• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.94-104
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• 2022

As the audio content market grows due to the spread of the AI speaker market and the influence of connected cars, the demand for podcast service is increasing. Therefore, in this study, the behaviors of podcast users were identified and the user types were classified. In the background study, podcast usage motives and user types were studied, and they were referred to when making the questionnaire. In the survey, preferred audio content was identified according to the situation, and in the in-depth interview, the user type and insights were derived by identifying the audio service usage behavior. As a result of the survey, there was little difference between preferred content for single listening and multitasking, but the difference in preferred content according to time period was statistically significant. The three user types derived from the in-depth interview were divided into users who listen alone for the purpose of study, find and listen to useful information quickly while on the go, and multitask and listen to the light and comfortable contents. It is expected that the results of this study will be an important reference for designing an audio content platform to improve user experience.

• Journal of the Korean Society of Food Culture
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• v.24 no.2
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• pp.181-190
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• 2009

The purpose of this study was to investigate individuals' perceptions toward green tea and green tea cafes according to their usage of green tea cafes, gender, and marital status. The survey was conducted online and completed by 200 respondents who had been to green tea cafes and by 200 respondents who had not. The visitors of green tea cafes had more positive perceptions regarding the atmosphere, familiar taste, good quality of raw foods, freshness of foods, good service, excellent taste, and menu variety of green tea cafes. Males perceived green tea as 'good for health' more than the females. There was no difference in the perception of green tea cafes by marital status. Regarding a popularization plan for green tea cafes, the customers felt more need for a tea sommelier than the non-customers, and females versus males felt stronger about having a tea sommelier that would provide opportunities to taste various tea products and develop a green tea menu that considered nutrition and health. Unmarried respondents felt a greater necessity for having a place with a comfortable environment, tasting a variety of tea products, and having a chance to experience tea culture. When selecting a green tea cafe, the quality of the food and cleanliness of the cafe were considered to be most important. The implications of the data are discussed.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.1
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• pp.23-31
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• 2023

Research and interest in sustainable printing are increasing in the packaging printing industry. Currently, predicting the amount of ink required for each work is based on the experience and intuition of field workers. Suppose the amount of ink produced is more than necessary. In this case, the rest of the ink cannot be reused and is discarded, adversely affecting the company's productivity and environment. Nowadays, machine learning models can be used to figure out this problem. This study compares the ink usage prediction machine learning models. A simple linear regression model, Multiple Regression Analysis, cannot reflect the nonlinear relationship between the variables required for packaging printing, so there is a limit to accurately predicting the amount of ink needed. This study has established various prediction models which are based on CART (Classification and Regression Tree), such as Decision Tree, Random Forest, Gradient Boosting Machine, and XGBoost. The accuracy of the models is determined by the K-fold cross-validation. Error metrics such as root mean squared error, mean absolute error, and R-squared are employed to evaluate estimation models' correctness. Among these models, XGBoost model has the highest prediction accuracy and can reduce 2134 (g) of wasted ink for each work. Thus, this study motivates machine learning's potential to help advance productivity and protect the environment.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.209-215
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• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.644-655
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• 2020

The study examined differences between perceptions of AI speakers and intention to continuous use of AI speakers according to usage function. We divided usage patterns into single- and multi-function orientations based on the usage by different functions of audio content (music, news, and search), and analyzed the differences between perceptions of using AI speakers and the intention to continuous use. 335 men and women who had experience using AI speakers participated in an online survey. Results are as follows. First, men used AI speakers mainly for acquiring news, and the extent to which 20s and 40s acquire news was different. Second, perceptions of usefulness and ease of use were found to be higher in the multi-functional group(music-news-search). Last, regarding the intention to continuous use of AI speakers, the multi-functional group was highest, and users focusing on music listening were relatively higher than users for other functions. The findings of the study are expected to be used as foundational data for expanding the use of AI speakers and developing strategies for service provision in each AI speaker brand.

• Journal of Distribution Science
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• v.13 no.10
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• pp.83-91
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• 2015

Purpose - The purpose of this study is to identify whether the operation of cultural centers in discount stores contributes to their profitability. Thus, this study is aimed at exploring how the lifestyles of customers who use the cultural centers influence their intention to use the discount stores. Specifically, the effect of shopping value on the correlation between the lifestyle types and usage intention of the customers were examined through a structured research model. To verify the effect, a survey on 139 customers of the Cultural Center of Nonghyup Hanaro Club's S branch was conducted and the valid questionnaires were used for analysis. Research design, data, and methodology - The findings are as follows. First, the lifestyles seeking self-realization had a positive effect on utilitarian value, and lifestyles seeking pop cultures had a positive effect on hedonic value. Second, the mediating effect of shopping value on the correlation between the lifestyle types and usage intention of the customers is as follows. Utilitarian value had a mediating effect only on the lifestyles seeking self-realization. In case of lifestyles seeking pop cultures, the use of Cultural Center had no effect on the intention to use the discount store. Third, an analysis of a revised research model revealed that the store usage intention of lifestyles seeking pop cultures can be enhanced by boosting the utilitarian value through hedonic value. Results - The findings suggest the following. Customers with lifestyles seeking self-realization, who value what is beneficial to them with little attention to the perceptions of others, are highly interested in the benefits they can gain from shopping. As for customers with lifestyles seeking pop cultures, they are highly likely to consume products popular in a particular culture such as new products and sports, based on financial stability they pursue. Thus, they prefer more subjective, personal experience, unlike consumers pursuing utilitarian value. Conclusions - As a result, the former pursues hedonic value gained in the process of shopping with fun and joy, rather than doing shopping with a particular purpose in mind. Therefore, Cultural Centers need to offer information that fits the lifestyles of the users so that they are more likely to use the discount stores. However, if the Cultural Centers offer unified, profit-driven products and information, just to increase their store sales, it can backfire, which occurred in the past. On the other hand, if they provide information that fits the lifestyles of the users, it can actually increase the sales. Also, the findings suggest that sophisticated marketing strategies that can boost the hedonic value of customers by linking the educational contents of Cultural Centers to actual shopping, which is beneficial to consumers, should be set and operated by discount stores. In particular, customers with lifestyles seeking self-realization can be encouraged to use the stores by making them recognize the utilitarian value. However, the use of Cultural Centers doesn't necessarily lead to higher sales among customers with lifestyles seeking pop cultures. As mentioned previously, unified marketing strategy is not as effective for Cultural Centers of large discount stores.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.393-417
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• 2022

