• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.418-429
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• 2012

본 연구는 평가와 보상요인이 지식관리 시스템 도입요인(조직특성, 지식정보특성, 이용자특성)과 성과요인 간에 조절적 역할을 하고 있는지를 실증적으로 분석하였다. 분석 결과 조직 유연성, 신뢰, 지식의 적합성, 기능의 제공정도, 인지된 이익 요인은 KMS 활용도에 조절적인 역할을 하고 있는 것으로 분석되었으며, 사용 용이성, 이용자 전문성 요인은 KMS 활용도에 조절적인 역할을 하지 않는 것으로 나타났다. KMS 만족도에는 조직 유연성, 신뢰, 기능의 제공 정도, 이용자 전문성 요인은 KMS 만족도에 조절적인 역할을 하고 있는 것으로 분석되었으며, 지식의 적합성, 사용 용이성, 인지된 이익 요인은 KMS 만족도에 조절적인 역할을 하지 않는 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제14권4호
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• pp.221-233
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• 2007

Which factors should influence consumer consideration to subscribe to Voice over Internet Protocol (VoIP)? Policy issues, managerial concerns, and demographic variables are possible factors. This paper discusses policy and managerial issues regarding VoIP adoption. A model that explains VoIP adoption is proposed and tested. This study analyzes a survey of 750 prospective VoIP users in Korea. The testing is accompanied by logistic regression and discriminant analysis. The results show that trust in VoIP, relative comparison of Quality to fixed service, numbering plan, satisfactions of call Quality and customer services on both fixed and mobile services have impacts on the adoption of VoIP. Implications for VoIP providers and policy makers are presented.

• 지식경영연구
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• 제19권4호
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• pp.99-118
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• 2018

Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

• Asia pacific journal of information systems
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• 제33권4호
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• pp.977-998
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• 2023

The study is based on the technology-organization-environment (TOE) model which, attempted to determine the factors that are going to influence ICT adoption. The proposed research model evaluates the interplay among technological context (IT infrastructure, system security, and user capacity), organizational context (top management commitment, and innovations strategies), environmental context (quick response to the external agencies, interactive network infrastructure, and competitive pressure) and ICT adoption (productivity growth, organizational change, and competitiveness). Data were collected from 243 senior executives of full member firms of the Bangladesh Garments and Manufacturers Association (BGMEA) of examining the relationships among the constructs in the proposed framework utilizing structural equation modeling (SEM). The analysis of TOE factors revealed that environmental, organizational, and technological factors have a significant impact on the successful implementation of ICT tools. The study also discusses implications for management practitioners.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.135-143
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• 2016

The purpose of this study is to investigate the user's attitude and usage of smart banking application in terms of user's benefits and personalization. While the prior researches on mobile banking adoption focus on the characteristics of service itself, this paper intends to investigate the smart banking application in terms of user's benefits, which are personal value consumers attach to the product or service attributes. Based on prior studies functional benefits, social benefits, experiential benefits, and personalization are identified as affecting factors of the user's attitude and usage of smart banking application. According to the results of multiple regression analysis, all benefit factors(functional benefit, experimental benefit, social benefit) and personalization were found to be significantly related to the user's attitude. Users' attitude on smart banking was found to be significantly related to the real usage as well. This paper has value in that it investigates the attitude and usage of smart banking in terms of benefits.

• 무역상무연구
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• 제30권
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• pp.27-58
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• 2006

The purpose of this study is to identify key obstacles to the adoption of electronic bill of lading and to suggest an effective way to promote the utilization of electronic bill of lading in international trade field. This study finds that all the respondants have not used 'true' electronic bill of lading that is issued and distributed electronically, and most of them agreed the needs of e-B/L adoption, but their intentions to adopt e-B/L remain very low in the present situation. Five obstacles to the adoption of e-B/L were derived from an explanatory factor analysis: 'integration' factor, 'law institution' factor, 'usability' factor, 'economic efficiency' factor, and 'security' factor. Solutions to promote the utilization of e-B/L in international trade field are as follows; Firstly, to endow e-B/L with the legal force through amending relevant laws including the commercial law. Secondly, to conclude the relevant international agreement, and to carry out joint projects between nations are needed. Thirdly, to conduct publicity campaigns is required to increase the understanding of the concepts and benefits of e-B/L to all concerned parties. Fourthly, stable and reliable system must be constructed with high level security. Fifthly, to readjust the service fee of e-B/L system to a realistic level is to be needed in order for user companies to use e-B/L service.

• 한국문헌정보학회지
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• 제50권3호
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• pp.5-23
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• 2016

As new technologies change a society, librarians need to understand and adapt to technology innovations. However, most innovations that librarians are supposed to adopt are government-driven or top-down changes; and there have been very few studies conducted to identify any patterns or consistencies in librarians' perceptions of innovation. This paper, therefore, has two research purposes. First, it introduces the Concern Based Adoption Model (CBAM) as one method to gain a deeper understanding of how librarians see such changes. Second, this study identifies school librarians' concerns regarding digital textbooks in South Korea applying the CBAM theory. The test signifies that school librarians present a typical non-user profile, and the pattern anticipates a potential resistance to digital textbooks. Also, it discovers the less experienced and innovator librarians had higher concerns across every stage. The findings underscore a need of various interventions. The CBAM theory suggests, in terms of intense Stage 0 and 1, it is required for school librarians to have events to gain information about digital textbook implementation. Regarding targeted interventions, since the biggest gaps occurs in Stage 4, Consequence and Stage 5, Collaboration, according to school librarians' experience and adoption style, new school librarians need stronger engagement with the community, which including associations, mentors or peer support, and collaborating with public libraries; innovator school librarians require opportunities to test and present their use of digital textbooks (Hall and Hord 1987).

• 디지털융복합연구
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• 제11권3호
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• pp.199-207
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• 2013

중소기업은 국가경제의 근간을 이루며 고용과 생산을 담당하고 있는 중요한 주체다. 본 연구는 중소기업의 경쟁력 강화에 기여할 수 있는 정보기술의 도입과 이로 인한 성과에 관한 문헌을 체계적으로 정리하고, 국내외의 연구를 비교하는 것을 목표로 하였다. 연구결과, 국내연구는 국외연구보다 양적인 연구를 선호하는 경향이 있었으며, 다양한 정보기술에 대해서 도입과 성과요인을 연구하고 있음을 알 수 있었다. 전체적으로 연구의 적용이론은 기술-조직-환경 프레임워크가 가장 많이 활용되었음을 확인하였고, 가장 많이 활용된 도입요인은 최고경영자의 지원이며, 성공요인은 사용자 만족도임을 도출해내었다. 향후에는 좀 더 다양한 이론을 적용한 질적연구가 필요함을 알 수 있었다.

• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.11-27
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• 2024

Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.