• Title/Summary/Keyword: User Based Collaborative Filtering

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Weight Based Technique For Improvement Of New User Recommendation Performance (신규 사용자 추천 성능 향상을 위한 가중치 기반 기법)

  • Cho, Sun-Hoon;Lee, Moo-Hun;Kim, Jeong-Seok;Kim, Bong-Hoi;Choi, Eui-In
    • The KIPS Transactions:PartD
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    • v.16D no.2
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    • pp.273-280
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    • 2009
  • Today, many services and products that used to be only provided on offline have been being provided on the web according to the improvement of computing environment and the activation of web usage. These web-based services and products tend to be provided to customer by customer's preferences. This paradigm that considers customer's opinions and features in selecting is called personalization. The related research field is a recommendation. And this recommendation is performed by recommender system. Generally the recommendation is made from the preferences and tastes of customers. And recommender system provides this recommendation to user. However, the recommendation techniques have a couple of problems; they do not provide suitable recommendation to new users and also are limited to computing space that they generate recommendations which is dependent on ratings of products by users. Those problems has gathered some continuous interest from the recommendation field. In the case of new users, so similar users can't be classified because in the case of new users there is no rating created by new users. The problem of the limitation of the recommendation space is not easy to access because it is related to moneywise that the cost will be increasing rapidly when there is an addition to the dimension of recommendation. Therefore, I propose the solution of the recommendation problem of new user and the usage of item quality as weight to improve the accuracy of recommendation in this paper.

Application recommender system based on personalized collaborative-filtering using user's emotion information from smartphone (스마트폰에서 사용자 감성정보를 이용한 개인화된 협업필터링 기반 애플리케이션 추천 시스템)

  • Lee, Chang-Hyun;Lee, Sung-Young;Chung, Tae-Choong;Yun, Seok-Hwan
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06a
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    • pp.224-226
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    • 2012
  • 최근 스마트폰의 대중화와 더불어 스마트폰 애플리케이션의 공급과 수요 또한 활성화 되고 있다. 이에 스마트폰의 애플리케이션 시장 또한 활성화 되었다. 하지만 기하급수적으로 증가한 애플리케이션에 사용자가 자신에게 적합한 애플리케이션을 선택하기가 용이하지 않다. 이에 본 논문에서는 사용자 개인 정보와 감정을 이용한 애플리케이션 추천 시스템을 제안한다. 사용자 정보와 감정을 k-means 알고리즘을 이용하여 군집화를 시켜주었으며 사용자가 평가한 애플리케이션에 대한 만족도를 이용하여 유사도를 검출 및 추천하기 위하여 피어슨 상관계수와 교차추천을 이용하였다. 또한 협업 필터링의 신규 사용자에 대한 초기 평가치 부재에 의한 콜드 스타트(cold-start) 문제를 해결하기 위해 신규 사용자의 개인정보와 감성정보를 활용하여 기존 사용자와의 유사도를 비교한다. 이웃사용자를 추출하고 이웃사용자로부터 추천을 받는다. 즉, 추천시스템 데이터베이스 내의 정보가 충분한 사용자에게는 협업필터링을 그렇지 않은 신규 사용자에게는 협업필터링 대신 제시한 방법을 적용하는 하이브리드 추천 방법을 제안하였다.

Feasibility Study on Cross-Product Category User Profiling in Collaborative Filtering Based Personalization (협업 필터링 기반 개인화에서의 상품군 중립적 사용자 프로파일링 타당성 검토)

