• Title/Summary/Keyword: Use of Service

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Effects of Information Search Motivations on Perceived Service Quality of Image Search and Use Intention (패션 정보검색 동기가 이미지 검색서비스 품질 지각과 이용의도에 미치는 영향)

  • Jeong, Hye Rin;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.3
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    • pp.436-453
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    • 2022
  • This study aims to investigate the effects of fashion information search and innovativeness of consumers on service quality of image search. Furthermore, it focuses on exploring the effect of image search service quality on use intention. Data of mobile-friendly consumers in their 20s and 30s was collected in September 2021 via an online survey. Finally, 300 samples were used for the data analysis. First, motivation for information search in fashion was divided into four factors: information, relation, leisure, and entertainment motivation. Furthermore, service quality of image search was divided into four factors: accuracy, convenience, customization, and aesthetics. Second, regression analysis was conducted to evaluate the effect of fashion information search motivation on service quality. As a result, it was found that information, relation, and entertainment motivation except leisure motivation had significant effects on all factors of service quality. Third, fashion innovativeness had no significant effect on aesthetics while consumer innovativeness significantly influenced all factors of service quality. Fourth, accuracy, convenience, and aesthetics had a significant effect on use intention.

Influence of social network service(SNS) information on intention to dental office use (SNS 정보 활용이 치과의료기관 이용의사에 미치는 영향)

  • Park, Sun-Young;Cho, Young-Sik
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.1
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    • pp.121-127
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    • 2016
  • Objectives: The purpose of the study is to investigate the effect of social network service(SNS) information on intention to dental office use. Methods: A self-reported questionnaire was completed by 410 users of social network service between twenty and thirty years old in Seoul and Gyeonggido after receiving informed consent from July 1 to August 3, 2015. The questionnaire consisted of general profiles of the subjects(6 items), use of dental office(3 items), use of SNS(3 items), use of dental SNS(4 items), use of general SNS(6 items), application of dental SNS(6 items), and intention to dental office use(2 items). Except 8 incomplete answers, 402 data were analyzed using SPSS 18.0 program. Results: The first choice of dental office was recommendation by the acquaintances. There were close correlations between the use of SNS information and the use of general SNS information according to sex(p=0.016) and the frequency of SNS(p=0.012). The use of SNS for dental information showed a meaningful correlation with sex(p=0.003). The intention to use was influenced by sex(p=0.016) and the use of SNS for dental information(p<0.001). Conclusions: The important factor of visit intention to dental service was recommendation by the acquaintances through SNS. The appropriate advertisement of visit intention is very important to improve dental health care.

A Study on 5G Service Methods by using BOCR Model and ANP

  • Song, Inkuk
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.10
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    • pp.3299-3312
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    • 2022
  • Recently, South Korea preferentially allocated frequencies to build 5G networks as a core competitiveness of the 4th Industrial Revolution. Although the government recognize the importance of 5G construction and preoccupation, network operators have limited to some services, testing the possibility of practical use of 5G. They hesitated to actively build and to carry out the service of a complete 5G network. While 5G is being developed and standardized like this, no one is sure of this step exactly what 5G will be. Thus, following research questions are asked by various stakeholders of 5G market: What is an ideal service providing method for the practical use of 5th generation mobile network? And what are the critical elements to be considered when selecting the service providing method? Therefore, the study aims to investigate 5G service providing issues and elements to be considered and to provide most appropriate service providing method for the practical use of 5G. The results identify that 'Specialized Service' is most appropriate method at the aspects of benefit and opportunity as well as the aspect of risk. In addition, the outcomes imply that the experts replying to the survey not only expect the expansion of emerging market, but also concern the social risk and cost. Since the study dealt with economic, social and business issues in providing 5G service, it might contribute not only to practical research, but also to academic research regarding 5G service method.

Pre-service Elementary School Teacher's Perception of Science Curriculum Use in Korea and Japan (한국과 일본의 초등 예비 교사의 과학과 교육 과정 운영에 대한 인식 비교 연구)

  • Kim, Jae-Young
    • Journal of Korean Elementary Science Education
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    • v.28 no.4
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    • pp.373-381
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    • 2009
  • This study investigated pre-service elementary school teacher's perception of science curriculum use in Korea and Japan. Ninety four pre-service elementary teachers in Korea and fifty three pre-service elementary teachers in Japan are participated in this study. As the result, four patterns were revealed. First, science isn't perceived as an important or interesting subject by the pre-service elementary teachers in both countries. Second, the perception of Korean pre-service teachers about the objectives of science subject is relatively negative. Third, in the case of Korea, the perception about the effectiveness of science subject content and level, and the amount of learning is shown to be more negative than those of Japan. Finally, in both countries, the science majors and the non-science majors have negative perceptions about the inclusion of the perspectives and methods of assessment and the preparation of teaching and learning plan in curriculum.

