• Title/Summary/Keyword: Users' Response-based

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A study on 3D safety state information platform architecture design for realistic disaster management based on spatial information (공간정보 기반 실감형 재난관리를 위한 3D 안전상태정보 플랫폼 아키텍처 설계 방안에 대한 연구)

  • Kim, Taehoon;Youn, Junhee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.564-570
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    • 2019
  • Although some studies have been attempted to utilize 3D spatial information for fire safety and disaster management, it is still not enough to apply it to actual work. Especially, in case of multi-use facilities, many facilities are more vulnerable to rapid response in the event of a disaster due to complexity of facilities, diversity of usage, and specificity of users. In this paper, we propose a method to develop a 3D safety status information platform that combines 3D spatial information and time - varying safety status information for efficient disaster management of multi-use facilities. In detail, first, we analyze the use cases of existing disaster management platform and the needs of business users. Second, based on the analyzed results, target facilities were selected and possible scenarios were created. Finally, we developed platform architecture design and service development strategy. The research results will be used as a basis for future 3D safety status information platform development. This will contribute to improving the safety of multi-use facilities and minimizing damage to disaster vulnerable groups.

The Effect of Corporate SNS Marketing on User Behavior: Focusing on Facebook Fan Page Analytics (기업의 SNS 마케팅 활동이 이용자 행동에 미치는 영향: 페이스북 팬페이지 애널리틱스를 중심으로)

  • Jeon, Hyeong-Jun;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.26 no.1
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    • pp.75-95
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    • 2020
  • With the growth of social networks, various forms of SNS have emerged. Based on various motivations for use such as interactivity, information exchange, and entertainment, SNS users are also on the fast-growing trend. Facebook is the main SNS channel, and companies have started using Facebook pages as a public relations channel. To this end, in the early stages of operation, companies began to secure a number of fans, and as a result, the number of corporate Facebook fans has recently increased to as many as millions. from a corporate perspective, Facebook is attracting attention because it makes it easier for you to meet the customers you want. Facebook provides an efficient advertising platform based on the numerous data it has. Advertising targeting can be conducted using their demographic characteristics, behavior, or contact information. It is optimized for advertisements that can expose information to a desired target, so that results can be obtained more effectively. it rethink and communicate corporate brand image to customers through contents. The study was conducted through Facebook advertising data, and could be of great help to business people working in the online advertising industry. For this reason, the independent variables used in the research were selected based on the characteristics of the content that the actual business is concerned with. Recently, the company's Facebook page operation goal is to go beyond securing the number of fan pages, branding to promote its brand, and further aiming to communicate with major customers. the main figures for this assessment are Facebook's 'OK', 'Attachment', 'Share', and 'Number of Click' which are the dependent variables of this study. in order to measure the outcome of the target, the consumer's response is set as a key measurable key performance indicator (KPI), and a strategy is set and executed to achieve this. Here, KPI uses Facebook's ad numbers 'reach', 'exposure', 'like', 'share', 'comment', 'clicks', and 'CPC' depending on the situation. in order to achieve the corresponding figures, the consideration of content production must be prior, and in this study, the independent variables were organized by dividing into three considerations for content production into three. The effects of content material, content structure, and message styles on Facebook's user behavior were analyzed using regression analysis. Content materials are related to the content's difficulty, company relevance, and daily involvement. According to existing research, it was very important how the content would attract users' interest. Content could be divided into informative content and interesting content. Informational content is content related to the brand, and information exchange with users is important. Interesting content is defined as posts that are not related to brands related to interesting movies or anecdotes. Based on this, this study started with the assumption that the difficulty, company relevance, and daily involvement have an effect on the dependent variable. In addition, previous studies have found that content types affect Facebook user activity. I think it depends on the combination of photos and text used in the content. Based on this study, the actual photos were used and the hashtag and independent variables were also examined. Finally, we focused on the advertising message. In the previous studies, the effect of advertising messages on users was different depending on whether they were narrative or non-narrative, and furthermore, the influence on message intimacy was different. In this study, we conducted research on the behavior that Facebook users' behavior would be different depending on the language and formality. For dependent variables, 'OK' and 'Full Click Count' are set by every user's action on the content. In this study, we defined each independent variable in the existing study literature and analyzed the effect on the dependent variable, and found that 'good' factors such as 'self association', 'actual use', and 'hidden' are important. Could. Material difficulties', 'actual participation' and 'large scale * difficulties'. In addition, variables such as 'Self Connect', 'Actual Engagement' and 'Sexual Sexual Attention' have been shown to have a significant impact on 'Full Click'. It is expected that through research results, it is possible to contribute to the operation and production strategy of company Facebook operators and content creators by presenting a content strategy optimized for the purpose of the content. In this study, we defined each independent variable in the existing research literature and analyzed its effect on the dependent variable, and we could see that factors on 'good' were significant such as 'self-association', 'reality use', 'concernal material difficulty', 'real-life involvement' and 'massive*difficulty'. In addition, variables such as 'self-connection', 'real-life involvement' and 'formative*attention' were shown to have significant effects for 'full-click'. Through the research results, it is expected that by presenting an optimized content strategy for content purposes, it can contribute to the operation and production strategy of corporate Facebook operators and content producers.

