• International Journal of Contents
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• 제10권3호
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• pp.47-54
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• 2014

Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.

• 산경연구논집
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• 제9권1호
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

• 한국지역사회생활과학회지
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• 제19권4호
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• pp.481-495
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• 2008

The aim of this study was to investigate the effects of socio-demographic and health-related perceptions and twenty dietary behaviors on the superiority and preference, convenient use of and purchase motives of vegetables among 370 women(mean age 43.9) in Seoul and metropolitan and Gangwon area. Data was collected using a questionnaire developed in advanced studies. Almost all subjects rated vegetables more predominantly than grains or meats on the basis of health, diversity, and convenience to purchase. Recognition of healthly funcions of diet, purpose of diet and some dietary behaviors had influence on preference for vegetables. Those who recognized that diet had the function of disease control and prevention, knew the healthy options vegetables provide us, such as, preventing us from geriatric diseases, good sources of vitamins and minerals and considered other motives aside from health issues. From Pearsons's correlation analysis, it was revealed that sufficient time for meal preparation and pleasant eating and desirable life style and dietary attitudes, and a better understanding of nutrition were positively correlated with consumption of more vegetables and convenient use of vegetables. The subjects who recognized the ability of food to help prevent diseases, had a preference for vegetables and attitude to use nutritional knowledge and also considered the nutrition values of vegetables and environment friendliness. Everyday use of vegetables such as consuming a variety of different vegetables, a families favorite vegetables and variation of cooking methods had correlated positively with purchase motives. Therefore to encourage consumption of vegetables, it is important to notice three points continuously; first, practical information of nutritive values of vegetables, the contribution of vegetables in current animal protein foods centered diet and healthful functionalities. Second, the importance of regular diet and steadfast attitude and lifestyle. Finally, the quality of the market where the products are bought such as, quality control of freshness, sanitation, expression of producer and a pleasant environment to shop in.

• 한국의상디자인학회지
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• 제21권3호
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.

• 한국HCI학회논문지
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• 제12권2호
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• pp.5-12
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• 2017

이모티콘은 가상공간에서 자신의 정서와 감정 등을 나타내는 상징적 장치로 모바일 시장의 성장과 사용량의 증가에 따라 그 형태 또한 다양하게 변화 되어왔다. 이에 따라 국내에서는 이모티콘과 관련된 연구들이 이루어지고 있으나 기호의 조합으로 이루어진 이모티콘 형태와 이모티콘의 기능적 측면에 중점을 두었다는 한계점이 존재한다. 따라서 본 연구는 사용자 측면에 집중하여 (1) 현재 가장 보편화된 이미지 형태의 이모티콘 이용 동기에 대해 알아본 뒤 (2) 이용 동기에 따른 이미지형 이모티콘 이용 태도와 행태를 탐색적으로 알아보고자 하였다. 더불어 기존 연구의 결과를 바탕으로 (3) 성별과 친밀도에 따른 이미지형 이모티콘 이용 태도와 행태 차이에 대하여 알아보고자 하였다. 그 결과 이모티콘 사용자들의 이용 동기는 크게 감정 표현, 친밀감 표현, 이미지 관리, 문장 보완으로 추출되었다. 이 중 감정 표현과 친밀감 표현 동기가 이모티콘 이용 태도와 빈도에 긍정적인 영향을 미쳤으며, 사용자와 대상간의 친밀도가 높은 경우 긍정적인 이모티콘 이용 태도를 갖고, 빈번하게 이모티콘을 사용한다는 사실을 발견할 수 있었다. 본 연구는 모바일 시장에서 커뮤니케이션 도구로 성장하고 있는 이모티콘의 사용자 동기를 알아보고, 동기와 대상간의 친밀도가 이용 태도와 행태에 미치는 영향을 알아봄으로써 실무적 함의를 제시하고자한다.