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Utilization studies of Social Network Service : Focused on Twitter (소셜 네트워크 서비스의 활용방안 연구 : 트위터를 중심으로)

  • Yook, Ji Ae;Jung, Hyung Won;Yoo, Su Mi
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.1
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    • pp.85-93
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    • 2011
  • 2010 trend of Web services is Social Network Service. What does Social Network Service are like this? What could really be used? I also take advantage of future can I do? To elicit answers to the question of Social Network Service and the overall status of the root is used in the case Learn about the current utilization plan after the proposed research. The use of practices being applied to Social Network Service, the three theories were derived positive and negative aspects. Research based on more than the utilization of Social Network Service to build a social safety net to take advantage and use of learning aids were divided into suggestions. Utilized for building a social safety net, and when the reported channel to channel, the use of learning aids to learning that one day, one-on learning by applying the proposed total of four kinds of utilization.

Qualitative Analysis of the Usage Characteristics of Domestic Fine Dining Restaurant (국내 파인 다이닝 레스토랑 고객의 이용 특성 질적 분석)

  • Do, Hyun-Wook
    • Journal of the Korean Society of Food Culture
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    • v.32 no.6
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    • pp.527-533
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    • 2017
  • The purpose of this study was to investigate on the characteristics of the use of a fine dining restaurant using NVivo 11 qualitative analysis. As a result, customers using the fine dining restaurant were aware that the fine dining restaurant was a special and expensive restaurant, serving a variety of food with luxurious food, service and ingredients. The result of motivation for using the fine dining restaurant was food, specialty, atmosphere, luxury, service. Basically, it is natural to visit restaurant to eat, but it is special in using fine dining restaurant, we were able to find that it was to visit, to eat atmosphere and luxurious service and delicious food. The results of using the benefits of using a fine dinning restaurant show that the benefits of food, dining atmosphere, specialty, service, variety, and meals are high, specialty, service, variety of meals, price, delicious, newness, and timely benefits. The result of customers' use loss when using the fine dining restaurant shows the loss of food, specialty, service, price, atmosphere, variety, and luxurious. In this regard, it is estimated that customers often see losses as a result of lower than expected customers when using fine dinning restaurants. Therefore, it is thought that this research will help the establishment of differentiated marketing information for the restaurant company through continuous research on the fine dining restaurant which is recognized by the users.

The Relationship of the Service Quality, Customer Satisfaction and Re-use Intention in Golf Culb (골프장 서비스품질, 고객만족과 재이용 의도간의 관계)

  • Lee Sang Suk
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.10-28
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    • 2004
  • This research analysed the Interaction which focus on service quality perception, customer satisfaction, re-use intention in the golf club. First of all, we review the existing literature on measurement of service quality and management. As a result of this review and survey of the employer in golf club, thirteen factors emerged as important to the service management of the golf club; Reservation and Access(RSNA), Golf Course and Convenience Facilities(GCNF), Personal Services(PSER) and After Services(ASER). The structural equation model was utilized for analyzing the influence of service quality factors upon the customer satisfaction and re-use intention. Results show that service quality factors have a statistically significant impact on the customer satisfaction of the golf club. RSNA and GCNF investigated the factors influencing on the satisfaction degree of the customers. But the GCNF and PSER were not significant. Especially, GCNF factors directly influenced on the customer satisfaction and also indirectly impact on the intention of using again.

The Net Generation Debate: Unpacking Individual Perceptions and Lived Experiences toward Technology Use in Education

  • CHOI, Hyungshin;SO, Hyo-Jeong
    • Educational Technology International
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    • v.13 no.2
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    • pp.257-281
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    • 2012
  • This study aims to examine individual perceptions and lived experiences of the Net generation of student teachers and the previous generation of teachers about their technology use in education. The participants of this study include 106 pre-service teachers and 50 in-service teachers from one teacher education university in Korea. Employing a mixed methodology, we first empirically examined the participants' perceptions toward multiple variables related to technology use in education, namely (a) past ICT experiences in schools, (b) personal computer use, (c) constructivist belief, (d) computer efficacy, (e) attitude toward computer in education, and (f) prospective computer use. In addition, we conducted face-to-face interviews with selected participants for the in-depth investigation of their lived experiences about technology use, beliefs, and attitude. Results indicate that there are significant differences between in-service and pre-service teachers in their prior experiences with technology in schools. However, the pre-service and in-service teachers did not differ significantly in their beliefs, attitude and other technology-related variables, which may indicate the danger of generational determinism in the Net Generation debate. The analysis of interview narratives revealed two major themes about the interplay of one's agency and structural changes in the participants' lived experiences with technology use in education: (a) transition from negative past experiences to opportunities for positive computer use, and (b) attitudes formation and change through apprenticeship experiences and structural influences. In conclusion, this study suggests that the Net Generation debate should move beyond dichotomous or techno-centric thinking. There is a critical need to pay more attention to develop deeper understandings of the fundamental diversity existing within the generation itself. Implications for teacher education are also discussed.

An Analysis on Technology Acceptance of Ubiquitous Banking Service

  • Kim, Min-Cheol;Ha, Tai-Hyun
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.51-59
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    • 2011
  • The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.

A Study of Factors Affecting Intention to Use Mobility Sharing Service (공유 모빌리티 서비스의 이용의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Yong Seok;Pi, Chae Hee;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.20 no.5
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    • pp.73-87
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    • 2021
  • The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.