• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.539-544
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• 2007

People tend to resist changing their software even alternatives are better then the current one. This study examines the resistance to change in the use of software from the switching costs perspective based on status quo bias theory. For this study, we select Web Browsers as software. Based on the classification of switching costs into three groups (psychological, procedural, and loss), this study identifies six types of switching costs (uncertainty, commitment, learning, setup, lost performance, and sunk costs). This study tests the effects of six switching costs on user resistance to change based on the survey of 204 web browser users. The results indicate that lost performance costs and emotional costs have significant effects on user resistance to change. This research contributes towards understanding of switching costs and the effects on user resistance to change. This study also offers suggestions to software vendors for retaining their users and to organizations for managing user resistance in switching and adopting software.

• 한국구조물진단유지관리공학회 논문집
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• 제15권1호
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• pp.148-158
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• 2011

교량구조물은 사회물류흐름에 필요한 중요한 역할을 하는 사회간접시설물로 공용수명이 다하거나 지진, 폭풍 등의 자연재해에 따라 구조물의 손상이 발생할 경우 기존 교량을 철거하고 재가설 하여야 한다. 공용중인 교량을 재가설할 경우, 차량의 우회, 교통체증에 따른 사용자비용과 공사기간동안의 소음, 분진 등에 따른 사회비용이 발생하게 된다. 하지만 교량의 재가설에 따른 사용자비용과 사회비용은 교량건설시 고려되지 않고, 이를 평가하는 방법 또한 모호하므로 이를 적용한 교량형식이 선정되지 못하고 있다. 따라서 본 연구에서는 교량의 재가설시 발생되는 사회적 간접비용, 즉 사용자의 사회적, 경제적 가치를 파악하여 교량 재가설에 따른 사용자비용의 평가방법을 제안하고 이를 평가하였다. 사용자비용의 평가 시 교량의 일교통량, 첨두시간, 우회거리, 우회시간 등을 포함한 교통정보와 사회적 물동량이 고려되었으며, 차량운행비용과 교량 재가설에 따른 시간지연비용 또한 고려되었다.

• 한국도로학회논문집
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• 제15권5호
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• pp.91-99
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• 2013

PURPOSES : This study aims at proposing the methodology for benefit evaluations in pavement maintenance methods and timings using KoPMS(Korean Pavement Management System) software which was developed for efficient pavement management. METHODS : This study classified pavement sections into 4 clusters considering AADT(Annual Average Daily Traffic) and ESAL(Equivalent Single-Axle Load) using cluster analysis and used the deterioration models in each cluster. Increased user costs due to pavement deterioration as time goes by and agent costs for maintenance were estimated. Based on deterioration model and KoPMS software, Methodology for benefit evaluation was proposed in pavement maintenance methods and with/without implementation using real pavement section data. RESULTS : This study verified that considering agent costs only would be constrained to decide pavement maintenance methods and timings, and ascertained that decision making with agent and user costs would be effective. In addition, this study revealed that pavement maintenance methods and timings can be affected by AADT and ESAL and frequent pavement maintenances can be more efficient for benefits in pavement sections with more AADT and ESAL. Also this study found that user costs would be more affected to decision making than agent costs. Moreover, Delay of conducting pavement maintenance caused increased vehicle operating costs and environmental costs because of poor conditions of pavements. CONCLUSIONS : This study proposed LCCA and benefit estimation methodology of pavement with considering agent and user costs. The results of this study can be used for baseline data of efficient pavement asset management.

• Computational Structural Engineering : An International Journal
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• 제1권1호
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• pp.59-69
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• 2001

This study is intended to propose a systematic approach for reliability-based assessment of life cycle cost (LCC) effectiveness and economic efficiency for cost-effective seismic upgrading of existing bridges. The LCC function is expressed as the sum of the upgrading cost and all the discounted life cycle damage costs, which is formulated as a function of the Park-Ang damage index and structural damage probability. The damage costs are expressed in terms of direct damage costs such as repair/replacement costs, human losses and property damage costs, and indirect damage costs such as road user costs and indirect regional economic losses. For dealing with a variety of uncertainties associated with earthquake loads and capacities, a simulation-based reliability approach is used. The SMART-DRAIN-2DX, which is a modified version of the well-known DRAIN-2DX, is extended by incor-porating LCC analysis based on the LCC function developed in the study. Economic efficiencies for optimal seismic upgradings of the continuous PC segmental bridges are assessed using the proposed LCC functions and benefit-cost ratio.

