• Title/Summary/Keyword: User Application Information

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Analyzing Game Streaming Application Reviews Using Text Mining Approach: Research to Strengthen Digital Competitiveness (텍스트마이닝 기법을 활용한 게임 스트리밍 애플리케이션 리뷰 분석: 디지털 경쟁력 강화를 위한 연구)

  • Jin, Wenhui;Lee, Jungwoo
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.279-290
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    • 2022
  • As the growth of the live streaming service market is accelerating due to COVID-19, the number of downloads and reviews of live streaming mobile applications is also rapidly skyrocketing. This study is to research game streaming applications using Twitch reviews as database. A total of 8 topics are extracted through LDA topic modeling and 7 out of them are detected to be inconvenience factors. Then, to pinpoint the main inconvenience factors, co-occurrence analysis is used in order to find out main factors. Finally, based on previous studies, several solutions are provided, which can solve the inconvenience factors(advertisement, UI design, technology problems) as well as strengthening digital competitiveness. This study will serve as an opportunity to improve digital competitiveness not only for Twitch but also for other game live streaming service companies in the future.

New Insights on Mobile Location-based Services(LBS): Leading Factors to the Use of Services and Privacy Paradox (모바일 위치기반서비스(LBS) 관련한 새로운 견해: 서비스사용으로 이끄는 요인들과 사생활염려의 모순)

  • Cheon, Eunyoung;Park, Yong-Tae
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.33-56
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    • 2017
  • As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.

A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

A Study of the Factors Influencing Adoption of Mobile VoIP: Applying the UTAUT Model (모바일 VoIP 수용에 영향을 미치는 요인 연구 : UTAUT 모형을 중심으로)

  • Kim, Su-Yeon;Lee, Sang Hoon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3238-3246
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    • 2013
  • The progress of Information Technology enables people can communicate each others using the Internet. As a smartphone proliferates, many free mobile VoIP(Voice over IP) application are developed and accepted by smartphone users. In this study we investigate the factors affecting the acceptance of mobile VoIP applications and the structural relationship among these factors. We review the related works and extract the related factors and build a research model describing the causal relationship among these factors. We conduct an empirical study - a survey and statistical analysis - to verify the research model. EFA(Exploratory Factor Analysis) is applied for variables in the survey and SEM(Structural Equation Model) is used to reveal the structural relationship among the factors. We can find that two factors - usefulness of mobile VoIP and social influence - positively affect usage intention and actual use. These findings imply that it is required to emphasize the benefits of mobile VoIP use and add S/W functionalities enhancing social influence.

A Study on Online Fraud and Abusing Detection Technology Using Web-Based Device Fingerprinting (웹 기반 디바이스 핑거프린팅을 이용한 온라인사기 및 어뷰징 탐지기술에 관한 연구)

  • Jang, Seok-eun;Park, Soon-tai;Lee, Sang-joon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.28 no.5
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    • pp.1179-1195
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    • 2018
  • Recently, a variety of attacks on web services have been occurring through a multiple access environment such as PC, tablet, and smartphone. These attacks are causing various subsequent damages such as online fraud transactions, takeovers and theft of accounts, fraudulent logins, and information leakage through web service vulnerabilities. Creating a new fake account for Fraud attacks, hijacking accounts, and bypassing IP while using other usernames or email addresses is a relatively easy attack method, but it is not easy to detect and block these attacks. In this paper, we have studied a method to detect online fraud transaction and obsession by identifying and managing devices accessing web service using web-based device fingerprinting. In particular, it has been proposed to identify devices and to manage them by scoring process. In order to secure the validity of the proposed scheme, we analyzed the application cases and proved that they can effectively defend against various attacks because they actively cope with online fraud and obtain visibility of user accounts.

Evaluation of Conversion Action Data Mechanisms in Cost- Per-Action Advertising (Cost-Per-Action 광고 방법을 이용한 Conversion Action Data 메커니즘의 평가)

  • Li, Tian;Lee, Kyoung-Jun
    • Information Systems Review
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    • v.10 no.2
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    • pp.123-135
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    • 2008
  • The online advertising industry's business model undertakes the change from CPM (cost-per-mille)-based to CPC(cost-per-click)-based. However, due to the problem of 'Click Fraud', CPA (cost-per-action) has been regarded as a new step. For CPA, publishers need to get information after a user clicks an advertisement. Therefore, in CPA, the key is to get Conversion Action Data (CAD). This paper introduces two existing mechanisms for getting CAD, compare their characteristics, and analyze their limitations. Then the two new mechanisms are introduced and their requirements and feasibility are analyzed. Lastly, we compare the existing two and the new two mechanisms, and point out each mechanism's business possibility, value and Application Area. This paper will help publishers choose the most appropriate mechanism on the basis of their situation.