A Study on Building Automation System using Embedded Web Server (임베디드 웹서버를 이용한 빌딩자동화시스템에 관한 연구)

  • Bae Yong-Guen;Kim Hyeong-Gyun;Jung Il-Yong;Kim Yong-Ho;Lee Ye-Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.7
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    • pp.1208-1213
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    • 2006
  • A micro embedded did the task to be simply the sequent at the past. The necessity of an embedded operating system did not exist in the reason. We satisfy the complication of the system and operating system have been desired for the officer of the process. The necessity of the process of real-time processing increased also with fast response time to users, The porting follows and have been composed of an real-time embedded operating system. We can control the control unit with the sensor to be established in the building, An embedded web sever to use the resource of the at least is appering a networking facility of interaction. In this paper, The web sever to be implemented in a purity software. We draw data for the thing to implement overall demo to the remote through Internet and We put the point even though we organized the frame to control this. we have successfully ported linux on an embedded system, which is based on intel StrongARM SA-1110 processor, then written several network modules of ethernet-based network device.

A Study on the Effect of Next-Generation Mobile Advertising Service for TV Advertising Effectiveness (TV 광고 효과 향상을 위한 차세대 모바일 광고서비스 효과 연구)

  • Choi, Minkyung;Lee, Ook
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.3
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    • pp.17-22
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    • 2018
  • This study suggests that 'Will not we use more smartphones while watching TV commercials? Then, will the TV advertising effect decrease due to the distributed concentration?". As a result of the preliminary study, it was confirmed that about 63% of users watching TV commercials use smartphones together. In this study, we propose the possibility of a new mobile advertising service by experimenting and analyzing the effect of high frequency technology based TV advertising linked mobile advertising service. Experimental results show that the response rate of the same content is improved about 9 times as compared with that of the general mobile advertisement when the advertisement of the same content is provided by the TV advertisement interlocking type. It can be confirmed that it is quite effective to provide the same content advertisement to the customers who are in front of the TV at the time of sending the TV advertisement. Therefore, it is expected that various services based on high frequency technology will be activated as a new advertising service that will preserve the effect of TV commercials in the future.

A Utility-Based and QoS-Aware Power Control Scheme for Wireless Body Area Networks

  • Li, Yanjun;Pan, Jian;Tian, Xianzhong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.9
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    • pp.4188-4206
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    • 2016
  • Power control is widely used to reduce co-channel interference in wireless networks and guarantee the signal-to-interference plus noise ratio (SINR) of ongoing connections. This technique is also effective for wireless body area networks (WBANs). Although achieving satisfactory SINR is important for WBAN users, they may not be willing to achieve it at arbitrarily high power levels since power is a scarce resource in WBANs. Besides, for WBANs with different purposes, the QoS requirements and concern about the power consumption may be different. This motivates us to formulate the power control problem using the concepts from microeconomics and game theory. In this paper, the QoS objective is viewed as a utility function, which represents the degree of user satisfaction, while the power consumption is viewed as a cost function. The power control problem consequently becomes a non-cooperative multiplayer game, in which each player tries to maximize its net utility, i.e., the utility minus the cost. Within this framework, we investigate the Nash equilibrium existence and uniqueness in the game and derive the best response solution to reach the Nash equilibrium. To obtain the optimal transmission power in a distributed way, we further propose a utility-based and QoS-aware power control algorithm (UQoS-PCA). Tunable cost coefficient in UQoS-PCA enables this scheme to be flexible to satisfy diverse service requirements. Simulation results show the convergence and effectiveness of the proposed scheme as well as improvements over existing algorithm.

A study on Improvement and Analysis of Records Management Status for Disaster Safety Archives in Online Environment (재난안전정보 아카이브 구축을 위한 온라인 기록정보 현황분석 및 개선방안 연구)

  • Han, Hui-Jeong;Park, Tae-Yeon;Oh, Hyo-Jung;Kim, Yong
    • Journal of Korean Library and Information Science Society
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    • v.48 no.2
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    • pp.187-213
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    • 2017
  • In order for preemptive response and prevention against disasters, it is necessary to systematically collect, preserve, manage, and utilize the information resources of records related with disaster safety. Therefore, this study analyzed the types and status of text-based document archives among the records information resources which were published and produced by the disaster safety-related institutions via online. Detail types analysis of disasters in document archives also was conducted. Based on filed interviews, the actual users' requirements for the disaster safety information archives are converged. The ultimate goal of this study is to establish a basis for building of disaster safety information archives by deriving improved management strategies of disaster safety records resources.