  • Kim, Jong-Woo;Park, Soo-Hwan;Lee, Hong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.10a
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    • pp.257-263
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    • 2005
  • 초기에 하나의 상품 카테고리만을 다루던 전자상거래 사이트들이 브랜드 확립 후에 다른 상품 카테고리까지 확대해 나가는 모습을 많이 보아왔다. 고객이 아직 방문하지 않은 신규 상품 카테고리의 상품에 대하여 기존 상품 카테고리에서 만들어진 사용자 프로파일을 활용하여 개인화된 추천을 할 수 있다면, 고객이 다양한 상품 카테고리를 방문하도록 유도할 수 있을 것이다. 하지만 일반적으로 전자상거래 사이트에서는 상품 카테고리별로 사용자의 선호도를 파악하여 개인화된 추천을 수행하기 때문에, 해당 카테고리 내 상품의 구매나 방문 기록이 없다면 개인화된 추천을 수행하기가 어렵다 . 본 논문에서는 협업 필터링을 통해 신규 상품카테고리 내의 상품을 추천하기 어려운 고객들을 대상으로 기존의 사용자 선호도 데이터를 활용하여 신규 상품 카테고리 내의 상품을 추천하는 방안의 타당성을 살펴보도록 한다. 즉, 기존 사용자의 특정상품 카테고리 선호도 데이터를 통해 사용자간 유산도를 계산하고, 이를 추천하려는 타 상품 카테고리 내의 상품들에 대한 예측 선호도 계산에 활용 타당성을 살펴본다. 이를 실증적으로 검토하기 위해서, Yes24 사이트의 서적, 음반, DVD 3개의카테고리 내의 상품을 방문한 웹 패널 데이터를 이용하여 타당성 분석을 수행하였다. 분석 결과, 동일 상품 카테고리 내의 선호도 정보를 가지고 현업 필터링을 수행하는 것보다는 추천 성과가 낮았지만 활용할만한 추천 성과를 보였으며, 활용하는 상품 카테고리와 예측하는 상품 카테고리별로 추천성과가 상이했다.

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Music Recommendation Technique Using Metadata (메타데이터를 이용한 음악 추천 기법)

  • Lee, Hye-in;Youn, Sung-dae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.75-78
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    • 2018
  • Recently, the amount of music that can be heard is increasing exponentially due to the growth of the digital music market. Because of this, online music service users have had difficulty choosing their favorite music and have wasted a lot of time. In this paper, we propose a recommendation technique to minimize the difficulty of selection and to reduce wasted time. The proposed technique uses an item - based collaborative filtering algorithm that can recommend items without using personal information. For more accurate recommendation, the user's preference is predicted by using the metadata of the music source and the top-N music with high preference is finally recommended. Experimental results show that the proposed method improves the performance of the proposed method better than it does when the metadata is not used.

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A Study of Recommendation System Using Association Rule and Weighted Preference (연관규칙과 가중 선호도를 이용한 추천시스템 연구)

  • Moon, Song Chul;Cho, Young-Sung
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.309-321
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    • 2014
  • Recently, due to the advent of ubiquitous computing and the spread of intelligent portable device such as smart phone, iPad and PDA has been amplified, a variety of services and the amount of information has also increased fastly. It is becoming a part of our common life style that the demands for enjoying the wireless internet are increasing anytime or anyplace without any restriction of time and place. And also, the demands for e-commerce and many different items on e-commerce and interesting of associated items are increasing. Existing collaborative filtering (CF), explicit method, can not only reflect exact attributes of item, but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, using a implicit method without onerous question and answer to the users, not used user's profile for rating to reduce customers' searching effort to find out the items with high purchasability, it is necessary for us to analyse the segmentation of customer and item based on customer data and purchase history data, which is able to reflect the attributes of the item in order to improve the accuracy of recommendation. We propose the method of recommendation system using association rule and weighted preference so as to consider many different items on e-commerce and to refect the profit/weight/importance of attributed of a item. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.

Fiber Fashion Design Recommender Agent System using the Prediction of User-Preference and Textile based Collaborative Filtering Technique (사용자 선호도 예측과 Textile 기반의 협력적 필터링 기술을 이용한 섬유패션 디자인 추천 에이전트)