A Study on the Thesaurus-based Ontology System for the Semantic Web (시소러스를 기반으로 한 온톨로지 시스템 구현에 관한 연구)

  • Jeong, Do-Heon;Kim, Tae-Su
    • Journal of the Korean Society for information Management
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    • v.20 no.3
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    • pp.155-175
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    • 2003
  • The purpose of the study was to construct a system based on the semantic web environment's ontology by utilizing the ontology schema derived from the facet-type Art and Architecture Thesaurus(AAT). The aforementioned ontology schema is based on the Web Ontology Language(OWL), which is being widely considered the standard ontology language for the W3C-centered semantic web environment. Also, the concepts were limited to terms within AAT'S Furniture Facet, and the system was tested using the Chair concept, which is a lower-level facet that has a diverse conceptual relationship and broad vocabulary base. The ontology system is capable of searching for concepts, while controlling the search results by always providing a 'Preferred term' for synonymous terms. In addition, the system provides the user with first, a relationship between the terms centered around the inquiry, and second, related terms along with their classification properties. Also, the system is presented as and application example of the ontology system that constructs a information system that intakes an Instance value and reproduces it into a RDF file. During this process, utilization of multiple ontologies was introduced, and the stored Instance value's meta-data elements were used.

A Computer Graphic Based Interactive Modeling System with Application to Ship Scheduling (선박운항 일정계획 문제에 대한 컴퓨터 그래픽 기반 상호대화식 모델링 시스템)

  • 이희용;김시화
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.4 no.5
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    • pp.919-930
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    • 2000
  • This paper treats a development of visual interactive modeling(VIM) system for ship scheduling problem in integer formulation. The ship scheduling problem can be described as "A problem which assigns ships and cargos to achieve maximum revenue from transportation" in brief. Since late 1970s there has been rapid growth in development and use of VIM as MS10R technology due to the development of computer technology and now VIM has become a important discipline in MS/OR and MIS society. Visual Interactive Modeling is a process that decision maker takes part in modeling life cycle -data collection, formulation, derivation of optimal solution and representation of solution - and interacts with a modeling system to achieve a user-solution appropriate for his/her ultimate goal. This paper suggests the methodology how to collect data, build and modify model, and represent solution using computer graphics as a major driving tool and demonstrates effective performance of a prototype system.pe system.

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A Study on LibraryLookup Services Using Bookmarklets (북마크릿을 활용한 LibraryLookup 서비스 제공방안에 관한 연구)

  • Gu, Jung-Eok;Lee, Eung-Bong
    • Journal of the Korean Society for information Management
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    • v.23 no.3 s.61
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    • pp.49-68
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    • 2006
  • It is required to enhance the value of ISBN as a tool for book search, identification, browsing, and improve the accessability and search capability of library OPAC. Bookmarklet is a small size javascript which can be saved as URL in a web browser bookmark or web page hyperlink. Open source bookmarklet can extract ISBN from web pages and search a book from library OPAC using the ISBN, so it is recognized as a simple but powerful search tool. In foreign countries, commercial library system vendors, libraries, OCLC, etc. are providing bookmarklets which allow a user to search for library holdings and loan information in a real time while he/she is travelling in an online bookshop web page. Therefore, this paper compared and analyzed international bookmarklets application examples and proposed LibraryLookup service in which library OPAC and online bookshop can make use of the bookmarklets.

An Experimental Comparison on Visualization Techniques of Long Menu-Lists (긴 메뉴항목 리스트의 시각화 기법 비교에 관한 실험적 연구)

  • Seo, Eun-Gyoung;Sung, Hye-Eun
    • Journal of the Korean Society for information Management
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    • v.24 no.2
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    • pp.71-87
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    • 2007
  • With the rapid change of the Web and E-transaction application, the search interface is providing more powerful search and visualization methods, while offering smoother integration of technology with task. Especially, visualization techniques for long menu-lists are applied in retrieval system with the goal of improving performance in user's ability to select one item from a long list. In order to review visualization techniques appropriate to the types of users and data set, this study compared the five visualization browsers such as the Tree-structured menu, the Table-of-contents menu, the Roll-over menu, the Click menu, and Fisheye menu. The result of general analyses shows that among the hierarchical methods, the experienced group prefers the Table-of-contents method menu, whereas the novice's group prefers the Tree-structure method menu. Among the linear methods, the two groups prefer the Roll-over menu. The Roll-over menu is most preferred among the five browsers by the two groups.