• 제목/요약/키워드: User Internet

검색결과 4,225건 처리시간 0.025초

Construction Of The Measurement Model Of User Satisfaction In Internet Shopping Environment -Based On The End-Use Computng Satisfaction Instrument -

  • 김태환
    • 통상정보연구
    • /
    • 제8권1호
    • /
    • pp.3-13
    • /
    • 2006
  • To develop and validate an instrument to measure user satisfaction in Internet shopping environment, the EUCS instrument by Doll and Torkzadeh (1988) was used for this research. The results of the study shows how the main constructs of the model that will eventually interact for the user satisfaction in internet commerce environment. This research will present significant progress towards keeping the End-User Computing Satisfaction instrument relevant and applicable under the Internet shopping environment.

  • PDF

초고속인터넷 서비스품질에 대한 이용자 불만도 조사연구 (User Dissatisfaction on the High-Speed Internet Service Quality)

  • 조성빈;유한주
    • 경영과학
    • /
    • 제19권2호
    • /
    • pp.169-178
    • /
    • 2002
  • The growth of Internet usage even accelerated by the spread of high-speed Internet access network such as ADSI is affecting our socioeconomic activities and culture in a great way. Korea is recently reported to be the number one high-speed Internet network subscription per 100 people in the world. In a way to reflect this situation, we collect a moderate size of sample proportional to the population of each region across country and investigate what factors might explain the level of user's dissatisfaction with respect to Internet service they have been receiving. The results indicate that the set of gender, age, Internet usage, service kinds, incoming e-mails, and e-shopping is significantly influencing user's dissatisfaction, in that dissatisfaction is measured in 11 perspectives. In particular, user's age, gender, and e-shopping experiences are considered to be mostly explainable.

인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향 (A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community)

  • 고미현;권순동
    • Asia pacific journal of information systems
    • /
    • 제18권2호
    • /
    • pp.41-72
    • /
    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

개인 특성이 인터넷 쇼핑몰 사용의도에 미치는 영향 (Individual Characteristics Affecting User's Intention to Use Internet Shopping Mall)

  • 서창교;성석주
    • Asia pacific journal of information systems
    • /
    • 제14권3호
    • /
    • pp.1-22
    • /
    • 2004
  • Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

사용자 특성과 광고정보의 특성이 Internet광고태도에 미치는 실증적 연구 (Effect of user and information characteristics on internet advertisement attitudes : Theoretical framework and empirical validation)

  • 허경도;김정욱
    • 품질경영학회지
    • /
    • 제30권3호
    • /
    • pp.94-110
    • /
    • 2002
  • This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

인터넷 쇼핑몰이 갖는 품질요인이 사용자 신뢰와 수용에 미치는 영향에 대한 연구 (Exploring the Influence of the Internet Shopping Mall's Quality Factors on User Trust and Acceptance)

  • 이건창;강병욱;서보밀;김종욱
    • 경영과학
    • /
    • 제22권1호
    • /
    • pp.27-46
    • /
    • 2005
  • As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall's three quality factors such as system qualify, Information qualify, and service quality affect user trust, and eventually user acceptance of the mall. To investigate this issue, we propose a research model in which six external factors such as three qualify factors as well as self-efficacy, subjective norm, and trust have a significant impact on user's attitude and intention to use the mall. After garnering 244 valid questionnaires from users, we analyze them with structural equation modeling. Experiment results show that the Internet shopping mall's three quality factors such as system quality, information qualify, and service quality significantly Influence user trust for the mall, which in turn impacts user's perceived usefulness, attitude toward using the mall. Another external factors such as self-efficacy and subjective norm also influence user's perceived ease of use and perceived usefulness respectively, affecting user's attitude altogether. Implications and further research directions are presented.

