• 복식문화연구
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• 제17권1호
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• pp.105-119
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• 2009

The purpose of this study is to grasp the aesthetic characteristics of the retro romantic fashion. As a result of study, three artistic characteristics of the retro romantic fashion were presented. First, retro romantic fashion has an exaggerated formativeness. Retro romantic fashion has overcome the confinement of the present to imitate the splendor and decorative style of the past which results in exaggeration. Exaggerated costume tends to be spaciously bigger and emphasizes one particular part which offers implicated significance for the space between the body and the costume. A new visual fashion is created through this space. Second, retro romantic fashion encompasses gorgeous decorativeness. From an artistic point of view, decorations are part of impulsively formulated art. Artistic effects of such decorations are uniformly confirmed in various artistic states. Therefore, through gorgeous decorations, retro romantic fashion rejects artificiality and lack of sensitivity for new effects of aesthetics through expression of stronger artistic and spiritual desires. Third, retro romantic fashion expresses pluralistic retro. The current society has left the formalities of the modernism for a pluralistic society where openness, diversity, and uniqueness are respected. Such components of the pluralistic society are repetitively used in fashion. Time reflective retro romantic fashion is being recreated by borrowing images rather than replaying the historical contents, with the style, silhouette, and specific items that swayed in the past, being combined with modern materials, techniques, and designs. Literature review were conducted for this study. Literature review on retro romanticism encompassed resources on aesthetics, literature and art, including national and international fashion related literatures.

• 복식문화연구
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• 제23권5호
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• pp.846-860
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• 2015

The purposes of this study were to investigate the influences of need for cognition (NFC) and fashion leadership on regret after purchasing fashion goods in female consumers and examine the relationships between regret and its dependent variables (i.e., dissatisfaction, regret resolution, and rebuying intentions). Data collection was conducted through a survey for females in their 20s~40s, and 642 questionnaires were used for final data analyses in which frequency analysis, factor analysis, reliability analysis, and regression were applied using SPSS 14.0. The results were as follows. The higher NFC was or the lower fashion leadership was, the higher the degree of regret, as NFC and fashion leadership both had a significant influence on regret. In terms of the dependent variables, the higher the degree of regret, the higher the degree of dissatisfaction and ultimately the lower the rebuying intentions. In addition, the influence of regret on regret resolution and the influence of regret resolution on rebuying intentions were significant. This study verified that consumers' characteristics and feelings of regret had a significant influence on their buying behavior of fashion goods. The results suggest that consumers' feelings of regret (which influence consumer satisfaction and rebuying intentions) should be considered in terms of competitive marketing strategies at fashion companies.

• 복식문화연구
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• 제28권1호
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• pp.1-14
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• 2020

This study is based on a representative body shape drawn from previous studies that classify adult male torso shapes. In this study, a design method is proposed by developing a tight-fit pattern that can be easily developed into various items and designs using the body surface development figure. This is obtained by converting the 3D body shape of the model representing the representative body shape. The specific design method was conducted as follows. Actual measurement values were used for waist back length, waist-to-hip length, shoulder length. The scye depth was determined as C/4-1.7 cm, and the front and back Interscye was set at (1/2 × actual measurements)-0.2 cm. The front-back neck breadth was set to (1/5 × base neck circumference)-1.3 cm and (1/5 × base neck circumference) cm. The front-back neck depth was set to (1/5 × base neck circumference)-1.2 cm and 3.5 cm. Front chest circumference was C/4-1 (front-back difference)cm; (1/4 × back chest circumference) was C/4 + 1 (front-back difference) + 0.3 (dart amount) cm. Front waist circumference was W/4-0.2 (front-back difference) + 2.2 (dart amount) cm; back waist circumference was W/4 + 0.2 (front-back difference) + 2.5 (dartamount) cm; front hip circumference was H/4 + 0.2 (ease) + 0.2 (front-back difference) cm; and back hip circumference was H/4 + 0.2 (ease)-0.2 (front-back difference) cm; Front droop was 1.6 cm. The newly developed tight-fit pattern is expected to be of great use as a basis for garment construction.

• 한국컴퓨터정보학회논문지
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• 제23권7호
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• pp.63-72
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• 2018

The purpose of this study was to compare and analyze the pants pattern of the lower body of 70-85 aged women. I tried to present excellent pants pattern that is convenient and suitable for the activities of elderly women. Through this, I tried to provide basic data necessary for making elderly women 's pants. As a result of evaluating the appearance of the pants pattern according to the body type, the fit of the type 2 was evaluated as the highest in the item except the position of the front waist line. For the objective evaluation of the 3D simulation, the air gap of the pants by the body part analysis showed that there was not much difference in the air gap around the waist circumference, hip circumference, thigh circumference, and knee circumference by applying the same drawing method and body size. However, in type 2, the air gap of thigh and knee circumference parts was larger than that of type 1 and type 3. Because type 2's legs were thin but it used same size of hemline. It was thought that it is necessary to adjust the space of front and back crotch length to 1 inch (2.54 cm) instead of 1.9 cm (3/4 inch) so that the waistline position of all three types can be set up a little to cover the abdomen. This study was conducted to investigate changes in body shape of elderly women and to develop appropriate pants patterns.

• 가정과삶의질연구
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• 제30권4호
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• pp.105-117
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• 2012

This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea. To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression. The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.

