• Asia pacific journal of information systems
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• v.20 no.1
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• pp.141-170
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• 2010

User created content (UCC) is created and shared by common users on line. From the user's perspective, the increase of UCCs has led to an expansion of alternative means of communications, while from the business perspective UCCs have formed an environment in which an abundant amount of new contents can be produced. Despite outward quantitative growth, however, many aspects of UCCs do not meet the expectations of general users in terms of quality, and this can be observed through pirated contents and user-copied contents. The purpose of this research is to investigate effective methods for fostering production of creative user-generated content. This study proposes two core elements, namely, reward and motivation, which are believed to enhance content creativity as well as the mediating factor and users' committement, which will be effective for bridging the increasing motivation and content creativity. Based on this perspective, this research takes an in-depth look at issues related to constructing the dimensions of reward and motivation in UCC services for creative content product, which are identified in three phases. First, three dimensions of rewards have been proposed: task dimension, social dimension, and organizational dimention. The task dimension rewards are related to the inherent characteristics of a task such as writing blog articles and pasting photos. Four concrete ways of providing task-related rewards in UCC environments are suggested in this study, which include skill variety, task significance, task identity, and autonomy. The social dimensioni rewards are related to the connected relationships among users. The organizational dimension consists of monetary payoff and recognition from others. Second, the two types of motivations are suggested to be affected by the diverse rewards schemes: intrinsic motivation and extrinsic motivation. Intrinsic motivation occurs when people create new UCC contents for its' own sake, whereas extrinsic motivation occurs when people create new contents for other purposes such as fame and money. Third, commitments are suggested to work as important mediating variables between motivation and content creativity. We believe commitments are especially important in online environments because they have been found to exert stronger impacts on the Internet users than other relevant factors do. Two types of commitments are suggested in this study: emotional commitment and continuity commitment. Finally, content creativity is proposed as the final dependent variable in this study. We provide a systematic method to measure the creativity of UCC content based on the prior studies in creativity measurement. The method includes expert evaluation of blog pages posted by the Internet users. In order to test the theoretical model of our study, 133 active blog users were recruited to participate in a group discussion as well as a survey. They were asked to fill out a questionnaire on their commitment, motivation and rewards of creating UCC contents. At the same time, their creativity was measured by independent experts using Torrance Tests of Creative Thinking. Finally, two independent users visited the study participants' blog pages and evaluated their content creativity using the Creative Products Semantic Scale. All the data were compiled and analyzed through structural equation modeling. We first conducted a confirmatory factor analysis to validate the measurement model of our research. It was found that measures used in our study satisfied the requirement of reliability, convergent validity as well as discriminant validity. Given the fact that our measurement model is valid and reliable, we proceeded to conduct a structural model analysis. The results indicated that all the variables in our model had higher than necessary explanatory powers in terms of R-square values. The study results identified several important reward shemes. First of all, skill variety, task importance, task identity, and automony were all found to have significant influences on the intrinsic motivation of creating UCC contents. Also, the relationship with other users was found to have strong influences upon both intrinsic and extrinsic motivation. Finally, the opportunity to get recognition for their UCC work was found to have a significant impact on the extrinsic motivation of UCC users. However, different from our expectation, monetary compensation was found not to have a significant impact on the extrinsic motivation. It was also found that commitment was an important mediating factor in UCC environment between motivation and content creativity. A more fully mediating model was found to have the highest explanation power compared to no-mediation or partially mediated models. This paper ends with implications of the study results. First, from the theoretical perspective this study proposes and empirically validates the commitment as an important mediating factor between motivation and content creativity. This result reflects the characteristics of online environment in which the UCC creation activities occur voluntarily. Second, from the practical perspective this study proposes several concrete reward factors that are germane to the UCC environment, and their effectiveness to the content creativity is estimated. In addition to the quantitive results of relative importance of the reward factrs, this study also proposes concrete ways to provide the rewards in the UCC environment based on the FGI data that are collected after our participants finish asnwering survey questions. Finally, from the methodological perspective, this study suggests and implements a way to measure the UCC content creativity independently from the content generators' creativity, which can be used later by future research on UCC creativity. In sum, this study proposes and validates important reward features and their relations to the motivation, commitment, and the content creativity in UCC environment, which is believed to be one of the most important factors for the success of UCC and Web 2.0. As such, this study can provide significant theoretical as well as practical bases for fostering creativity in UCC contents.