The current study analyzes the usage of social network services(SNS) according to one's collectivistic and individualistic tendency and the relationship with addiction. Additionally, the study attempted to controll intrapersonal variables such as gender, personalitly, and age, which affect SNS the usage. Also, Collectivistic-individualistic tendency in SNS and offline environment may not correspond to one another. Therefore, the study measured the collectivistic-individualistic tendency regarding of the two environment separately. For this purpose, we designed a new measurement scale to measure collectivistic-individualistic tendencies in for the SNS by involving a kin vs nonkin context. The sample consisted of 253 adolescents ranging from 13 to 15 years old and 246 adults ranging from 18 to 25 years old, which sums up to 499 samples in total. Results indicated that individualistic tendency within SNS showed a positive relationship with the amount of SNS usage and SNS addiction. Furthermore, female users spent more time on SNS and showed a higher level addiction than males. While adults had longer experience with SNS and spent more time on it daily than adolescents, they did not show a significant difference in regards to SNS addiction. The correlation analysis indicated that collectivistic-individualistic tendencies in SNS were weakly correlated to that of offline environments. The kin individualistic tendency in SNS significantly predicted SNS addiction after controlling for the effect of age, personality, gender, and offline collectivistic-individualistic tendency. Taken together, these findings indicate the need for an appropriate collectivistic-individualist tendency scale that correspond to the SNS context. The results also suggest that kin individualistic tendency in the SNS environment can be the main factor for SNS addiction.

• Journal of the Korean Society for information Management
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• v.41 no.3
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• pp.1-32
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• 2024

This study aims to explore the utilization of kiosks, a case of self-service technology in library services, by applying task-technology fit theory to reveal the factors that affect the satisfaction and continued use of library kiosk services and to conduct a review of library non-face-to-face services. We organized the kiosk characteristic factors through a literature review and established a research model mediated by related theories. We collected 229 valid questionnaire data from users with experience using library kiosks and analyzed them using SPSS 26.0 and SmartPLS 4.0 programs. The analysis results confirmed that the fit of library services and self-service technology was significantly influenced by the usefulness and enjoyment of kiosk technology characteristics and the kiosk-friendly environment of the usage environment attributes. In addition, we found the fit between library services and self-service technology to significantly affect library kiosk usage satisfaction and intention to continue using the kiosk, so this study proposed a plan for library kiosk services utilizing the significant factors. In addition, to effectively use the kiosks as a non-face-to-face library service, we suggest operating them in line to provide library information materials, install them in various locations within the library to increase accessibility, and provide education on how to use them for learning and to raise positive awareness of the kiosks for the digitally disadvantaged.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.595-603
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• 2013

Touchscreen is now installed in the majority of information devices thanks to the developed digital technology. In case of copiers, although touchscreen was installed earlier than any other information device, current user interface indicates that conventional methods have been maintained without any special re-validation. But, since common office devices such as copiers have brief usage time and clear, straightforward purposes, user experience between an user and device is perhaps an important element. Nevertheless, conservativeness of the market and the fact that users and buyers are not always the same are a stumbling block to actively changing UI. Recently, however, as hardware element, buttons, have moved to touchscreen mostly for smartphone, and common and public devices have seen rapid changes in UX, mostly with touchscreen, it has led to high demand for changes in UX of copiers. To remedy the issues with copiers, a literature review was conducted through existing studies and user evaluation based on user survey and prototype was done to examine the copier's UI elements and relevant changes in usage. In particular, a new direction for UX of copiers was suggested by analyzing the impact of differences between software button-oriented UI and hardware button-oriented UI on users and usability. This study findings could be used as basic data for improving the usability of future common devices including copier and UX design.

• Journal of Family Resource Management and Policy Review
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• v.14 no.1
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• pp.97-118
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• 2010

The purpose of this study is to provide background information to help develop family-friendly policies which aid in the ability for employees to balance family and work, and to increase the effectiveness and feasibility of these policies at work sites. We surveyed the performance and usage of work-family balance policies among working mothers with young children. We also examined the factors influencing the job satisfaction of working mothers. The study sample consisted of 237 working mothers with young children. We found that family economic status, working mother's experience of family leave or maternity leave, and easiness of policy use are important factors in a working mother's job satisfaction. Especially when individual and job characteristics are controlled, the most influential factor on working mothers' job satisfaction was the experience of family leave or maternity leave. In addition, the easiness of family-friendly policy use was a significant factor in working mothers' job-satisfaction.