인터넷뱅킹의 사용자 저항요인에 관한 연구 (An Empirical Study of User Resistance Factors to Internet Banking)

  • 박병권
    • 한국산업정보학회논문지
    • /
    • 제12권5호
    • /
    • pp.86-97
    • /
    • 2007
  • 인터넷뱅킹의 지속적인 성장과 확산을 위해 사용자 저항에 영향을 미치는 요인들을 규명하는 연구는 매우 중요하다. 본 연구는 사용자 개인 특성요인, 인터넷뱅킹 특성요인, 서비스품질 요인이 인터넷뱅킹 사용자 저항에 미치는 영향을 분석하는데 그 목적이 있다. 개인 특성요인으로는 컴퓨터와 인터넷뱅킹에 대한 자기 효능, 변화에 대한 태도, 혁신성향으로 설정하였다. 인터넷뱅킹의 특성으로는 상대적 이점, 적합성, 복잡성, 지각된 위험을 주요 요인으로 설정하고, 인터넷뱅킹의 서비스품질은 SERVQUAL의 5가지 요인으로 하여 실증적으로 분석하였다. 분석결과, 개인 특성으로 컴퓨터와 인터넷뱅킹에 대한 자기효능, 인터넷뱅킹의 특성으로는 적합성, 반응성, 복잡성, 위험성, 그리고 서비스품질 요인에서는 신뢰성과 공감성이 사용자 저항에 유의한 영향을 미치는 변수로 파악되었다.

  • PDF

인터넷 익스플로러에서 사용자 정보 유출 가능성 (Possibility of Disclosure of User Information in Internet Explorer)

  • 이상호;맹영재;양대헌;이경희
    • 한국통신학회논문지
    • /
    • 제38B권12호
    • /
    • pp.937-943
    • /
    • 2013
  • 국내 인터넷 브라우저 시장 점유율 1위인 인터넷 익스플로러의 일부 버전에서 CORS(Cross-Origin Resource Sharing)를 이용한 사용자 정보의 유출이 가능함을 확인하였다. 이는 이전의 방법과는 달리 악성 프로그램 등의 설치 없이도 로그인한 계정의 정보를 유출할 수 있으며, 이를 이용하면 보안 프로그램의 영향을 받지 않고서도 SNS와 포털 사이트의 사용자 정보 혹은 계좌 정보나 카드 사용내역까지 얻을 수 있다. 인터넷 익스플로러 뿐만 아니라 일부 모바일 브라우저에서도 CORS를 이용한 공격이 가능함을 보였다. 이 논문에서는 인터넷 익스플로러로 접속한 은행사, 카드사, SNS, 포털 사이트를 대상으로 한 CORS를 이용한 공격으로 사용자 정보의 유출은 물론 2차 공격으로 이어질 수 있는 가능성과 개선방안을 살펴본다.

인터넷쇼핑몰의 사용자 인터페이스를 위한 기본 컨텐츠 항목 (A Basic Contents Item for the User Interface in the Internet Shopping Mall)

  • 문병구
    • 인터넷정보학회논문지
    • /
    • 제4권5호
    • /
    • pp.31-41
    • /
    • 2003
  • 전자상거래 시장규모가 커지면서 인터넷쇼핑몰 구축이 증대되고 있다. 그러나 사용자인터페이스 컨텐츠 개발에 있어 체계적이고 포괄적인 접근이 부족하다는 문제점이 발생되고 있다. 이에 본 연구에서는 사용자인터페이스 컨텐츠의 주요 요소가 무엇인지 살펴보고 이를 바탕으로 인터넷쇼핑몰의 신뢰성, 안전성, 이용 편의성 등을 반영하는 사용자인터페이스 컨텐츠 항목을 제시하였다. 그 결과로 개발된 기본 컨텐츠항목은 사용자정보, 개인정보보호 정책, 이용자 약관, 상품정보, 결제정보, 주문절차, 배송절차, 고객지원 등이다.

  • PDF

사용자 요소 기반의 신뢰성 있는 기기 탐색을 위한 사물인터넷 통합 시스템 개발 (Development of an Integrated IoT System for Searching Dependable Device based on User Property)

  • 류신혜;김상욱
    • 한국멀티미디어학회논문지
    • /
    • 제20권5호
    • /
    • pp.791-799
    • /
    • 2017
  • With the development of the internet of things, sensor and device are can be applied to various scenario. Overall improving of the dependability index of internet of things is the ultimate goal. And reliability aims to increase the success rate of internet of things service delivery. Many studies about internet of things system have been made on the system to assess a dependability for providing reliable service to user, but it has difficult to reflect the user context for evaluating the device reliability. Also, most do not consider the availability of content information. In this paper, it proposed dependable device searching system in the internet of things environment. This system evaluates device dependability based on device status and measured data. Through the proposed system, it can be provided reliable context information for user-centric service.