• Asia pacific journal of information systems
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• 제18권2호
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• 한국도서관정보학회지
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• 제51권1호
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• pp.255-279
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• 2020

최근 공공데이터를 활용하는 이용자의 범위가 전문가부터 학생, 정부 관계자, 일반 시민까지 확대됨에 따라, 공공데이터포털의 역할도 변화하고 있다. 과거의 포털은 단순한 데이터 저장소(Data Repository)로서의 역할에 치우쳐 시민의 참여를 통한 데이터 활용을 높이는 데에는 다소 소홀하였다면, 현재는 이용자가 적극적으로 데이터를 활용할 수 있도록 이해·협업·공유 가치에 방점을 두는 추세이다. 이러한 사회적 흐름에 부응하기 위해 공공데이터 포털은 시민의 참여를 장려할 수 있는 이용자 중심의 서비스 개선 방안을 모색할 필요가 있다. 이에 본 연구는 공공데이터포털에 시민참여를 위한 주요 기능을 규명하고 현재 운영 중인 공공데이터포털 이용자 서비스의 현황을 분석하여 그에 따른 개선방안 제시를 최종 목적으로 한다. 이를 위해 먼저, 문헌 조사를 통해 시민참여를 위해 포털 서비스에서 제공되고 있는 기능들을 조사하고 분류하여 이용자 서비스 유형을 도출한 후, 이를 기준으로 국내외 공공데이터포털 이용자 서비스 현황을 분석하였다. 이를 통해 공공데이터포털이 제공하는 이용자 서비스의 문제점과 방향성에 대한 시사점을 도출한 후 시민참여를 위한 이용자 중심의 공공데이터 포털 서비스 개선방안을 제안하였다.

• 유통과학연구
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• 제13권8호
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• pp.73-80
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• 2015

Purpose - This study's objective is to analyze the content of the communications between users and producers based on the construal level theory. User generated content refers to content created in an online-based service where users and producers communicate interactively with each other. In a user generated content platform, the messages sent and received between the many players, the users and producers who use the content, may be analyzed at the psychological level based on construal level theory. Research design, data, and methodology - This study gathered user and producer participation through a snow-bowling sampling method. The data analyzed includes 125 video clips and 2,912 comments. The period of the data collection was from September 2014 to December 2014. The collected data was analyzed using a t-test and two-way ANOVA. Results - This study obtained the following research results. First, users who were a short social distance from producers responded to user participatory activities stated in concrete language rather than abstract language. In contrast, users who were at a longer social distance from producers tended to respond to the content requesting user participation through abstract language. Second, if users and producers were at a short social distance from each other, user preference increased more when a producer response to user participation was expressed concretely rather than when it was expressed abstractly. In contrast, if the users were at a longer social distance, users' preferences increased more when producer response was expressed abstractly rather than when it was expressed concretely. Conclusion - This study found that the effect of suitability, in which the social distance and the content were in congruence at the construal level, could be observed. Therefore, based on this, academic and practical implications were drawn. The three main insights of the study are as follows. First, firms can use psychological factors to analyze the message content of users in their distribution platforms. This study reveals managerial implications for marketing managers who want to take make use of this analysis of user and producer communications. This study indicates that the main factors include the concrete and abstract scores and social distance between users and producers. Second, we also provide the strategic guidelines to maximizing user preferences and other outcomes. The main dependent variable in this study is the user preference shift; the variable increases through the congruence effect; and the construal level is determined by the social distance between the users and producers and the type of producer response. The outcomes here from users can be utilized to develop several systemic strategies. One process to use the outcomes could be: (1) firms could measure the users and producers social distance; (2) calculate the concreteness or abstractness of the messages; and, (3) predict the user preference outcomes by the congruence between user and producer social distance and the abstractness or concreteness of the message content.

• 교육시설 논문지
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• 제26권6호
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• pp.39-49
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• 2019

School is where students spend a lot of time. However, it is made up spaces which have got no consideration for students. Public buildings, such as schools, were designed by experts, not by users, while the opinions of users were reflected in a small part. As a result, school has become an uncomfortable place for students. User participation design has been proposed as a way to improve it. Recently, in designing schools, user participation design called "School Space Innovation Project" has been carried out actively and many kinds of guidelines have been suggested in project. But because it is unsystematic, In fact, it is hard to apply on site. Comparing and analyzing various User Participation Processes to figure out the similarities and differences is the purpose of this research and we want to suggest the result as a data that can be used as guidelines for project related to User Participation Design.