• The KIPS Transactions:PartB
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• v.18B no.6
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• pp.355-364
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• 2011

In most applications requiring high-confidential images, reversible watermarking is an effective way to ensure the integrity of images. Many watermarking researches which have been adapted to authenticate contents cannot recover the original image after authentication. However, reversible watermarking inserts the watermark signal into digital contents in such a way that the original contents can be restored without any quality loss while preserving visual quality. To detect malicious tampering, this paper presents a new block-based image authentication algorithm using differential histogram-based reversible watermarking. To generate an authentication code, the DCT-based authentication feature from each image block is extracted and combined with user-specific code. Then, the authentication code is embedded into image itself with reversible watermarking. The image can be authenticated by comparing the extracted code and the newly generated code and restored into the original image. Through experiments using multiple images, we prove that the presented algorithm has achieved over 97% authentication rate with high visual quality and complete reversibility.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.726-730
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• 2009

The proliferation of the web and digital photography has drastically increased multimedia data and has resulted in the need of the high quality internet service based on the moving picture like user generated contents(UGC). The keyword-based search on large scale images and video collections is too expensive and requires much manual intervention. Therefore the web search engine may provide the content-based retrieval on the multimedia data for search accuracy and customer satisfaction. In this paper, we propose a novel distributed index structure based on multiple length signature files according to data distribution. In addition, we describe how our scalable index technique can be used to find the nearest neighbors in the cluster environments.

• Journal of Broadcast Engineering
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• v.8 no.1
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• pp.80-90
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• 2003

Today, thanks to the spread of Internet and the development of various multimedia technologies, broadcasting environment is changing in a way to merging broadcasting and communication environment. In such a new environment, transparent delivery and interoperability between different technologies become an important issue. In ISO/IEC MPEG meeting, MPEG-21 has been established. In MPEG-21, it is discussed actively about big picture to build an infrastructure for the delivery and consumption of multimedia contents. In this paper, we have applied Digital Item in MPEG-21 to broadcasting contents. Broadcasting Digital Item is generated using MPEG-7 MDS for the description of resources as well as Digital Item Declaration, and Digital Item Identification. Furthermore, we develop Digital Item generation system and parsing system. In experiment, we verify the usefulness of Broadcasting Digital Item by generating an education video contents and consuming it at different user environments.

• Journal of Fashion Business
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• v.27 no.4
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• pp.88-100
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• 2023

This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.32-39
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• 2009

Semantically-operated services, which is different from Web services or semantic Web services with semantic markup, can be defined as the services providing search function or reasoning function using ontologies. It performs a pre-defined task by exploiting URI, ontology classes, and ontology properties. This study introduces a method for pipelining semantically-operated services based on a semantic broker which refers to ontologies and service description stored in a service manager and invokes by user constraints. The constraints consist of input instances, an output class, a visualization type, service names, and properties. This method provides automatically-generated service pipelines including composit services and a simple workflow to the user. The pipelines provided by the semantic broker can be executed in a fully-automatic manner to find a set of meaningful semantic pipelines. After all, this study would epochally contribute to develop a portal service by ways of supporting human service planners who want to find specific composit services pipelined from distributed semantically-operated services.

• Journal of Korea Multimedia Society
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• v.17 no.2
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• pp.240-247
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• 2014

Data which is created and shared on the Web is characterized by the massive amount of user generated content on various applications and dynamically evolving content on the basis of user interests. Thus, in order to benefit from Web data, it is essential to provide (a) the mechanisms which enable scalable processing of large data collections and (b) the organization schemes which reduce the navigational overhead within complex and dynamically growing content. Between these two impending needs, in this paper, we are interested in developing an indexing scheme which aims to reduce the time and effort needed to access the relevant piece of information by leveraging ontologies. In particular, considering evolving nature of Web contents, the proposed technique in this paper computes the sub-ontology, which best matches a given data collection, from the existing large size of ontology. Case studies show that the proposed indexing scheme in this paper indeed helps organize dynamically evolving content.

• The KIPS Transactions:PartD
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• v.10D no.3
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• pp.367-374
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• 2003

A mediator-wrapper system, which is one of integration methods of heterogeneous databases, preserves a virtual integrated view rather than physical movement of the contents of each database. In order for a mediator to preserve a virtual integrated view, it requires the schema manager of the wrapper which communicates with local databases. This paper presents a schema manager of a wrapper that provides a mediator with XML schema which is generated from relational database schema. The XML schema manager supports a user-defined XML view. We present the view tree model which is used for materializing the use-defined XML view to generate XML schema, and the conversion algorithm based on the proposed view tree model. This model is can be uniformly applied to all schema managers of heterogeneous information sources.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.1
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• pp.213-231
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• 2008

In this study, we wanted to find out about the perceptions and the requirements of the academic information service users about the Library 2.0. This study used the survey research method, which utilized the web-based survey using the academic information service users as the target population. Specifically, we studied whether and how the users recognized and experienced the Web 2.0 technologies and its related services with respect to Library 2.0. In addition, we gathered the requirements for the Library 2.0 concept applied information services. The analysis results showed that the users were in need of obtaining the most up-to-date information and also using the professional information services such as the experts generated information contents and the Google Scholar type document reference information services instead of the Library 2.0 services based on the Web 2.0 technologies.