• Title/Summary/Keyword: User Network

Search Result 4,628, Processing Time 0.029 seconds

Attribute-base Authenticated Key Agreement Protocol over Home Network (홈네트워크 상에서 속성기반의 인증된 키교환 프로토콜)

  • Lee, Won-Jin;Jeon, Il-Soo
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.18 no.5
    • /
    • pp.49-57
    • /
    • 2008
  • User authentication and key agreement are very important components to provide secure home network service. Although the TTA adopted the EEAP-PW protocol as a user authentication and key transmission standard, it has some problems including not to provide forward secrecy. This paper first provides an analysis of the problems in EEAP-PW and then proposes a new attribute-based authenticated key agreement protocol, denoted by EEAP-AK. to solve the problems. The proposed protocol supports the different level of security by diversifying network accessibility for the user attribute after the user attribute-based authentication and key agreement protocol steps. It efficiently solves the security problems in the EEAP-PW and we could support more secure home network service than the EEAP-AK.

Analysis of Marketing Channel Competition under Network Externality (네트워크 외부성을 고려한 마케팅 채널 경쟁 분석)

  • Cho, Hyung-Rae;Rhee, Minho;Lim, Sang-Gyu
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.40 no.1
    • /
    • pp.105-113
    • /
    • 2017
  • Network externality can be defined as the effect that one user of a good or service has on the value of that product to other people. When a network externality is present, the value of a product or service is dependent on the number of others using it. There exist asymmetries in network externalities between the online and traditional offline marketing channels. Technological capabilities such as interactivity and real-time communications enable the creation of virtual communities. These user communities generate significant direct as well as indirect network externalities by creating added value through user ratings, reviews and feedback, which contributes to eliminate consumers' concern for buying products without the experience of 'touch and feel'. The offline channel offers much less scope for such community building, and consequently, almost no possibility for the creation of network externality. In this study, we analyze the effect of network externality on the competition between online and conventional offline marketing channels using game theory. To do this, we first set up a two-period game model to represent the competition between online and offline marketing channels under network externalities. Numerical analysis of the Nash equilibrium solutions of the game showed that the pricing strategies of online and offline channels heavily depend not only on the strength of network externality but on the relative efficiency of online channel. When the relative efficiency of online channel is high, the online channel can greatly benefit by the network externality. On the other hand, if the relative efficiency of online channel is low, the online channel may not benefit at all by the network externality.

Fuzzy Decision Making-based Recommendation Channel System using the Social Network Database (소셜 네트워크 데이터베이스를 이용한 퍼지 결정 기반의 추천 채널 시스템)

  • Ma, Linh Van;Park, Sanghyun;Jang, Jong-hyun;Park, Jaehyung;Kim, Jinsul
    • Journal of Digital Contents Society
    • /
    • v.17 no.5
    • /
    • pp.307-316
    • /
    • 2016
  • A user usually gets the same suggesting results as everyone else in most of the multimedia social services, nowadays. To address the challenging problem of personalization in the social network, we propose a method which exploits user's activities, user's moods, and user's friend relationships from the social network to build a decision-making system. Depending on a current state of the user's mood, this system infers the most appropriated video for the user. In the system, the user evaluates a set of the given recommendation methods which extract from the user's database social network and assigns a vague value to each method by a weight. Then, we find the fuzzy collection solution for the system and classify the set of methods into subsets, and order the subsets based on its local dominance to choose the best appropriate method. Finally, we conduct an experiment using the YouTube API with a lot of video types. The experiment result shows that the channel recommendation system appropriately affords the user's character, it is more satisfying than the current YouTube based on an evaluation of several users.

Visualized recommender system based on Freebase (Freebase 기반의 추천 시스템 시각화)

  • Hong, Myung-Duk;Ha, Inay;Jo, Geun-Sik
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.10
    • /
    • pp.23-37
    • /
    • 2013
  • In this paper, the proposed movie recommender system constructs trust network, which is similar to social network, using user's trust information that users explicitly present. Recommendation on items is performed by using relation degree between users and information of recommended item is provided by a visualization method. We discover the hidden relationships via the constructed trust network. To provide visualized recommendation information, we employ Freebase which is large knowledge base supporting information such as movie, music, and people in structured format. We provide three visualization methods as the followings: i) visualization based on movie posters with the number of movies that user required. ii) visualization on extra information such as director, actor and genre and so on when user selected a movie from recommendation list. iii) visualization based on movie posters that is recommended by neighbors who a user selects from trust network. The proposed system considers user's social relations and provides visualization which can reflect user's requirements. Using the visualization methods, user can reach right decision making on items. Furthermore, the proposed system reflects the user's opinion through recommendation visualization methods and can provide rich information to users through LOD(Linked Open Data) Cloud such as Freebase, LinkedMDB and Wikipedia and so on.