• 정보관리학회지
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• 제28권4호
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• pp.85-97
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• 2011

본 연구의 목적은 과학기술분야 학술정보사이트의 이용자 참여형 평가 방법론을 개발 및 적용시킴으로써 평가사이트를 개선시키는 데 있다. 실험은 통제된 환경에서 이루어졌다. 아이트랙킹, 검색로그, 설문지를 통해 수집한 데이터는 정량적으로 분석하였다. 아이트랙킹 데이터 분석 결과를 토대로, 평가사이트상에서 불필요한 항목을 제거하였고 콘텐츠와 이미지들을 재배열하였다. 검색로그 데이터는 시스템의 효율성이 증가하였음을 보여주고 있다. 설문지 데이터 분석 결과 또한 시스템이 전반적으로 개선하였음을 보여준다.

• 가정과삶의질연구
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• 제26권1호
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• pp.95-105
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• 2008

This paper identifies current status and key determinants of participation in multimedia UCC as a web2.0 paradigm. Significant factors composed of IT digital convergence environments and young generation's value, attitude to connecting to web (human relation, visual expressionism, arousal, et al). This paper analyze multimedia UCC service status & current status of participation level of UCC users. The research implemented to analysis customer click streaming data (inter-temporary page-view, unique user)of small-mid multimedia UCC Company and to 2nd data(ww.rankey.com) for page-view and unique user to participation tendency by age and sex about total participation amount of multimedia UCC. In case of young generation be familiar with new internet service, Internet web space meaning important information seeking media and 1 person media able to connect to new web network as prosumer. In UCC centered internet business, web based customers implemented the role of prosumer as generate web contents and consuming to net-working.

• Journal of Information Technology Applications and Management
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• 제24권3호
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• pp.1-21
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• 2017

Business Intelligence (BI) system is a strategic tool that presents an analytical perspective about business and external environments. Even though its strategic value was well known, users often avoid using it or adopt it ceremonially. In fact, over 50 per cent of BI projects worldwide are reported to end in failure. Such an unexpectedly lower success rate has been a key issue in BI studies. In order to enhance a proper use of information systems, MIS field provided a number of theoretical constructs. One example is Goodhue & Thompson's Task-Technology Fit (TTF). In addition, internalization, the degree to which people make their own effort to modify behavior, was recently suggested as another important determinant of use. Though in MIS community both TTF and internalization proved to be a key determinant of system use, there has been not much study aiming to discover antecedents influencing these constructs. In this study we assert that user participation should be highlighted in BI projects. Especially, we emphasize user participation at the phase of feasibility study that is mainly conducted to determine whether a BI system is essentially necessary and practicable. Our research model employs participative feasibility study as a major antecedent for TTF and internalization that consequently will lead to user satisfaction and actual use. This model was empirically tested on 121 BI system users. The result shows that user participation in feasibility study is positively associated with TTF and internalization, each being related to user satisfaction and system use. It implies that, if an organization has BI users get involved in strategic feasibility study phase, the BI system would turn out to fit users' tasks and, furthermore, users would put more efforts spontaneously in order to use it properly.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.45-63
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• 2009

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.213-229
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• 2005

Cost overrun or schedule delay of the software development project happens frequently despite that software developers continue to make every effort for the effective management of the projects. Previous researches have ascertained that these problems are ascribed to the uncertainty of projects and the improper management of the projects. The purposes of this research are to investigate the impacts of user participation and task interdependence on the performance of the projects and also to find out the appropriate project management method to improve the project performance. Even though the model fitness of the path model is proved to be very high, the verification of the hypotheses showed a variety of results including the four verifications and the one refutation of the hypotheses as well as the suggestion of one alternative hypothesis. The contribution of this research is that the integration model is proposed and verified, comprising the relationship among the user participation, the task interdependence, and the performance of software development projects. A project manager can utilize the implication of this research for an effective management of software development project.

• 가정과삶의질연구
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• 제27권3호
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• pp.201-212
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• 2009

The purpose of research is to investigate patterns and diffusion of consumer participation on Internet UCC based on digital contents services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. Research can find out that patterns of user participation in UCC. The major genres of UCC are like daily lives of individuals, humors, parodies of star entertainers and types of contents like still pictures or images, texts are relatively highly generated comparing with multimedia UCC. Although participants have been being increased in UCC recently, the consumers as prosumers who are classified in contents generating group are ten percents at the most. In generating community-based UCC such as posting answers of questions and activities in Blog, prosumers who are in contents making group(recreational group) show more positive attitudes than simple participants(consuming only). The results of multiple regression analysis indicated that fun & entertainment, arousal, self-expression, user friendly web interface variable commonly posited a significant effect in multimedia UCC Services between two groups. Information sharing and perceived usefulness posited a significant effect in recreational group.