• Knowledge Management Research
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• 제12권1호
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• pp.53-76
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• 2011

This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

• Asia pacific journal of information systems
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• 제25권2호
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• pp.289-305
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• 2015

The dramatic growth of social networking sites (SNS) has created a myriad of privacy concerns. Our study focuses on how much monetary incentive SNS users are willing to accept in exchange for disclosing their SNS information by accepting friend requests. First, we focused on information privacy in SNS, and estimated the value of information privacy by using the contingent valuation method. Second, we attempted to estimate how SNS users' willingness to accept would change when demographic information and additional information vary. Privacy-sensitive SNS users have the following characteristics: higher education, less SNS experience, and higher security consciousness. On the contrary, those who make good use of SNS and use open-based SNS are less sensitive to privacy. In summary, privacy-sensitive SNS users are fearful or uneasy when they have insufficient control of SNS information. Considering 14 conditions on the value of information privacy on SNS, the mean value of SNS information per person is 173,957 won. If we apply this value to Facebook users, the total Facebook information value would be 1.91 trillion won, considering that there are 11 million users in Korea.

• KIEAE Journal
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• 제13권2호
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• pp.123-130
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• 2013

The primary goal of this research is to identify the impacts of window design on the energy use in buildings which takes up about 25% of the total energy consumption. Recently, efficient use of energy is gaining more importance in buildings. Window design, especially being dependent on glazing performance choices, is an important factor for reducing energy consumption in most of the buildings. It also is influenced by the latitude of the site and window orientation. This paper aims at identifying the influence of Window performance indicators(U-value, SHGC), orientation and latitude on the building energy consumption with systematically designed simulations. Comparative study has been performed for five different locations; Greenland, Korea, Singapore, Argentina and Chile along with the different window U-value and SHGC values. The results show that optimum window system with properly coordinated window performance indicators(U-value, SHGC), orientation achieves dramatic reduction of energy consumptions. Windows with low U-value could reduce heating loads and high SHGC could reduce cooling loads. The study also verifies that the windows installed at south facade is more energy efficient in the northern hemisphere while windows facing north is more energy efficient in the southern hemisphere.

• Journal of Advanced Engineering and Technology
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• 제11권4호
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• pp.287-294
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• 2018

Since its introduction in Korea, design VE has widely been used as a means to enhance values in the construction industry. However, a greater emphasis is still placed on cost reduction in approach attitudes and performance evaluations on the implementation of design VE. In this regard, this study presented a performance evaluation method for cost, function, and value of VE proposals. Numerical criteria on the increase and decrease of cost and function that can classify the value enhancement type of VE proposals were proposed based on the performance evaluation method. It is expected that the use of numerical criteria for the type classification of VE proposal, and cost and performance evaluation method proposed in this study will make it possible to conduct a clear and more intuitive evaluation of VE proposal. However, it is appropriate to use the numerical criteria as a guideline to apply the new performance evaluation method for VE proposals. Therefore, it is necessary to conduct a statistical analysis with a wider range of users after the repeated application of the findings of this study, and thus to carry out research for presenting the numerical criteria for various types of users.

• International Journal of Internet, Broadcasting and Communication
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• 제10권3호
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• pp.1-10
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• 2018

Wearable Technology is going to be the biggest buzzword and the next generation of digital revolution in the near future. Wearables have changed the focus of the healthcare industry to prevention programs in order to encourage individuals to be more active and to take the responsibility of their own health. Although, the intention of consumers to use wellness wearables has been growing rapidly, the number of individuals who refuses continued use of such devices increases day-by-day. Diffusion and innovation of new technology could be more efficiently gained by consumer's adoption. So, it is extremely important for providers and designers to understand the impact of positive and negative factors on consumers' intention to use wellness wearables. Moreover, a unified framework is required for better understanding of individuals' behavioral intention for using wellness wearables. Thus, the goal of this study is to identify the potential factors that influence consumers' willingness to use wellness wearables as well as proposing a unified framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Value-based Adoption Model (VAM) with two extra factors, perceived trust and perceived health increase. The findings of this article improves the theoretical understanding of the engaged factors in the proposed research model of the study.

• Child Health Nursing Research
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• 제28권4호
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• pp.291-298
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• 2022

Purpose: This study aimed to identify students' awareness of the use of a chatbot (A-uC), a type of artificial intelligence technology, for violence prevention among elementary school students. Methods: The participants comprised 215 students in the fourth to sixth grades in Chuncheon, South Korea, and data were collected via a self-reported questionnaire. Results: The mean A-uC score was 3.43±0.83 out of 5 points. The mean scores for the 4 sub-dimensions of the A-uC tool were 3.48±0.80 for perceived value, 3.44±0.98 for perceived usefulness, 3.63±0.92 for perceived ease of use, and 3.15±1.07 for intention to use. Significant differences were observed in A-uC scores (F=59.26, p<.001) according to the need for the use of chatbots in violence prevention education. The relationships between intention to use and the other A-uC sub-dimensions showed significant correlations with perceived value (r=.85, p<.001), perceived usefulness (r=.76, p<.001), and perceived ease of use (r=.64, p<.001). Conclusion: The results of this study suggest that chatbots can be used in violence prevention education for elementary school students.

