• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.180-188
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• 2016

Purpose: The purpose of this study was to identify the correlation between the motivations to use social media and self-control among female middle school students. Methods: This study is a cross-sectional descriptive study. To collect the data, 300 female students of S and E middle school in S city responded to a self-administered questionnaire asking about their motivation for social media use and self-control. The data were analyzed through descriptive statistics, independent t-test, one way ANOVA, Scheffétest, Pearson's correlation, and stepwise multiple regression, using the SPSS/WIN 21.0 program. Results: The average time spent on social media was 3.70 hours. The mean scores of social media usage motivation and self-control were 48.15 and 58.47, respectively. The more average time spent on social media, the higher was the motivation to use social media. The scores of motivation to use social media were higher in students with low satisfaction of their school and family life. Students with low satisfaction of their school life had higher scores in some subcategories of self-control; preference to simple task, egocentrism, and stroppiness. Motivations to use social media showed a significant positive correlation with self-control. Self-control was affected by motivations to use social media and this variable explained 11.6% of self-control among female middle school students. Conclusion: The results of this study suggest that we should develop programs which help improve students' self-control and prevent the side effects of social media use among female middle school students.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.201-210
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• 2020

The study was conducted to predict usage attitudes and behaviors by combining usage motivation and sensitivity, gender, and age in aviation-related social media. Specifically, the purpose of this study was to examine the effects of social media information acceptance, motivation and sensitivity on gender acceptance by gender and age. To this end, we collected data in an even distribution to prevent gender and age bias among adults aged 20 or older online from April 19 to May 3, 2018. As a result, the lower the female and age in the gender and age had a positive effect on the acceptance of social media information. Motivation for use has a positive effect on information acceptance and sensitivity has a negative effect on information acceptance. Through this, it was found that user class such as gender and age, motivation to use, and sensitivity affect information acceptance. In addition, the negative aspects of the sensitivity factor can be identified, and it is expected to be used as basic data in aviation-related social media marketing strategies.

• Journal of The Korean Association of Information Education
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• v.24 no.4
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• pp.379-390
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• 2020

Recently, interest in online teaching·learning and evaluation tools has increased in the context of Covid-19. In order to use tools effectively, it is necessary to identify the structural influence and causal relationship between the learner's affective and cognitive variables. In this study, to identify a causal relationship between motivation and thinking while using online judge, research and competing model were established and model fit/path analysis were performed. It was found that there was a linear causal relationship from tool usage, self-efficacy, flow, logical thinking, to computational thinking. It was confirmed that 'self-efficacy → flow', or 'flow' had mediating effect on the path from tool usage to thinking, and tool usage was not exerted to thinking through 'flow → self-efficacy'. The causality of 'logical thinking → computational thinking' was identified on the path where tool usage affects thinking ability through learning motivation, but the causality of 'computational thinking → logical thinking' was not identified.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.122-137
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• 2010

Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helping, social identity as the determinants of influencing the intention to use of blog. The suggested model was empirically evaluated using online survey data collection from 342 users of popular blog site in Korea (NAVER Blog, Cyworld minihompy, Daum Blog, and Yahoo Blog). The results revealed that perceived usefulness, perceived ease of use, reciprocity, and social identity affect directly the intention of blog usage. Furthermore, social identity has moderate effect via reciprocity and enjoyment of helping on blog usage. This study contributes to a theoretical understanding of the factors as social motivation that affects the usage of blogs. Also, the results of this study provide blog service providers useful strategic insights and service guidelines to enhance user's intention of blogs practically.

• Journal of Information Technology Services
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• v.11 no.4
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• pp.1-23
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• 2012

The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.2
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• pp.161-172
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• 2011

BIog services have been developed in 5 years and also many companies have introduced many kinds of blog services as well. It is expected that the blog services will grow continuously. As the number of blog users is growing rapidly, the blogs progressively exert their influences on our society and are directly connected to the success or the failure of the portal site businesses. Thus it is necessary to investigate users' motivation to use blog and to predict their intention of continuous uses of the blog. Specifically, this study is to focus on user's motivation and user's psychological status in using the blogs. Furthermore, this study explores their causal relationships. The study tries to investigate what motivations make users to use the blogs on the regular basis. Its results show that two motivation factors, intrinsic and extrinsic motivation factors, significantly affect user's flow experiences and the flow experiences affect general use of the blogs.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.138-146
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• 2019

The purpose of this study is to investigate the characteristics of usage motivation of SNS emoticons in Northeast Asian culture regions, with the strong influence of normative society and to interpret these characteristics based on traditional humanistic thought. Since the mainstream SNS of each country is different, this study focused on China's WeChat. For the research, we found 38 motivations for the use of emoticons through literature research and interviews with 21 users, and we surveyed 209 participants for usage motivation. The results were as follows: First, six factors were derived from the motivation for use of emoticons, these factors were named emotional expressions, aesthetics, usability, impression management, entertainment, and sense of collectivism. Second, we explained how the ideas of 'Hwa(和)' and 'Ye(禮)' appeared in the use of emoticons, focusing on 'Impression management' and 'Sense of collectivism' among the motives of using emoticons. Hwa(和) is interpreted as a factor of 'sense of collectivism' which intends to strengthen the feeling of belonging in the chat room using emoticons and actively emphasize oneself and to be well integrated in the communication process. Ye (禮) is interpreted as a factor of 'impression management' which forms and maintains a better relationship with the moral code of ethics.

• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.127-136
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• 2011

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.

• Journal of Korea Game Society
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• v.21 no.4
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• pp.95-108
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• 2021

This study explored the motivation for adolescents to watching games and analyzed the relationship between motivation, satisfaction, and intention to use. The study surveyed 274 middle and high school students, and the results of the analysis are as follows. First, five motivations for adolescents to watching games were extracted: 'Acquire Information', 'Social Relations/Multitasking', 'Gamer/Creator Preference', 'Escape/Habit', and 'Vicarious Satisfaction/Fun'. Second, 'Vicarious Satisfaction/Fun' motivation influenced the satisfaction and the intention to use of game. Lastly, Groups based on usage showed differences in motivation. The findings could be used as data to explore the factors of adolescents's game motivation and viewed the game markets.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.89-107
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• 2006

With the increased importance of groupware in organizations, groupware acceptance is regarded as an important outcome in the efforts of firms to leverage the potential of this information technology in their business activities and strategies. Despite significant investments in groupware, considerable diversity exists in how well firms have been able to implement groupware and leverage the business value of groupware. This study identifies important factors influencing user acceptance of groupware by extending TAM(Technology Acceptance Model) which includes perceived control, intrinsic motivation, and concentration as well as perceived ease of use and perceived usefulness from original TAM. The proposed model is tested in an organization among 104 employees using previous research measurements. According to the findings from the study, the usage intention of groupware can be explained by intrinsic motivation, perceived control, perceived ease of use, and Perceived usefulness. However, it fails to explain the effect of concentration on the intention.