interior Design in Common Space Composition of Contemporary General Hospitals - Focused on Overseas Case - (현대 종합병원 공용공간구성의 사용자중심적 실내디자인 특성 연구 - 해외사례를 중심으로 -)

  • Kim, Jeong-Ah
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.174-182
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    • 2014
  • As patients prefer large scale hospitals recently, the interior design of general hospitals are conspicuously improving. In the past, most patients visit hospitals to get treatment on diseases; however, recently patients visiting hospitals for the early prevention of disease is rapidly increasing. Accordingly, contemporary hospitals should meet the wish of patients who want to get medical service in more clean and comfortable environment. The existing studies on hospital interior design were mostly limited on analyzing the functionality of each space; however, studies on the interior design of common use space, which is open to all hospital users, are required now. Accordingly, this study classified the common use space in contemporary general hospitals into lobby space, corridor space, waiting space and resting space. The interior design characteristics of each space were classified into; connectivity with external environment, level change by void, introduction of natural elements, dynamics of space and variety of color. Then a case analysis was done by selecting 12 common use spaces in overseas general hospitals. According to the analysis result, the interior design characteristics were more conspicuous in the sequence of corridor space, lobby space, resting space and waiting space. The interior design elements such as overall space arrangement and material-finishing were relatively acceptable; however, the aspect of a user's environmental behavior, in other words, the psychological aspect, which can lead a patient to natural healing, was relatively insufficient. It is believed that an in-depth interior design focusing on practical users would enable various spatial behaviors. It is hoped that this study would be a help to the interior design of domestic general hospitals as a guideline.

Case Study for the Communication Elements of Facebook Advertising (페이스북광고의 커뮤니케이션 요소에 관한 연구)

  • Kim, Jong-Min
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.231-239
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    • 2018
  • This study will analyze the meaning and the characteristic of advertising system in Facebook, one of the leading social platforms. This study focuses on finding the trend of mobile advertisement and observing Facebook users behavior. During 30seconds, the researcher observed the behaviors of 50 male and female university students which they access and use their own Facebook individually. After the observation, the researcher did an in-depth analysis based on offline discussion with tested participants. As a result, it can be classified in positive causes and negative causes of the advertisement. There are 3 positive causes; native advertisement effect, acquaintance effect, and big data effect and they help people watch the advertisement positively. 1.5-3 times per second high speed scroll behavior (Finger effect) is the main negative cause and it help users escape from the advertisement easily. These positive and negative causes have an interactive synergy which reduces user stress and makes people enjoy ad more than other media. Finally, both of them cause making Facebook a better environment for the advertisement.

Gesture Interaction of Digital Frame for Visual Image Content (영상콘텐츠용 디지털액자의 제스처 인터랙션 방식)

  • Choe, Jong-Hoon
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.120-127
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    • 2010
  • Today we always can take a picture and enjoy it anywhere and anytime with a propagation of digital camera and camera phone. Even though the amount of digital picture content produced in every day life has been increasing, the way of enjoying it was just with phones or PC monitors. A small size screen of a cell phone and a desktop monitor are not suitable environment for enjoying digital picture, so the new market for digital photo frame has been opened. Until now, various kind of digital photo frames of many manufactures have been released for several years, but they have similar interaction way each other due to the limitation of their hardware specification so don't fill the intuitive mental model that users have about the product called a photo frame. Thus, this research aims to suggest an interaction way of digital photo frame providing with better usability and emotional satisfaction according to the spatial environment that it's located and users' behaviors.

The Impact of Continued Behavior on Real Usage: Focusing on Mobile Web (지속 사용 행동이 실 사용량에 끼치는 영향: 모바일 웹을 중심으로)

  • Choi, Hun;Yu, Sung-Yeol
    • The Journal of the Korea Contents Association
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    • v.8 no.1
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    • pp.27-38
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    • 2008
  • Since the current mobile web market is already in its maturity, a research concerning the continued behavior of mobile Internet users should be carried out. The purpose of this research is to understand user's continued behaviors by theoretically constructing and empirically testing a continued model using real usage data. The model consists of four post-expectation factors (usefulness, ease of use, enjoyment, and perceived value) as well as user satisfaction, continuance intention, and the actual usage amount. To test the model, an on-line survey had been conducted, and we collected the actual usage data of survey respondents via the support of telecommunication companies. The study results indicate that post expectation variables were found to influence satisfaction, continuance intention, and actual usage amount of mobile web users. This paper ends with study limitations and implications on mobile web industry.

Visitor Behavior and Satisfaction in Suburban Recreational Forests - Focused on the suburbs of Seoul - (도시근교형 자연휴양림 이용 행태와 만족도 분석 - 서울 근교를 중심으로 -)

  • 서주환;최현상;전형석
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.57-65
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    • 2003
  • This study researches attributes , behaviors , satisfaction factors and degrees of curiosity of visitors to recreational forests in the suburbs of a large city. It aims to present suggestions for urban forest development and management policy by offering basic data which help to plan, design and manage recreational forests to increase the quality of these environments. The results are as follows First, in attribute, the visiting rate of males is higher than that of females, and the main users are in their thirties and forties. Sixty percent of visitors graduated from university and their rate of employment is evenly distributed. 95 percent of visitors are residents of the metropolitan area. In terms of behavior, major visitors are family units visiting during summer seasons and for overnight stays. 75% are re-visitors. 85% of visitors came to escape the city with families and friends, keep in good health and experience nature. Second, to extract the factors affecting visitor satisfaction in recreational forests, the natural environment, facilities, and management/use systems were identified as independent variables, while subordinate satisfactions were dependent variables. so regression analysis was used. Thus, the variables affecting the natural environment are quality of water, stream use, biodiversity, fresh air and landscape factors. The variables affecting facilities are puking, convenience, play facilities, sanitary arrangement and camping. Most important among the variables affecting management/use systems are educational facilities and access condition. On the basis of generalizing the study in the existing individual site, we must verify the visiting characteristics in recreational forests in the suburbs of a large city. Since development of recreational forests is understood as a sequence considering a site and a given condition, and since management and improvement must unfold according to these characteristics, a strategy is needed to reveal visitors' opinions about the site. Depending on the facilities and service, satisfaction of recreational forests is generally influenced by social and economic qualities. Also, this study can look into the effect according to use pattern motive and season. As suburban recreational forests have many overnight-users and younger men, programs suitable for these groups are needed. On the basis of variables affecting satisfaction according to natural environment, facilities, and use system, policies which can manage the natural environment and introduce educational programs are needed.

Study on measures to introduce Drone Delivery Service for domestic logistics (국내 물류기업의 드론배송서비스 도입방안에 관한 연구)

  • Yoo, Hyun Tae;You, Hak Soo;Jeong, Yoon Say
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.243-249
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    • 2018
  • This study is to verify the accommodation attitudes and intention of use of the end-users to use the drone distribution delivery service that is to be introduced in Korea. For a research purpose, the research model and hypothesis in this study have been set based on by using the SPSS 22.0. Upon these, the extended technology acceptance model has been used to verify the correlation service of new technology, and the result has shown that the user of drone distribution delivery service has a causal relationship with individual innovation and that the accommodation behavior and intention of use have a causal relationship with economic efficiency and convenience. However, there was no causal relation from a perceived risk. Hence, based on the results of study about accommodation behaviors and intention of use of the end users of drone distribution delivery service, the marketing implications have been provided for commercialization of drone delivery service.