• 융합경영연구
• /
• 제11권2호
• /
• pp.33-46
• /
• 2023

Purpose: The purpose of this study is to analyze the relationship between characteristics of social media sites (SNS) and the intention of Pakistani tourists to visit South Korea while determining the role of usefulness, interestingness, and involvement of tourists. Research design, data and methodology: A research model was developed through the previous research, and the questioner-based survey was conducted on Pakistani tourists visiting Korea. The survey data was collected by following multiple hypotheses: the relationship between SNS tourism information and perception of SNS, the relationship between SNS perception and intention to visit, and adjustment of involvement in the relation between tourism information characteristics, and SNS perception. We used SPSS and AMOS24.0 statistical tools to analyze the hypothesis testing data. Results: Based on the data analysis, the study found that the characteristics of SNS have a positive effect on intention to visit via users' perception like usefulness and interestingness. The involvement has a moderating effect between SNS characteristics and users' perception. In the group with high involvement, the degree of influence of the quality factor of SNS on user perception was greater than in the group with low involvement. Conclusions: This study demonstrated that traveler's involvement has a moderating effect on the relationship between SNS characteristics and visit intention for Pakistani travelers visiting Korea. It shows that practitioners or researchers should establish and operate SNS strategies in consideration of user involvement.

• 한국환경생태학회지
• /
• 제23권6호
• /
• pp.603-612
• /
• 2009

본 연구는 백두대간 등산로가 지닌 자원과 이용의 특성, 등산이용에 따른 환경영향에 대한 등산객 인식을 파악함으로써 이용과 관리상의 현안과제를 도출하고 등산경험 제고와 보다 효과적인 백두대간 등산로 관리정책의 입안과 집행을 위한 자료를 제공하기 위한 목적으로 수행되었다. 이를 위해 백두대간 등산로를 입지와 지형적 특성을 고려한 3가지 유형으로 구분하여 각 구간별 이용행태와 등산객에 의해 발생할 수 있는 생태적, 물리적, 사회적 환경요소들의 영향수준에 대한 등산객의 인식을 분석하였다. 분석결과 이용행태는 구간별로 차이를 보이지 않았으며 백두대간 등산로는 휴양이나 여행과 같은 다목적의 이용보다는 순수한 등산의 목적지로 인식되고 있는 것으로 나타났다. 등산로 주변 생태적 환경은 이용 만족도와 상관관계를 보이지 않았으나 등산로 폭과 같은 물리적 환경의 변형은 백두대간 이용경험에 부정적 영향을 미치는 요인으로 나타났다. 사회적 환경 지표의 경우는 만족도와 상관관계가 없는 것으로 분석되었는데 이는 현행 백두대간 등산로의 이용밀도가 낮은 것에 기인한 결과로 판단된다. 백두대간 등산로의 생태적, 물리적, 사회적 환경에의 영향은 비교적 양호한 수준으로 현재까지 이용 경험의 질 저하는 나타나고 있지 않으나 향후 이용수준의 증가가 예상됨에 따라 제환경 영향요소간의 상호작용과 변화를 모니터할 수 있는 체계적 관리방안의 도입이 필요하다.

• Journal of Information Science Theory and Practice
• /
• 제5권3호
• /
• pp.48-60
• /
• 2017

The purpose of this paper is to understand the profiles of users and their motivations in sharing research articles on Twitter. The goal is to contribute to the understanding of Twitter as a new altmetric measure for assessing impact of research articles. In this paper, we extended the previous study of tweet motivations by finding out the profiles of twitter users. In particular, we examined six characteristics of users: gender, geographic distribution, academic, non-academic, individual, and organization. Out of several, we would like to highlight here three key findings. First, a great majority of users (86%) were from North America and Europe indicating the possibility that, if in general, tweets for research articles are mainly in English, Twitter as an alternative metric has a Western bias. Second, several previous altmetrics studies suggested that tweets, and altmetrics in general, do not indicate scholarly impact due to their low correlation with citation counts. This study provides further details in this aspect by revealing that most tweets (77%) were by individual users, 67% of whom were nonacademic. Therefore, tweets mostly reflect impact of research articles on the general public, rather than on academia. Finally, analysis from profiles and motivations showed that the majority of tweets (from 42% to 57%) in all user types highlighted the summary or findings of the article indicating that tweets are a new way of communicating research findings.

