• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.111-125
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• 2013

This study investigates how enjoyment (or playfulness) affects user acceptance of hedonic-oriented (or pleasure) information technology based on the technology acceptance model (TAM). A research model was made to examine the effect of enjoyment on the user acceptance of hedonic information technology. 186 responses were collected from university students who had experiences on Daum's Digital View which is a well-known example of digital signage technology. The result of the statistical analysis reveals that enjoyment also had a strong effect on the acceptance of hedonic information technology, in addition to perceived usefulness and perceived ease of use. However, perceived usefulness is reported to most strongly influence the adoption of Digital View. The effect of enjoyment on intention to use was also significant, but enjoyment shows a much low degree of influence than perceived usefulness on intention to use.

• ETRI Journal
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• v.36 no.6
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• pp.979-987
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• 2014

This paper describes new tactile feedback patterns and the effect of their input performance for a button GUI activated by a tap gesture on mobile touch devices. Based on an analysis of touch interaction and informal user tests, several tactile feedback patterns were designed. Using these patterns, three user experiments were performed to investigate appropriate tactile feedback patterns and their input performance during interaction with a touch button. The results showed that a tactile pattern responding to each touch and release gesture with a rapid response time and short falling time provides the feeling of physically clicking a button. The suggested tactile feedback pattern has a significantly positive effect on the number of typing errors and typing task completion time compared to the performance when no feedback is provided.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.117-139
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• 2020

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.145-153
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• 2021

The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.1-18
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• 1999

The purpose of this study was to identify the effect of microcomputer networking on user perception of potential threats to security employing user attitudes as a moderating variable. A research model consisting of microcomputer networking as the independent variable, user perception of potential threats to security as the dependent variable, and user attitude toward security control as the moderating variable was developed through literature review. The results of this study provide an empirical evidence of the importance of environmental change(information systems networking) on user perception of potential threats to security. Further-more the result imply that in order to improve security performance through the reinforcement of user perception of threats to security in the organization, user attitudes should be made favorable.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.2
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• pp.127-148
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• 2018

This study defined the influence of the quality of job information websites and of user characteristic factors on the user satisfaction and on the intention of the use thereof based on the technical acceptance model to activate research on job information or job information websites in the category of Library and Information Science, amid studies on the Fourth Industrial Revolution in various disciplines emerging. 230 users experienced in job information websites were surveyed. The surveyed data were analyzed by applying the structural equation model. The results are as follows. Accuracy, security, self-efficacy, the perceived easiness of use had a positive effect on the perceived usefulness. Up-to-dateness, self-efficacy, individual innovation had a significant effect on the perceived easiness of use. The perceived usefulness and the perceived easiness of use had a positive effect on user satisfaction, and the user satisfaction had a significant effect on the intention of use.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.717-725
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• 2016

The purpose of this research is to find the effect of the user's satisfaction according to the quality factor of the National Tax Service tax information system on the business performance of the tax officials. In this research, the quality factor of tax information system was divided into information quality, system quality, and service quality and the importance of the user's satisfaction and business performance was suggested. As the result of analysis, the suggested model showed acceptable data suitability and all of the suggested 4 hypotheses had an statistically meaningful effect. Accordingly, it could be identified that the quality factor of the tax information system had a positive effect on user's satisfaction when the tax officials conduct taxation business and that the tax officials with high satisfaction in using the tax information system showed greater business performance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1795-1805
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• 2015

This paper analyzed the recommendation stories in the online journalism on the user's news choice by college students in two ways. One way is recommendation stories, and the other one is their arrangement and the index of use. From the results of the analysis, 7 out of 11 types of recommendation stories had positive effects on selecting news stories, while the 4 other types had little effect. Most of the recommendation stories that had little effect on the user's news selection were 'comments' or 'things' related to tweets' on SNS. The arrangements of new stories and the searched keywords had some effects on the user's news choice but had no effect on the index of use. In addition, the hours of using news stories and the types of recommendation stories were mostly correlated with each other. Consequently, formal factors, such as the arrangement of news stories and the recommendation stories of online journalism, had positive effects on the user's news selection, as well as headlines and keywords of news stories.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.147-157
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• 2020

In the accounting information system implementation, the users should consider the benefits and advantages of the system. This paper examines the effect of the Enterprise Resources Planning based (ERP-based) accounting information system implementation on user impact and organizational impact. The population in this study is companies listed on the Indonesian Stock Exchange, especially companies based in Riau, Indonesia. These companies currently use the ERP-based accounting information system. Research samples are employees who use the ERP-based accounting information system. For data analysis, we use structural equation modeling (SEM). Based on data analysis, high-quality information system implementation generate high-quality information that can give satisfaction to the user. Moreover, the information system is related to user skill, satisfaction, and knowledge sharing which improve personal skills; enhanced personal skill contributes to organizational performance. On the other hand, there is no effect of training on personal skills and there is no effect of information quality on perceived usefulness. This research gives implication to the organization for implementing a high-quality ERP-based accounting information system that positively impacts organizational performance. Future research is expected to examine information system implementation in different research objects and conditions.