• International Journal of Contents
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• 제18권1호
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• pp.65-75
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• 2022

This study aims to reveal the various differences within the factors that influence use satisfaction, continuous use intention, and media substitution intention, specifically in regard to the use motives and use behaviors of Netflix viewers. This study's results demonstrate that the following various factors affected use satisfaction, continuous use intention, and media substitution intention in differential ways. Firstly, the diversity of content influenced use satisfaction to a greater degree than social relations; and the diversity of content, social relations, and active participation all positively influenced continuous use intention. In other words, the more positively users appreciated the diversity of content, and the more strongly they had social relations, and the more actively they participated within communities, the greater degree to which they increased their continuous use intention for Netflix. However, the diversity of content and the convenience of use also had a negative effect on the media substitution intention for Netflix, which means that the more diverse the content and the more convenient the use of Netflix, the fewer the number of users who intended to cancel Netflix and subscribe to another OTT service or resubscribe to traditional media sources.

• 컴퓨터교육학회논문지
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• 제16권2호
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• pp.61-68
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• 2013

SNS는 양방향 소통, 인맥관리, 정보 전달 등의 기능을 하는 사회적 연결망 서비스로써 국내 외 SNS 시장은 지속적인 성장을 해왔으며, 최근 그 성장세를 가속화하고 있다. 이러한 환경에서 미성숙한 학생들은 부정적인 사이버행동을 할 가능성이 크다. 본 연구에서는 초 중학생들의 SNS 사용실태와 사용동기, SNS의 적극적 기능사용 정도, 의존경향성, SNS에 대한 인식과 SNS에서 이루어지는 부정적 사이버행동과의 관계를 알아보기 위하여, 부정적 행동의 경중에 따라 4단계로 나누어, 각 단계별로 요인값의 분포 차이를 조사하였으며, 연관규칙 분석을 통하여 단계를 결정하는 요인값들의 조합을 구하였다. 연구결과, 부정적 행동을 거의 하지 않는 학생들이 85%나 되었고, 가장 많이 행하는 부정적 행동은 개인정보도용과 낯선이 접촉이었으며, SNS에의 의존성이 높은 학생들은 부정적 행동을 많이 할 확률이 크다는 것을 확인하였다.

• 한국심리학회지 : 문화 및 사회문제
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• 제9권2호
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• pp.61-78
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• 2003

본 연구에서는 한국 대학생의 음주 행동과 데이트 폭력의 관계를 검증하였다. 연구 참여자는 이성과의 데이트 경험이 있는 440명의 대학생이었는데, 남학생이 184명이고 여학생이 256명이었다. 이들의 연령 분포는 17세에서 30세까지이었으며, 평균 연령은 20.08세(SD=1.89)였다. Straus의 갈등 책략척도(CTS), 알코올장애분류검사(AUDIT), Cooper의 음주동기 설문지(DMQ), 및 음주가족력목록(IFAU)을 참여자에게 주었다. 주요 통계분석은 2(성별) × 2(데이트 폭력 가해 경험) 이원변량분석 이었다. 분석 결과, 일주일에 한번 이상 술을 마시는 대학생이 그렇지 않은 대학생보다 데이트를 하면서 이성친구에게 폭력을 행할 가능성이 높았다. 여학생보다는 남학생들이 음주에 더 동기화가 되어 있었으며, 데이트 폭력 가해 경험이 있는 학생이 그렇지 않은 학생보다 대처동기를 가지고 술을 마시는 것으로 나타났다. 남학생은 여학생보다 문제음주, 즉 위험음주, 의존음주, 유해음주를 더 하고, 데이트 폭력 가해 경험이 있는 학생이 그렇지 않은 학생보다 문제음주를 더 하는 경향이 있었다. 또한, 데이트 폭력 가해 경험이 있는 학생이 그렇지 않은 학생보다 음주 가족력 검사에서 더 높은 점수를 보였다. 의존음주와 유해음주에는 성별과 데이트 폭력 가해 여부의 유의한 이원 상호작용이 발견되었다. 단순주효과 분석 결과, 데이트 폭력 가해 여부에 따른 의존음주 혹은 유해음주의 차이는 여성보다 남성에게서 더 현저하게 나타났다.