• 한국컴퓨터정보학회논문지
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• 제20권7호
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• pp.65-76
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• 2015

This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

• 한국도로학회논문집
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• 제12권2호
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• pp.33-41
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• 2010

현재 실무에서 입체교차로 유형을 결정하기 위해서는 해당 도로의 계획 교통량, 지형, 공사비, 주변 입체교차로와의 간격 등을 근거로 해서 결정하고 있지만, 문제는 같은 입력조건을 갖고도 설계자의 주관적 판단이나 발주부서의 요구 사항 등에 따라 서로 다른 유형을 결정할 수 있다는 점이다. 본 연구에서는 도로 입체교차로 유형을 객관적으로 결정하여 입력조건이 같다면 항상 일정한 유형을 찾아내는 유형 선정 알고리즘을 개발했다. 이 과정에서 기존 국내에 존재하는 입체교차로의 형식을 조사했고, 그 결과, 정형화된 기본형식 10개를 선정했다. 그 후 각 형식을 연결로의 형태를 고려하여 표시할 수 있는 방안을 제시했다. 또한 각 입체교차로별로 도로 사용자 비용과 입체교차로 공사비를 고려하여 편익과 비용을 구체화하는 방안을 제시했다. 본 연구에서 제시한 입체교차로 유형 선정 방법론은 일관성 있게 입체교차로 형식을 결정해 주는 것으로 분석되었고, 이 결과는 향후 도로 설계 실무자들이 입체교차로 형식을 선정하는 과정에 큰 도움이 될 것이다.

• 경영정보학연구
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• 제11권3호
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• pp.125-146
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• 2009

우수한 이점들을 갖춘 오픈소스 소프트웨어(OSS)의 출현은 많은 사람들에게 상당한 흥미를 불러일으켰다. 대표적인 OSS로 알려진 리눅스(Linux)에 관한 연구에서 보편적인 방법으로 개발할 경우, 약 54억 유로의 비용이 들고, 연 73,000명의 개발자들이 필요할 것이라고 추정하였다. 그러나 리눅스는 개인사용자들을 위한 운영체제 시장 점유의 0.65퍼센트만을 차지하고 있었고 이는 마이크로소프트 윈도우즈 제품이 전체의 90퍼센트를 차지하는 것과 대조적인 것이었다. OSS의 개발에 사용된 대부분의 노력들이 낭비되거나, 잠재적인 가치가 실제적으로 사용자들에게는 의미 없게 되는 결과였다. OSS의 채택은 현재의 소프트웨어의 사용을 중단함과 동시에 새로운 소프트웨어로 변경(전환)하는 것이다. 만약 사용자들이 전환하기를 주저한다면, OSS를 채택할 수 없을 것이다. 본 연구에서는 리눅스 사례를 활용하여 현재 사용하고 있는 상업성의 운영체제를 무료 운영체제(오픈소스 소프트웨어)로 전환하는 것에 대한 사용자 저항을 조사하였다. 본 연구는 전환비용을 6개의 세부유형(불확실 비용, 감정비용, 설치비용, 학습비용, 이익 손실 비용, 매몰비용)으로 분류하고, 201명의 사용자들을 대상으로 한 설문결과를 바탕으로 변화에 대한 사용자 저항에 미치는 영향을 조사하였다. 조사 결과, 변화에 대한 사용자 저항은 OSS의 채택의도에 부정적인 영향을 주는 것으로 확인되었다. 또한 본 연구는 불확실 비용과 감정비용이 변화에 대한 사용자 저항에 유의한 영향을 미치는 것으로 조사되었다. 기술 수용에 관한 선행연구들을 뛰어넘어, 본 연구는 전환비용이 변화에 대한 사용자 저항에 영향을 미치는 것을 이해하는데 공헌하고, OSS의 채택을 향상시키기 위한 전략을 개발하는 OSS 주창자들에게 제언하는데 의미가 있다.

• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• 품질경영학회지
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• 제19권2호
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• pp.158-165
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• 1991

The Q-cost has been used in the manufacturing company to decide the optimal level of company's product quality, and to evaluate the effect of company's quality control system since the advent of Q-cost theory. In spite of the following costs are generated in the user side, owing to an unsuitable level of product quality and inadequacy of company's quality control system, these costs are not usually included in the company's Q-cost : (1) the cost generated in relation to a claim proposal as traffic expeneses and transpotation of the product. (2) the cost of maintenance through the useful life of the product, especially accured after quality warranty period. (3) the cost related to the economical efficiency in using the product. (4) the cost ralated to a customer dissatisfaction for the product quality. In this point of view, the contents of user side Q-cost, and the relations between the user side Q-cost and the level of company's product quality are discussed. And then the importance of user side Q-cost in order to determine the optimal quality level is discussed.

• IEIE Transactions on Smart Processing and Computing
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• 제6권3호
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• pp.158-167
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• 2017

Internet-based social and interactive video applications have become major constituents of the envisaged applications for next-generation multimedia networks. However, inherently dynamic network conditions, together with varying user expectations, pose many challenges for resource allocation mechanisms for such applications. Yet, in addition to addressing these challenges, service providers must also consider how to mitigate their operational costs (e.g., energy costs, equipment costs) while satisfying the end-user quality of service (QoS) expectations. This paper proposes a heuristic solution to the problem, where the energy incurred by the applications, and the monetary costs associated with the service infrastructure, are minimized while simultaneously maximizing the average end-user QoS. We evaluate the performance of the proposed solution in terms of serving probability, i.e., the likelihood of being able to allocate resources to groups of users, the computation time of the resource allocation process, and the adaptability and sensitivity to dynamic network conditions. The proposed method demonstrates improvements in serving probability of up to 27%, in comparison with greedy resource allocation schemes, and a several-orders-of-magnitude reduction in computation time, compared to the linear programming approach, which significantly reduces the service-interrupted user percentage when operating under variable network conditions.