Hierarchy Visualization method of SNS User using Fuzzy Relational (퍼지 연관 곱을 이용한 SNS 사용자의 계층적 시각화 방법)

  • Park, Sun;Kwon, JangWoo;Jeong, Min-A;Lee, Yeonwoo;Lee, Seong Ro
    • Journal of the Institute of Electronics and Information Engineers
    • /
    • v.49 no.9
    • /
    • pp.76-84
    • /
    • 2012
  • Visualizations have played an important role in understanding new insights of users of social network for social network analysis. Most of the previous works of visualization focus on representing user's relationship on social network by a complex multi dimension graph. However, this method is difficult to identify the important of relationship to focus on personal user intuitively. Besides, the user's messages to reflect the interrelation between users is insufficient, since most of visualization methods represent the user relationship using information of interaction between nodes on networks. In order to resolve above problem, this paper proposes a new visualization method to visualize user based hierarchy that uses internal relationship of users by fuzzy relational product and external access information of network.

An Augmented Memory System using Associated Words and Social Network Service (소셜네트워크 서비스와 연상단어를 활용한 증강기억 시스템)

  • Kim, Tai-Wan;Park, Bum-Jun;Park, Tae-Keun
    • Journal of Internet Computing and Services
    • /
    • v.11 no.6
    • /
    • pp.41-50
    • /
    • 2010
  • As time goes by, most of information escapes human being's memory even though he/she tries hard to remember the information. On the other hand, when a human being takes a look at an image, he/she recollects once forgotten past memories and relates a specific object in the photo with associated words, which trigger new memories. Beside, he/she feels the affection of that time by the recalled memory. Therefore, this paper proposes an augmented memory system that assists recollection of user's past memories by using the images in social network services and user's dictionary for associated words. In the proposed system, if a user selects an object in an image, words associated with the object is provided to the user. If the user selects one of the associated words, the proposed system offers the list of other images containing the object of the selected word. The repetition of the aforementioned process can make the user recollect his/her memory and stimulate his/her affection. It is expected that the proposed system will be useful for revitalizing social network services.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
    • /
    • v.19 no.2
    • /
    • pp.1-20
    • /
    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Determinants of User Satisfaction with Mobile VR Headsets: The Human Factors Approach by the User Reviews Analysis and Product Lab Testing

  • Choi, Jinhae;Lee, Katie Kahyun;Choi, Junho
    • International Journal of Contents
    • /
    • v.15 no.1
    • /
    • pp.1-9
    • /
    • 2019
  • Since the VR market is expected to have a high growth, this study aimed to investigate the human factor-related determinants of user satisfaction with mobile VR headsets. A pre-study of customer reviews was conducted with the help of semantic network analysis to identify the core keywords for understanding negative and positive predictors of mobile VR headset experiences. Through laboratory testing with three different commercial models, the main study measured and identified the predictors of user satisfaction. From the results, five factors were extracted as valid predictor variables and used for regression analysis. These factors were immersion, VR sickness, usability, wear-ability and menu navigation interface. All the five predictors were proved to be significant determinants of the perceived user satisfaction with mobile VR headsets. Usability was the strongest predictor, followed by VR sickness and wear-ability. Practical and theoretical implications of the results were discussed.

An Extended Multi-Server-Based User Authentication and Key Agreement Scheme with User Anonymity

  • Li, Chun-Ta;Lee, Cheng-Chi;Weng, Chi-Yao;Fan, Chun-I
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.7 no.1
    • /
    • pp.119-131
    • /
    • 2013
  • With the explosive growth of computer networks, many remote service providing servers and multi-server network architecture are provided and it is extremely inconvenient for users to remember numerous different identities and passwords. Therefore, it is important to provide a mechanism for a remote user to use single identity and password to access multi-server network architecture without repetitive registration and various multi-server authentication schemes have been proposed in recent years. Recently, Tsaur et al. proposed an efficient and secure smart card based user authentication and key agreement scheme for multi-server environments. They claimed that their scheme satisfies all of the requirements needed for achieving secure password authentication in multi-server environments and gives the formal proof on the execution of the proposed authenticated key agreement scheme. However, we find that Tsaur et al.'s scheme is still vulnerable to impersonation attack and many logged-in users' attack. We propose an extended scheme that not only removes the aforementioned weaknesses on their scheme but also achieves user anonymity for hiding login user's real identity. Compared with other previous related schemes, our proposed scheme keeps the efficiency and security and is more suitable for the practical applications.

Visualization method of SNS user (SNS 사용자의 시각화 방법)

  • Park, Sun;Kim, Chul-Won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2012.05a
    • /
    • pp.592-593
    • /
    • 2012
  • Most of the previous works of visualization focus on representing user's relationship on social network by a complex multi dimension graph. However, this method is difficult to identify the important of relationship to focus on personal user intuitively. Besides, the content of written information by user to reflect the interrelation between users is insufficient, since most of visualization methods represent the user relationship using an amount of message and the reference of user's message. In order to resolve above problem, this paper proposes a new visualization method using the user's correlation and user relationship of network node.

  • PDF