  • 정경용;김진현;나영주
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.224-228
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    • 2002
  • 제품의 품질 및 가격 뿐만 아니라 물질적 풍요로움과 더불어 다변화 되어가는 생활 환경 속에서 소비자의 감성과 선호도를 파악하는 것은 제품 판매 전략의 중요한 성공요소가 되고 있다. 이를 위하여 제품의 기능적 측면 뿐만 아니라 개개인의 정서적 감정과 선호도가 반영된 제품의 설계나 디자인 또한 요구되고 있다. 본 연구에서는 소재 개발의 프로세스가 고객 중심으로 변화하는 것에 대응하여 사용자의 감성과 선호도를 중심으로 소재를 개발하는 방법의 하나로 협력적 필터링 개인화 기법을 응용하여 섬유 패션 디자인 추천 시스템을 제안한다. Textile 기반의 협력적 필터링 시스템에서 예측에 사용될 이웃의 수를 결정하기 위해서 Representative Attribute-Neighborhood를 사용한다. 이웃들간의 사용자 유사도 가중치는 피어슨 상관 계수(Pearson Correlation Coefficient)를 사용한다. 소재에 대한 사용자의 감성이나 선호도에 대한 Textile의 대표 감성 형용사를 추출함으로써 소재 개발을 위한 감성 형용사 데이터 베이스를 구축한다. 구축된 감성 형용사 데이터 베이스를 기반으로 성향이 비슷한 사용자에게 Textile을 추천한다. 사용자 선호도 예측과 Textile 기반의 협력적 필터링 기술을 이용한 섬유 패션 디자인 추천 에이전트를 구축하여 시스템의 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

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Generator of Dynamic User Profiles Based on Web Usage Mining (웹 사용 정보 마이닝 기반의 동적 사용자 프로파일 생성)

  • An, Kye-Sun;Go, Se-Jin;Jiong, Jun;Rhee, Phill-Kyu
    • The KIPS Transactions:PartB
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    • v.9B no.4
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    • pp.389-390
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    • 2002
  • It is important that acquire information about if customer has some habit in electronic commerce application of internet base that led in recommendation service for customer in dynamic web contents supply. Collaborative filtering that has been used as a standard approach to Web personalization can not get rapidly user's preference change due to static user profiles and has shortcomings such as reliance on user ratings, lack of scalability, and poor performance in the high-dimensional data. In order to overcome this drawbacks, Web usage mining has been prevalent. Web usage mining is a technique that discovers patterns from We usage data logged to server. Specially. a technique that discovers Web usage patterns and clusters patterns is used. However, the discovery of patterns using Afriori algorithm creates many useless patterns. In this paper, the enhanced method for the construction of dynamic user profiles using validated Web usage patterns is proposed. First, to discover patterns Apriori is used and in order to create clusters for user profiles, ARHP algorithm is chosen. Before creating clusters using discovered patterns, validation that removes useless patterns by Dempster-Shafer theory is performed. And user profiles are created dynamically based on current user sessions for Web personalization.

A Movie Recommendation Method Using Rating Difference Between Items (항목 간 선호도 차이를 이용한 영화 추천 방법)

  • Oh, Se-Chang;Choi, Min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.11
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    • pp.2602-2608
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    • 2013
  • User-based and item-based method have been developed as the solutions of the movie recommendation problem. However, these methods are faced with the sparsity problem and the problem of not reflecting user's rating respectively. In order to solve these problems, there is a research on the combination of the two methods using the concept of similarity. In reality, it is not free from the problem of sparsity, since it has a lot of parameters to be calculated. In this study, we propose a recommendation method using rating difference between items in order to complement this problem. This method is relatively free from the problem of sparsity, since it has less parameters to be calculated. And it can get more accurate results by reflecting the users rating to calculate the parameters. In experiments for the proposed method, the initial error is large, but the performance has been quickly stabilized after. In addition, it showed a 0.0538 lower average error compared to the existing method using similarity.

Clustering Analysis by Customer Feature based on SOM for Predicting Purchase Pattern in Recommendation System (추천시스템에서 구매 패턴 예측을 위한 SOM기반 고객 특성에 의한 군집 분석)

  • Cho, Young Sung;Moon, Song Chul;Ryu, Keun Ho
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.2
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    • pp.193-200
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    • 2014
  • Due to the advent of ubiquitous computing environment, it is becoming a part of our common life style. And tremendous information is cumulated rapidly. In these trends, it is becoming a very important technology to find out exact information in a large data to present users. Collaborative filtering is the method based on other users' preferences, can not only reflect exact attributes of user but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, we propose clustering method by user's features based on SOM for predicting purchase pattern in u-Commerce. it is necessary for us to make the cluster with similarity by user's features to be able to reflect attributes of the customer information in order to find the items with same propensity in the cluster rapidly. The proposed makes the task of clustering to apply the variable of featured vector for the user's information and RFM factors based on purchase history data. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.