• 한국식품조리과학회지
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• 제30권6호
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• pp.735-745
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• 2014

This study examined dietary behaviors such as use motive, selection attribute, satisfaction, and purchasing intention in Yaksun foods according to women's dietary life style type. To achieve this research objective, it targeted women in more than the 20s who dwell in Seoul and Busan area. As a result, the following facts were clarified. First, the highest recognition was shown in rationality-seeking type as for diversion and in taste-seeking type as for sociality among the motives for using Yaksun foods. Second, the highest recognition was shown in taste-seeking type as for food quality & taste and physical service and in rationality-seeking type as for convenience among the selection attributes of Yaksun foods. Third, the satisfaction and the purchasing intention of Yaksun foods were the highest in health-seeking type. Seeing the above findings, the differentiation will be pursued from other food-service markets by making sensual taste and flavor as the food materials of Yaksun foods targeting consumers who pursue taste. Also, to increase satisfaction and purchasing intention of Yaksun foods, there is a need to positively publicize that Yaksun foods have efficacy on maintaining health and preventing disease.

• 대한간호학회지
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• 제29권5호
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• pp.1134-1146
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• 1999

The purpose of this study was to examine the correlation between Juvenile alcohol use and their criminal patterns. The data were collected through questionnaire surveys. Subjects serving for this study were 971 delinquent adolescents in Korea, sampled from 6 juvenile corrective institutions and 2 classification judging institutions, using a census method. Their age range was between 12 and 21. Data were analysed by IBM PC using SAS program. Statistical methods employed were Chi-square and frequency analysis. 1. Of 877 respondents, the number of adolescents committed criminal behaviors while the intoxicated were 230(26.2%), and 647(73.8%) were in a non-intoxicated state. 2. Adolescent under intoxication showed a higher rate of aggressive crimes and assault crimes, whereas adolescents under the non-influence of liquor tended to commit property climes and violations of criminal special law Drunken state adolescents during committing criminal behaviors used knifes, stones or fist-kicking as criminal tools, whereas drug use or without weapons in non drunken state. Most crimes have happened without any tools in both group. 3. In comparison of the alcohol user and the non-user, most alcohol-related crimes among adolescents were committed at AM 0:00 to AM 4:00 during the weekend in the dark, cloudy, and stormy-rainy day, while non-alcohol related crimes were at afternoon of weekday in the clear day. The places that the criminal activities occurred were streets, amusement places such as disco-theque, fields and their own house among alcohol users, whereas victim's house, another person's house and restaurant were chosen among non-alcohol users. 4. The victims assaulted by Juvenile offenders in both drunken and non-drunken state were mostly passer-by(65.4%), followed by their friends(25.1%). And the conditions of victims showed a significant differences between the drunken adolescents and the non-drunken adolescents. The victim's conditions assaulted by intoxicated delinquent adolescents were in quarreling or drunken state, whereas non-alcohol related crimes were directed against victims in a sleeping or irresistible state. 5. Almost over the half of delinquent adolescents perceived their delinquency as wrong behaviors. and alcohol non-user tended to more significantly perceive their criminal acts as wrong conducts. About the half of respondents answered that they committed their criminal acts in spite of having a very good Judgement while doing crimes, the author did not found a significant difference between the two groups. The reasons given for crimes were manifested as follows: it can be seen that ‘to get money for amusements’(30.4 % of all motives) were most common, followed by ‘to commit accidentally the offences’(23.8%), ‘curiosity or heroism’(18.9%). alcohol related crimes tended to be accidental and impulsively without any clear planning, while non-alcohol related crimes tended to be purposeful, directed to make money motivated by curiosity or a desire to live heroically. In Conclusions. the correlation between alcohol use and Juvenile criminal behaviors has been examined in this study. Generally, alcohol use had been found to be highly correlated with aggressive assault crimes including robbery, burglary and rape etc.