• 한국정보시스템학회지:정보시스템연구
• /
• 제19권3호
• /
• pp.181-208
• /
• 2010

As knowledge-based society comes to the fore, sharing knowledge becomes a hot issue. Among various types of knowledge, a significance of software(applications) and contents is a huge in a current society. Moreover, along with appearance of smartphone, for instance iPhone, Application Store(also known as AppStore) utilized as a common gateway for sharing software and contents, brings a big interest for many users and developers. However, prior research to understand users' behavior on AppStore has been a scant. Therefore, the main purpose of this study is to investigate the impact of key smart service environmental factors on AppStore in order to empirically explain users' psychological feelings of intention to use AppStore. Based on a well-known technology adoption model, TAM, the study incorporates three main characteristics(user, society, and service) with six constructs(Innovation, Enjoyment, Subjective Norm, Information Level, Content variety, and Cost), influencing perceived usefulness, which then affects users' intention to use AppStore. Results provide evidence that support the tested hypotheses. The implications of the findings suggest a new theoretical work for future AppStore research and offers suggestions that the researchers and practitioners of AppStore should consider regarding the development of application and contents.

• 한국주거학회논문집
• /
• 제17권5호
• /
• pp.55-65
• /
• 2006

The objective of this study is to provide new direction on house design in consideration of the PC users' life pattern. This study found that PC use present conditions at home, demand for PC using space, and requirements for PC using area were analyzed. A survey was taken by 1108 residences, and the SPSS win.10 was applied for analysis. The survey was conducted to see the computer usage at home, demand and satisfaction for the PC using space. The results of this study were as follows; forty-seven percent of respondents said they used the PC in son's and daughter's room while 36.8% answered living room. It reflects that the whole family want to use the PC in the same area, or for their children's convenience. Users' consciousness was analyzed four factor, which were 'physical inconvenience:'satisfactions in PC position', 'inconvenience caused by narrowness', 'notion of privacy'. PC users' consciousness had significant differences in the satisfaction by PC users' characteristic and housing characteristic. It was to be classified that the PC use space into several pattern according to furniture arrangement, and channel pattern had the highest satisfaction among those pattern. Through this study, it is expected that new housing designs need to be made to reflect lese requirements into interior design and house plan for PC user's needs.

• 유통과학연구
• /
• 제15권11호
• /
• pp.5-19
• /
• 2017

Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제9권8호
• /
• pp.3258-3275
• /
• 2015

The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers' usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.

• 한국의류학회지
• /
• 제28권5호
• /
• pp.648-657
• /
• 2004

The purpose of this study was to identify the relationship between avatar image and self-concept of avatar users by utilizing focus group interviews and survey method. The subjects of the focus group interview were Freechal Avatar Club members, while those of the survey were 476 students, who attended middle schools, high schools and colleges at Seoul area. The data were analyzed by frequency, factor analysis, cluster analysis, chi-square test, one-way ANOVA and scheffe test. The main results were summarized as follows. First, the focus group interview revealed that avatar image types, which avatar users made use of, were ideal image, real image and fantastic image. Second, based on the avatar image types of focus group interviews, the researcher made out avatar image question items and conducted factor analysis of the question items: The avatar users pursued ideal image, real image and fantastic image. The avatar users groups were classified into ideal image group, real image group and fantastic image group by employing cluster analysis. Third, all of body-esteem and self-esteem were the highest at real image group, while all of that were the lowest at ideal image group.

• 정보관리연구
• /
• 제32권2호
• /
• pp.1-25
• /
• 2001

이 연구의 목적은 인터넷의 등장과 디지털 정보자원의 급증으로 변화하는 과학 기술 정보 환경에서 KISTI의 과학 기술 정보이용자의 정보수요와 정보추구 행태를 분석, 기술하는 것이다. 국내 산 학 연의 과학 기술정보이용자들에게 우편 배포한 설문에서 수집된 결과는 다양한 이용자층을 위한 과학 기술정보와 원문에 대한 개인 및 기관정보원을 위한 전문정보원이며 중개기관으로서의 KISTI의 역할 및 이용자의 수요에 기반한 서비스와 장서의 개발 방향을 재조명하였다. 주요한 발견은 과학 기술분야의 최근 및 영어권 학술지와 학회 회의자료등의 "on demand" 원문 수요, DDS의 개선과 확장에 대한 기대, 입수가 어려운 과학 기술 정보자원의 종합적인 수집 보존 유통 기능의 확장 필요 등을 포함하였다.

• 대한가정학회지
• /
• 제48권7호
• /
• pp.77-87
• /
• 2010

This study investigated users' perceptions and attitudes toward Korean traditional elements in contemporary spaces. We collected and analyzed the article contents of two design magazines, from their issues of January 2000 through December 2009, for a total of 87 cases. The results were as follows. First, the important motives for applying traditional elements to current living spaces were individual tastes, preference for a secluded life, and the users' childhood memories. Second, the most frequently used traditional element was traditional structure. Others were traditional spatial compositions and the use of natural materials. The two main purposes for renovating a space or constructing a building were to preserve traditional ambience or to add convenience and practical use to it. Third, the most frequently mentioned advantages of traditional elements were their environment-friendly characteristics, such as connecting to nature and using natural materials. Fourth, the users preferred, in order, Ma-dang, natural environments, doors/windows of various types and multiple functions, Toet-maru, Dae-cheong, and Nu-maru.