• Journal of the Korea Society of Computer and Information
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• 제23권9호
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• pp.141-156
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• 2018

The purpose of this study is how personal information violation risks affect the intention to use domestic cryptocurrency services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting perceived ease of use, perceived usefulness and perceived security as a benefit factors, and considers perceived cost, technical complexity, and risk of personal information violation risks as sacrifice factors. The method of this study used questionnaire survey to collect 150 data on user's perception on cryptocurrency services, and also performed a structural equation modeling method using by AMOS 23. The result of this paper shows that all hypotheses are accepted statistically significant except 2 hypothesis. This research is concluded that perceived value is affected on statistically positive impact on perceived ease of use, perceived usefulness and perceived security, and negative impact on risk of personal information violation risk, not statistically perceived fee and technical complexity.

• Magazine of the Korean Society of Agricultural Engineers
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• 제33권3호
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• pp.81-90
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• 1991

The purpose of the this study was to investigate and analyze the various statistical data on the actual state of farmland uses given in Korea and Hokkaido of Japan. The results of this research are as follows ; 1. The rate of farmland uses was marked 118% and 99% in Korea and Hokkaido of Japan in 1988, respectively. That of Korea was higher than that of Hokkaido of Japan. The tendency of the value for Korea has been decreased since the value was shown peak in 1980, but that of the value for Hokkaido was found gradually the increased value. It was analyzed that the reason why the value was decreased in Korea was referred to avoid the crops culture, and the reason why the value was increased in Hokkaido was dueto increase the area of pasture. 2. The farmland use system according to region were d ue to be the mixing pattern of rice culture and dry-field crops in East region of korea and the type of mainly rice culture in West region. The pattern of farmland use system was used to be performed mainly the rice culture in Central region, the mixing type of rice culture and dry-field crops in South region, and the agriculture of mainly dry-field crops and dairy in East-North region in Hokkaido. 3. In the light of the rate of planting, the rate of rice culture and dry-field crops were 49% and 51% in Korea, respectively. As the values were 13% and 87% in Hokkaido of Japan, respectively, the dry-field crops attained the superiority. The main crop kinds was shown the rice culture in Korea and the feed plant in Hokkaido of Japan, respectively. 4. In considering the above results, there are much differences in agricultural style and industrialization processes in both country Korea and Japan. Especially much more differences were evident from farmland use system of Hokkaido Island where had unique agricultural style in Japan.

• Journal of the Korea Convergence Society
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• 제13권4호
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• pp.261-270
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• 2022

For mobile online games, this study examines how use pursuit propensity, use interest, use, service quality, and system quality, which are attributes that evaluate the use value and benefit for Chinese users, have an effect on use satisfaction. Empirical analysis results; all composing factors of four attribute had a positive effect, and the degree of effect was different according to game types in use interest and use, service quality. In terms of use pursuit, there was no difference between game types, and innovation pursuit and relationship pursuit were found to be similarly important effecting factors. In terms of use interest, there was a difference between game types. Sense of solidarity in single-player game and sense of achievement in multi-player game was found to be the most important effecting factor. In terms of service quality, there was a difference between game types. Easy of game in single-player game and function of game in multi-player game was the most important effecting factor. In terms of system quality, use convenience was found the most important effecting factor without difference between game types. Based on these results, this study suggested a strategy to enhance game development and loyalty to companies in the game industry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2013년도 추계학술대회
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• pp.588-590
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• 2013

This study aims to explore and understand better how consumers' value orientation relates to consumer's intention to use and Word-of-Mouth behaviors in using Web sites. Consumers have perceptions of the shopping value they acquire during their experiences in navigating Web sites. This consumer's shopping value is considered as utilitarian shopping value, information shopping value, and hedonic shopping value. The current paper proposes that value orientation of consumers in Web sites would consequently affect consumer attitude such as intention to use and Word-of-Mouth. In addition, the research investigates the moderating effect of consumer's personality between consumer's shopping value and consumers' attitude in Web sites. For testing the hypothesized research model, survey and Lisrel analysis are conducted. The findings emphasize that online providers need to focus on the perceived values most salient to consumers in order to improve their profitability. Furthermore, providers may also identify the reason why consumers perceive these values much lower when using the Web sites.