• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 한국경제지리학회지
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• 제12권4호
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• pp.702-717
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• 2009

본 연구에서는 전국민을 대상으로 조건부가치측정 설문을 이용하여 신두해안사구의 이용가치 및 비이용가치를 포함한 신두해안사구의 보전에 대한 지불의사금액 및 신두해안사구의 자산가치를 추정하였다. 신두해안사구 보전을 위한 가구당 지불의사금액은 3,059원(95% 신뢰구간은 2,591원~3,612원)이고, 전국적으로는 440억 2,700만원(95% 신뢰구간은 372억 8,900만원~519억 8,200만원)에 이르렀다. 신두해안사구의 자산 가치는 7.5%의 할인율을 적용하면 5,870억원(95% 신뢰구간은 4,972억원~6,931억원)이다. 여기서 직접 이용가치에 기인한 자연자산의 가치 부분이 13.4%인 787억원(95% 신뢰구간은 666억원~929억원)이고, 간접 이용가치에 기인한 자연자산의 가치 부분이 30.2%인 1,773억원(95% 신뢰구간은 1,501억원~2,093억원)이다. 한편 선택가치에 기인한 자연자산의 가치 부분은 19.4%인 1,139억원(95% 신뢰구간은 965억원~1,345억원)을 차지하고, 보전가치에 기인한 자연자산의 가치 부분은 37.0%인 2,172억원(95% 신뢰구간은 1,840억원~2,654억원)이다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2001년도 하계종합학술대회 논문집(2)
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• pp.121-124
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• 2001

This paper proposed resource allocation algorithm for the minimum switching activity of functional unit in high level synthesis process as like DSP which is circuit to give many functional unit. The resource allocation method after scheduling use the power function calculating average hamming distance and switching activity of the between two input. First of all, the switching activity is calculated by the input value after calculating the average hamming distance between operation. In this paper, the proposed method though high If level simulation find switching activity in circuit each functional unit exchange for binary sequence length and value bit are logic one value. To use the switching activity find the allocation with minimal power consumption, the proposed method visits all control steps one by one and determines the allocation with minimal power consumption at each control step. As the existing method, the execution time can be fast according to use the number of operator and max control step. And it is the reduction effect from 6% to 8%.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.73-97
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• 2014

Internet has begun various transformation and innovation in terms of society, culture and industry. Today, Social Network Service(SNS) is an exceedingly popular and useful tool for making human relationships. Previous studies related to SNS, which based on Technology Acceptance Model(TAM), were focused on user acceptance of new technology. However, they had the limitations to focus on technology acceptance, without the consideration of the cognitive factors in using SNS. This study examined how the main factors of intention to use of SNS continuously affect perceived usefulness and ease of use through familiarity, self-expression, hedonic shopping value, utilitarian shopping value and personal relationship. The results of hypothesis testing showed that familiarity, self-expression, hedonic shopping value and personal relationship have some positive impacts on the perceived usefulness and ease of use. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategies for acquiring and retaining long-term customers related to SNS business.

• 지식경영연구
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• 제23권1호
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• pp.47-67
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• 2022

컴퓨터와 인터넷 정보 기술은 현대 서비스 산업과 사람들의 생활 방식을 변화시켰다. 특히 COVID-19의 전 세계적 확산으로 셀프서비스 기술 등 연락 서비스 유형에 대한 관심이 점차 높아지고 있다. 인건비 상승과 소비자 자기인식 제고로 업무 일부를 자체 서비스 기술을 통해 고객에게 이전하는 기업이 늘고 경영환경 속에서 본 연구는 다음의 질문에 답하고자 한다. (1) 셀프서비스기술 환경에서 기술난이도와 안전성 지각이 고객 가치 인식에 어떻게 영향을 미치는가? (2) 고객 가치 인식은 셀프서비스기술의 지속사용의도에 영향을 끼치는가? 본 연구는 327개 표본으로 실증분석을 실시하여 셀프서비스 특성인 기술난이도와 안전성 지각이 고객가치 인식과 지속적 이용의도에 미치는 영향을 검증하였다. 고객이 가치를 인식하고 셀프서비스 기술 사용에서 중요한 역할을 하는 것은 고객의 가치 체험이다. 셀프서비스기술 환경에서 고객이 가치를 인식하여 지속사용의도에 영향을 미친다는 선행연구는 그동안 거의 없었던 바, 본 연구는 고객의 체험가치가 높을수록 셀프서비스 기술을 선호하고 지속적인 이용의도가 높아짐을 실증하였다.