An Aspect-based Testing Framework for Performance Evaluation of Composite Service (조합된 서비스의 성능 평가를 위한 Aspect 기반 테스팅 프레임워크)

  • Kim, Jong-Phil;Hong, Jang-Eui
    • KIPS Transactions on Software and Data Engineering
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    • v.1 no.3
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    • pp.149-158
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    • 2012
  • As service-oriented software is considered as one of solutions to fulfill the users' needs in internet service environment, it has been increased the demands of reliable service development by the composition of internet services. However a critical issue in the service development approach is to satisfy the performance requirement as well as the functional correctness for the developing services, because impatient user multiply clicks the request-button of service without a short waiting. This paper proposes a framework to examine the performance of composite service. Our testing framework provides the data of service response time to service developer by measuring the service execution time. We develope an Aspect-based timer service, and weave the service with existing services to measure the execution time. Additionally, we perform some experiments to confirm the usefulness of performance test for composite service. This framework can support to develop a good performance service by substitution of the dragging service with another new service that will be a component of composite service.

Response Technique for the Vulnerability of Broadcast Intent Security in Android (안드로이드 브로드캐스트 인텐트의 보안 취약성 대응기법)

  • Lim, Jae-Wan;Ryu, Hwang-Bin;Yoon, Chang-Pyo
    • Convergence Security Journal
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    • v.12 no.6
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    • pp.61-67
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    • 2012
  • Accordingly the number of smart-phone-based malicious codes is also increasing and their techniques for malicio us purpose are getting more clever and evolved. Among them, the malicious codes related to Android take the major portion and it can be estimated that they are based on open source so that the access to the system is easy. Intent is a technique to support the communication between application's components by transmitting message subjects in Android. Intent provides convenience to developers, but it can be utilized as security vulnerability that allows the developer with a malicious purpose to control the system as intended. The vulnerability of intent security is that personal information can be accessed using discretionally its proper function given to application and smart phone's functions can be maliciously controlled. This paper improves with the Intent security vulnerability caused by the smart phone users' discretional use of custom kernel. Lastly, it verifies the malicious behaviors in the process of installing an application and suggests a technique to watch the Intent security vulnerability in realtime after its installation.

A Web-based Conversational Agent (웹기반 대화형 에이전트)

  • 이승익;오성배
    • Journal of KIISE:Computing Practices and Letters
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    • v.9 no.5
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    • pp.530-540
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    • 2003
  • As the amount of information on Internet sites increases, it becomes more necessary to provide information in efficient ways. However, information search methods based on Boolean combination of keywords that most sites provide are difficult to express user's intention adequately so that there are numerous unexpected search results. This paper proposes a conversational agent that provides users with accurate information in a friendly manner through natural language conversation. The agent recognizes user's intention by applying finite state automata to natural language queries, utilizes the intention for structured pattern matching with response knowledge, and thus provides answers that are robust against changes in word order and consistent with the user's intention. To show its practical utility, the agent is applied to the problem of introducing a Web site. The results show that the conversational agent has the ability to provide accurate and friendly responses.

Performance Impact of Large File Transfer on Web Proxy Caching: A Case Study in a High Bandwidth Campus Network Environment

  • Kim, Hyun-Chul;Lee, Dong-Man;Chon, Kil-Nam;Jang, Beak-Cheol;Kwon, Tae-Kyoung;Choi, Yang-Hee
    • Journal of Communications and Networks
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    • v.12 no.1
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    • pp.52-66
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    • 2010
  • Since large objects consume substantial resources, web proxy caching incurs a fundamental trade-off between performance (i.e., hit-ratio and latency) and overhead (i.e., resource usage), in terms of caching and relaying large objects to users. This paper investigates how and to what extent the current dedicated-server based web proxy caching scheme is affected by large file transfers in a high bandwidth campus network environment. We use a series of trace-based performance analyses and profiling of various resource components in our experimental squid proxy cache server. Large file transfers often overwhelm our cache server. This causes a bottleneck in a web network, by saturating the network bandwidth of the cache server. Due to the requests for large objects, response times required for delivery of concurrently requested small objects increase, by a factor as high as a few million, in the worst cases. We argue that this cache bandwidth bottleneck problem is due to the fundamental limitations of the current centralized web proxy caching model that scales poorly when there are a limited amount of dedicated resources. This is a serious threat to the viability of the current web proxy caching model, particularly in a high bandwidth access network, since it leads to sporadic disconnections of the downstream access network from the global web network. We propose a peer-to-peer cooperative web caching scheme to address the cache bandwidth bottleneck problem. We show that it performs the task of caching and delivery of large objects in an efficient and cost-effective manner, without generating significant overheads for participating peers.