• 한국의상디자인학회지
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• 제11권3호
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• pp.153-162
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• 2009

The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

• 한국의상디자인학회지
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• 제20권3호
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• pp.15-26
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• 2018

The purpose of this study is to understand the characteristics of body types of adult woman under 155cm in height. To do this, direct measurement data showed that only 660 women aged 20~69 years old and under 155cm tall were classified, and their body type characteristics were analyzed. There are 51 body measurement items used in the analysis. The results of the study are as follows: As a result of the comparison of the body size of all adult women and women under 155cm, it was seen that short women were smaller than the all women, and were flattened with a slightly plump and bendless body. Factor analysis was performed to classify the body type of short women. Six factors including body size, body height, shoulder length and width, waist back length, hip length, and shoulder angle were measured. The results of cluster analysis, using factor scores, were classified into three types. Type 1 is taller among short women and slightly slimmer, and is an A-shape. Type 2 has the largest BMI and was the middle stature among short women It is the most obese body type and is an H-shape. Type 3 is short and plump, with a poor hip and is a Y-shape. As a result of crossover analysis, there was a difference in the body type characteristics of each age group. After all, the body type of the short adult women under 155cm was clearly different from those of all adult women, there was also a difference in the body type among short adult women.

• 한국의상디자인학회지
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• 제22권2호
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• pp.19-28
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• 2020

This study investigated the annual frequency and clothing type by extracting puff sleeves designs from overseas fashion collections from S/S and F/W 2017 to S/S and F/W 2019. Specifically, it analyzed production characteristics and pattern methods by the type of puff sleeve design, and found the following: In terms of the percentage of puff sleeves by season, S/S 2019 was the highest. Since Newtro, with a 1990s sensitivity, was the mainstream trend during the S/S 2019, power puff sleeves, a signature of the Newtro style, accounted for the greatest portion of this design feature. In terms of the type of clothes with puff sleeves, 'dress' (54.3%) was the highest, followed by 'shirts/blouse' (27.5%), 'jacket/coat' (12.5%), and 'padded coat/jacket' (5.7%). Specifically, puff sleeve patterns were found mostly in the 'dress' category, more than 47% every season, while the figures were more than 23%, 9.3%, and 2.6% in 'shirts/blouse', 'jacket/coat' and 'padded coat/jacket', respectively. In other words, puff sleeve designs were more common in 'dress' or 'shirts/blouse' than in a 'padded coat/jacket'. In general, the shoulder length is reduced to prevent the shoulders from looking broader because of puffs. In contrast, recent puff-sleeve styles differ from those introduced by modern fashion designers in that they have drop shoulders with puffs attached. Furthermore, as constructive and over-exaggerated sleeve patterns appeared, puffs were applied to diverse sleeve styles including mutton leg and Mameluke styles. The analysis results of this study will contribute to the development of the fashion industry through small quantity batch production pursuing unique styles and serve as the basis for further studies on the configuration methods of puff sleeves. This study will be used in various ways, including as educational material on sleeve patterns. Through the analysis of sleeve patterns, this study tries to provide basic data for planning the design of puff sleeves and helping to diversify the ladies' apparel market in the future.

• 한국의상디자인학회지
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• 제10권3호
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• pp.137-148
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• 2008

This article investigates the production process of knitwear focused on patterns and armhole forms in order to provide basic data for its value-added production. This study was based on empirical data obtained by questionnaires given to 51 respondents employed at knitwear companies. The data had been statistically analyzed with frequency analysis, one-way ANOVA, and Duncan test. The results of this study are the following: First, many knitwear companies used knitting machines, which had gauges as high as 14G. Second, most knitwears companies did not use patterns in the production process. Third, most knitwear companies produced knitwears in which armhole lines were different between the front part and back part of the body, while identical between the front and back parts of the sleeves. Fourth, people with experience in the knitwear industry had the tendency to recognize that armhole lines should be different between the front part of both the body and sleeves and their back part as well, and workers in charge of knitting recognized better than programmers and designers did. Considering the opinions of experienced workers that armhole lines differ between the front and back parts of both the body and sleeves would improve the appearance of knitwear, this study also suggests knitwear patterns of 10G and 16G by using ESMODE's basic knitwear pattern.

• 한국의상디자인학회지
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• 제14권2호
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• pp.113-125
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• 2012

This study aims to understand the evaluation of importance, satisfaction and repurchase intention after dividing the attributes of environment-friendly fashion product in details. Out of 400 surveys, 328 were used in the final analysis of this study, with 113 respondents having experience of buying Environment-friendly fashion products. The analysis of this study is done by SPSS 18.0(ver.). Through the literature review, the objective attributes were subdivided into seven factors, including brand, environment-friendly materials, quality, environment-friendliness when using/managing, environment-friendliness when discarding, color/pattern, and environment-friendly design. Though an empirical study, the subjective attributes were subdivided into three factors, including innovation/individuality, practicality, and dignity/popularity. In the analysis results of the importance of the attributes of environment-friendly fashion products, it was shown that it was considered as importance as above average. The effect of the satisfaction of the objective attributes on the repurchase intention was measured. In the results, the regression model was significant while it was understood that the satisfaction of environment-friendly materials, environment-friendliness when discarding, color/pattern and environment-friendly design had positive effect on the repurchase intention. The effect of the satisfaction of the subjective attributes of environment-friendly fashion products on the repurchase intention was measured. In the results, dignity/popularity and innovation/individuality factors had positive effect on the repurchase intention.