• 한국자연치유학회지
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• 제9권1호
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• pp.27-32
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• 2020

목적: 본 연구는 원적외선을 방사하는 황토 침구를 15명의 불면증 대상자에게 사용하게 한 후에 인체의 자율신경에 어떠한 변화를 일으키는지를 연구하는 것이 목적이었다. 방법: 황토침구를 사용한 대상자들의 변화는 심장박동변이(HRV)로 측정하였다. 결과: 임상군이 황토침구를 사용하기 전의 HF고주파수 평균은 220.8 msec²이었고, 사용한 후의 평균치는 5.1 msec²로 저하되었다. LF저주파수는 사용 전의 평균은 418.1 msec²이었고, 사용한 후의 평균치는 5.2 msec²로 저하되었다. VLF주파수의 사용전의 평균은 1463.3 msec²이었고, 사용한 후의 평균 측정치는 6.8 msec²로 저하되었다. TP주파수는 사용하기 전의 평균값은 977.3 msec²이었고, 사용 후의 평균값은 6.7 msec²로 저하되었다. 이상의 4항목의 사용 후의 측정치의 저하는 통계적으로 모두 유의성이 있었으며, 사용전의 대상자들의 높은 측정치는 대상자들이 모두 장기간 수면장애가 매우 높아서 스트레스와 불안 등이 높은 이유이었다고 유추하였다. 황토침구 사용전의 임상자들의 맥박은 69.3 bpm, 사용 후의 맥박은 70.6 bpm로 유의한차이가 없었다. SDNN 및 RMSSD도 사용전후에 차이가 유의하지 않았다. 결론: 자율신경 HF, LF, VLF, TP주파수는 황토가 발생하는 원적외선의 조사에 영향을 받는다고 평가한다. 본 연구데이터는 이 분야의 기초자료로서 가치가 높다고 평가한다.

• 한국IT서비스학회지
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• 제8권4호
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• pp.1-16
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• 2009

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.35-43
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• 2019

The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

• Ocean and Polar Research
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• 제27권2호
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• pp.161-169
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• 2005

In recent days, most of the lagoons in Korea have been lost on account of indiscreet development and pollution. Thus, this study measures the conservation value of the Songji lagoon, a representative lagoon in Korea by using the contingent valuation (CV) method and specifies the non-use value of Songji lagoon. The survey was carefully desigrled and implemented to meet a number of recommendation rules suggested in the literature. The overall results show that the respondents well accepted the contingent market and would be willing to pay a significant amount for the proposed program to conserve Songii lagoon. Total Conservation value of Songji lagoon amounted to approximately 21.2 billion Korean won per year. Moreover, the non-use value of Songji lagoon amounted 15.7 billion Korean won per yew. The results of measuring the conservation value provide decision-makers with data indispensable to devising a conservation and management policy.

• 패션비즈니스
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• 제23권2호
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• pp.140-155
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• 2019

The objective of this study was to verify the usage intention of unmanned fashion stores through the technology acceptance model and to verify the extended technology acceptance model including the shopping value as consumers' characteristic. An online survey, consisting of 626 consumers as participants, was conducted from March 13 to 19. Results of the study were as follows: This study used exploratory and confirmatory factor analysis. Furthermore, a covariance structure analysis using the maximum likelihood was conducted for hypothesis testing. According to the results, perceived ease of use affects perceived usefulness, which thereby affects the usage intention of unmanned fashion stores through attitude. Moreover, the analysis of the extended technology acceptance model including the shopping value as the intrinsic motivation of the consumers showed that the hedonic shopping value had a significant effect on the perceived ease of use and perceived usefulness, and perceived usefulness influenced the usage intention of unmanned fashion stores through attitude.